Chapter 329: The Meaning of Branding

Yang Limin didn't argue with the female clerk, but directly picked up the high heels and checked them, he looked at them carefully, it was indeed a product produced in his own factory, because it was designed by himself, and many traces of workmanship were recognized by him, but he saw that the cloth label inside the shoes was replaced with English, and there was a brand that he had never heard of. But he immediately noticed that there was a circle of tiny needle holes at the original position and edge of the cloth label, the size of which was exactly the mark left by the needle sewing the cloth label, which was obviously a second time that someone had done it.

Yang Limin continued to check, and he also thought of anti-counterfeiting at that time, but because it was just starting out at this time, even if it was anti-counterfeiting, it was easy to be imitated, and the effect was not great, but he still asked the workers to make a small mark at the seam of the leather shoe cuff that was about 2mm wide, that is, to sew an extra line with the corner, and to see an extra suture line in the finished product.

Yang Limin immediately opened the seam of the shoe, and sure enough, there was an obviously redundant suture, and he was completely sure at the moment that it was Dahua Commerce and Trade that deliberately branded his products, and his heart suddenly became angry. But he wouldn't argue with the clerk, it was completely pointless. After returning the shoes to the female clerk, Yang Limin walked out of the store directly.

However, he clearly heard the disdainful words of the female clerk behind him: "If you can't afford it, don't pretend to be rich, hillbilly!"

Li Yao also had a bad face, she heard Yang Limin say that this was a product produced in their factory, but when she heard the introduction of the clerk just now, she also knew that something was wrong, but she didn't quite understand what was going on. She also heard the last sentence of contempt for the female clerk, but she didn't care about arguing, because Yang Limin had already walked out of the store.

Li Yao hurriedly chased after him and asked, "Yang Limin, what's wrong?"

Yang Limin was smoking, and when he saw Li Yao coming up, he thought for a while and asked, "Where is the post and telecommunications office near here, I want to call back!"

"Oh, there's one at the corner of the street over there!" Li Yao saw that Yang Limin's face was not good-looking, and he didn't want to ask too much, so he immediately pointed to it

directions.

Yang Limin didn't have the heart to go shopping, so he immediately walked to the post office, there were not many people here, after all, people were not rich, and there were not many people calling, so Yang Limin immediately gave the staff a number to call.

The female staff member glanced at Yang Limin and didn't ask much, and said directly: "Two cents and five cents a minute!

After Yang Limin nodded in agreement, the female staff member dialed the phone, and it took about a long time for the phone to be dialed, Yang Limin took it, and it was Zhu Hongjun who answered the phone.

"Director Zhu, it's me, Limin!"

"Limin, how are you doing over there? Are you still used to it? Do you have any important news to convey? Why did you remember to call me?" Zhu Hongjun sounded in a good mood.

Yang Limin didn't care about anything else, and asked directly: "Director Zhu, I'll talk about the rest after I go back, I want to ask, has Dahua Trading's last remittance to our factory arrived?"

Zhu Hongjun was stunned for a moment, and then said: "I really don't know about this matter, so you wait for me, I'll go to the finance side to ask, and you will call in ten minutes." ”

"Okay, I'm sorry for you, you can quickly help me check this matter, I found a situation to deal with, but I have to wait for the money to arrive! Then I'll hang up first, and I'll call later!" Yang Limin hung up the phone and was about to wait next to him, but the female staff looked at him with a look of preventing him from escaping, so he could only pay the phone first and walk to the door and wait.

Li Yao followed by her and asked again: "What's the matter? Anyway, we've known each other for two days, and we still go shopping with you, so we should be friends, don't you even want to answer a question?"

Yang Limin didn't want Li Yao to know about it, after all, she was a staff member of the Shanghai government department, and her identity was a little special, but after thinking about it, she said: "I found a situation just now, our goods have been labeled, this matter is very serious, but you just know it, don't talk to others." ”

Yang Limin also doesn't want to fall out with Dahua Commerce and Trade directly because of this matter, after all, there is still a high forward face in this, if the government department knows, even if people's sense of property rights is not strong now

Knowing what was going to happen, he didn't want to make any more trouble.

Li Yao was also shocked: "Are you sure?"

Yang Limin nodded and said: "I'm very sure, I was worried about being manipulated at the beginning, so I deliberately made a small mark, I can't be mistaken, and when I see Qin Anhai, all the truth will naturally be revealed." ”

Li Yao didn't understand this kind of thing between enterprises, so she didn't have any ideas, so she just asked, "Then what do you want?"

Yang Limin shook his head and said: "I don't want to do anything, I just want to figure things out, if I can cooperate, I can cooperate, if I can't, then forget it." Money is important, but it's even more important to build your own brand! I won't ruin my brand to make a wedding dress for someone else. ”

Li Yao thought for a while and said, "The high heels just now are really good-looking, and I like them very much, but the price is also very expensive, and the order given to you by Dahua Commerce and Trade should not be small, right?"

Yang Limin turned to Li Yao and said very seriously: "No wonder these people would say this, I didn't expect you, a staff member of a government department, to have this kind of idea of money first." Then I will tell you now, monetary profits are very important, but brands are even more important! If even you, the important people of the government, have this attitude, the country will suffer a great loss, and although it has gained a lot of profits for a while, it will only lose more benefits, because in addition to profits, there are many other interests that are more important. The reason why those foreign companies are so arrogant in the face of us is because our technical level cannot be reached, so why do we know those foreign brands and enterprises? This is the brand effect.

You can imagine for yourself, if we OEM the products of an advanced foreign enterprise into one of our own brands and pay them the same 120 percent price, will they make a lot of money? But after 10 years, when people want to buy this product, will they come to them or us? If we no longer use their products, what will happen to them? If our country continues like this, you can imagine what our country will be like in 10 years, 20 years from now? How different is that from a colony? It's just a tool for others to earn money and cheap labor!"

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