"Mr. Cai, hello. ”

Sitting in the executive suite of LaCrosse Hotel, Ren Pingsheng finished reading Miss Cai's business card, and the title on it was: Sugar Man Film and Television Production Co., Ltd., President: Cai Yinong.

At the door of the hotel before, Ren Pingsheng was a little suspicious that this Miss Cai, who was pestering Chen Lizong, was the CEO of a well-known film and television production company in her previous life, especially after she mentioned the name of the TV series "The Legend of Sword and Fairy".

Back then, as the first TV series adapted from a well-known game in the mainland, "The Legend of Sword and Fairy" became popular all over the country, not only won the unanimous recognition of game fans, but also attracted a large number of idol drama audiences, and also made the heroes and heroines in the play famous overnight, so Ren Pingsheng will remember the production company of this TV series - Sugar Man Film and Television.

Although Ren Pingsheng didn't know what went wrong with Sugar Man Film and Television in 2007, and he needed the boss Cai Yinong to show up and look for money everywhere to find investment, he felt that this was a rare business opportunity.

Because before, Ren Pingsheng had formulated a plan to enter the film and television industry, and let Lin Lisong acquire a large number of online copyrights of film and television dramas, and also prepared to develop and launch online video sites controlled by himself, but there is still a big gap between these and creating an independent film and television sector, and the most lacking link is the production capacity of film and television dramas.

In his previous life, Ren Pingsheng witnessed the copyright war of the four major online video websites, in order to compete for the exclusive copyright of film and television dramas, the four major video websites have competed at high prices, and the copyright of film and television dramas has been speculated to an unattainable sky-high price.

However, it is not okay not to participate in the copyright competition of film and television dramas, domestic audiences have been cultivated the path and habit of watching dramas online, and those websites that cannot obtain copyright will soon be snubbed or even abandoned by the audience.

Under the influence of this situation, major websites can only bid for the copyright of film and television dramas, hoping that before they burn their investments, competitors will fall due to excessive blood loss.

Of course, Ren Pingsheng doesn't want to see this situation, his motivation to enter the film and television sector, in addition to the linkage with other industries, also has a strong profit purpose, burning money is not something he is happy to see, he doesn't have the patience, he has to rely on killing opponents to win the competition, not Ren Pingsheng's style of doing things.

And the best way to solve this problem is to make a self-made drama.

If the video website itself has strong film and television production capabilities and can continuously produce high-quality film and television dramas, then in this film and television drama copyright war, it can be invincible and have a higher chance of winning in the future competition.

For Ren Pingsheng, film and television production is an industry with a high threshold, which cannot be controlled by his super memory and insight, and he does not have so much time and energy to create film and television programs in person.

So, the best way to do that is to acquire.

Acquire scripts, actors, directors or simply a few promising film and television production companies.

This kind of once and for all is the most suitable style for Ren Pingsheng.

And now, there is such a film and television production company in front of Ren Pingsheng.

At the same time, Cai Yinong was also carefully observing the young man in front of him.

From his business card and self-introduction, Cai Yinong has confirmed the identity of this man, the founder and chairman of Universal Games.

Cai Yinong has heard of the company Wanyou Games, because their "Ideal World" is too popular, and it has occupied the first position of major game websites and media since this year, and Sugar Man is a company that has a lot of fate with games, and the "Legend of Sword and Fairy" that made Sugar Man really popular is adapted from a famous computer game.

Moreover, Cai Yinong and Ren Pingsheng's companies are both located in Hanhai City, although the two have no intersection before, Cai Yinong still has an impression of the name Universal Game.

However, after confirming this, Cai Yinong was a little skeptical, doubting whether the other party's willingness to invest was genuine.

Although she brazenly stopped Chen Lizong from begging for investment today, she looked almost like a beggar, but Cai Yinong did not rely on cheekiness to get to her current position.

Born in Ludao City, Haixi Province, Cai Yinong has worked as a film and television reporter, human resources director of film and television companies, marketing manager and other professions, and also participated in the production coordination of the Hong Kong Film Awards, with the help of these professional resumes, she has obtained a lot of resources in the Hong Kong film and television industry, and at the age of 25, she founded Sugar Man Film and Television Production Company, and began to plan and produce TV series and movies.

As a little woman, she was able to achieve today's results in the film and television industry where dragons and snakes are mixed, Cai Yinong's eyesight and emotional intelligence are definitely not low, but she can't see through the man in front of her today.

Judging from the Wanyou company he owns, although this man's assets cannot be regarded as hugely rich, he also has a considerable level, at least in terms of cash flow, much stronger than her film and television company; judging from the fact that he can sit on an equal footing with Chen Lizong, and the two talk and laugh, this man also has a certain status in the corporate world; but this man is too young after all, and he has no intersection with the film and television industry before, why does he want to invest in a film and television company, what does he want?

Cai Yinong had to put a question mark in his mind.

Ren Pingsheng quickly gave the answer.

He closed the material given by Cai Yinong, which was the planning of a newly filmed 37-episode costume idol TV series, and the name of this TV series was "The Legend of Sword and Fairy III".

Ren Pingsheng took a cursory glance, and saw the author's professional ability and market sense from the analysis, research and market operation of the plan, coupled with the popularity of the original game of "The Legend of Sword and Fairy III", this film will definitely be a smash hit in the mainland film and television market after it is filmed, and several leading actors in the play will be promoted to the status of national idols, and the memory of his previous life also strongly supports his opinion.

Looking at Cai Yinong sitting in front of her, there was some expectation in her eyes, and some hesitation and suspicion, Ren Pingsheng only asked one sentence.

"How much money do you want to finance?"

A glimmer of light flew in Cai Yinong's eyes, she bit her lip and said:

"15 million yuan, as long as 15 million, I will sell 40% of the company's equity. ”

Compared to the previous investors, Cai Yinong has lowered his financing target and the company's valuation.

The failure to meet with investors, the repeated setbacks in financing, and the current crisis facing the company have made it impossible for her to maintain her previous pride.

Compared with the financing demand of 30 million when she first found an investor, Cai Yinong's offer this time has been discounted by 5%, and she has no way out, which is her minimum.

Ren Pingsheng did not respond directly to her words, but asked again:

"What are you going to do with 15 million?"

A look of hesitation flashed in Cai Yinong's eyes, she licked her lips a little nervously, and said:

"After getting the money, I will immediately start the preparation for the filming of the new drama, which is expected to be completed in 2008 and broadcast on the stars nationwide in 2009, as long as it takes 2 years, we can recover the cost, and the yield is not less than 50%. ”

Although Cai Yinong spoke the truth, Ren Pingsheng didn't believe her words so easily, because the little hesitation that Cai Yinong showed a little before opening his mouth just now caught Ren Pingsheng's keen eyes, and he smiled:

At present, the cost of filming a TV series of less than 40 episodes in China will not exceed 10 million, and most of the leading actors you plan to use in this film are newcomers who are not well-known, and the price in this area can be more economical. ”

As the lie was exposed in person, Cai Yinong's face couldn't help but flush with two blushes, she avoided Ren Pingsheng's sharp eyes with a little weakness, her lips were slightly pursed, she wanted to say something, but she didn't know what to say.

Ren Pingsheng sneered in his heart and asked:

"Tell me, what are you going to use the 5 million for? ”

Cai Yinong knew that there was no way out, she gritted her teeth, her heart was ruthless, and said:

"Mr. Ren, it's like this. Before we were filming a TV series "The Legend of the Condor Shooting", due to the starring car accident, because the treatment was delayed for half a year, the original contracted TV stations refused to pay, and the cost of the entire film seriously exceeded the budget, if we did not add the investment of 5 million, the film would be unfinished, and our previous investment could not be recovered. ”

Ren Pingsheng nodded slightly, although he couldn't verify whether what Cai Yinong said was true or false, but logically, this explanation was quite reasonable.

But he still had some puzzles, so he continued to ask:

"Since the lead actor is injured, why not replace the lead actor in time to avoid greater losses?"

Cai Yinong did not avoid Ren Pingsheng's gaze this time, she bravely greeted her, and said in a soft but firm voice:

"The lead actor was the first actor we signed when our company was founded, he has a good talent, he works very hard, and his character is very good, we don't want to abandon him because of an accident, it's too big a blow to him, I can't do it. ”

Although Ren Pingsheng is hard-hearted, he was also a little moved by Cai Yinong's expression, in this mercenary era, especially in the film and television industry synonymous with Vanity Fair, it is rare to have a company as humane as Sugar Man, and it is rare to have a humane boss like Cai Yinong.

However, in business, Ren Pingsheng does not think that it is worth encouraging to influence the course of the company's major events for the sake of a signed actor.

It is no wonder that Chen Lizong rejected the sugar man's financing request at the first meeting, and invested the 5 million yuan in a TV series that has exceeded the cost budget and cannot guarantee profitability in the future.

But Ren Pingsheng is not the vast majority, he has his own unique investment philosophy.

However, investment is a serious matter, and Ren Pingsheng still asked more.

"Who's that star?"

Cai Yinong replied calmly:

"His name is Brother Hu, and he is a young man with great potential. ”

Ren Pingsheng doesn't ask anymore, he still knows Brother Hu's name, although he didn't seriously watch the "Legend of Sword and Fairy" series of TV series starring Brother Hu in his previous life, but he still watched "The Legend of Langya" starring Brother Hu in the later period, and he still recognizes Brother Hu's acting skills.

Brother Hu has been in Sugar Man Film and Television for many years, and through his own efforts and the support of Sugar Man, he has gradually become the first brother among young actors in China, and his personal image and market value have been fully recognized by all walks of life.

is such a high-quality actor, no wonder Sugar Man would cultivate and protect him with his heart, and if it were not for Sugar Man's selfless support and encouragement back then, Brother Hu would not have come out of the car accident so quickly, and he would not have the glory of the future.

So from this point of view, Sugar Man is still very good at using its artists, which also strengthens Ren Pingsheng's willingness to take Sugar Man and collect it for his own use. Regardless of the income of these films of Sugar Man, the value of these young actors under Sugar Man alone is worth making this investment.

Therefore, Ren Pingsheng made a price, using his usual style.

"That's it, Mr. Cai. I'll give you 25 million yuan, and you can package and sell the company to me as a whole. You can use the 25 million to shoot "Sword Immortal III", or you can continue to shoot "The Legend of the Condor", or you can continue to plan new projects, I will not interfere with your work. ”

Cai Yinong listened as he struggled to control his heart that was about to jump out.

She didn't have too many expectations for Ren Pingsheng's investment, and she didn't have too many illusions about the amount of 15 million, and she was even ready that if Ren Pingsheng bit the use of the 5 million, she would have to try her luck with other investors.

But Ren Pingsheng actually spoke, he was really willing to take out money to invest, and the investment amount reached 25 million, which completely exceeded her original plan, which surprised Cai Yinong.

It's just that after the surprise, Cai Yinong has another layer of doubts in his heart.

Because the price of Ren Pingsheng is too high, he wants too much.

If you take this money from him, you will have to transfer the company you founded to others, and you will lose the sugar man forever.

For Cai Yinong, the sugar man is like a child she has raised and grown up after a lot of hard work, although this child is still very thin and can't withstand the wind and waves, but after all, it is her biological child.

Just give it to others, is she willing to give it up?

Ren Pingsheng saw where Cai Yinong's hesitation was, and he also knew where this kind of entrepreneur's complex was, so he wanted to continue to push Cai Yinong.

"Mr. Cai, I know you have a deep affection for Sugar Man. I am also an entrepreneur, and I deeply sympathize with the blood connection of the business I founded. However, no matter how close the child is, he always has to grow up. You can't keep it under your arm forever, you have to make it accept food from the outside world and let it have more friends so that it can thrive. ”

"Universal Games will be listed soon, we have sufficient capital to support the development of Sugar Man, and at the same time, a series of game characters and stories of Universal have great film and television adaptation value, after the transaction is reached, Sugar Man Film and Television can form a good linkage with Universal Games in the future, which is very beneficial to the development of Sugar Man. ”

Cai Yinong gradually raised her head, Ren Pingsheng's words are very convincing, she is also a filmmaker with a very commercial vision, otherwise it would not have been possible to develop to this scale, so she can understand Ren Pingsheng's business logic, his idea of film and television + games is very insightful, the consumer groups of these two industries overlap to a large extent, and they can play a role in driving each other.

Regardless of reason, Ren Pingsheng has already said that the advantages of this transaction are impeccable, and the price offered is also very fair, if he still refuses in this case, then this person is really not suitable for business.

Cai Yinong is not such a stubborn person, she quickly figured everything out and made the most important and correct decision of her life.

Ren Pingsheng gently shook Cai Yinong's soft little hand and sent her downstairs very politely.

Back in the executive suite, Ren Pingsheng lit a cigarette and looked at the bright and prosperous night view of the Xiangjiang River outside the window, with a smile overflowing from the corner of his mouth.

Winning Sugar Man is just a small step for him to enter the film and television industry.

Next, he will also change the entire entertainment industry.

。 Sogou