Headquartered in the western part of the Mumbai Biotech Park, LUBIN Pharmaceuticals consists of a 15-storey office building and a 200-hectare factory building, an Indian pharmaceutical company with a long history, but its development has lagged behind in recent years, partly because of the diversification in the 90s of the last century, too much real estate investment in Mumbai, missing the key node of the Indian pharmaceutical company's take-off, until the second generation of the company's heirs took power.

Although the current market value of LUBIN Pharmaceutical is only one-third of its peak, the company's R&D capabilities and manufacturing processes are still at the first level of Indian pharmaceutical companies, but the main sales channels of their products are still in China, and they are not good at developing overseas markets, which is far inferior to generic drug companies such as SumPa that started at the same time.

Sitting in the simply decorated conference room, Ren Pingsheng and An Qi met Nasler. Guta, the president of LUBIN Pharmaceuticals, is the son of Dr. Guta, the founder of LUBIN Pharmaceuticals, and one of the new heirs of the Guta family. Originally, the meeting was supposed to be met by the company's sales director, but because Ren Pingsheng was the first overseas customer contacted by LUBIN Pharmaceutical, and he also took the initiative to contact the Chinese who came to the door, Nashle Guta came to meet half out of curiosity and the other half out of attention to China.

Nassl Guta is only 35 years old, he has relatively light skin among Indians, a neatly combed and smooth hairstyle, a clean-shaven chin and aftershave, and his facial features are clearly high-caste, without the greasy and greasy feeling of ordinary Indians, and he is quite handsome. He wore a well-tailored gray suit, no tie, the top two buttons of the white shirt were unbuttoned, and the English he spoke spoke without an accent.

Nashl Guta graduated from the Indian Institute of Technology (IIT), a science education and research university founded by Jawaharlal Nehru, the founding father of India, and modeled after the Massachusetts Institute of Technology (MIT) in the United States. As far as Ren Pingsheng knows, Sundar Picha, who later became the CEO of Guge, graduated from IIT.

After graduating with a degree in information technology at IIT, Nashle Guta went to Stanford University Graduate School of Business to pursue an MBA, where he originally wanted to stay in Silicon Valley for employment, but when his father Dr. Guta died, Lubin Pharmaceutical was in turmoil and had to return to China to inherit the family business.

ALTHOUGH THE PHARMACEUTICAL INDUSTRY WAS NOT THE MAIN FOCUS OF NASHL GUTA, HE QUICKLY ADAPTED TO THE FAMILY BUSINESS, BROUGHT THE TECH INFORMATION AND VISION OF SILICON VALLEY, AND WORKED HARD TO KEEP LUBIN PHARMACEUTICALS UP TO THE TIDE OF THE INTERNET AND EXPAND ITS BUSINESS TO MORE COUNTRIES.

Ren Pingsheng's visit happened to be at a suitable time and met the right person.

Due to the language, the conversation was mainly conducted by Angel and Nassl Guta, both of whom had a high level of English and could communicate without any barriers. An Qi has received complete training from Ren Pingsheng before departure, coupled with her hard-working style, she has mastered the sales and negotiation skills of generic drugs very proficiently, Nashle Guta raised several business questions, which she answered with experience and wisdom.

Looking at An Qi's eloquent conversation, Ren Pingsheng had a wonderful feeling in his heart. No one knew that just a few days ago, she was an English teacher who was in a desperate situation because of her husband's illness, and she had to transfer several buses a day in order to save a few yuan in fares.

People do have infinite possibilities, but they need some environment and some external forces to push them.

After talking for nearly an hour, the interaction between the two gradually weakened, Nashl Guta shook his head several times, and the expression on his face became more solemn, and he finally said a few words, stretched out his hands and shrugged his shoulders, with an expression of need for answers.

"What's wrong?" Ren Pingsheng asked, he didn't listen carefully to the conversation just now, so he didn't know much about the situation on the field.

An Qi had a bewildered expression on her face, she leaned into Ren Pingsheng's ear and repeated Nashl Guta's words, he said: I believe that your willingness to cooperate is sincere, but your order volume is very small, and it is not comparable to the purchase volume of a community hospital, which makes me doubt whether you have the ability to open up new markets, you have to answer this question - tell me why I gave you the sales agency rights?

Ren Pingsheng thought about it, the other party's consideration is not unreasonable, although LUBIN Pharmaceutical is not a big enterprise, but it is also a regular enterprise that has been operating for many years, with annual sales of about 100 million US dollars, and Ren Pingsheng's order of less than 100,000 US dollars is really insignificant. Changing to Ren Pingsheng's own position in Nashl Guta, he rashly saw two businessmen who came from far away abroad to discuss cooperation and issued small orders, and it was inevitable that he would wonder if the other party was a liar.

However, Ren Pingsheng was not panicked, he had considered these accidents before leaving, and he had also made corresponding countermeasures, but this level of dialogue was a little difficult for An Qi to implement in a short period of time, so he decided to come by himself this time.

"Dear Mr. President, thank you for listening to our demands, and I will answer your questions next......" Ren Pingsheng spoke English that he was not very proficient in, and slowly said his thoughts.

"First of all, China is a huge market, just like India, China has a huge population, and maintains a high population growth rate, which determines that it has a wide range of potential customers, and secondly, China, like India, is a developing country, and the people's living standards and medical standards are far from Europe and the United States, and there is a huge demand for high-quality and cheap medicines, and this demand is far from being met at present......

Although Ren Pingsheng's English is far from An Qi's, and his accent and proficiency are greatly inferior, his confidence and professionalism make up for all this, especially when he speaks about the great potential and complementarity between China and India in the business field, which deeply attracted Nashle Guta, his expression changed from indifferent to listening carefully, and then to frowning and pondering, obviously listening to Ren Pingsheng's words.

"Our two countries, which account for nearly one-third of the world's population, have a long history of cooperation geographically, historically and traditionally, and are more able to complement each other economically. If the 60s of the last century was the rise of RB, the 70s was the rise of South Korea, the 80s was the rise of the Asian tigers, and the 90s was the rise of Southeast Asia, then the first 10 years of the 21st century were the rise of China and India. ”

Nashl Guta listened and nodded repeatedly, seemingly agreeing with Ren Pingsheng's opinion.

"In the future, with the decline of American hegemony and the decline of the birth rate of the RB population in Europe, the development trend of China and India will gradually replace other powers and become an important force in the world in the first half of the 21st century. ”

"Before this trend is fully unleashed, if your company can get a head start in China and the whole East Asian market, you can reap the rewards in the future. ”

"And there is no one else who can help your company complete the layout of the Chinese market, except for us, who understand both China and India. ”

Ren Pingsheng stood up, his gestures were not exaggerated, but they were full of indomitable confidence and persuasiveness, and he said aloud:

"We are here today, not to beg, but for our future. Although our first order is not large, our future is more than one billion Chinese customers. I believe, Mr. President, that you will definitely choose the future. ”

Before he could finish speaking, Nashl Guta stood up with a smile on his face, grabbed Ren Pingsheng's hand, and said enthusiastically: "Well done! This is the most exciting and incendiary speech I have heard since graduating from Stanford." ”

"Mr. Ren, no matter how well we cooperate in the future, I will not regret today's decision. ”

"I'm sure you won't regret it. Ren Pingsheng replied in an extremely affirmative tone.

Nashl Guta shrugged, he said an idiom in Hindi, Ren Pingsheng leaned into his ear and said a word, the other party immediately understood, and the two patted each other's shoulders, apparently reaching a further consensus.