In the Spring Festival Gala, the sensational effect caused by this Weibo public service advertisement was not limited to the small circle of the Ren family.

According to statistics, the ratings of the 2008 Spring Festival Gala reached 3229%, that is, 4.2 billion viewers across the country watched the program that night.

As one of the themes of this year's Spring Festival Gala, fighting snow disasters is also the main theme content of the Spring Festival Gala, so a series of programs to fight snow disasters in the halftime stage have reached their peak in ratings.

The Weibo public service advertisement happened to be broadcast at this peak time, although it was only a short thirty seconds, but through the big platform of the Spring Festival Gala, the Weibo public service advertisement has entered thousands of households, and the name and definition of the Weibo product have also entered the hearts of hundreds of millions of people.

In recent years, with the gradual enlargement of the commercial value of the Spring Festival Gala, more and more companies have poured into the advertising center of China Television, taking out a lot of money to buy the advertising period of the Spring Festival Gala, either naming the time, or sponsoring New Year's greetings, or co-implanting, in short, the purpose is to let their own enterprises show their faces in the Spring Festival Gala, all in order to promote their corporate brands and corporate products.

But Weibo public service announcements are a special case.

Prior to this,In the history of the Spring Festival Gala,No one has ever played such a long halftime advertisement,No one put public service advertisements in the Spring Festival Gala time to play,While everyone is busy promoting their products,Weibo company has spent tens of millions of advertising costs,To broadcast a public service advertisement to promote the main theme,This ingenious way of advertising,Let China Television and the Spring Festival Gala program team are a little confused。

Although China Television had doubts and puzzles, it still took this advertisement, because Weibo was very simple in price negotiations, and Weibo public welfare has entered the leadership vision in charge of publicity, and it is the representative of the main theme that has been handpicked by the above. 、

With the apprehension of testing the waters, the Spring Festival Gala program team still placed this public service advertisement after the poem recitation in accordance with the requirements of the negotiation between the two parties.

After the broadcast of this advertisement,The data fed back from the background of China Television surprised the person in charge,During the broadcast of Weibo public service advertisements,The ratings and attention of China Television programs have reached,And there are many viewers who called China Television,Praise China Television This public service advertisement is made at a high level,Said that China Television finally carried the banner of the main theme,There is no commercialization of everything,No mercenary。

Feedback from the market,The audience's word-of-mouth,The person in charge of China Television was very surprised,They didn't expect,Public service advertisements can also cause such a sensational effect,But this accident is an unexpected joy for the Spring Festival Gala、The icing on the cake,No one will be with the program that can promote the growth of ratings,Weibo companies have proved their ability to control the audience's psychology and eyeballs through a series of means。

Although the Spring Festival Gala has not yet ended, the senior management of China Television has decided to continue to maintain cooperative relations with Weibo companies and continue to make public service advertisements bigger and stronger.

Not only won the battle in the ratings, but the Weibo public service advertisement also made all the viewers who watched the Spring Festival Gala shine with its unique creative techniques, excellent production standards, and the blessing of celebrities with appeal.

Young audiences all know Wei Chenggang and Hu Ge; the urban middle class also know Pan Shiyi, Feng Lun and others; like Wang Shi and Lei Jun, who are even more well-known business tycoons, they all appeared in the Spring Festival Gala and appeared in this public service advertisement, and spoke for Weibo together, so that Weibo's credibility and reputation can be better disseminated and amplified.

Those viewers who have never heard of Weibo before, saw Weibo, a new Internet product, on the big platform of the Spring Festival Gala, and saw so many celebrities endorsing Weibo, which greatly aroused their interest in understanding Weibo and using Weibo.

Through a series of actions to fight against the snow disaster in the previous stage, users who have been in contact with and like Weibo have seen that the products they participated in have been on the China Television Spring Festival Gala, and they have been blessed by so many big names, all of them feel that they have a light on their faces, because these celebrities on TV are usually similar to everyone on Weibo, they will post Weibo, turn to Weibo, and everyone can communicate and interact on an equal footing, and everyone feels that the Internet has narrowed the distance between themselves and celebrities.

As soon as the Weibo public service advertisement came out, a large number of blog posts about this advertisement appeared on Weibo that night, and the Weibo official also lost no time in launching the official account of @我 for Weibo endorsement, calling on everyone to post a photo of themselves and the Weibo logo, and @我 Weibo endorsement account, you can participate in the "first Weibo image spokesperson" selection competition, and you can also participate in a number of lucky draws with rich prizes, and have the opportunity to participate in the activities organized by Weibo.

As soon as this activity was launched, it immediately received the enthusiastic support and participation of all bloggers.

That night, tens of millions of @我Weibo endorsements were posted, and millions of group photos were uploaded by bloggers, including a family of three watching TV in a brand-new apartment building, a couple they had just met in a rented house covered with quilts, a distant village with their parents and relatives, and a soldier barracks on the frontier

Without exception, Weibo exists in these photos.

Invariably, the people in these photos are all smiling happily.

That's the power of microblogging.

Weibo is like an all-pervasive moonlight, shining into the hearts of Chinese people in the north and south of the country, all over the world, paying attention to them, sharing and discussing all aspects of the country and life together; Weibo is also a warm sunshine, spreading the power of true feelings to Chinese people of different classes and ages, allowing them to discover and share the true feelings and true love around them, and spread true love to everyone's heart.

That night, Wang Xing sent a text message to Ren Pingsheng.

This is not a New Year's message, and the text message has a very small number of words.

In the text message, Wang Xing wrote only nine words:

"The number of Weibo users exceeded 100 million. ”

After reading Wang Xing's text message, Ren Pingsheng, who has always been very calm, couldn't help but show a smile on his face.

When preparing this public service announcement and pushing it to the stage of the Spring Festival Gala, Ren Pingsheng had expected that he would succeed, but in fact, the result was much better than he expected, and the sensational effect caused by the Weibo public service advertisement was beyond his estimates.

The broadcast of Weibo's public service advertisements not only brought a huge communication effect to Weibo, but also made the participants who appeared in the advertisements very popular.

Wang Shi and Lei Jun are already well-known bigwigs, but the few newcomers who showed their faces on the medium screen for the first time have been given more attention. Among them, the fresh and elegant Liu Sisi Temple also made all the audience's eyes shine, Liu Qiangxi, who looks honest and honest, and his "Jingxi Mall" have also received a lot of attention, and Brother Hu, who has returned from injury, also announced his return to the showbiz through this advertisement, and they have all entered the attention of the audience through this advertisement.

Of course, what attracted more attention was Ren Pingsheng, who appeared on TV media for the first time.

Although Ren Pingsheng only appeared in this advertisement for a few seconds, his appearance method is not ambiguous at all, Lei Jun, a veteran in the IT industry, and Wang Shi, a bigwig in the real estate industry, all acted as Ren Pingsheng's left and right protectors, specially cheering for his appearance.

According to the popular words in his previous life, Ren Pingsheng stood in a proper "C position" this time.

His image, the way he appeared, left a deep impression on the audience of this public service announcement.

When seeing Ren Pingsheng and his title appear on the TV screen, a question mark invariably appeared in everyone's minds:

What the?

This is the chairman of Weibo.

is the most popular Weibo now, and the chairman of this company is him?

The vast majority of people were shocked, including Weibo users.

Although Ren Pingsheng has entered the public eye by issuing a proposal and releasing a "red vest" Weibo during the snow disaster, everyone only knows that Ren Pingsheng is the chairman of the Weibo company, but they have not seen the true face of Ren Pingsheng.

Judging from the remarks posted by the account @Ren Pingsheng, as well as his writing skills and expressions, the vast majority of people think from experience and intuition that Ren Pingsheng, the chairman of Weibo, should be a mature and stable middle-aged entrepreneur around 40 years old, otherwise it is impossible to write such mature and sophisticated words.

But the facts exceeded everyone's expectations, and Ren Pingsheng, who appeared in the public service announcement, was actually a young man.

When they saw Ren Pingsheng's image, everyone couldn't believe their eyes.

This young man with a calm expression and powerful eyes, although he has a steadiness and composure beyond his age, is a young man in his early 20s.

He is so young, why did he become the chairman of the board of directors and go to the China Television Spring Festival Gala?

Not to mention the Spring Festival Gala, this young man can still let Wang Shi and Lei Jun play supporting roles for him, how awesome he is.

However, everyone recalls that the product Weibo was born out of nowhere, and it has created such a good market effect in just a few months, and I understand a little.

Only such young entrepreneurs and entrepreneurs can adapt to this changeable Internet era and create a popular product called Weibo.

Moreover, this young man looks full of energy, neither the twilight of an old-school entrepreneur, nor the irritability of the second generation of the rich father, and he still looks quite handsome.

Many Weibo users began to take screenshots and retweet photos of Ren Pingsheng, and everyone was amazed.

"The boss of Weibo is young and promising, and he is too awesome. ”

"Ren Pingsheng founded Weibo at such a young age, and his future prospects are limitless. ”

"Weibo is really an Internet product of the younger generation, full of vitality. ”

Everyone retweeted and commented one after another, all excited that Weibo had such a young leader, and some gossipy people began to discuss Ren Pingsheng's private life.

"Mr. Ren is a little handsome, much better than Yu Xin and Ma Huateng. ”

"Mr. Ren is so young, do you have a girlfriend, Weibo employees came out to say. ”

"Mr. Ren isn't married, is he?

I don't know who started it, some female bloggers began to post their own photos, and at the same time, the account @Ren Pingsheng, whether it is the content of the photo or the remarks attached to the photo, is full of teasing.

"Hello Mr. Ren, I just graduated from college and don't have a boyfriend at the moment, can I get to know him?"

"Ren little handsome guy, I usually like fitness, my cup is E, and the measurements are"

"Brother Ren, I'm 18 years old this year, and I adore you very much"

That night, @任平生这个微博账号收到了数百万次的转发与关注 also received a lot of photos of all kinds of female bloggers.

At the same time, there are also some familiar names who have registered on Weibo, and they have also followed the account @Ren Pingsheng for the first time.