Compared to 2015, this is an era of lack of entertainment, and everywhere in the world is the same, listening to songs, watching movies, playing ball. However, this is another era of abundant entertainment, and everyone gets together when they have time and changes their ways to have fun.

But in any case, music is the biggest pastime of the year. Playing ball is too tiring and you have to have a venue, it costs money to watch a movie, and it is very easy for a single dog to run to the cinema alone, a gathering of friends takes up a lot of free time, and if you are busy with work or too tired, you don't want to see people in a tired state, and would rather hide at home to catch up on sleep.

This is also why Sony became rich almost overnight after inventing Alkman and quickly rose to become a giant in the world's electronics industry.

Before the advent of the Internet era of national entertainment, Chongguang hopes to seize the tail of the music boom and create an iPod brand.

Akihabara, which is only a two-kilometer walk from the south gate of Todai, is the most densely populated area of electric shops in Tokyo, and even if it is not on holidays, the flow of people is still dense, and customers at home and abroad are shuttling and shopping here, just like the Yiwu Commodity City in the future.

The launch ceremony of Shigemitsu iPod was chosen here, and a stage was set up in the square in front of the Yamada Electric hypermarket, where the marketing team of Takeuchi Advertising was gushing about the products.

However, not far from the square, Sony's MD department was also conducting a propaganda offensive, and the two sides actually started a fight.

Hu Yiting felt a little unhappy after arriving here, "Why does Sony MD also want to hold an event on Valentine's Day? Obviously, it has been on sale for half a month, isn't this deliberately singing against us?!"

Michiji Ushio, manager of Sony's MD division, is standing on the sixth floor of a hotel across the plaza from the plaza, looking at the Shigō exhibition area in front of the Yamada Electric hypermarket across the street through the large floor-to-ceiling glass windows of the business suite.

Oxtail held an iPod in his hand and sneered at the subordinates who accompanied him, "It can be seen that the Chinese have invested a lot of money on products this time, but well, a combination of chowder porridge, two porridge, three rice rice, four rice balls, five peony cakes, six yellow rice cakes." ”

This sentence is a Japanese proverb, which means that one meal is the amount that one person can eat, and the subordinates certainly understood the meaning of Ushio, and said with a smile: "The Chinese are not able to do anything, and they actually put the product launch ceremony in Japan, and it is Akihabara, which is simply a self-throwing net." ”

Ushio corrected: "It's self-defeating, today we'll let them understand it, Sony and Chongguang are not of the same grade." ”

The subordinate nodded excitedly: "Hey!"

In fact, as early as a few days after Shigemitsu iPod entered Yamada Electric's warehouse, the well-informed Sony had already gotten the news, and even had people get the real thing from Yamada Electric.

After some research, Ushio criticized Shigemitsu iPod at the countermeasure analysis meeting.

"Not a single artist in Japan would release an album in MP3 format! Not even a single song! There is no precedent for this in any country in the world. I don't know if China plans to do this in the future, but it's completely unrealistic! And we've already negotiated with 16 major record labels in Japan to release more than 200 MD music discs in one go this year, plus thousands of albums since the advent of MD in '92, we have a library selection that they can't match!"

Kiyoto Matsumae, manager of Sony's Information Center, agreed: "Yes, it is. In my opinion, the iPod product is just an experimental invention, and there is no possibility of promotion at all! Of course, it can still be seen that the technical strength of China Chongguang is really strong, and it has actually come up with such a powerful decoding chip design. I guess they're probably the best electronics companies in China! ”

Sony's Information Center is responsible for the development of the ATRAC audio format, which is exclusively used by MD, and can be said to be a stakeholder of MD. Therefore, Matsuzen hated Shigemitsu iPod, and was extremely optimistic about the future of this strange device that had just appeared, and he went on to add: "Since December 1996 last year, we have developed the ATRAC4.5 version of the encoding and corresponding decoding chip, and the improvement and transformation of MD's sound quality has been basically completed! I am very proud to announce that the sound quality of MD has been very "CD Like", very close to CD sound quality, which is incomparable to the general MP3 format!"

Hirotoshi Sato of Sony Design Center also chimed in: "That's right! In order to make the MD smaller, our design center spent nearly four years on research and development before finally designing a breakthrough model of MZ-E35 within 100 mm.

…………

At this moment, Ushio stood in front of the floor-to-ceiling windows of the hotel, and when he remembered everyone's opinions at the last countermeasure analysis meeting, he was full of confidence.

"I don't know how many units this freak can sell this time? Hehehehe, the target of today's sales campaign of MZ-E35 is 500 units! Ah, this time the opponent is too weak, and it can't be lifted at all. ”

At this time, Hu Yiting and others, who rushed back to Tokyo from Kyoto after soaking in hot springs, also came to the Akihabara premiere site, and at the back of the stage of Yamada Denki, Hu Yiting said to President Takeuchi: "You tell the host, you have to be more confident, you must have the confidence to win, and today Shigemitsu iPod will definitely be able to crush Sony's MD in the sales event." ”

"Yes, after all, our print media advertising has been carried out for half a month, and various advertorial recommendations have also been repeatedly promoted in major electronic equipment magazines. President Takeuchi nodded weakly as he spoke, but he didn't think much of Hu Yiting said that he wanted to defeat Sony, but he was worried that this debut was too unfortunate, and he actually ran into Sony MD who also engaged in Valentine's Day sales activities, and started a confrontation with himself.

Seeing that he looked worried, Hu Yiting smiled and said, "President Takeuchi, it's okay if you don't understand electronic products, but you have to believe me." ”

Masuichi Kobayashi, the memory business manager of Toshiba's computer division, said, "Yes, I don't think it's too ugly to lose, and if the sales figure is less than 200 units, I think it's very good." ”

Saying that, Kobayashi said flatteringly: "I heard from a friend from Sony that their goal today is 500 units! But he said that in normal times, 300 units can be sold in this kind of activity, which is a success, and today is Valentine's Day, so he set a goal of 500 units." ”

Hu Yiting said lightly: "Comrade Xiaolin, I don't blame you for saying this kind of thing, but you must know that MD has no future at all, it is just a product of Sony's complacency, and MD's discs cannot even be read by computer optical drives, and can only be used on MD! ”

Kobayashi sneered: "Probably because they have paid too many resources for MD, and if they want to reach an agreement with the record company, they need to invest a lot of money." ”

Hu Yiting said: "In my opinion, even if it is a CD Walkman, it is more promising than MD, after all, it is still a lossless sound source, and no matter how hard you work in ATRAC format, in the final analysis, it is still the same as MP3, it is a compression format, in terms of compression algorithm, Chongguang will not lose to any opponent!"

At this time, Kang Yaoxiang also interjected and said excitedly: "Yes! The variable bitrate algorithm written by Mr. Hu himself is the world's first! Chongguang's unique ability! You can encode the complex part of a song with a high bitrate, and the simple part with a low bitrate, so as to achieve a higher sound quality and balance of file volume, with this, the CD audio track pressed out by the MP3 special compression software we gave with the ipod is not inferior to Sony's ATRAC4.5 version! No more than 6M capacity is enough to squeeze out a song with near-CD sound quality. What's more, we also have a variety of bitrate compression options, users can compress CDs into bigger and better MP3s, and store them in the computer. In my opinion, the exclusive compression software we gave away alone is worth the price!"

Kobayashi was silent, and said in his heart that the Chinese are really completely different from the Japanese, and they are actually not modest!

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