Chapter 1057 Derivative Products Continued to be Developed
"Pegasus Meteor Fist!"
Looking at the TV screen, the familiar Xiaoqiang, full of perseverance, punched the weakest punch, and the picture texture was much more exquisite than in his previous life, and the corners of Yin Jun's mouth showed a smile.
The three children next to him looked even more frowning, and their eyes didn't blink.
After the animation was completed, it was sent directly to the Huhai Art Film Studio, and the dubbing teachers there were dubbed with the Mandarin version, and then sent back to Xiangjiang.
Xiangjiang's current entertainment industry culture has not yet reached the point of self-esteem in the future, and the culture of Mandarin is still familiar, after all, so many people are from the mainland, how can they even forget their native language?
It will take a few years for the Cantonese culture in Hong Kong to completely replace the Mandarin culture, and since then the young people of Hong Kong will only focus on Cantonese and deliberately alienate their parents' mother tongue.
However, this life is different in this life, Yin Jun "moved" more mainlanders than in his previous life, and after their relatives arrived in the next year, there will be about 80-1 million more, which suddenly increases the cultural atmosphere of the mainland, so that more people accept Mandarin.
In the future, when Yin Jun implements Kylin Satellite TV's Mandarin standard again, the natural resistance will be much reduced.
The topic comes back.
An episode of the cartoon is about 20 minutes, and it will be broadcast quickly.
Originally, the three children wanted to watch another episode, but Yin Jun had already pressed the pause button.
"Oh, Brother Jun, why are you like this? Hurry up, I still want to see it!" Gu Tianle stood up regardless of it, wanting to get the remote control.
Yin Jun didn't give it to him, "I said Gu Zai, it's obviously your training time soon, okay? If you don't go over, Teacher Li will really beat you up!"
Hearing Yin Jun talk about Teacher Li, Gu Tianle subconsciously shuddered, looked back at the door, and was relieved to find that no one had come in.
Liu Kaiwei, who was also dissatisfied, also sat down quickly, his fat face was full of purity.
Only Zhao Wenzhuo, who is the most honest and newcomer, was neither frizzy just now, nor afraid now.
After all, he is the only one among the three who has kung fu, and Li Lianjie is still his senior brother, so naturally there is no need to worry.
The first issue of "Saint Seiya" has made 30 episodes of "Galactic Wars".
Unlike the comics, the animated version is more detailed, and there is a lot more space in the fights, so the length of the "Galactic Wars" animation has a total of 60 episodes.
Considering that Toei Animation only started the production process in May, the average of more than one episode per week is already a remarkable achievement.
Yin Jun knew that Toei Animation had set up a "Saint Seiya Production Team" composed of more than 70 people, which was able to maintain such rapid results.
In comparison, "Tomb Raider" produced by Shangmei Factory is much slower, and it doesn't seem to have achieved 10 episodes now.
This is related to the manpower investment of Shangmei Factory, and it is also related to their attitude of striving for excellence, anyway, Yin Jun said that they should give priority to quality, and they did not panic.
Yin Jun looked at "Saint Seiya", which was no different from what he saw in his previous life, which made him feel very proud, at least he didn't shame this classic.
But "Saint Seiya" appeared in this world 7 years ahead of schedule, and the manga version is certainly attractive, but it is not certain whether the anime version can also spark a craze for people's popularity.
So Yin Jun arrested the three leading actors of "Good Boy" who were being trained by Li Lianjie and asked them to give their opinions.
As a result, after the three of them went back on the first day, they hurriedly ran over the next day, waiting for Yin Jun to take a look, so it didn't take too many words, Yin Jun understood that it would definitely succeed.
"Let's go to training, I'll have to make a movie in a while!" Yin Jun didn't obey the group of children, but he also took out a few boxes of different sizes from under the table next to him, "Well, this is a gift for you, as a reward for this time." ”
"What?"
Gu Tianle was the most daring and directly opened a box.
As a result, what caught the eye was a plastic figure of a Saint Seiya wearing a bronze holy robe.
The figure was hunched over, one fist in front of its jaw, and the other fist swung out vigorously.
"Seiya!!"
Gu Tianle recognized it at a glance.
He happily hugged the doll in his arms, "Brother Jun, is this for me?"
"Well, there are not many here, there are all sizes and proportions, you can play with them!" Yin Jun nodded.
"Yay!!"
Gu Tianle hurriedly greeted the two friends, and the three of them picked up the toy box and ran out, not mentioning the matter of watching cartoons again.
Children are so coaxing.
The boy smiled and walked out of the screening room and back to his office.
Through the experience of the past three years, he feels more and more that maintaining and striving for the genuine is the correct way to develop the entertainment industry.
In the previous life, the entertainment industry in the mainland has been weakened for more than 20 years, and the evil tiger of piracy is definitely the culprit of the first ranking.
Needless to say, the record thing is coming, even Europe and the United States have to kneel, not to mention the mainland that has always had the tradition of "why should I spend money" when it comes to the Internet era.
I don't say anything about the movie.
Because many people haven't noticed that even in 2018, the source of many blockbusters is actually from South Korea, South Korea, which is one step ahead of us.
Even places like South Korea can have pirated copies flowing out, and how much can you ask the Chinese people who have just broken through to make food and clothing respect the genuine version?
However, the genuine things in the entertainment industry cannot but be mentioned.
Because it's not just a narrow sense that if you buy a record and you buy a ticket to watch a movie, it belongs to the genuine version.
In fact, there are many aspects to be included in the genuine version.
For example, the most important one is peripheral derivatives.
Why do those Hollywood movies, you obviously don't look good at the box office, and you lose 10 million, 20 million, or tens of millions at every turn, but you can still make the film company stand up, unlike in 1980, Lianyi Film Company only lost more than 30 million US dollars, and one of the seven Hollywood companies declared bankruptcy.
In fact, this is the power of peripheral derivatives.
In addition to selling movie tickets, movies can also sell TV broadcast rights, which is about 50-1 million US dollars at a time, and if it is broadcast several times on hundreds of TV stations around the world, it will naturally earn back tens of millions of net profits.
There are also DVDs of movies, DVDs that cost tens of dollars, which are different from the version of the movie, usually some scenes that are not suitable for theater play, were deleted at the time, but they were retained in the DVD version, and the most famous of them is the director's cut version, which allows people to see how the director views the movie he made.
Then they licensed other companies to use various plots, avatars, and so on of their own films, which is another cumulative amount of income.
Then you can also sell toys, dolls, clothes, shoes, accessories, etc. printed with movie logos and pictures, etc., this part of the income, it is more objective.
As a very simple example, the box office performance of Disney's animated film "Cars" is very average, but people have sold $2 billion in merchandise in ten years, making a lot of money, so this sequel appears on a regular basis, just to remind children that there is still this animated movie, and then let them buy related toys.
There is also "The Matrix", the total box office of the trilogy is about $1.6 billion, but the overall peripheral income adds up to more than $4 billion - derivatives revenue is much higher than box office revenue.
There are many, many more such examples.
In fact, after 2000, Hollywood film distributors generally don't pay much attention to box office results, and they pay more attention to the derivative product ability of this movie.
Even after 2010, an excellent movie's overall revenue only accounts for about 40% or less of 30% of its box office revenue, and the rest of the income depends on peripheral derivative products.
Not in China.
The box office of a movie basically represents all the revenue.
That is, after 2015, the state vigorously cracked down on piracy, so the Internet, at least Youku, Tudou, iQiyi and other regular armies, they did not dare to spread pirated works, so that the copyright income of this piece, good movies can get millions to twenty or thirty million.
In terms of such a percentage of revenue, we are far behind Hollywood.
Or it can be said that it is not only in China, but even in Xiangjiang, and even more so in Xiangjiang now.
Transformers toys are sold in 50 countries and regions around the world, with an average monthly sales of $150 million, but Xiangjiang's contribution is less than 1 percent, and Treasure Island is a little more, about 2%.
The most powerful are the rich countries of Europe, America, Japan and South Korea, which account for more than 80% of sales.
There is no way to change this matter at this stage, unless it is in Xiangjiang after 2000, everyone's life is rich, leisure has increased, and the conditions for various consumption of genuine products have matured, so that it can be more normal to sell genuine peripheral products.
Now Yin Jun's second peripheral toy, "Saint Seiya", most of the profit hopes are still placed in Europe, America, Japan and South Korea.
Perhaps because of the horoscope fairy tale of "Saint Seiya" and the bloody plot of escalating fights, fans in Europe and the United States love this story very much - just like they liked this manga very much in their previous lives.
Especially young children, although they are not as all-inclusive as "Transformers" from 5 to 35 years old, but at least they are all-inclusive for young people between 12 and 20 years old.
And there is also a good thing that the fans of "Saint Seiya" are not almost boys like "Transformers", and a large part of its fans are girls.
No way.
Masami Cheda's painting style is very delicate and beautiful.,Men are a little neutral here.,The saints who came out one by one.,Except for Seiya and Ikki, who don't see people very much.,The rest are all amazingly beautiful.,Or amazingly handsome.。
Especially a beautiful man like Saga, those beautiful men in later generations can't be seen compared to him.
So of course the girls like these handsome guys in it, and they are also obsessed with "Saint Seiya".
According to a half-year-long survey by consulting companies in Europe and the United States, if "Saint Seiya" continues the path of "Transformers", starting from cartoons and then selling peripheral products, the overall scale should be no less than 2 billion US dollars.
In his previous life, Yin Jun didn't care about the peripheral products of "Saint Seiya", but according to this scale, he also had a number in his heart.
So as early as 3 months ago, the Kirin Toy Factory carried out a new round of expansion of the plant and the expansion of personnel.
Now the factory area of the Kirin Toy Factory has doubled compared to before, and the number of people has increased by more than 4,000 people, and the problem of food and clothing for the same number of families has been solved.
And the puppet of Saint Seiya that Yin Jun gave to the children just now is the first batch of products they made.
Saint Seiya's various dolls, of course, can't be as wanton as transformers - those silver holy clothes, gold holy clothes, etc., there is absolutely no way to disassemble them and put them in a small box.
These dolls dressed in holy clothes with such complex parts can only rely on the quality and lifelike appearance to attract fans.
Of course, this is not without other selling points.
With the experience of Transformers toys, the body patent that can bend arms and feet is also used on the body of the Saint Seiya.
Players can pose them in a variety of poses.
Then, the collection and collection of Saint Seiya is more interesting than Transformers toys.
For example, if you are a fan of the Golden Saint Seiya, then you have to buy a set of 12 Golden Saint Seiya dolls, right?
The "Bronze Five Little Strong" with the widest audience is what everyone is willing to collect.
In addition to the bronze version of the holy clothes of the Qilin Toy Factory, the version of the holy clothes that will come out in the future, they should also buy it, right?
The most important thing is that there are already routines in "Transformers", and our simple version is cheaper, but wealthy children can naturally choose a limited edition and a collector's edition with a higher price, right?
From the simplicity and exquisiteness of the materials, to the change of size, there are more tricks that can be played with!
And so on, all kinds of things, if you really want to match, there are at least hundreds of combinations, which are enough to dazzle people and will definitely satisfy the vast majority of young fans.
Young fans don't think twice about spending money as adults, they usually buy it when they like it!
As long as they begged the adults to take out their wallets, wouldn't this large amount of profits obediently enter Yin Jun's purse?