Third, it is not so easy to help
"Actually, I am no longer a student of Huai'an Provincial Normal School, the junior college study period is three years, and I just graduated this year!" Zhang Qian couldn't help but open a sum of money before answering Jiang Shuiyuan's question, "I studied art education in school, if I follow the normal trajectory of life, I should go to primary school or kindergarten as an art teacher, but I really don't have the patience to serve that group of masters, and I don't want to be here, so I didn't go to school to find a job, but set up an art design workshop by myself." ”
"I didn't expect my sister to be a small boss! And then?" I heard that Jiang Shuiyuan didn't hear that he had anything to serve now, did he want to advertise his own store? Or did he come to the door to solicit sponsorship? Didn't he see that his store was not doing well and closed every three or five days?
After sitting down on the sofa in the middle of the store, Zhang Qian continued: "After the establishment of the design workshop, I braved the scorching heat to work around, only to find that no matter how plump the ideal is, it can't compare to the real skinny. Larger companies either have their own publicity and planning departments, or they don't look down on me as a petty personal workshop, while smaller stores don't need professional art design at all. In the past two months, I have eaten countless closed doors, but I still haven't made a single business, I thought that if I continued like this, I would close down and find a school to be an honest art teacher, but the business came to my door!"
Jiang Shuiyuan secretly breathed a sigh of relief: "That's really gratifying!"
"This beauty, although I don't know what the relationship between you and our boss is, I still have to remind you that it's not a business that is rushing! Wu Zichen kindly reminded.
"No, no!" Zhang Qian waved her hand again and again, "Here's the thing, my aunt, my aunt." In recent years, he has been the general agent of Jinyi and clothing in Jianghuai District. You should know about brocade clothing, right? Its positioning is casual and fashionable young men and women, and it is a fashionable, high-quality, and affordable road. Due to its fashion diversity of styles, patterns and varieties, as well as the popularity of prices, it has become the preferred brand for many teenagers in the city. My cousin is also preparing to open a flagship store of brocade clothing in Huai'an, which is currently being planned. I was handy to hand over the preliminary publicity work to me. ”
I said how the girl's family opened an art design workshop after graduation, and the emotional family is from a local tyrant!
"Because this is a job assigned by a relative, and it is also the first business I received, so I really want to do it well!" Speaking of work, Zhang Qian, who was originally a little student, finally showed the sassy and capable women in the workplace, "During this time, I also carefully analyzed the promotional posters, videos, albums and other materials of various youth clothing brands, and found that everyone is similar in terms of publicity strategies, which is nothing more than finding a few beautiful men and women to wear their own brand clothes and take a few photos, and then PS it." Add their respective logos and slogans, and you're good to go!
"Sounds easy, right? Actually, it's also difficult to do well, such as the need to be familiar with the camera equipment, such as the need to turn decay into a magical PS magic skill, I can do all of this, but I don't have to bother. The key is how to find a model who is sincere, short-fitting and temperamental! The best strategy is, of course, to invite first-line stars, who not only have a good image, but also have high popularity and strong appeal. The promotional bonus effect on clothing stores is not half a star. It's a pity that my cousin gave tens of thousands of dollars, not to mention the big stars in the first line and the second choice. It is estimated that even the third- and fourth-tier stars will not move!"
Jiang Shuiyuan vaguely guessed the purpose of Zhang Qian's visit. Wu Zichen looked disdainful, and couldn't help but mock: "You still want to get the publicity of the flagship store for tens of thousands of yuan? Your cousin is really generous!"
"After all, she doesn't know what my strength is, and being able to take out these tens of thousands of dollars to play for the water is already very face-saving. And she can hand over the publicity work of brocade clothes and clothing to me, which is a great trust in itself, even if she doesn't give money. I'm happy to accept it. What's more, spending 10,000 yuan or 20,000 yuan in Huai'an Mansion to invite a few unknown models to take pictures is not a problem at all. Zhang Qian defended, "The key is that I turned around the model agency and found that those models were all mothers and rough and rough, and they all had a bad image." Even if the image is not good, all of them smell of wind and dust. It's no different from the girl standing on the street, it's really far from the brand concept of brocade clothing!
"Of course, there is also a small and simple compromise method, which is to ask these small models to shoot a good film, and then photoshop the head of the big star, the technical difficulty is not high, and the effect is also very ideal. It's just that brocade clothing belongs to a well-known domestic brand, once the stuffing is exposed, not only aunts and cousins will have to eat and hang, but my design workshop and brocade clothing will also face huge claims, and it is estimated that this life will be ruined. Therefore, I did not dare to take risks. Seeing that the deadline is getting closer and closer, I have no choice but to be cheeky and ask Boss Xiaojiang for help!"
Jiang Shuiyuan deliberately pretended to be confused: "Looking for my help?
"What else can I help? I can't ask a handsome senior to be a model for her!" Wu Yangzhen's words pierced Zhang Qian's true purpose, "But when you entered the door, I said, 'The price of the group photo is calculated separately', we have something to say first." Ask a handsome senior to be a model, what price are you going to offer?"
Jiang Shuiyuan hurriedly drank and said, "Wu Yangzhen, what are you talking nonsense!"
Zhang Qian stopped Jiang Shuiyuan's madness: "Little sister is right, the so-called 'brothers settle accounts', not to mention that I am not helping my cousin to do propaganda for free, so I should be in business." Although Boss Xiaojiang has not received professional model training, he has a well-proportioned figure, a good image, a natural demeanor, and a temperament that is very suitable for the brand concept of Jinyi Clothing. If he agrees, my cousin will give me 50,000 yuan for publicity, and we will split it in half, how about it?"
Jiang Shuiyuan wanted to say something, but Wu Zichen replied first: "Although our boss is not as good as the first- and second-tier big stars, he has a good reputation in Huai'an Mansion, especially among the majority of young people. I don't know if you know, our boss is the vice president of the student society in Huai'an Fuzhong, the president of the Chinese Studies Lecture Club, and the class president, not only ranking first in the grade, but also in the past year, he has won the championship of the Quanfu Middle School Students' Singing Competition, the first place in the Quanfu Sinology Difficult Selection Competition, the fourth place in the province's Sinology Theory, and the first prize of the National New Concept Essay Competition. - Do you know what I mean?"
"I know, it means influence!" Zhang Qian swallowed hard and foamed, "But my cousin only gave me 50,000 yuan for publicity!"
"I also know this," Wu Zichen leaned back and lay comfortably on the sofa: "But your cousin didn't say whether this money is the full cost or the upfront cost." If you're good enough and big enough to advertise, isn't it normal to ask for additional fees?"
Zhang Qian hesitated slightly: "But how can we prove to her that the propaganda is good enough and big enough?"
"It's very simple, we'll prove it with facts!" Wu Zichen said like an insurance salesman, "To do this, our boss will not only participate as a model, but I, as the boss's advisor, broker and personal secretary, will also be involved in your advertising throughout the whole process, providing technical support, market research and planning consultants when appropriate." ”
"You?" Zhang Qian obviously didn't trust him very much.
"If you think he doesn't have enough weight, you can add me!" Pu Xiaoxiang had been shrinking aside to look at the information brought by Jiang Shuiyuan, and then he also came over to express his support, "My name is Pu Xiaoxiang, and Jiang Shuiyuan is also called the 'Phoenix Yu Fei' combination." ”
"Wow!" Even if Zhang Qian was a girl, she couldn't help but exclaim at first sight when she saw Pu Xiaoxiang, "You are so beautiful! If you join in, I'm a little more confident in the success of this campaign. I just don't know what your conditions are?"
Wu Zichen did not answer, but asked: "What is the name of your design workshop, and how much is the registered capital?"
"My design workshop is called Huai'an Beauty Art Design Company, with a registered capital of 100,000 yuan, what's wrong? Doubt my ability, or worry about my financial resources?" Zhang Qian was a little confused.
Wu Zichen shook his fingers: "If I can, I will invest in your company with technology, our boss and Puda beauties with talent, as for how many shares, you might as well decide on the market benefits of advertising for the flagship store of Jinyi and Huai'an Mansion." What do you think?" (To be continued......)