Chapter 137: Choice
After Blair calmed down his excitement, he handed Andy a few papers in his hand. Pen "Fun" Pavilion www.biquge.info "Boss, this is the next stage of my company's planning, with the success of "Minecraft", the remaining two development teams in the company are obviously a little anxious, are asking me for people, I am ready to recruit a group of new employees, at present, "Minecraft" development team has the most personnel, has reached more than 50 people, plus other direct personnel have almost 100 people. ”
Andy looked at Blair's plan, looked up and said with a smile: "If there are not enough personnel, recruit them, after all, the company already has a successful game product, but don't transfer the developers of "Minecraft", and then optimize and upgrade the product, the number of people in this team may need to be expanded." ”
"Well, I understand the boss. Blair replied happily.
"These are all good things, this is the first game to put into operation, you want to swallow this 3D game company and this physical technology development studio? Hehe, a little anxious, and the company's current funds are not enough to acquire these two at the same time, I think it's better to wait, the current funds still have to be used for the promotion of "Minecraft". ”
Andy looked at the sales report in his hand, and sold 1 million units in just a few days, although it was already a huge success for a new game, but he knew that this was completely incomparable with the real value of "Minecraft", he clearly remembered that in his previous life in 2014, this game had sold 122 million units worldwide, which was just the beginning, and it was necessary to increase its publicity and form a brand effect.
"But boss, these two technologies are really urgently needed by the company, and they are both very good, especially the game engine of this 3D game company, which is definitely the best engine that can be bought at present, Blizzard's 04-year-old 3D engine has sold 2 million, if we miss this opportunity, I don't know how much it will cost next time. Blair explained in a bit of a hurry that he had been preparing for the acquisition of these two companies for a long time, especially this console game company, because the owner of this company was in urgent need of funds and was looking for a buyer everywhere to sell, and the price was only a few million dollars, which was definitely good and cheap.
As long as this company is co-opted, then the current mockingjay game company can completely make up for the gap in the development of console games, especially the 3D game engine, if the company develops it itself, whether it is human or material resources, it needs special investment, the key is time, in this era when time represents money, it is really crucial to be one step earlier and one step later.
Actually, Andy knows these things very well, and he also understands Blair's eagerness, but he really has no money, well, he still has about 3 million US dollars in his account now, which is kept for his own daily consumption, and even if he takes it out, it is not enough to buy two companies at the same time.
couldn't help frowning slightly, and after thinking for a while, he said: "That's it, the millions of dollars that the company has received at present, you should first do a good job in advertising "Minecraft", find a newspaper to write an advertorial to hype, and open an area on the official website, so that players can upload videos of their game works, let other players vote, select the best game construction video, and reward 10,000 US dollars." ”
Blair's eyes lit up after listening to Andy's words, this is a good idea, after all, the degree of freedom of "Minecraft" is too high, and at present, as a stand-alone game, it is obviously a bit unrealistic for players to spend a long time to tap the potential of the game, without external stimulation, after all, most players play games more towards destruction rather than construction.
As soon as this selection event starts, it will definitely make players curious enough about this game, so that they can have enough patience to experience the real fun of this game and increase the stickiness of this game.
"As for the two companies you mentioned ... You can talk to them first, I will solve the problem of funds, the company is not fully developed and grown, I will not withdraw funds from the company, and when another "Phytostale" goes on sale, I think the company will not need me to increase capital investment in the future. ”
Andy thought about it for a long time, and finally absolutely accepted Blair's acquisition application for those two companies, although after the subprime mortgage crisis, there will be many game studios that go bankrupt and close down, and at that time, you can take a little money to take over many excellent studios, but it is indeed a little too long in time, relying on those game ideas in his head, the profits that can be created in these two years will definitely be much more than the money saved in the future.
Blair looked at Andy a little excitedly: "Thank you, boss!"
"Hehe, what's so thankful for this, this company is also my hard work, and I'm not bad for money, I just want to see if we can become a legendary company like EA or Blizzard!" When Andy said, he thought of the companies in his previous life that made the market value reach more than one billion by relying on one game, "Minecraft" 2.5 billion US dollars was acquired by Microsoft, "Phytostasis" has a market value of more than one billion, and "Angry Birds" has a market value of one billion dollars.
He has now just taken out two of the games that can run on all platforms, and when the curtain of the smartphone era opens, hehe, Andy will not let go of any game ideas in the download list in his previous life, and at that time, EA's 40 billion market value may be able to challenge.
"By the way, is the company's brand marketing officer in office? Let's hold a management meeting in a while, and the brand marketing in the company should be formulated from now on. Also, the company's burning mockingbird logo animation is too rough and needs to be remastered with a unique birdsong sound, and I hope that in the future, every player who sees the logo or hears the birdsong will think of all the games that our company runs. ”
Blair listened carefully to Andy's every request, and agreed with the boss for attaching so much importance to brand marketing, after all, he himself is a salesman, and a good marketing plan can definitely drive sales growth, so he is also very concerned about this newly established department.
"Boss, do we need to establish some overseas branches, after all, with the promotion of "Minecraft", there will be other brands to ask for advertising placement, our game is an open-ended game with a high degree of freedom, and it will definitely be favored by some brands. Blair asked Andy suddenly.
"Hmm? Overseas Branch... It's a good idea, but it doesn't take much to set up an office in some important countries and regions, so that they can take care of brand licensing, ad placement, and piracy at the same time. Andy pondered for a moment and then spoke his mind.
"Okay boss, then I'll go and inform everyone of the meeting in a while... Blair took a sip of his coffee, then stood up with a smile and said to Andy.
"Well, call the other two key members of the game development team, I need to know the progress of the development, in terms of the ratio of personnel, Blair, you also have to treat everyone equally, and don't focus on them just because Minecraft has started to make money. Andy said with a smile.
"Hehe, don't worry, boss, they all have unlimited potential, how can they favor one over the other. Blair said with a smile.
Andy watched Blair open the door and go out, his fingers lightly tapped on the armrest of the boss's chair, pondered for a while, picked up the phone on the table and called.
"Hey Bud, how is the company in the last few days?" Andy will eventually have to use his stock market funds, but before he can do so, he needs to know how the stock market has been going on recently.
"Hello boss, everything is normal in the company, the company's staff has been screened, the investment is also being carried out in an orderly manner, and it has begun to make a profit, crude oil has fallen recently, before OPEC reacts, you can also make a profit, but the funds are too little, our total funds and the maximum proportion of contract value can only use 5 times the leverage, so that the risk increases, but the profit will not be very rich... ”
Andy pinched his frowning brows, listening to a series of financial jargon on Bad Stone, he finally understood, and said a lot of summary sentences, "Boss, there is too little money to operate!"
Andy couldn't help but smile wryly while holding the microphone, he knew that Bud had been staring at the Apple stock he was holding, and asked helplessly, "How is the Apple stock now?"
"Not good, in the shock finishing, I analyzed the data, there is a possibility of downside, and, I sorted out and analyzed all the data after the return of Apple stock from Jobs, I found a big problem, I speculated, this adjustment will fall, I suggest that the boss should first throw away the stock in your hand... ”