Chapter 786: Reduced to a roadside ten-dollar shop

To defeat Meituan, you must first find out your own problems!

Li Hao asked Blue Core to print out a company financial statement that was more than 300 pages thick.

After a thorough review of the company's finances, he found two major problems!

First, the big suppliers have completely withdrawn from the group buying network and switched to the arms of Meituan!

Especially those major appliance brands, the industries involved include air conditioners, color TVs, refrigerators, washing machines, water heaters, microwave ovens...... Wait a minute.

In addition, there are some big brands of technology and electronic products, such as Lenovo and Hongji that make complete machines, Asus, Gigabyte, Colorful and so on, which sell assembly accessories.

The clothing, bags and cosmetics industry has also been out of stock, Adi, Nike, New Brup and other brands have all run, as well as daily chemical care brands such as L'Oreal, Parklia, Procter & Gamble, etc......

The group buying network is equivalent to being hollowed out, there are no products to sell, the traffic is naturally getting less and less day by day, and it is very rare to maintain a small amount of profit after two months.

Last month, the profit of the group buying network was 100 million.

This brings us to the second serious problem!

Funds are cut off!

Yes, the company is profitable!

However, if you can't get back the money you make a profit, you can't even get back the money!

The online sales model of the group buying network is mainly for suppliers to provide goods for sale on the website, and the settlement is made once a month or half a month. Group buying networks pay brands such as Gree and Nike......

Now these brands have completely withdrawn from the group buying network, and they also require the group buying network to settle all the past payments within the minimum time limit, which is almost equivalent to hollowing out the precipitation funds of the group buying network......

The precipitation of capital is the most important key factor for the survival of an initial e-commerce platform!

For example, if you give me 100 yuan to sell the goods, I sell them and get 120 yuan. But because the settlement date is one month. So in this month, the 120 yuan has become the precipitation fund in my hand, I can buy other goods to sell, buy 120 yuan, can sell 140, if you sell it in three days, you can cycle ten times in a month......

After the one-month precipitation period is over, the 100 yuan has become 500 yuan in my hands!

That's where precipitation funds come in!

The money is not mine, but I can use it to make a lot of money during the deadline......

The withdrawal of big brands not only leads to the group buying network having no goods to sell, but also drains all the precipitation funds of the website!

The offline service model of the group buying network is still in the early stage of construction, such as takeaway delivery, hotel air ticket booking, movie tickets and restaurant coupon group buying, etc., and a lot of money needs to be invested to improve the supporting facilities and network ......

Once the flow of funds is cut off, it will greatly affect the promotion and construction of offline services!

It's a vicious circle!

As a result, the capital hole of the group buying network is getting bigger and bigger......

Coupled with the fact that some of the funds that should be recovered cannot be recovered, and the bank is constantly urging to repay the loan, 2024 Group Buying Network has fallen into a difficult situation today!

Li Hao took out 1.2 billion of the 5 billion in his hand to repay all the payments of big brands such as Gree Haier, and settled all the capital transactions of all businesses in the past. took out another 600 million to pay off all the bank loans, and finally had 3.2 billion left in his hand!

Then, he immediately asked the senior management and shareholders of the Blue Core Anxious Group Buying Network to hold a group meeting!

After Blue Core pulled everyone into the group, he solemnly introduced: "Howling Wolf has become the largest controlling shareholder of our company, and in the next time, he will become the company's strategic general counsel, fully responsible for the company's operations and decision-making!"

Vice President Wang Xucheng exclaimed: "Mr. Lan, aren't you the chairman of the company?"

Lan Xin said: "I am the chairman! But I can't lead the group buying network out of the predicament, so I have to let the howling wolf lead everyone! From now on, everyone will listen to him alone! What he says, you will do anything, you know?"

"Oh. ”

"Hmm. ”

"Okay. ”

"Let's do what Mr. Lan says. ”

"Sister Xin is what she says. ”

……

The high-ranking officials of the group buying network are not very convinced by this strange howling wolf, but since Lanxin has said so, they have to accept it on the surface, and let's see what this howling wolf is capable of!

Li Hao gave the first order, demonstrating his vigorous and resolute means.

"You all change your group business card to the full name of the company's position, so I can assign tasks! Hurry up, get it done in 5 seconds, don't waste time!"

All of a sudden, everyone changed their names.

Wang Xucheng became executive vice president.

Zhang Yang became the director of the advertising department!

Yu Zhaofei became the director of the purchasing department!

……

The whole group was silenced by the wolf for 1 minute!

Li Hao began to say: "Now I ask a question. You answer. Whoever I ask you to answer, you will be lifted. Everyone else just looks at it, shut up!" If you don't shut up, you can't do it, he's banned from it!

"The data department came out to speak, report on the yesterday's traffic of the group buying network!" After speaking, he lifted the ban on the director of the data department.

"13.47 million!"

"What about the number of deals?"

"The number of transactions is 1.35 million, the number of orders is 3.08 million, and the transaction amount is 28 million! Hey, there were about 30 million the day before yesterday, and it fell by nearly 10% on this day!"

More than 10 million people came in, and only 1/10 bought something, and one person bought an average of 3 products, with an average price of less than 10 yuan! Is this almost going to be reduced to a 10-yuan store on the side of the road?

Li Hao frowned and said, "What about the data of Meituan?"

"Nope. ”

"Nonsense! What do you do as a data director? Just look at your own data to have a yarn? Know yourself and know your enemy, have you heard?"

In the face of the anger of the roaring wolf, the director of the data department was still a little unconvinced: "I'm not from Meituan, how can I get their data?"

Li Hao said angrily: "You still have to quibble? When I have a meeting tomorrow morning, I want to see the data of Meituan! I don't care what method you use, I just want the result! A high-ranking official at the general manager level of such a large company doesn't even have any means and methods, so you might as well go home and sell Malatang! If you don't have data from Meituan tomorrow, you can get out! Let the deputy director fill your shortage!"

After saying that, he banned the director of the data department!

"What about the Product Strategy Analysis Department?

"In!" The data department was scolded in public just now, and the director of the strategy department immediately stood up and spoke as soon as he saw that he had been lifted.

Li Hao asked again: "Among these big brands we lost, which ones have the highest turnover?"