In this age of convenient information, news events spread faster than anything else.

Especially for incidents involving a large number of people and concerns of the people, under the hype of the media with ulterior motives, a storm of public opinion will soon be formed, and most of the ordinary netizens who are coerced in it do not know the truth of the matter, and it is difficult to make an objective judgment just by the scale and half of the claws given by the media, and they are often led by some remarks.

The incident in the shantytown of the National Expo Park gave these media a chance to hype.

Although with the joint efforts of Gao Weicheng and the local government, the shantytown incident was properly and satisfactorily resolved within 12 hours, except for the accidental death of Zhang Wei's wife, there were no casualties during the period, and the property damaged was very limited, and the entire incident was confined to the shantytown and had no impact on the rest of the Handong New Area.

But after all, this incident has already happened, and it happened in an international metropolis like Hanhai, so although the government of Handong New Area is very vigilant and has made an advance ventilation in the media, there is still some news that has been spread.

A few days before Hanhai City launched a special operation to "crack down on criminal syndicates and eliminate evil," a well-known media outlet in southern China published a report on the incident on the Internet edition.

In the report, an anonymous journalist described it this way:

"The demolition of the Hanhai National Expo Park project sparked public outrage, and a woman died in the clashes. ”

This report is a good example of the dark intentions and penmanship of some media outlets.

It distilled some elements of the incident from beginning to end, and wrote some sensational words into the title, making people mistakenly believe that the incident in the National Expo Park was caused by forced demolition, and someone was injured and died in the clashes between the police and the people, so as to achieve the purpose of attracting the reader's attention.

But when you really click on the headline and read it, you can find that the text of the report is actually very different from what the headline describes, although there is a tendency in the description, but the overall consistency with the facts.

If the reader has not read the whole text carefully, or has only read a title in a hurry, then the meaning of the title has already left an imprint on his mind, and they will definitely have a preconceived idea that all this is the result of the government's mishandling, and this is what the author wants to achieve.

Although the motives of a certain southern media are quite shady, it is difficult for them to find fault with their skills, and they chose the online version to release this report, which can be attacked and retreated.

After this report came out, it really set off some waves on the Internet, and some ill-intentioned people took this opportunity to slander and smear the government, and portrayed a peaceful settlement incident into a violent conflict and bloodshed, which was echoed by many people who did not know the truth, and gradually formed a storm that cannot be underestimated.

And this turmoil naturally swept over the emerging social media.

In the past few days, many reports on this matter have also emerged on Weibo, including the big V account set up by the southern media on Weibo, some media big Vs who have always advocated Western values and liberalization, have responded to and called for the tone of the southern media, and the popularity of this incident has been pushed to the top due to the consistency of the communication characteristics of Weibo and the target group.

And all this is naturally seen by Ren Pingsheng, the owner of Weibo and who is well versed in the laws of social media communication.

Whether it is public or private, he cannot sit idly by and watch this matter develop according to the tendency of the southern media.

He had to make a move.

......

Ten minutes after Hanhai Satellite TV broadcast the news, an account called "Weibo Rumors" was born, this account is a blue V agency number certified by Weibo Company, and the remarks of the account are written like this: Weibo's official rumor refutation account accepts reports from Weibo users.

Scope of reporting: False information (non-existent facts or information about the situation, especially in terms of disasters and requests for help.) Inaccurate information (deliberately exaggerating and exaggerating the truth in order to increase the attention of netizens.) Merchants use prize activities to deceive fans and forward, and information reported by netizens. ）

The first Weibo posted by this account was a repost of the latest release of the blue V agency number of @Hanhai Police.

@汉海警察这条信息是用蓝底白字的图片表现的, it is inlaid with a police badge representing the authority of the judiciary.

The message reads:

On April 28, 2008, the Hanhai City police dispatched forces to dismantle the "Hanlong Gang", an underworld criminal gang headed by the criminal suspect Niu Gengtian, arrested a total of 38 backbone members of the gang, and seized 10 imitation guns, 277 bullets, 1,163 steel ball bullets, and 70 kilograms of homemade explosives.

The 'Hanlong Gang' gang has as many as 800 members, and its main activity area is along the river in the Handong New Area. In recent years, the criminal gang has extended its criminal activities to real estate, construction and other industries, and has repeatedly disrupted the development of normal economic activities by means of gang demonstrations and illegal assemblies, and used them to extort protection money and compensation, forming illegal control and major influence, and posing a huge threat to social order and fair and good customs.

On April 22, 2008, at the instigation of Ding Shouzhong, director of Shangbei Community in Panjiadu Street, Handong New District, Niu Gengtian and others gathered more than 100 backbone members and unscrupulous elements of the "Hanlong Gang" to besiege the construction site of the National Expo Park project, took three excavator drivers hostage, and demanded 48 million yuan from the local government, which seriously hindered the normal start of the project and caused an extremely bad impact.

Under the correct leadership of the Municipal Party Committee and the Municipal Government, and with the cooperation of the Handong New District Party Committee and the District Government, the Hanhai City Police successfully rescued the three hostages and arrested the criminal syndicates headed by Niu Gengtian, Ding Shouzhong, and Zhang Wei.

The "forced demolition of the Hanhai National Expo Park project" spread online sparked public outrage, and a woman died in the clashes. "Contrary to the facts, there is no forced demolition of the National Expo Park project, all the relocation targets have signed agreements and paid compensation in full, and the rumored dead woman at the scene that day is actually Chen Lixia, the wife of the troublemaker Zhang Wei.

According to the forensic examination, Chen Lixia's time of death was 3 a.m. on the same day, not at the construction site. Chen Lixia's death was due to suffocation by external force on her neck, and within half an hour of her death, she was disfigured by hitting her facial skin with a hard object.

After the police investigation, Zhang Wei and Chen Lixia agreed in advance to get a fake marriage in order to obtain government compensation, and afterwards a dispute broke out due to the unfair distribution of the spoils.

After police investigation, Ding Shouzhong, as a government official, instigated Niu Gengtian and other underworld elements to gather to make trouble and extort property for personal gain, and received 3 million yuan in benefits from Niu Gengtian and others. Niu Gengtian and others are suspected of organizing, leading, and participating in underworld criminal organizations. Zhang Wei is suspected of intentional homicide and intentional destruction of corpses. The above three ringleaders confessed to their crimes, and the Hanhai City police have submitted the case to the procuratorate for prosecution.

@微博辟谣的账号在这条信息下方添加了一条黄色字体的文字: "After verification, the above information is true"

At the same time, a line of yellow text was also marked by the system below the Weibo of the Southern Media: "This Weibo is unconfirmed, please do not believe it", and all users who click on this Weibo and see it can see this obvious mark.

Under Ren Pingsheng's remote command, Weibo has been working overtime overnight in recent days, and finally completed the update of this set of "rumor refutation mechanism" within the scheduled time, and the first attempt was to apply it to the "shantytown incident in the National Expo Park".

@微博辟谣的这条信息刚转发后, @任平生, @高媛媛等一众微博大V账号立即在转发在了自己的微博上, and those entrepreneurs, big Vs in the film and television and cultural circles who have a close relationship with Ren Pingsheng have also reposted them successively, and at the same time, Cai Wensheng's Weibo jokers and marketing accounts have also joined the ranks of forwards very cooperatively.

Ren Pingsheng's media matrix, once activated, is amazing, and in just ten minutes, @微博辟谣和@汉海警察的这条微博被转发了数百万次 became one of the hottest information on Weibo that day.

All Weibo players, as long as they are on Weibo, will inevitably receive this information from their own time stream, and this kind of strong and stable information dissemination ability is not comparable to traditional media and other Internet media.

With the blessing of @Weibo's rumor refutation basket V, under the operation of Weibo's "rumor refutation mechanism", and with the help of @高媛媛 and other Weibo big Vs, the report of @汉海警察关于 "National Expo Park Shantytown Incident" has become well-known information on the Internet.

At the same time, the news previously released by the southern media, because the content of the report was not detailed, and it was more described through the author's speculation, and under the report of the Hanhai police, it seemed extremely simple and narrow-minded.

The number and influence of those who follow the southern media are much weaker than the strength of the camp of @Hanhai Police, and many people have secretly changed their doors and positions, making this media offensive and defensive battle quickly become a one-sided situation.

Netizens who learned the truth of the incident have changed their previous posture of unconditionally standing on the side of the disadvantaged groups, and have turned their guns around the reports of the southern media.

Most of the bloggers were dissatisfied with the way the southern media reported, with some saying:

"It's disgusting, most of the reports in the southern media are fabricated, and attacking the government with this kind of fake news is too subordinate. ”

"You look at the report of the Hanhai police, everything and everyone has a place and basis, this is the real reliable report, and the report of your southern media is the same as the story meeting, which is really embarrassing for the media. ”

......

Others began to question the stance of the Southern media:

"Southern media, your reports have always been aimed at the dark side of society, and they will use the topic to attack the government, what kind of heart do you have?"

"I have long seen that these southern media are unreliable, in the prosperous era of rapid development of the country and the happiness and well-being of the people, they always like to sing against the public and incite the masses to make trouble with the government, I think they are bad in their bones. ”

......

There are even some people who take the gossip from nowhere and spread it decently:

"The southern media have taken the investment of the Ford Foundation of the United States, and they are essentially the lackeys of US imperialism in the interior, in order to discredit our country and serve the interests of US imperialism. ”

"The editors-in-chief of the southern media have been developed into spies by the CIA, and the reports they publish are all aimed at disrupting the overall development of our country, they are spy lackeys of the US imperialists, and they are already being investigated by the top. ”

......

With the fermentation of public opinion, netizens began to go beyond the truth of the incident and directly besieged the southern media.

"Southern media, you owe Hanhai City an apology. ”

"Southern media, repent, otherwise, the people will not spare you. ”

......

Under the powerful firepower of public opinion, the southern media quickly deleted the report and published a letter of apology on Weibo and website, saying that they would reflect on and improve the style of reporting, and the storm of public opinion came to an end.

In this public opinion offensive and defensive battle, Ren Pingsheng tried with his Weibo, but it achieved good results.

Although the main purpose of this time is to help Hanhai City and Handong New District reverse the unfavorable situation of public opinion, Ren Pingsheng has also conducted an experiment on the transformation and development of Weibo in the past few days.

Through this experiment, Ren Pingsheng has already seen the power of social media.

Although the traditional media has deep roots, it has no power to fight back in the face of the emerging Weibo, which is firmly in the hands of Ren Pingsheng.

With Weibo, Ren Pingsheng has a public opinion killer.

With this public opinion killer protector, Ren Pingsheng can better protect himself and protect the people he values.

。 Sogou