For Zhou Xing, although this claim also has a lot of money, he values Nongfu Spring more, which is a giant that created annual sales of 10 billion yuan in his previous life. Pen ~ fun ~ pavilion www.biquge.info

Even if marketing is only part of its success, there are management and other factors, a discount, no matter how bad it is, it can be sold for 1 billion, according to the gross profit margin of 300 million, even if the ratings only break 2.5, Zhou Xing gets 5% of the shares, and he can get 15 million a year if he doesn't do anything.

What's more, Zhou Xing's goal is to break 3 in the ratings at least and strive to get 10% of the shares, then double it again, 30 million a year.

Therefore, if Zhou Xing wants to make more money, he has to accelerate the brand influence of Nongfu Spring and help it rise step by step, which is the long-term benefit.

Although the advertisement that Zhou Xing asked Yang Hao for can be said to be too insignificant, there is no patch at the beginning and end, no subtitles, and even no host prompter, but on the other hand, if these are available, it will not show the packaging charm of Nongfu Spring.

Whether in the previous life or in this world, as a drinking water advertisement, the main elements are refreshing, drinking, etc., about its image, packaging design, without exception, all are blue, green, purple and other cold colors, and Nongfu Spring does the opposite, with hot red as the main color of the packaging, or the Chinese people like to see the Chinese red.

Even if it is a medium and long shot, putting all the drinking water in China together, Nongfu Spring is definitely the most eye-catching one.

This is also the reason why Zhou Xing does not need teleprompters and patch ads.

Of course, if you just look at the dream show, the judges' tables, and the red bottled water in the contestants' lounge area, the audience will not feel too much, at most they will be curious about what it is.

But don't forget, Nongfu Spring is the title sponsor of comedians, and the comedian and the dream show have the same schedule, the same is the program of Jiangnan Satellite TV, and the audience basically has a lot of overlap, although I don't know the name of Nongfu Spring in the dream show, but after watching the comedian, under the strong bombardment of the title advertisement, the audience's impression can be combined into one.

This time, Zhou Xing's suggestion is to base itself on Jiangnan Province and expand to the whole country after building a brand image, and comedians are its advertisers.

At first, Zhou Xing didn't think about the dream show, after all, Yang Hao and Lu Jinshan didn't deal with each other, even if Nongfu Spring wanted to go, Yang Hao would definitely ask for a high price.

But the arrival of Li Sen and Yang Hao reminded Zhou Xing and asked him to take advantage of Li Sen and Yang Hao's purpose to achieve this cooperation.

Zhou Xing knew that if he used this claim to be on the designated product of the dream show, Yang Hao would definitely not agree, after all, as he said, the lowest designated product is 28 million, not only is it difficult to explain to other advertisers, psychologically, Yang Hao cannot give Zhou Xing according to this price, and the sky-high asking price is indispensable.

Naturally, Zhou Xingcai thought of such a trick and used his strength to fight.

In the eyes of Li Sen and Yang Hao, Zhou Xing is a great mallet, and they feel that they have picked up a big bargain, of course, they do have benefits, but Zhou Xing is not as stupid as they think, it can only be said that both sides are win-win.

With the display advertisement of the dream show, it has also improved Nongfu Spring's marketing strategy on Jiangnan Satellite TV, focusing on comedians and using the dream show as an auxiliary platform for joint promotion, so as to achieve the effect that one plus one is greater than two and deepen the impression of the audience.

In addition, every time the dream show records the show, the judges have to comment all the time, and after a few hours, it will definitely make their mouths dry, and Zhou Xing doesn't believe that they won't drink the water in front of them.

As we all know, close-ups of the judges are absolutely indispensable, and in this way, it is equivalent to having a close-up, even if you can't shoot words, the red bottled drinking water can also enter the audience's sight.

After signing the contract, not only Li Sen and Yang Hao were happy, but Zhou Xing was also quite satisfied.

And don't forget, if Zhou Xing doesn't agree to Yang Hao and Li Sen, they won't do their best to claim compensation, relying on Lu Jinshan alone, Liao Provincial Satellite TV will definitely not buy it, and grinding foreign workers to play Tai Chi is indispensable.

In the end, it is a trivial matter to get back a few million, and the most important thing is to offend these two people again, although Zhou Xing is not afraid, but more is better than less, why not?

Therefore, it is better to sell a favor to Li Sen and them, Zhou Xing not only saved trouble, but also got an advertisement, and eased the relationship, at least under today's confusion, Li Sen is less vigilant against Zhou Xing, and he is more tolerant of comedians, which can be described as a multiplicity.

Only Lu Jinshan, after the end, complained to Zhou Xing vigorously, saying that he was too impulsive, Zhou Xing couldn't say that he was sure that the comedian's ratings could break 2.5, so that he could get shares, and even if he said it, Lu Jinshan wouldn't believe it, so Zhou Xing simply didn't say it, just smiled:

"I know it in my heart, and you won't need me to say it again after a while, and you'll understand. ”

gave Lu Jinshan an unfathomable smile, and under Lu Jinshan's depressed eyes, Zhou Xing left.

Out of Jiangnan Satellite TV, Zhou Xing went straight to the Natural Farm Group.

When signing the contract, Zhou Xing kept a hand and asked Yang Hao to add a clause: no matter how much the claim amount, Zhou Xing will be fully entrusted to the variety show department to operate, and the amount of money obtained will sponsor the "Super Dream Show" program group free of charge, in return, the dream show program team will provide special designated product advertisements worth 20 million - platform display advertising space to Nongfu Spring, including but not limited to judges' seats, audience seats, and product display in all program coverage areas such as the contestants' rest area.

This is what Zhou Xing fought for, otherwise according to what he talked about at the beginning, Zhou Xing only talked about the judges' seat and the contestants' rest area, of course, Yang Hao felt that he had taken advantage of it, and sympathized with Zhou Xing in his heart, so he didn't care about it anymore.

And with this contract, Zhou Xing directly approached Zuo Xin.

"What is this for?" Zuo Xin said in amazement.

"Ask for money!" Zhou Xing said confidently.

After Zuo Xin looked at it, he couldn't cry or laugh: "I didn't say that I wanted to cast this advertisement, but you made your own claim." ”

Zhou Xing pointed to the contract: "You have also seen it, now that I have signed the contract, the 20 million claimed is given to them, in exchange for such an advertising space, even if I break 3 in the future, I can only get 10% of the shares, I should only pay 2 million out of 20 million, and the rest are all your ......"

Zuo Xin was dumbfounded.

At this time, Liaoning Provincial Satellite TV issued a solemn statement on its TV platform, TV newspaper, as well as the official Weibo and official website: Liaoning Provincial Satellite TV's self-made program "Comedy Star" has stopped broadcasting due to copyright issues, and we apologize for the inconvenience caused to the audience.

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The second update arrives, and the next chapter is still at 6 p.m.