In the CCTV Advertising Management Center, scholars, managers and representatives from different places gathered together.

Don't look at the fact that this conference room is not big, but most of CCTV's revenue sources are from their advertising center!

This time, I gathered here mainly to discuss the upcoming public service announcement project with the theme of reading.

Li Yi, deputy director of the Advertising Management Center, said: "We all know that it is the responsibility of the media to promote national reading. We at CCTV have always been concerned about reading for the whole people. After 30 years of rapid development, China has basically achieved economic poverty alleviation, but the task of spiritual poverty alleviation has not yet been completed. Some Chinese have full wallets, but empty hearts!"

Lao Li is right, the loss of faith and the emptiness of the spirit have nothing to do with the fact that Chinese people rarely read. As a national-level media, CCTV has taken on the social responsibility of advocating new trends and spreading positive energy in the form of public service advertisements. This named Chen Rongyong is the one with the highest status in the audience, and he is also the executive deputy SJ of the entire CCTV, with a very high level.

Wang Zuoyuan, the owner of the Public Service Advertising Department, who presided over the meeting, emphasized: "Secretary Chen is right, we don't want to make reading utilitarian, but hope to advocate more people to take reading as an indispensable way of life, enjoy the beauty brought by reading, and return to tranquility in an impetuous society." But now many public service advertisements are just shouting slogans, not digging deep into the theme of reading, today I invite you to come to listen to your opinions, everyone to speak freely. ”

In the small conference room, the people in it are considered to be the best in their respective industries.

Zhang Yiwu, a famous literary scholar and professor of the Department of Chinese at Yenching University, dean of the MBA School of Communication University of China, general manager of the media center of CITIC Bookstore, producer of CCTV's "Reading" column, host of CCTV science and education channel, operation director of Xin\ Lang Reading Channel, confident editor-in-chief of Sohu Reading Channel, deputy general manager of Sanlian Bookstore, well-known advertising director, advertising production company, etc., covering almost all fields of reading.

"I think it is necessary to transform reading into an internal need to guide and attract young people to take the initiative to read. Xie Shuting was the first to speak.

The professor from the Department of Chinese at Yan University agreed: "The majority of post-80s, post-90s and even post-00s should become the main group of public service advertisements, and it is more meaningful to choose the influential young idols of this group to appear." ”

But this part of the young idols is not strong in the persuasion ability of reading, and their own image is also contrary to our national reading. ”

This is not discrimination, but a fact in front of us!

There are almost no young idols who advertise that they used to love reading and reading, and now they are asked to come out and call on others to read books when they shoot public service advertisements, which may cause disgust on the Internet.

"That's right. Although there are many fans of young idols now, their own reputations are uneven, and we should look for more stable promotion ambassadors. There are many elegant people among our older generation of actors, and it would be more convincing to ask them to shoot public service announcements. ”

At this time, Huo Aiyan, the director of operations of the new wave reading channel, added: "I think young people should choose young talents. I have a candidate on my side, I don't know what you think. ”

"Let's hear it, let's discuss it slowly!" Wang Zuoyuan opened his mouth to persuade.

"What do you think of Zhang Chu?"

After hearing this name, everyone in the conference room couldn't help but think.

are all engaged in books and media-related industries, who has never heard of the name Zhang Chu!

Suitable, there is no more suitable person than him!

"It's Zhang Chu who wrote "In the Name of the People" some time ago, right? As a writer, he is quite suitable. ”

"Hey, how can we forget him, isn't that the best?"

"This kid is a well-known writer, so it's not wrong to have him as a reading ambassador. ”

"I think it's okay. ”

"I heard that this kid is a student of your Yenching University? Lao Zhang, what is your impression of him?"

Zhang Yiwu, a professor from the Chinese Department of Yenching University, thought for a while and said, "I usually teach junior courses, but now Zhang Chu is only a sophomore, and there is no direct intersection. But I've heard my colleagues in the office compliment him on how good this kid is. Let me tell you a little gossip, the book "The Fifteenth Year of Wanli" was originally handed in by him as a final essay, and was only later encouraged by us to finish it! He is usually very low-key and simple in school, and he did not say that he would not come to class or listen to lectures after he became famous. ”

Originally, Zhang Yiwu wanted to nominate Zhang Chu, but he was preempted by the director of the Xinlang Reading Channel.

As the main position, Chen Rongyong replied: "He has also participated in our CCTV programs, and it can be seen that he is a down-to-earth and learning person, and he happens to be the cradle of our overseas cultural exchanges, so it is not bad to choose him for this public service announcement." ”

"Yes, Zhang Chu has a very good image and influence!"

"Although this person was chosen, we will discuss the form of advertising again. ”

……

This can be regarded as a housewarming, but Zhang Chu didn't make a big deal of it, so he found a few friends to come over and sit and read a book by the way.

If there is a lot of fanfare, those who want to buy the rights may want to fill this yard!

When Zhang Chu brought out the cut fruit plate, he was surprised to find that Ye Shumei and Zhou Kang each walked in with some things.

Originally, the ancient gatehouse was upgraded to a modern security booth, so you can come in without Zhang Chu opening the door in the past, which is still very convenient.

"Congratulations, if you move into such an environment to write a book, you can probably write hundreds or thousands of words more every day. ”

Zhou Kang is actually very familiar with this place, but he often came to check the progress of the renovation instead of Zhang Chu before.

Zhang Chu was not polite, he pointed to the stone table over there and said, "Uncle Zhou, these people are all my friends." The first draft of my "Lord of the Rings" is on the table, if you want to read it, you can take it yourself, you're welcome!"

"I'm here for this book today, and I've been wanting to read it for a long time. Zhou Kang said with his hands in his hands, only hating why he didn't come earlier.

If you come early, you'll be able to see more of it.

However, Ye Shumei restrained her actions, and she and Zhang Chu walked to the pavilion next to the small bamboo forest and sat down, ready to discuss business.

During this time, Zhang Chu was in retreat and wrote books, missing a lot of important things!

Now that he is liberated, it is time to talk briefly about the company's affairs.

In the final analysis, Hanlin Culture Media is a company that has just been established for one year, and it has not helped Zhang Chu much in the past.

The vast majority of cooperative companies come to the door on their own, not the company to take the initiative to fight for it.

"Boss, I took the initiative to help you take a public service advertisement, and I'm going to shoot an advertisement tomorrow. ”

Zhang Chu was not resistant to public service announcements, he asked curiously: "What is it about?"

Public service advertisements are non-commercial advertisements produced by relevant government departments to promote or promote some spirits, such as returning goods to prevent theft, protecting forests, refusing to buy and sell animals, etc.

Ye Shumei took out a printed itinerary from her handbag and replied: "I am the book promotion ambassador of World Book Day, which is very compatible with your identity as a writer and student." I just received a confirmation text message when I just came in, but we owe a big favor to the new Lang Reading Channel, and when "The Lord of the Rings" is about to be published, you have to go to an interview to repay the favor. ”

The so-called World Book Day was established by the International Publishers Association in 1995, and April 23 of each year is designated as World Book and Copyright Day, but the public prefers to call it World Book Day and World Book Day.

More than 100 countries around the world hold various awareness campaigns on this day to encourage people to read!

"That's good, I think it's good. Tomorrow, right, I'll go alone, or Uncle Zhou?"

"Lao Zhou should accompany you over, I asked Shen Kai to drive here tomorrow to pick you up, and it will be almost eight o'clock. ”

Zhang Chu readily agreed: "This point is okay." ”

He really didn't expect Hanlin Culture Media to have such a bright head, and he didn't wait for the opportunity to fall from the sky, but he had already started to run independently, such as helping Zhang Chu win a brand ambassador of Dior, and asking him to do public welfare activities as a book promotion ambassador on World Book Day!

Normally, it is estimated that no one will consider this content, but Zhang Chu will go to record the promotional video of the public service announcement tomorrow, and it will be broadcast on CCTV and other TV media at that time.

This obviously helped Zhang Chu a lot, and the PSA was a win-win for him and for the World Book Day campaign.

The hottest writer in the past two years is him!

Even the name of Zhang Chu appeared in the national reading index and survey report released by the China Academy of Press and Publication.

The average number of paper books read by adults in the previous year was only 4.66, which is a significant gap compared with other countries.

But when I counted it again last year, the average number of readings per capita came to 7.2!

The sample data has changed very dramatically, and the rate of growth is extremely unreasonable.

The investigators thought that their colleagues or superiors had instructed them to make the survey results look better, but they didn't expect that it was because many of the randomly selected survey samples were Zhang Chu's readers!

When asked what they had read recently, there were too many respondents who said Zhang Chu's name.

There were so many books bombarded last year, and almost every single one of them was of high quality.

Even if you don't like "Ghost Blowing the Lantern", it doesn't matter, there are also works such as "The Legend of Wukong", "The Da Vinci Code", "Sou Shen Ji", "Wanli Fifteen Years", and "Farewell My Concubine".

There are many different styles, and there is always one to like.

Like Zhang Chu, a positive energy writer who is very popular among young people, CCTV and relevant departments are of course full of promises!

Although fewer and fewer people watch TV now, and although the influence of CCTV is not as good as before, as the saying goes, a skinny camel is bigger than a horse.

After these big moves, maybe you can enter the lottery stage soon!