Chapter 381: Tang Juexiao's hint
"Mythology" caused a big fire on the Internet.
From the perspective of background, the list of historical dramas is also divided into levels.
The first is undoubtedly the Three Kingdoms. The Three Kingdoms characters Liu Bei Fang, Guan Zhang Zhao Ma Huang, all have huge fans, and even the background of the Romance of the Three Kingdoms is popular in the entire range of yellow people, and the Japanese like to digitize things, and the Three Kingdoms series made have fans from generation to generation.
The second handover of the Qin and Han dynasties, the alternation of the Sui and Tang dynasties, the characters in these two periods of history are also familiar to people, and they have their own fans.
The third gear is the Manchu Qing Dynasty, which is because the time is approaching, and there are various investments slowly paving the way to form the market.
Although the background of "Mythology" is not the first gear, but with a crossing factor, as long as the book and the actors are not bad, it is not surprising that it is strong to kill the first gear and the first gear at this time. Once the Internet is hot, there are radio stations to buy in reality.
Youku Tudou or something in later generations also slowly began to realize the importance of their own dramas, for example, before Tang Juexiao crossed over, Youku said that he wanted to remake "Xun Qin" for 100 million, Wu Qilong is the director or director......
But they reacted too slowly, and missed the time when manpower and star prices were very low, and the crew failed to practice well. Tang Juexiao was very skeptical of their production ability, after all, some things really can't be done well when the money is in place.
Ye Xin negotiated with the people of various radio stations on behalf of Tang Juexiao, in fact, Tang Juexiao wanted to participate in person, but Ye Xin said that the matter of forcing the grid is really pretending, you have to pretend when you should pretend, and if you don't pretend to be forced often, others will default to your comparison......
During the negotiations, Tang Juexiao became somewhat familiar with the operation of domestic radio stations.
The broadcast of TV dramas is also divided into solo broadcast and simulcast.
In terms of the number of episodes, the first-line drama is now almost 2 million per episode, and if the ratings are not 3 points, it will be considered a hit.
In the 50 episodes of "Mythology", Ye Xin's opening price is 200 million, and a single episode is 4 million. Of course, this is something that can be bargained
Assuming that the broadcast price is reached, if it is an exclusive broadcast, it means that a radio station buys it alone, and the ratings are generally 3 to 4 points. At this time, according to the contract between the radio station and the advertiser, it must be that the higher the ratings, the more money will be made. But the problem is that if it hits the streets, the income received from all sides is far less than the 200 million yuan to buy the broadcast rights, and the radio station will lose money.
At this time, in order to seek stability, most radio stations will choose simulcast, double, triple, and quadruple links......
Normally, a TV series with 2 points for the first broadcast will be rated to 4 stations, and each station will have about 0.5 points.
And the first rebroadcast of this show, if it is an exclusive broadcast, the ratings may be about 0.7, but the money spent on this solo broadcast is generally much less than that of any premiere simulcast.
In addition, not everyone is qualified to premiere, like Mango Channel, Tang Juexiao operated "Meteor Garden" and "Happy Camp" when he was a child, and some of them were die-hard fans.
So the various operations are intricate......
Ye Xin gritted her teeth and insisted on the 200 million TV premiere, CCTV 8 and Mango Channel fought hard to the end, they all wanted to broadcast alone, and there was also a triplet, who wanted to join the competition. But these people all have a common feature, the price is 150 million, after all, almost 20 episodes have been broadcast on the Internet.
Ye Xin reported the situation and conditions of several parties to Tang Juexiao......
"They're tired, too. ”
"They are all bothering to save money to live, a small place with a monthly salary of 1,500 hard life, a big local monthly salary of 5,000 hard life, these radio stations are actually trying to live. ”
Tang Juexiao made a cup of hot cocoa and said, "The person in charge of CCTV 8 and your contact, give me the contact information of the other party, and I will talk to the other party in person." ”
Ye Xin gave Tang Juexiao the other party's phone number, and the other party actually wanted to bypass Ye Xin's "microphone" for a long time, but Tang Juexiao pretended to be forced before and couldn't be contacted......
Contact Central Radio 8, firstly, after all, it is CCTV Radio, with a deep background, secondly, Mango TV believes in entertainment to death, and some concepts Tang Juexiao is now excluded, and thirdly, starting from "Little Dragon Man", Tang Juexiao has been chasing Central Radio 8 for many years......
When the other party heard that it was Tang Juexiao's call, he was very happy.
After chatting for a few minutes, Tang Juexiao asked: "How can you say that you are also strong, but sometimes when you open the channel, the program doesn't seem to be so good-looking?
"This ...... In fact, it's not that we don't know that the drama is bad, but if every step of the film is very good, in other words, there is no one high-quality film. Some people always have to watch TV, and those TV series that are not good, usually have above-standard ratings, may make money. After hesitating for a moment, he said again, "The kind of drama that costs tens of millions or hundreds of millions of dollars, although the ratings are high, in fact, if you bet on the wrong treasure, the loss will be a miserable." But the golden season and golden time can't be played without good things, so ...... It's hard. ”
Tang Juexiao took a sip of cocoa and said with a smile: "I have a suggestion. ”
"Oh, Xueba, please?"
Tang Gongzi, Xueba, etc., are all names that some people now ridicule Tang Juexiao.
Tang Juexiao said: "I like to watch the Internet, do you know this thing?"
"I discussed it with a friend of the Writers' Association. ”
"At the beginning of the radio station, if nothing happens, the results will continue to be played, which can cause losses. Some losses are bearable, some are not, right?"
"Yes. ”
"Anyone who suffers from anything bad happens...... I read some online articles, and some of the books are really bad, and I can't make money at all. If you don't have a eunuch, it is the author and his family who suffer the pain, and the eunuch is some readers. If the results are not good at the beginning, the editor will not care, and if it is good, it will be recommended, and then it will be charged. Some books are sold well on the Internet, and booksellers buy them for publication because they estimate that they can make money. In fact, most online articles are not good, but when someone suffers, it is easier for websites and booksellers to win. ”
"The problem is, we can't use this trick on the radio!"
"Yes...... Online dramas can be your very good partners, they have a good effect on the Internet, buy them and play them on TV stations, they watch the same people, and even more people watch them on TV. In this way, you have avoided the risks. It can also be like this, the first season of a certain web drama is very popular, then the second season must have a certain degree of continuity, if the first season is missed, buy the second season. The Internet is your testing ground. ”
The eyes of the other side lit up!
Sure enough, he is a legendary god-level scholar, and he really has a doorway!
In fact, this is the ultimate goal of Tang Juexiao's Xerox "Myth", and he takes the initiative to use the Internet as a test pool for various radio stations! This method is of course feasible, and all radio stations must feel that it is easy to use, and the risks are borne by the website!
But...... In the end, the network will definitely grow up and grab the market.
Meat eaters despise and fail to plan far. In other words, the things of the future are for the people of the future, Tang Juexiao put forward a good idea to solve many things now, so why not do it.
The crew of "Mythology" announced: "Due to force majeure, it has been changed to a weekly update, which is being revised, please forgive me." ”
"Everybody understands. ”
"Hugo has worked hard. ”
"Can't people like Cheng Long and Hu Ge be helpless?"
"Hehe, the drama is always the drama, do you understand the meaning of the drama upstairs?"
Radio and Television couldn't sit still, and wanted to speak out, but suddenly found that he didn't know how to speak on the Internet......
I heard that I wanted to register a Weibo account, so I went to register, but it didn't work, "radio and television" is a sensitive word, and it is not used for registration.
After a lot of connections, I finally registered, and it was useless to speak out, because it was not a V number.
It's finally a V number, but there is still no movement on Weibo, and the news hotspots are suppressed......
……
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