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Chapter 256: Singing Talent Show

In order to compete for Li Hao, the grandson-in-law, the two of them are about to fight.

Li Hao hurriedly said: "I understand the love of the two old men, but I already have a girlfriend!"

Zou Mingjie said even more cleverly: "Oops! I have a rehearsal for a singing talent show that is going to be late! Xiaohao, can you drive me back to the TV station? I didn't drive here today!"

"Okay, okay!"

Got a chance to slip away? Li Hao didn't hurry up and nodded?

The two old men still wanted to leave Li Hao to talk again, but they didn't want to delay Zou Mingjie's work, so they had to give up.

Zou Mingjie pulled Li Hao and hurriedly walked out of the sanatorium.

"I'm sorry, Xiaohao, I deceived you today and made you go for nothing. ”

"It's fine. I don't really have anything to do with it anyway. ”

Li Hao's heart is dripping blood!

What does it mean that it doesn't matter?

Is it okay to delay his most important things?

"Wow! Xiaohao, you are really a local tyrant! What a domineering Land Rover! Your car is worth millions, right?"

As soon as Zou Mingjie got into the car, he was shocked by this flagship Range Rover.

He was the chief director of the Rolls-Royce once, and the luxury of this Land Rover is not inferior to the Rolls-Royce!

"I don't know. I don't know much about cars, I bought them from the elders of my family. ”

Li Hao explained lightly and perfunctory.

I thought, this car is a bit too high-profile!

I have to buy another trolley when I go back, and I want to keep a low profile.

It's not that he doesn't like the Range Rover, he likes it very much, but the problem is that a student driving a car like this attracts too much attention. Li Hao enjoys the effect of pretending to be forced, but sometimes he needs to be low-key.

"Wow! It's all leather! It's so soft leather! It's really a Range Rover!" Zou Mingjie touched the interior of the car with an envious face.

"Director Zou, don't make fun of me! You are the deputy director of Mango Channel, haven't you seen any good cars? By the way, are you going back to the TV station?"

"Yes. You take me to the bus stop in front of me, and I'll take the bus myself. ”

"Don't! I'll give you a ride, how big can it be? Where's Mango Terrace?"

"You don't know?"

"yes!

"Look, do you see the tallest, spiky building?" that is the TV tower of Mango Channel!" Zou Mingjie pointed to a building far away.

"Okay! I'll send you there!"

Li Hao started the car.

Zou Mingjie asked, "Xiaohao, how did you think about the incident you told you last time?"

"What's going on with the New Year's Eve party?"

"Yes!"

"I really don't want to participate! I really don't like to show my face! If it doesn't make you very embarrassed, Director Zou, I still won't participate. ”

I'm not afraid to tell you the truth, Taili just wants to use your current popularity on the Internet to hype up this year's New Year's Eve party, in fact, it doesn't matter to you whether you go or not, your popularity is hot enough. Besides, you don't really care about popularity, do you?"

"Yes! Thank you, Director Zou, for your understanding!"

"Xiaohao, you don't have to be restrained with me. You rescued my dad from the ghost gate, and you are the lifesaver of our Zou family. In the future, if you don't dislike it, the two of us will get along like friends and brothers, if you need any help, just ask, don't be polite to me!" Zou Mingjie said very sincerely.

Li Hao suddenly thought of one thing, and said, "Chief Zou ......"

"Don't call me Chief Zou, just call me Lao Zou. ”

"Then I'll call you Brother Zou!"

"That's fine. ”

"Brother Zou, I really have one thing, maybe you can help. ”

"What's the matter?"

"I'm working on a brand entrepreneurship project recently, and I want to put some ads on the TV station, can Brother Zou help contact the person in charge of the advertising department of the TV station?"

"That's a coincidence! I, the deputy director, am in charge of the advertising department of the TV station! What do you need to say directly! Which program do you want to vote in? What time period of advertising? I promise to give you the lowest price!"

Zou Mingjie laughed arrogantly, he didn't expect Li Hao to advertise, isn't that exactly what he is in the bowl?

Li Hao said in surprise: "It turns out that Brother Zou, you are in charge of the advertising department? That's really good!"

Zou Mingjie said: "What does your brand sell?"

"The one who sells fried goods is called three squirrels!"

"Three squirrels, what a strange name! But it's a nice name to remember! It's funny and special! How much are you going to spend on advertising?"

"Four or Five ......"

"If it's four or five million, you can pick one of the popular programs. ”

"Brother Zou. ”

"Huh?"

"I'm talking about four or five billion!"

"What? four or five billion?"

Zou Mingjie almost didn't fall off his seat!

He stared at Li Hao with wide eyes, as if he had seen a ghost, and said hesitantly: "You...... You're not kidding, are you? Do you understand what you're talking about? Four or five billion dollars in advertising?"

Li Hao said: "That's right! It's four or five hundred million! Moreover, this is a year's advertising expenses! If the effect is good, I will continue to add it next year!"

"Xiaohao, are you sure?"

"Sure!"

Li Hao nodded very seriously!

The mythical story of the Three Squirrels is an Internet startup brand!

Emerged from the Internet, developed in Taobao, with daily sales of more than 100 million.

However, Li Hao has eaten their nuts and snacks, which are really super unpalatable. Compared with any other brand of nuts, there is absolutely no advantage in taste, and there is nothing special in the packaging.

The reason why this brand became popular all over the Internet overnight is because of the almost crazy advertising investment!

In 04, online shopping has not yet emerged, and it is obviously impossible to create three squirrels with the network model!

In this era, television still occupies the absolute weight of information dissemination!

TV advertising is the king of promotion!

Li Hao still remembers reading a news report in his previous life.

In a small city in Jiangnan Province, there is a dairy enterprise with an annual output value of about 10 or 20 million, which is a small and large-scale factory in a small city, but if you look at the whole country, it is simply insignificant, and the small can no longer be small.

The chairman of this dairy company later did something extremely crazy!

He spent 80 million to buy the advertising naming rights of CCTV's Spring Festival Gala.

80 million, buy a 10-second advertisement for the Spring Festival Gala!

Everyone said he was crazy!

The annual output value of the enterprise is only 10 million or 20 million! It actually invests 80 million in advertising? What is it that is not a madman?

However, the result was a big surprise!

Two hours after the advertisement was broadcast, he received 300 million orders from all over the country!

A month later, the dairy company's total orders exceeded 10 billion!

The company began to quickly establish 60 factories all over the country, opening a crazy expansion mode!

In three months, this insignificant dairy company defeated the most popular Wahaha AD calcium milk at that time and became the leader in the country!

At that time, the whole country was shocked!

This is the first time in history that a private enterprise has directly monopolized the entire industry!

Some people even predict that in the next 300 years, this dairy company will dominate the entire dairy industry in China!

This company is called Prince Milk Group.

At that time, in their 10-second advertisement on CCTV, a classic advertising slogan was handed down: "Drink a bottle of prince milk every day, and replenish lactic acid bacteria every day!"

That year, people all over the world heard the term "lactic acid bacteria" for the first time!

Later, when Prince Milk Group was taken advantage of by foreign banks and internal chaos, two other small dairy companies copied the successful model of Prince Milk and started a crazy advertising campaign.

These two small companies are Mengniu and Yili.

Later, the prince's milk finally collapsed, and no one remembered such a company anymore.

But Li Hao remembered!

Because he clearly remembers that this crazy chairman of Prince Milk is the first madman in the country to spend sky-high prices to buy the naming rights of the Spring Festival Gala advertisement.

Moreover, it was a great success!

Since then, the sky-high Spring Festival Gala advertising auction has begun!

Around 2010, the advertising naming rights of the Spring Festival Gala reached about 1 billion.

Advertising can bring huge sales profits, so the advertising cost will be longer and higher!

The advertising cost of four or five billion yuan frightened Zou Mingjie.

But in Li Hao's view, this is just taking a steady road to success that countless predecessors have practiced!

Mango Channel is the highest-rated satellite TV program in the country, and it puts huge advertisements and brings even more considerable profits.

In the future, if he has the opportunity, he will even try to buy out the advertisements of the CCTV Spring Festival Gala!

Zou Mingjie said calmly: "The advertising revenue of the entire Mango Station is only about 100 million a year. Four or five hundred million yuan, I can buy out almost half of the advertisements of all popular programs on Mango Channel! In this way, after I return to the station, I will discuss with the leaders and come up with an actual delivery plan for you. ”

"It's better that way. ”

"Don't worry, I'll give you the lowest offer!"

"I'm not worried about this! But, Brother Zou, don't forget, I want the hottest programs and time slots, and I want overwhelming advertising dissemination!"

"Okay. I know. Four or five billion a year, I promise that no matter when you open the mango station, you can see your advertisement!"

Zou Mingjie was obviously a little frightened, he returned to the TV station and got out of the car before he came back from his trance, watching Li Hao drive away, his eyes were full of confusion: This freshman who drove a Range Rover, in addition to being the top student in the college entrance examination, can write songs, know acupuncture, and is fluent in English, what secrets does he have?

This boy has too many things on his body that people can't see through!

It's getting late.

Li Hao drove out of the TV station and went straight to the Sheraton Hotel.

Thinking about it, I rushed to the hotel just to have a candlelight dinner with Blue Core, and then the two of them returned to the hotel room......

I always got my wish this time, right?

Li Hao began to look forward to it in his heart, and at this time, the mobile phone rang!

Who dares to stop me!

Kill God when you meet God, kill Buddha when you meet Buddha!

Shut down the phone! No one will answer the phone!

Li Hao's stomach was on fire, and he took out his mobile phone that was ringing wildly, and was about to turn it off directly.

Chu Feifei?

But when he saw the caller ID on the screen, he was instantly blinded.

At this time, Chu Feifei was sitting in the waiting room of the Mango TV singing talent show, nervously in a daze: Why hasn't Xiaohao answered my phone yet?