The right and wrong of people are not only in legends, and now that Zhang Chu has experienced this feeling personally, it can only be said that it is very bad.

Public figures are not good at this, any action can cause excessive interpretation by netizens and the media, if this cultural export thing is so easy, how can it be Zhang Chu's turn?

In fact, more than half of the success of "Sherlock" is due to Sir Arthur Conan Doyle, if it weren't for the literary image of Sherlock Holmes, I am afraid that no one will watch the TV series no matter how well it is filmed.

Many people only see how popular Detective Sherlock is, but in fact, they have inherited the legacy of their ancestors, and they are all English with the same origin.

The influence of Chinese culture in the world is only in some small countries nearby, such as "Ghost Blowing the Lantern" is still popular in Singapore, Thailand, South Korea and other places, but countries a little farther away do not pay much attention to it!

This is not an overnight thing, Zhang Chu himself is still just a small coffee in the world, where can he have the ability to promote such a heavy task burden, he can only do his best.

Now Random House is working on a promotional plan for the English version of "Ghost Blows the Lantern", and the plan is to promote the book to the route of the eastern version of Raiders of the Lost Ark, but the translation has not yet been settled!

"Ghost Blowing the Lantern" involves a lot of traditional Chinese culture and customs, and even that special ten years, if it is rashly handed over to some translators, maybe some people in China will say that Zhang Chu is exposing his own ugliness and slandering history.

Zhang Chu sat in the driver's seat, and he had a headache when he thought of this, and it seemed that he had to put the new book on the agenda as soon as possible, saving some people from chattering all the time.

It's a little dangerous to think about things while driving, but who left him alone on the journey?

It takes more than an hour's drive from Jiangcheng to Longxi Town, my hometown, and I can just take this time to diverge my thinking and think about it.

Maybe his thoughts are a little different, Zhang Chu thinks about exporting culture, it must be exporting pop culture, exporting traditional culture is tantamount to a fool's dream!

What is China trying to export now?

Peking Opera, martial arts, old Chinese medicine, these old-fashioned things, even the local people are not very likely to have access to the things to send to foreigners, how inappropriate is this.

What does the United States export? Games, American dramas, Hollywood blockbusters.

What does Japan export? Manga, anime, adult action movies.

What does South Korea export? music, Korean dramas, boy and girl groups.

These outputs can be listened to by clicking on the APP, playing by turning on the computer, and watching an episode while lying on the TV.

When these cultural products that can enter thousands of households in other countries become popular, some ethnic and traditional cultures will also spread.

Just like we can see the popularity of Korean national costumes through the hit of "Dae Jang Geum", and feel the various traditional customs of Japan through Japanese anime.

They all integrate these traditional cultures into popular culture, so that they can be easily accepted!

Therefore, Zhang Chu feels that his new book should not be too high-minded and too low, and should be written in a way that the public can accept and like.

If you want to go fast, don't be bent on chasing what cultural export, just be bland and conquer the readers of your own country first.

……

Cars were speeding on the highway, and the gray sky looked gloomy.

Zhang Chu didn't want to be preoccupied with things and cause a car accident, this life was just beginning, and he couldn't die young.

Every year during the Spring Festival, the countryside is actually the most lively place, and people working in big cities return to their hometowns.

Now most of the people in Longxi Town have come back for the New Year, after all, it is the twenty-seventh month of the month, and it is not a few days before Chinese New Year's Eve!

Zhang Chu drove the car and parked outside his yard, he pushed open the door and took a look, and found that his grandmother was struggling to stick to the door.

"Grandma, let me come, you can command next to me to see if I have a crooked sticker!"

He hurriedly helped Mrs. Lin down from the wooden chair, and it would be terrible if the old man didn't step on it steadily.

Mrs. Lin didn't refuse, she said happily: "It's here so soon, don't drive too fast, your dad is really, either let him pick him up, or I will take the car myself, why do I have to let you come, in case there are three long and two short, your grandfather has to scold me to death in a dream." ”

"Grandma, what nonsense are you talking about, I have a driver's license, don't curse me!"

Zhang Chu looked at the door god in his hand, with a colorful battle armor, a mighty face, and a golden halberd in his hand, and he asked casually: "Grandma, who am I posting?"

It seems that the weapons used by these two people are not like this, Zhang Chu wondered if his grandmother had bought a fake?

Mrs. Lin shook her head and said, "No, the door gods invited by our family are Shen Tu and Yu Lei. You're still a top student of Yanda, I don't know!"

"Haven't I ever been in contact with it? It feels like I used to be a military general?"

Zhang Chu carefully pasted this god with his hand, and then pressed it vigorously to ensure that it was posted steadily.

"In previous years, we were all at home, aren't we going to your house for the New Year this year? This is a mythical character in the Classic of Mountains and Seas, much earlier than those two generals!"

"It's not your home, it's our home, and that's your home. ”

When Mrs. Lin saw that the door gods had been posted, she waved her hand and said, "My house is here, do you plan to come back to burn paper for your grandfather in the New Year? If you know that his grandson has now become a great writer, I'm afraid that old guy will have to wake up laughing underground." ”

Wishing for Jackie Chan is the heart of every parent, Zhang Chu patted Mrs. Lin on the shoulder and replied, "Of course I'm coming back, this is a big event every year." Grandma, have you packed your clothes? Let's go back now, or we'll have to make the wrong lunch. ”

"There's nothing to pack, that's in the bag over there. Your uncle said that he would help me feed a few chickens, but the sheep you let go before have been slaughtered, did your mother get you something to eat?"

Mrs. Lin looked at her neat yard quite reluctantly, she spent most of her life here, but she was going to the big city for the Spring Festival.

"Grandma, where's the rhubarb? Where did it go? You can bring it with you, I also have a cat called matcha, and it's very beautiful and dark all over. ”

Zhang Chu looked around, trying to find the fat orange cat who had been lazy all day.

Who knew that Mrs. Lin sighed, "Rhubarb left a month ago, and it's been with me for more than ten years." ”

At this moment, Zhang Chu's heart was a little blocked, he knew this orange cat since he could remember, and he had to toss and play with it every year when he came back from the summer vacation, but he didn't expect it to be gone at this time.