Lin Lisong rushed back to Hanhai City only a few days before the wedding, for which he was complained by the bride-to-be Liu Yuan for a while.

However, Lin Lisong is Lin Lisong, even if it is the woman he loves deeply, he can't change his style of acting and his code of conduct.

Lin Lisong is a man who does things from beginning to end, and if he doesn't finish explaining what is at hand, he is absent-minded even at the wedding.

What's more, this matter is a task assigned to him by Ren Pingsheng, and it is of great significance in business, so the first thing Lin Lisong did after returning to Hanhai City was to find Ren Pingsheng.

After listening to Lin Lisong's report, Ren Pingsheng did not reflect on the surface, but he fell into contemplation in his heart.

Although Lin Lisong had already followed the strategy formulated by Ren Pingsheng, at the beginning of the contact with Kaixin.com, in order not to give the other party the opportunity to consider the price, he directly offered a purchase price of 50 million yuan.

In general mergers and acquisitions, buying a house is usually tentatively quoted at a price slightly lower than the psychological price, and then through the negotiation between the two parties to find out the possible transaction price of the other party, during which the price is gradually increased in an orderly manner, and finally the transaction is made at a price slightly higher than their own psychological price and slightly lower than the psychological price of the other party.

However, Ren Pingsheng did not adopt a gradual price increase strategy in the acquisition of Kaixin.com, but suddenly opened an offer much higher than the average market price, with the purpose of reducing the consideration cycle of the other party and completing the acquisition as soon as possible.

Judging from the capital market in 2008, Ren Pingsheng's price is already very high for a start-up company that has just received angel investment and has not yet listed its products.

When he acquired Duoyi, YY, and Weibo before, he didn't offer such a high price, and the business model of Kaixin.com has not been successfully verified in China.

Why does Ren Pingsheng attach so much importance to Kaixin.com and acquire it at a premium?

Because, as a reborn, Ren Pingsheng clearly knows how big the storm was in the domestic Internet industry back then.

In the second half of 2008, from first-tier cities such as Yanjing and Hanhai to unknown third- and fourth-tier small cities, from white-collar office workers to civil servants, the vast majority of their computers were open to the happy network, and they talked about each other "stealing vegetables".

The vast majority of people get up in the morning to read their friends' information on the happy network, move the parking space at noon, wait for 12 o'clock to buy and sell slaves, and some people set an alarm clock early to go to their friends' farms to "steal vegetables" in order to get up early.

Due to the fact that the influence of Kaixin.com among the white-collar class is too great, some companies simply block Kaixin.com because their employees log in too much during work. In the second half of 2008, according to Alexa's ranking, the daily PV of Kaixin.com once surpassed Xinlan and Sohu.

All of this illustrates the potential of Kaixin.com.

But what Ren Pingsheng attaches more importance to is that the users of Kaixin.com and Weibo overlap to a large extent, both of which are aimed at the habits and preferences of urban white-collar workers to design products, and the use scenarios of the two are also very similar, both are the products of office workers sitting in the office, using work computers to carefully spend time in their spare time.

The only difference is that users do not have a clear purpose for going to Weibo, which is mainly driven by news hotspots and celebrity effects, while users go to Kaixin for a clear purpose, which is to get the fun of interacting with acquaintances from social games.

Compared with the two, the user stickiness and addiction of Kaixin.com are better than those of Weibo.

Although in the long run, Weibo's development prospects are better than those of Kaixin.com, and there will be better development possibilities, but in the short term, Kaixin.com will have a huge impact on Weibo.

This is what Ren Pingsheng is worried about, and it is also the reason why he wants to acquire Kaixin.com first.

The acquisition of Kaixin.com is not only to be optimistic about its prospects, but also to prevent it from hitting Weibo's market share.

Therefore, Ren Pingsheng positioned this acquisition as a "defensive acquisition".

However, everything is unpredictable, although Ren Pingsheng thought about it in advance and made thorough plans and preparations, but Kaixin.com still rejected Ren Pingsheng's offer.

This shows that the founders of Kaixin.com are more optimistic about the prospects of the company, they have strong confidence in independent development, and they are not in a hurry to turn their own entrepreneurship into profits, which is difficult.

"Why don't I talk to them again and double the price again?"

Lin Lisong saw the gloom in Ren Pingsheng's eyes, and he proposed.

"No, it's not a matter of quoting anymore, and it's useless for us to raise the price. ”

Ren Pingsheng shook his head and rejected Lin Lisong's proposal, he explained.

Since they rejected Ren Pingsheng's offer, there is no point in raising the price, for a confident start-up, a higher offer will only enhance their self-confidence and make them work harder to invest in research and development.

After listening to Ren Pingsheng's analysis, Lin Lisong also frowned, he didn't have Ren Pingsheng's quick wit, and he couldn't think of any way for a while, muttering:

"So what should I do, do you sit back and watch them encroach on Weibo's market space?"

"Of course not. ”

Ren Pingsheng stood up and said with confidence.

"The defense has lost its meaning, and the next step is to move on to the all-out attack, and the offense is the best defense. ”

"Offense is the best defense. ”

Lin Lisong muttered this sentence in his mouth, he didn't know what kind of medicine was sold in Ren Pingsheng's gourd, and continued to ask:

"So what do I need to do?"

Ren Pingsheng patted his good brother on the shoulder and said with a smile:

"You don't have to do anything now, just concentrate on being your bridegroom, I have a way to handle this matter. ”

Lin Lisong looked at Ren Pingsheng's face with the usual expression of grasping the overall situation again, and he nodded involuntarily.

Because Lin Lisong knew that Ren Pingsheng must have a way.

......

After sending Lin Lisong away, Ren Pingsheng immediately called Wang Xing.

On the phone, Ren Pingsheng didn't say too much politeness, and asked a question in the opening chapter:

"Do you know social games?"

Wang Xing, who has a background in studying abroad and has a good grasp of the trends of foreign Internet products, quickly replied:

"Are you talking about Zynga's series of browser games on Facebook?"

"Yes. ”

Ren Pingsheng replied with a smile.

Wang Xing is very good, although he is currently working for Ren Pingsheng, he still pays attention to the development of Internet companies at home and abroad, and is very familiar with the new products and new companies emerging from overseas Internet.

Zynga is a social gaming company headquartered in San Francisco, USA. Most of Zynga's games are webgames that rely on social platforms and are posted on social networking sites like Facebook and MySpace. Since its inception in 2007, the company has quickly become the largest social game developer on Facebook, occupying 6 positions in the top 10 of Facebook games.

"You form a team, look at Zynga and Facebook, and roll out social gaming features to Weibo as soon as possible. ”

Regarding Ren Pingsheng's instructions, Wang Xing only asked one question:

"Whether it's to make your own game or to make a game platform. ”

Ren Pingsheng replied without hesitation:

"To be a gaming platform. ”

The reason why Weibo should be used as a game platform is that Ren Pingsheng thinks so.

Although Ren Pingsheng already owns an online game company listed on NASDAQ, he knows very well that terminal games and web games are two different things, and the requirements for art, programming and design capabilities of web games are far less than those of terminal games, and online games pay more attention to game creativity and the convenience and smoothness of players opening web pages.

In this field, it is difficult to have any intellectual property rights and creative protection, and all popular games will attract a large number of follow-ups and imitators, just like the later development of Kaixin.com, after "stealing vegetables" became popular, a large number of imitators immediately poured in, constantly encroaching on the market of Kaixin.com, distracting the energy of Kaixin.com, and becoming the biggest constraint in the development of Kaixin.com.

After learning this, Ren Pingsheng believes that there is no need for Weibo to imitate Kaixin.com to make games, it just needs to be an open game platform like Facebook, and use its own unique social chain to guide others to make games on the Weibo open platform.

In this way, Weibo can not only avoid involving too much energy in the competition of social games, but also cultivate a large number of platform start-ups, forming a closed ecosystem, and laying the foundation for building a "microblog system" in the future.

Wang Xing is an extremely smart person, he quickly understood Ren Pingsheng's ideas, and immediately set out to implement it.