In the next two days, the interpreter took everyone to Tokyo for an afternoon of shopping, took the Shinkansen to Kyoto in the evening, and went to the ancient city of Kyoto on the 13th for a day trip and a hot spring.

On Valentine's Day, February 14th, the Akihabara electronics market finally arrived at the time of the world premiere of the Shigemitsu iPod.

Chongguang did not hold any press conferences, because his family does not have such a big appeal in Japan, and there is no online video to promote it this year.

And it costs extra money to ask reporters for a development conference, and Takeuchi advises that it is better to advertise honestly than to expect reporters to publish a tofu block article on the insignificant pages of the newspaper.

Acting for Shigemitsu newspaper and TV commercials, which was one of the largest orders of Takeuchi Advertising this year, President Takeuchi attached great importance to it and hoped that Shigemitsu would sell well and establish a long-term cooperative relationship.

Compared with Dentsu, Japan's largest and the world's largest advertising company, which has more than 5,000 employees and occupies a quarter of the domestic advertising market in Japan, Takeuchi Advertising is much smaller, but there are more than 300 employees in Tokyo, all crowded into a ten-story building in a small block of Edogawabashi.

For example, Dentsu's customers are basically large enterprises, with operations in 28 countries, focusing on selling Japanese companies' products to the world. On the other hand, Takeuchi's advertising customers are mostly small businesses and foreign brands, and the advertising model is cost-effective for the domestic market.

President Yoshida Takeuchi has not received a large foreign customer like Shigemitsu who is willing to spend a lot of money on TV commercials and plans to burn $1.7 million in TV commercials and $300,000 in print media within a month.

Which advertising agency doesn't want it?

President Yoshida Takeuchi regarded the Shigemitsu Group as the hope of Takeuchi Advertising's performance growth in the next few years, so he attached great importance to Shigemitsu's iPod project, transferred the company's most capable subordinates, and allocated a large amount of resources to create a big sales and retain the hearts of customers.

The day before Valentine's Day, Shigemitsu TV commercials bombarded eight channels of three Japanese television stations at the same time. Some of these periods were acquired by Takeuchi's advertisers at a higher price, while others were bought by Takeuchi with a sharp head and resources in exchange for other companies, in short, the promise was fulfilled and the Shigemitsu iPod TV commercial appeared in front of the Japanese people the day before Valentine's Day.

Yoshida Takeuchi was very satisfied with the execution shown by his own club this time, and the only thing that made him unhappy was that the advertisement was produced by Li Daiai according to Shigemitsu's requirements, not by his own handwriting.

When Wang Lili, president of the Chongguang International Sales Department who went to Japan this time, handed over the advertising master tape made by Li Daiai to Takeuchi, Takeuchi Yoshida solemnly held a trial meeting, and when the 30-second advertisement was finished, he was stunned.

"This kind of quality is worthy of an American company, the picture and music are all full of impact, it is really remarkable, it must have a great resonance effect on young consumers, no wonder Chongguang is willing to spend a lot of money on TV commercials. Takeuchi put away his arrogant psychology and secretly admired Shigemitsu for making such a masterpiece.

The bird and the person in charge of the Chongguang project also saw the advertisement and said: "It must have cost a lot of money! This music! This picture! Chongguang is really a customer who needs to be taken seriously! If they succeed this time, it is really not surprising, at least from the advertisement, this is a full score of impact!"

The night before Valentine's Day, Saburo Suzuki, a student at Takushoku University in Tokyo, was surfing the Internet in his dormitory, while the other three roommates sat around the warm table and watched TV.

Saburo Suzuki was chatting with his classmates at Tokyo University on QQ, when a small pop-up window suddenly popped up in the lower right corner of the screen.

"Is QQ going to be upgraded again?" thought Suzuki.

It's no wonder that he thinks that because of the speed of the Internet, QQ has not yet started to engage in commercial advertising pop-up business this year, and the only purpose of the server to send pop-ups to the client is to prompt users to update the software version.

Suzuki took a look, but the pop-up window was like this: "Born! Redefine portable music!"

Suzuki nodded curiously, and then IE launched, jumping into an iPod ad page.

"It's so small! it's beautiful!" Suzuki looked at the picture of the iPod in a daze, and then looked at the text introduction, and said with emotion: "China's Chongguang company is very powerful, in addition to QQ, it actually makes a Walkman?MP3 format?But where to buy songs?"

Suzuki continued to look at the website: "I see, the included software can convert the CD audio track to MP3 format on the computer, and it also uses a high-fidelity compression code developed by Chongguang, so the human ear can't tell the difference. If you can do it, it's a great technology. ”

The other three classmates were waiting for the Japanese drama "The Jumping Search Line" to air, drinking barley tea while watching the commercial boredly.

When Sony's MD Walkman commercial played, the picture was black and white, the popular Japanese female singer Seiko Matsuda sat in a small room, singing the title song of the same name from her latest new album Guardian Angel (Guardian Angel) to the screen, and the male voice of the narrator read passionately: "Epoch-making new product! Sony MD is grandly upgraded and listed, with an ultra-small appearance, leading the world music trend and bringing you the best music enjoyment!" At the end of the commercial, the black and white screen fades into the off-white Sony logo, which is sufffixed with two red capital letters MD, and the narration is replaced by the old-fashioned its-a-sony in English.

Hirogo Kato, one of the three roommates, commented: "It's a pity that it's too expensive, it costs 27,888 yuan a piece, plus 5% consumption tax, it's close to 30,000 yen!"

Kenta Sasaki, one of the three, said honestly: "I plan to ask someone to help me buy the American version, 249 US dollars, although there is no difference in price, but the earphone cable is 50 centimeters longer than the Japanese version." ”

After the two finished speaking, a chocolate commercial that annoyed a single dog finished broadcasting, and the TV volume suddenly exploded.

“This ain't the first time ！！！……”

With this roar, the French madness of the French chamber electronic band Rinocerose hit the top of the hearts of all four members of the dormitory in an instant.

This is Wang Feng's version of cubicle's excerpts, the madness is still the same, with a weird beastly nature, and the liver trembles when I listen to it!