The first 7-Eleven in Thailand opened on July 1st.

This is Yin Junxuan's day.

However, it is not just one 7-Eleven that has opened, but 100 of them in one go.

When 7-Eleven in Hong Kong first opened, there were only 50 stores.

However, considering the rapid economic development of Thailand, and the fact that Bangkok is the largest city in Thailand with a population of more than 8 million, the standard of living of its residents is not much worse than that of Xiangjiang.

Coupled with the great help of Pangu Bank, Jin Qiuwen made this decision after careful consideration.

Yin Jun has been fully entrusted with him to be responsible for the development of 7-Eleven in Thailand, and he also knows that Yin Jun has a gambling contract with Ito-Yokado, so he worked hard, and in more than 4 months, he took the whole team to run all over the streets of Bangkok, and repeatedly surveyed more than a dozen times before he decided on the addresses of 100 7-11 stores.

As we all know, many industries rely on intensive development to make profits.

24-hour convenience stores are such an industry.

You have no advantage in the face of any supplier.

But if you have 50, 100, 1,000 convenience stores, then you're a supplier.

Not only can the goods get the best price, but also have more guarantees in terms of quality, and there are also advantages in saving money.

Even more exaggerated, many suppliers will not hesitate to pay more to get their products on the shelves in order to break into your convenience store.

These were originally the rights and interests that only supermarket giants such as Wal-Mart, Carrefour, and Ito-Yokado could enjoy.

But later, through the experience of convenience stores such as 7-11, FamilyMart, and Borscht, we can know that if they are done, small convenience stores can really counterattack and develop even better than these big supermarkets.

Even Yin Jun still knows.

The impact of JD.com, Tmall, and Amazon in the Internet era has made Wal-Mart, Carrefour, and Ito-Yokado embarrassed and closed their supermarkets one after another.

But only the small 24-hour convenience store chain has not shrunk, but has grown more and more.

Because the consumption patterns and consumption objects of the two are completely different.

The group of people targeted by supermarkets happens to overlap seriously with the consumer groups of JD.com, Tmall Supermarket, and Amazon.

In the case that the price is cheaper than the supermarket and the delivery can be made to the door, do you think that young consumers are willing to choose to go to the supermarket for half a day to buy things, or lie at home and buy things with their mobile phones?

This phenomenon is even more prominent when young people in the 80s and 90s, who have already started a family, are completely fond of using new Internet technologies.

But 24-hour convenience stores are different.

It is aimed at people who are "in urgent need" on a daily basis.

To put it in more detail, I walked out into the street and suddenly wanted to buy a bottle of water, a bento, an ice cream...... So it's impossible for me to click on Jingdong and Tmall supermarkets and ask them to send them to me, right?

So I walked into a nearby 24-hour convenience store and bought the small things I needed, which was convenient and fast.

A 24-hour convenience store plays this role.

Therefore, it is fundamentally different from the ordinary supermarket crowd, but a complementary subsidy.

And then it developed rapidly, and in the Internet age, it continued to expand its territory.

Thailand is a very special example.

Because Southeast Asia travel is cheap, once in the previous life, Yin Jun's boss asked everyone where they were willing to travel, and the company opened the money, and Yin Jun said that everyone should go to Thailand.

Then Yin Jun saw 7-11 all over the streets in Thailand.

Moreover, Thailand has regarded 7-11 as a culture, everyone likes to buy things in 7-11, and the convenience of life in an area is directly related to the number of 7-11 in that area.

In the end, Thailand's 7-Eleven had higher sales and profits than Japan and Japan.

Therefore, Yin Jun's first choice is to develop 7-11 in Thailand.

Jin Qiuwen and their 100 7-Eleven stores opened together, which is also very much in favor of Yin Jun.

The opening of 100 7-Eleven stores not only immediately laid out the entire bustling area of Bangkok, but more importantly, with so many stores combined, 7-Eleven is qualified to put forward conditions to major suppliers.

The content of the conditions is not only the quantity, price and checkout requirements, but more importantly, the demand for 7-Eleven special products.

The special products of the 24-hour convenience store are the magic weapon for the future of 7-Eleven, FamilyMart, and Borscht.

They all have products that are only available in their own stores, and even products that are only available in this area.

For example, 7-Eleven's Hokkaido-specific milk ice cream is only sold in Hokkaido.

A kind of cherry blossom cake in borscht is only sold between March and April in Japan, during the seasonal season.

This greatly increases the expectations of customers, making them feel that what they buy is not simply a matter of satisfying hunger and coping, but a delicate life choice.

In this way, they are willing to go to convenience stores and buy new things when they see them.

Then sales naturally go up, and profits go up.

However, this special product is only most popular and thoroughly implemented in Japan and Thailand.

7-11 has been losing money for several years in China, and the reason is probably related to their inability to take out this set of special goods.

The sales model and products of the public are not able to win the love of discerning Chinese customers.

Yin Jun knows very well where the success of 7-11 lies.

When he was in Xiangjiang, Yin Jun told Jin Qiuwen about these experiences and ideas.

After their experiments and successes in Xiangjiang, they came to Thailand, but they did not take their blind arrogance lightly.

Smart people know that any successful model is unrealistic if you try to replicate it in another field, in another place, or even in another time period, and there is a good chance of failure.

It must be combined with reality, combined with the local needs and habits at the time, in order to be successful.

For example, Thailand is a typical tropical country, and if you come to Thailand with the same Japanese system, it will not work.

I like to eat a light diet, but Thailand likes sour and spicy, so the food in 7-11 should be biased towards this taste.

The weather in Thailand is very hot, and I especially like to eat something cold, which is also something to pay special attention to.

And then because the weather is too hot, all kinds of sunscreen, mosquito repellent water, etc. in 7-11 need to be prepared a little more, which is a different place.

Jin Qiuwen and they have been in Thailand for more than four months, but they are not just going to choose a site.

They did a lot of research and statistical analysis according to the living habits and needs of Thai people, and finally came to a conclusion, which they wrote into a plan, and began to negotiate with various merchants in Thailand, choose products, and began to customize the products they need.

7-Eleven is not well-known in Thailand, and neither is the Kirin Group.

But Bangkok Bank is very famous in Thailand!

As the largest bank in Thailand, Bangkok has extended its tentacles to all aspects of Thailand, especially Bangkok, the center of Thailand.

Choosing 100 places to buy land, storefronts, building and transforming into 7-Eleven stores, these contacts about the Thai side are all done by Bangkok Bank, which is called a clean one, and it will be negotiated in a week at most.

And that's just one aspect.

Next, they also endorsed the Kirin Group, telling the suppliers who negotiated with Jin Qiuwen that all the funds and credit guarantees of the Kirin Group were guaranteed by Pangu Bank.

Hearing this, all the negotiation puzzles are gone.

The suppliers, with unprecedented enthusiasm, signed supply contracts with Kirin Group Thailand and decided to produce all kinds of goods they needed in accordance with the requirements of 7-Eleven.

The people in Thailand are generally a little lazy, but they are generally passable, and the production and R&D efficiency of companies and enterprises in order to survive is not slow.

It was also at this unprecedented speed, in just over four months, from the location of the store to the selection of goods for production and stocking, all were completed, and the smooth opening was carried out on July 1.

Most Thais are actually carefree, and because they are a country of Buddhism, they have a better heart than people from many countries.

Curious to see so many brand-new shops with identical décor, they went inside to see what was being sold.

As soon as I walked in, I couldn't come out empty-handed.

I like this thing, and I like that thing...... As a result, several pockets were carried out.

It has only been half a month since its opening, and 7-11 has already announced that it has begun to enter a profitable state.

Compared to Xiangjiang, it is not much worse.

You must know that Xiangjiang is Yin Jun's old nest, as long as it is a product launched by Yin Jun, Xiangjiang people must support it unconditionally, so 7-11 can do so well in Xiangjiang.

In Thailand, however, 7-11 has no foundation at all, and even if it is an advertisement, it is just a leaflet posted on local TV stations and on the streets.

As a result, Thailand was able to achieve profitability so quickly, and established a good image in the minds of the people, making more and more repeat customers and more and more sales.

But Jin Qiuwen was not proud.

Because he and his team know that the decision to come to Thailand was made by Yin Jun, and most of the marketing strategies and management models were also created by Yin Jun.

Although they have made a lot of improvements and changes in Thailand now, they have never deviated from their roots, and most of the credit is actually Yin Jun.

Only when 7-Eleven Thailand can cover most of Thailand in the fastest time, reach the scale of 1,000 stores that Ito-Yokado bets on, and are generally profitable, can reflect their value.

For this goal, Jin Qiuwen has already decided that after stabilizing the basic market in Bangkok, he will expand to other big cities in Thailand!