Chapter Forty-Eight: Mother-Child Live Broadcast
Xu Zeyu's brows were furrowed as if he could kill a fly, Xu Jiaru still wanted to say something, met his warm eyes, slowly lowered his head, and grabbed the edge of the home clothes, the storm in his heart gradually subsided, and many things could calm down and think.
"There are so many ways to destroy a person, and roaring and smearing are the most useless. ”
Dropping this sentence, Xu Zeyu let his wife push him away. She glanced back at Xu Jiaru, who was paralyzed on the ground, crying and laughing, a little worried, her mouth opened and closed, and finally left under Xu Zeyu's urging and didn't say anything.
"Your company's PR department is very good!"
Xu Ruoou swiped Weibo and ate a love meal, which was delicious.
Joe Twilight was noncommittal and handed over the peeled fruit.
"Qiao's does not raise incompetent people. At the beginning of next month, the company's new products were launched, and now this wave of public relations can be regarded as a warm-up for new products, and it will not lose money. ”
This is the first time Qiao Twilight has told Xu Ruoou about the company, she was stunned for a moment, waved her hand, and looked disgusted.
"Come on, don't tell me about your company, if it leaks out, I'm not the biggest suspect, I don't want it!"
Qiao Twilight was stunned for a moment when he heard this, then smiled and changed the topic, he forgot that the leak of the last bidding plan had not yet come to fruition.
"By the way, a new commercial area has recently been built on Xinhe Road in the South District, do you want to go around? I heard that many fashion FMCG brands have counters. ”
"Xinhe Road in the Southern District?" Xu Ruoou was stunned for a moment, tilted his head and thought for a while, a little uncertain, "Isn't that a piece of unfinished building, the boss of the development company died suddenly, and the family members are busy fighting for the inheritance, and no one cares? When did it become a commercial area?"
Xinhe Road in the southern district is the bidding lot that leaked, and it is also the place where Qiao's Group has been preparing for a long time and is ready to take it, and finally it became Xi's.
Qiao Twilight asked this, which could be regarded as probing Xu Ruoou's bottom, and seeing that she was really confused, her suspicions about her in her heart had diminished a little, but she still had doubts.
"During the time of Xu's accident, the tender was re-tendered, and Xi's took it away. ”
He said this, carefully observing Xu Ruoou's expression. Xu Ruoou sighed uninterestedly and shook his head.
"Forget it, I don't know when it will be opened, and the news will be released not for bidding, and the current developers are like this. ”
After speaking, Xu Ruoou stuck out his tongue and looked at him with some embarrassment.
"I forgot that you Qiao's also have a real estate development business, and I don't mean you. ”
"Don't you Xu also have real estate projects? ”
Qiao Dusk didn't care, he was already testing Xu Ruoou, how could he be annoyed about such a trivial matter.
"Hey, Xu didn't ......" Before he finished speaking, Xu Ruoou thought of Xu's current situation again, and helplessly spread his hands, "I didn't have it when my dad was here, who knows now!"
This is the end of the topic, Qiao Twilight talked about Qiao Anzhe again, and after the two talked for a while, Xu Ruoou drove him away, saying that Qiao Anzhe was waiting for him at home.
It has been half a month since Xu Ruoou was discharged from the hospital, Xu Jiaru made such a fuss, and finally not only Qiao's came out to refute the rumors and issued a lawyer's letter, but the CA Fashion Group, headquartered in France, was not idle, not only issued a lawyer's letter and statement in China, but even the social media on the Internet also issued a statement, and the official website was very solemnly listed Xu Jiaru as a list of not contacts.
A fashion designer who is listed as a no-contact list by half of the fashion industry is tantamount to self-destruction of his future.
Xu Ruoou didn't feel anything, anyway, Xu Jiaru asked for herself, and she didn't feel wronged at all as a victim.
In order to better block the mouths of the people, lest they come out and say two sentences to smear the image, the unedited version of the final review stage of the game was quickly released, a full eight hours, the people who eat melons are not interested in watching it, and there are also marketing accounts that have been contacted for a long time to follow up, and cut out Xu Jiaru's paragraph separately to set the record straight.
These messy things will soon be no longer Xu Ruoou eating melons, she has more important things now, the last competition of the CA Design Competition in Haicheng has begun to prepare, this time only one chosen son will be left to go to France to compete, Xu Ruoou is bound to win, so he has to hurry up time to prepare.
Seeing that it was the beginning of the month, Qiao's new product planning was about to be launched, and there were rumors in the industry for a long time, Xu Ruoou finally remembered that Qiao Dusk had given him the pendant, and he said that it was a new product at that time, but Xu Ruoou had not paid attention to it, and thought that it had been on it a long time ago.
Qiao Anzhe is very concerned about this new product launch conference, and it is said that he participated in the planning, so on the day of the press conference, Qiao Anzhe asked for leave and asked Xu Ruoou to accompany him to watch the live broadcast.
Xu Ruoou didn't care, he drove to Qiao's mansion early in the morning, entered the official live broadcast channel, and waited for the broadcast to start.
"Xi's is too much!"
Xu Ruoou took advantage of the fact that before the live broadcast started, he was drawing a design draft, and when he heard the words of Qiao Anzhe, who was suddenly irritable next to him, he looked over curiously.
It turned out that Xi's suddenly announced that he was going to hold a new brand launch conference today, not to mention that the time was exactly the same as Qiao's's, and even the venue of the press conference was not far from Qiao's venue, obviously preparing to fight in the ring.
"It's not excessive. Xu Ruoou shook his head and reassured Qiao Anzhe, "This is called shamelessness." ”
At ten o'clock in the morning, the two new brands of Qiao's and Xi's were launched at the same time, and the main ones were light luxury fashion brands, and even the design themes of the first batch of online brands were very similar.
Not to mention the insiders, even the people who eat melons feel that something is not right, but they don't know who is chasing whom.
People in the industry can see it clearly, Xi's is completely on the bar with Qiao's, but Qiao's internal secrecy may not be very good, and some people who know the inside story of the last bidding have shaked their heads, feeling that Xi's is not authentic, but no one has come forward to say it.
Xu Ruoou accompanied Qiao Anzhe to watch the live broadcast of the press conference, and at the same time swiped Weibo, wanting to see how Qiao's new brand reputation was. This brush really brushed the problem, a marketing account with more than 100,000 fans broke the news, saying that Qiao's is shoddy, the new brand is not well prepared, there is a problem with the production line, and people who place orders today are likely to receive defective products.
When she saw it, there weren't many comments on this Weibo, and most of the comments were saying that he didn't have evidence, don't slander, and don't touch porcelain here to increase fans.
But soon, Xu Ruoou swiped the complaints of people who bought clothes offline, saying that there was a problem with the clothes to try them on at home, and the stitching of the sleeves was not firm, and they fell off with a light pull.
Quality problems will never be a trivial matter, Xu Ruoou frowned, thought about it again and again and called Qiao Dushi, she didn't know if Qiao's public relations team had seen these Weibo, but time is everything like this, she can't bet on that possibility.
"What's the matter?"
Qiao Twilight was at the press conference, and the person in charge of the new brand could be heard on the phone explaining the design concept and displaying representative design works.
"Someone on the Internet broke the news that there was a problem with your product line, and some buyers sent photos to complain, saying that the sleeve fell off as soon as it was pulled. ”
Xu Ruoou didn't avoid Qiao Anzhe when he called, so Qiao Anzhe, who was watching the live broadcast wholeheartedly, also knew, and his mind to watch the live broadcast was gone, his little brows were furrowed tightly, and he was obviously thinking of a way.
"Don't think about it, if you think about it again, you'll become a little old man, your daddy will take care of it. ”
In Xu Ruoou's eyes, Qiao Anzhe is a child, and children shouldn't worry about these things, so make fun of him and let him not think too much.
"But this brand, I also pay a lot, they are questioning my ability!"
The milky little milk voice, saying such loud words, is quite Qiao Twilight's demeanor, Xu Ruoou can't help but sigh, these two people are worthy of being father and son, they are exactly the same!
"I thought of it!"
Qiao Anzhe looked at the computer that was broadcasting, and then at Xu Ruoou, with a smile on his face, holding his mobile phone to call Qiao Dushi, and the father and son muttered on the side for a while before hanging up the phone.
"Mommy, I need your help with this!"
After saying his plan in a few words, he looked at Xu Ruoou with bright eyes, for fear that she would refuse.
Xu Ruoou doesn't care, she also thinks this method is good, but she doesn't know why she has to come forward herself, but it doesn't matter.
Soon the maid at home helped prepare the venue, and in the garden of the Qiao family's mansion, in addition to the new brand logo and new products as a background, the garden is also a good decoration.
"Hi, everyone, I'm Xu Ruoou, Mr. Qiao Twilight's wife. ”
Xu Ruoou, who had reapplied her makeup, sat in front of the camera and was generous, she was still a little unsure, but she also knew that the live broadcast had started, and she had no room to retreat.
Qiao Anzhe sat in her arms obediently, and also greeted the camera with a small face.
"Hello, I'm Jo Twilight's son, Jo Anzhe. ”
"Na, we have all seen the complaints on the Internet, originally, this matter was going to be announced after the press conference, but seeing that many people are worried and ready to go to the experience store to return the goods, we decided to tell everyone now. ”
Xu Ruoou didn't say it quickly, she and Qiao Anzhe just simply agreed on the process, which would be a live broadcast while thinking about the wording.
Because their live broadcast was also marked with the words Qiao's official live broadcast, it soon attracted a large number of netizens to watch, and Qiao's Group's official blog even put the live broadcast link on Weibo, bringing the topic as if it were black: Qiao's trendy school is shoddy.
The barrage comments also quickly flooded into the water army, pretending to be a buyer to ask sharp questions, Xu Ruoou just glanced at it twice and then withdrew his gaze and continued his rhythm.
"Before we talk about it, let's take a look at the quality problems of this batch of clothes, and give a review to the friends who don't know the truth. ”
Xu Ruoou is originally a beauty, Qiao Anzhe's handsomeness and Qiao Twilight are in the same vein, even the ability of facial paralysis is comparable, the combination of beauty and Zhengtai, anyone who sees it will be a little more tolerant, this will naturally be a lot quieter, the barrage asks gentle questions, Xu Ruoou answers them one by one.
The maid handed Xu Ruoou the same model with the most problems, she took it with a smile, first showed it on the front and back, and then shook the sleeves on both sides.
"Below, it's the moment to witness the miracle, don't blink!"
After speaking, Xu Ruoou pulled up his sleeve, and while pulling it, it didn't take much effort to tear off the left sleeve.
"Ah, it's torn off, it looks like there's really a quality problem!"
Xu Ruoou frowned, looking disgusted.
There were a bunch of ellipses floating on the barrage, obviously not understanding whether Xu Ruoou was here to clarify or from black.
"Alright, now you can go and return it!"
Xu Ruoou returned the clothes to the servant, sat back on the swing, and complained to Qiao Anzhe.
"Look at it, there's really a problem, people haven't spoken, let's not broadcast live. ”
"Mommy, don't make a fuss, didn't you already know that there was a problem?"
Qiao Anzhe, who had not spoken, squeezed Xu Ruoou's hand helplessly, showing his serious son who couldn't stand Mommy's nonsense to the fullest.
"Okay, okay, come back soon!
Xu Ruoou laughed, shook Qiao Anzhe's hand at the camera, and took the shirt with sleeves again.
"Now, listen up, all the friends who buy this kind of clothes that fall off their sleeves as soon as they tear up, congratulations, you have won the lottery! After the live broadcast, you can use this dress and purchase records to go to the offline experience store, or take a photo to the customer service of the online flagship store, after registering your member account, you will have exclusive new clothes for the whole season! It is all the clothes of the whole season of the trendy brand, free!"
This is the PR method that Joan Zhe came up with in a whim, turning the quality problem into a selective lottery on the grounds of quality problems, and anyone who buys clothes with the same quality problem can enjoy all the new clothes for free in the following quarter.
"Of course, it's not okay to tear it off deliberately, we will check it! In addition, if there are other small probability quality problems, you can also get a new dress of the same style for free, and the original one does not need to be returned!"
Hundreds of thousands of dollars are also losses, and millions are also losses, Qiao's is not short of this money, and he can also have a word-of-mouth counterattack Jedi marketing, no matter how you look at it, it is a sure profit, and Qiao Twilight doesn't care about this little thing.
Soon, Xu Ruoou and Qiao Anzhe's live broadcast was put on Weibo and major portal forums, and some of them were close to the experience store, and they directly broadcast a door-to-door broadcast to find faults.
Of course, the major offline experience stores that have been instructed by the head office will not smash their own signboards, and all eligible buyers have registered their membership numbers, and swept away the various styles that have just been put on the shelves on the spot, causing other melon-eating netizens who have not started to turn into lemon essence.
There are still people who complain, but they are just a conscientious water army who has taken the money.
And those who were still hesitating couldn't wait, for fear that they would buy late, not be able to buy defective products, and lose the chance to win the lottery.
By the end of Qiao's trendy brand press conference, all offline experience stores and online flagship stores were sold out, and the sold-out signs were hung up.
But in any case, Qiao's trendy brand still has the headlines of major news portals and the hot search on Weibo, but it was a negative review at the beginning, and now it is a wailing defective product.
Xu Ruoou, who turned off the live broadcast, immediately collapsed into a ball, lying on Qiao Anzhe and crying.
"An Zhe! Can you leave me without this kind of thing in the future! I'm so tired! I'm still a child!"
"Mommy, I'm your son. ”
Qiao Anzhe was very faceless, and debunked Xu Ruoou's coquettishness expressionlessly, and shook his head.
"Mommy, you must know that now the Internet is praising you for your beauty, kindness, and liveliness and cuteness. ”
"Really?"
Xu Ruoou took the phone and swiped it casually, sure enough, many people were praising her for her good looks, she was a little shy, but soon the shyness was gone.
"They say I'm not worthy to be your daddy's woman?"
"Oh, they're blind. ”
After speaking, Qiao Anzhe looked Xu Ruoou up and down again, and nodded himself, obviously satisfied with the conclusion he had summarized.
Xi Yusi took a turn in the office, and several directors of Xi's publicity and distribution department stood at their desks, hanging their heads like lost dogs, looking at each other, you look at me, I look at you, and no one refused to speak first.
"It's going to be dumb?"
Xi Yusi hummed softly, and there was a little smile in the aftermath, revealing a cold to the bone.
"Mr. Xi, this matter ......"
A chubby man opened his mouth and closed it before he finished speaking, apparently he didn't know what to say, and his mouth was only forced by the majesty of Siyus.
"You have been thinking about it for several days, thinking of an excellent plan for baldness, and it took less than half an hour for a woman and a child to solve it, and I am raising you to do charity?"
With his back to his desk, he stood leisurely in front of the floor-to-ceiling window, and poured himself a glass of red wine.
The office building of Qiao's Group can be seen faintly in the distance, and the characteristic building is a famous landmark building in Haicheng, and people often go downstairs to take photos and check in and upload it to the Internet.
But Xi's office building is much more decent, and it doesn't have this treatment, and it's not as tall as Qiao's's office building.
In Xi Yusi's eyes, this is that he is inferior to Qiao Twilight everywhere, how can he stand it?
"But Mr. Xi, Qiao Anzhe is not an ordinary child. ”
The man standing on the edge was a little angry, is Qiao Anzhe a child? At most, he is a physical child, and psychologically he is not at all the same as an adult.
"Oh?" a monosyllabic pronunciation made the angry man break out in a cold sweat in an instant, and the clothes on his body were sticky and sticky to his back.
"If you are not as good as a person, you are not as good as a person, so why bother with high-sounding excuses?"
With another sneer, Siyus hooked his lips and sat down in his chair, raising his eyebrows at the row of submissive men in front of him.
"This month, if the sales performance is still not as good as Qiao's, you, you, you, you, all give me a fuck. ”
His knuckled fingers swept over everyone present, a cruel smile tugging at the corners of his lips.
"Xishi is not a charity club and does not raise waste. ”
This sentence completely suppressed the person who wanted to refute, and resigned himself to leaving Xi Yusi's office.
"What can we do about this? We are publicity, not sales, how can sales performance be counted on our heads?"
Leaving the office, several middle-aged men gathered together, their faces were full of sadness, and everyone's forehead and face were covered with fine beads of sweat, but they didn't bother to wipe it.
"What else can I do, let's work hard to promote it!"
The fat man who spoke at the beginning sighed, glanced at Xi Yusi's office meaninglessly, and patted the shoulders of the two people nearby, as if comforting.
"Let's always have such a temper, let's go, go back and get busy. ”
Soon, not only was the publicity department wailing, but the sales department also began to tremble, and the same order was transmitted to the sales department, and everyone immediately started working after a short period of complaining.
Everyone knows that although Xi's is not as good as Qiao's, it is not comparable to other small companies, they are luckier than most people to be able to enter Xi's company, so it is natural to work harder than most people.
Joe, who had finished the press conference, returned to the company and was also throwing a tantrum. Unlike Xi Yusi's straightforwardness, he just pursed his lips and stood there, and the others didn't dare to take a breath.
There was silence in the conference room, the heads of every department were present, but no one dared to speak first to touch Qiao Twilight's moldy head.
"Public relations department, how are you doing with the public relations of your wife and young master?"
No one spoke, so Qiao Twilight named him, but he gave the others a chance to breathe, and first ordered the public relations department, which was not a big mistake.
As early as when the breaking news post appeared on the Internet, they had already begun to prepare a public relations plan, but in the end, because Qiao Anzhe's plan was more profitable, it was not adopted, and it was changed to cooperate with Qiao Anzhe.
"Public opinion has been controlled, the first to break the news of the quality of the marketing account and the owners of the various posts have been contacted, basically to collect money to do things, so we give up negotiations, for other real buyers we are also gradually appeased, most of them agree with the wife and the young master's rhetoric, as a lottery activity. A small number of people also chose to accept the content of the event after being reassured by us. ”
In other words, the PR department has already taken care of everything, and it is only a matter of time before the results come out.
But they are not seriously wrong, and there is nothing to be desired, so there is no reward or punishment, and that's it.
"Then the quality inspection department, come out and talk about it. ”
Qiao Twilight nodded, asked the people in the public relations department to sit down, and the pen swirled in his hand, pointing to the quality inspection department who had been nervous, his face condensed.
The biggest responsibility for the whole thing lies in the quality inspection department and the purchasing department, which everyone will know that Joe Twilight is ready to go under the knife.
"We have inspected step by step, and there is no conclusion yet, how this batch of defective products were sent to the warehouse, our quality inspection department will give you a satisfactory explanation. ”
The director of the quality inspection department will be in a cold sweat, and his voice will tremble when he speaks. He is a veteran employee of the company, and he knows Qiao Dusk's temper very well, this time the matter is over, whether he can keep his position as a director is a problem, and if he can't do it, he will go back to his hometown to farm.
"Oh, what does the Purchasing Department say?"
The fountain pen is another beautiful 360-degree circle, which falls on the purchasing department opposite the quality inspection department.
"Mr. Qiao, I and I are also carrying out internal self-examination of the department, and we will give you a result soon. ”
The head of the purchasing department spoke a little unfavorably, but he quickly stabilized and said it again according to the words of the quality inspection department.
"You are all self-examining, so I am listening to your self-examination at this meeting?"
Like the heart of the business: Qiao Shao's white moonlight, please collect: () Heart business: Qiao Shao's white moonlight update speed is the fastest.