Ren Pingsheng booked a private box along the river at the Zhongshen Club in Zhengda Plaza, and not long after they sat down, Zhang Wenwu also walked in.

The reason why I chose this store on Century Avenue in Handong New District is also because it is relatively close to Zhang Wenwu's house, Ren Pingsheng called Zhang Wenwu to inform him of the location before leaving, and at the same time did not forget to remind him to come alone and not let Luo Yunxiang know about their party.

Although Zhang Wenwu has made public his relationship with Luo Yunxiang, Ren Pingsheng is still wary of Luo Yunxiang, what they are doing at the moment is too complicated, and the interests involved are also very large, Ren Pingsheng doesn't want her to get involved.

Zhang Wenwu is really a principled person, he set off later than Ren Pingsheng and them, but it was almost time, and there was no Luo Yunxiang by his side.

However, everyone can see that Luo Yunxiang's appearance has changed Zhang Wenwu's appearance a lot.

He kept his hair parted, his neatly combed hair was waxed, his black-framed glasses were replaced with a pair of thin-framed ones, and his face with excessive oil secretion had obviously been washed with skin care products, although his weight had not changed, but the whole person seemed to be a lot more energetic, changing the greasy and sloppy image of the past.

Since moving out of Zhang Wenwu's house, the three of them have not been together for several days, this reunion, the atmosphere is naturally very good, Zhongshenhui is a local veteran Nanyue restaurant, the dishes are delicious and delicious, Ren Pingsheng ordered two high-end red wine, everyone handed over a glass and changed the glass, and ate very happily.

After three rounds of wine, Ren Pingsheng walked to the small station in front of the window with a cup, the box they booked faced the Huangpu River, and the night scene along the river in Hanxi could be seen when they looked up.

The same landscape, watching on the flat ground is a feeling, and watching from a high place is another feeling, just like myself, half a year ago Ren Pingsheng was still thinking about which restaurant had a discount, but now Ren Pingsheng can choose where he wants to eat regardless of the price.

That's the different mindset that comes with standing at different heights, and the measure that determines the height you stand on is simple, and that's money.

Ren Pingsheng knew how these were obtained, so he had to firmly grasp everything in front of him.

Although he grabbed the first pot of gold from Indian generic drugs, Ren Pingsheng did not sleep on the huge profits brought by generic drugs, because he knew that the sales and transportation of generic drugs were prohibited by the current law, and he was actually stepping on the edge of the law and walking a tightrope, and he could fall into the legal net if he was not careful.

Although Ren Pingsheng took precautions in his life, at the beginning of the generic drug business, he had already made a perfect cut in terms of personnel and finances.

But Skynet is so vast that no matter how thoughtful you are, there will always be some unforeseen loopholes when you act against the law.

Although Ren Pingsheng has not seen these loopholes yet, he has to be on guard and have to be fully prepared.

Although the profits of generic drugs in India are huge, they are not a long-term solution, and with the expansion and deepening of the sales network, the risk of facing legal sanctions is increasing.

For the first pot of gold, Ren Pingsheng had to take this risk, but before the risk expanded, he should be prepared to defend against risks.

Therefore, Ren Pingsheng has been thinking about what project he should choose to continue to start a business after the first pot of gold.

For the second project, Ren Pingsheng has the following considerations:

1. It is necessary to comply with laws and regulations, and is not within the scope of the government's macro-control monitoring;

2. The market is mature, and there is no need to invest a lot of money to cultivate customers;

3. Stable income and profits, able to generate a large amount of cash immediately.

It wasn't until not long ago that Ren Pingsheng really found a project that met these three points, which is why he was in a hurry to gather friends for a deep discussion.

Ren Pingsheng took a deep breath, turned around and said, "Brothers, we are going to have a big one this time, come with me." ”

Lin Lisong and Xiao Yan looked at Ren Pingsheng quite unexpectedly, their eyes were full of trust, Zhang Wenwu habitually helped the frame of the glasses, and the eyes behind the black-framed glasses looked at Ren Pingsheng very seriously.

When chatting earlier, Ren Pingsheng had vaguely revealed the purpose of his gathering this time.

Although Ren Pingsheng did not directly explain the business of generic drugs in India, Zhang Wenwu knew from what he revealed that this old friend who had been in the same dormitory for four years had accumulated a large amount of wealth in half a year.

Moreover, Zhang Wenwu also realized that the changes in Ren Pingsheng's life in the past six months, although he looks not much different from before graduation, he has completely departed from the category of graduates in terms of speech and demeanor.

In particular, his eyes are very sharp and deep, and with his logical rhetoric, people can't help but want to follow his words.

With Zhang Wenwu's little experience in the business department of the financial center branch of Handong Bank, he has contacted many customers with assets of hundreds of millions, but at Ren Pingsheng's age, it is really rare to have such a strong persuasive power and sharp eyes.

However, Zhang Wenwu has always been a cautious and subtle person, and he does not trust Ren Pingsheng unconditionally like Lin Lisong, and he needs a more convincing explanation.

"Well, Pingsheng, have you figured out what to do?" Zhang Wenwu asked in his trademark tone, slowly.

Ren Pingsheng smiled slightly, raised the wine glass in his hand and said, "Wen Wu, do you remember the 'Boston Matrix' you learned in the business management course?"

As one of the few serious students in the 107 dormitory, he certainly knew the Boston Matrix pioneered in 1970 by Bruce Henderson, a famous American management scientist and founder of the Boston Consulting Group, which is the most classic market analysis model.

He cleared his throat and replied, "The Boston matrix, also known as the four-quadrant analysis, Bruce Henderson boils down the fundamental factors that determine the strength of a product to two factors, one is market share and the other is the sales growth rate, and based on these two data, he establishes a matrix that divides the product into four quadrants according to the development of these two curves. ”

Zhang Wenwu said, while dipping his fingers in the wine to draw a rectangle on the table, and with a cross line to divide four squares, he first pointed to the square in the upper left corner and said: "This is a product group in the quadrant of high growth rate and low market share, which shows that the market opportunity is large and the prospects are good, but the marketing of the product is problematic, the profit margin is low, and the input-output ratio is not high, which is called question marks." ”

He pointed to the square at the bottom left and said, "This is a product group that is in the quadrant of low growth rate and low market share, and the products here are in a state of recession and loss, and cannot bring positive benefits to the company, this is called thin dog products (dogs)." ”

Zhang Wenwu moved his finger to the square in the upper right corner and continued: "This is a product group in the quadrant of high growth rate and high market share, which requires enterprises to expand investment to support their rapid development, and the development direction should be based on increasing market share, which is called star products." ”

"Stars, if developed properly, could become a company's cash cow in the future, which is the fourth quadrant of the product group. Zhang Wenwu said as he put his finger in the square in the lower right corner.

Ren Pingsheng kept looking at Zhang Wenwu's explanation with a smile, and at this time he took the initiative to take over the topic and continue.

"Golden Cow products (cash cow), also known as high-profit products, is in the low growth rate, high market share quadrant of the product group, because of the large sales volume of this product, high profit margin, low debt ratio, can provide stable funds for enterprises, and because of the low growth rate, there is no need to increase investment, so we also call him cash cow. ”

Cash cow (cash cow) is an extremely important project for any investor, from Li Ka-shing to Warren Buffett, these tycoons in the capital market, a common feature is to have 1 or 2 fat cash cows.

Warren Buffett's cash cow is the insurance industry, and his Berkshire Hathaway is itself a reinsurance company, which provides Buffett with a steady stream of cash flow, which he can obtain at a relatively low cost to invest.

Li Ka-shing's cash cow is ports and public utilities, and his Hutchison Group is the world's largest container port operator, and in recent years, the main investments have been in public utilities projects such as electricity, water and communications, which are typical cash cows.

The reason why Li Ka-shing and Warren Buffett have been able to survive the previous crises and storms is that in addition to their superior vision and market smell, and other characters and living habits that they love to mention in the chicken soup, the most fundamental objective reason is that they have cash cows.

These cash cows do not need to continue to invest a lot of capital, but they can easily and stably generate a large amount of cash for them, which can support them to survive the large fluctuations of the market with a peaceful mind, which is why they go against the trend of the group to take risks, to attack, and all kinds of success when the situation is bad.

And what Ren Pingsheng needs most at present is a cash cow, although generic drug sales are also a cash cow in a sense, but after all, it is a business that cannot see the sun, and what Ren Pingsheng needs now is a legal and transparent cash cow.

Ren Pingsheng said as he walked, and at this time he happened to walk to the table, he paused, looked around, and said confidently:

"What we're trying to do now is build a glittering cash cow. ”

Lin Lisong had been listening carefully to the explanations of the other two just now, and because he was addicted to games during college, he didn't know much about the content that must be taken in these economics and management courses, and then he suddenly asked in confusion:

"I don't understand, isn't star product (stars) high growth and high market share, why don't we make star products (stars)?"

As if he expected someone to ask this question, Ren Pingsheng smiled slightly and explained confidently:

"Although the star product (stars) looks beautiful, but to maintain its market share, it requires a lot of capital and technology investment, and may face long-term losses, this kind of play is mostly seen in large enterprises, group companies, and venture capital-backed start-ups, with our current size and ability to engage in star products (stars), no different from suicide. ”

"Moreover, the ultimate purpose of star products (stars) is also to become a cash cow, stable profits are the basis for supporting the development of enterprises, if we have the opportunity, why not just grab the cash cow?"

"Pingsheng, you're right. Zhang Wenwu nodded in agreement, he looked at Ren Pingsheng at this time, and he was already a little more convinced, but he quickly asked questions again.

"However, cash cow is the core competitiveness of every enterprise, what products do you think can be made into cash cow now?"

Ren Pingsheng nodded at Zhang Wenwu, put the wine glass in his hand back on the table, propped his hands on the edge of the table, looked at the two old classmates, and said in a deep voice: "We want to make an online game." ”