[At the beginning of the new semester, the field of book publishing has also entered a new era, including "Farewell My Concubine", "Listening to the Sound of the Wind", "The Age of Love" and many other heavyweight works have been released.

As the world's largest publishing country, there were as many as 370,000 kinds of publishing varieties last year, including many masterpieces.

In the same year, the United States published only 180,000 titles a year, the United Kingdom 110,000, and Japan 65,000.

However, there are also regrets behind the prosperity, although the supervision of the book market is becoming more and more strict, but there is also a lot of water, the central government requires all localities, departments and industries to pursue "no water, real quality of development", for the book publishing industry, but also to squeeze out the water, the quality of the sun, more high-quality book reviews, more tangible performance. 】

When Xiang Jun saw this, his mood was undoubtedly very happy, "It is said that the gun shoots the first bird, this overlord Farewell My Concubine has such a high sales volume in one day, and it is strange that there is no moisture." Now even the People's Daily uses the word squeezing water as the headline, I see how long it can bounce!"

In the office of the Shonan Children's Publishing House, the leader in charge of distribution was happy while watching the news, but the next content made his smile gradually solidify.

[In the book publishing industry, the buy list is when the publisher buys back his goods from the distributor at the market price, and the purchased book has no clear customer to use it.]

According to a report from a person familiar with the matter, the General Administration of Press and Publication has examined some of the books on yesterday's sales list, and it has been determined that the sales of 11 works such as "Listening to the Sound of the Wind" are abnormal, and the staff is currently verifying the specific sales situation.

It is reported that the so-called buy list is that the marketing department counts the current listing and sales of similar books, so as to determine the number of books repurchased.

After that, the agency will arrange for people to register a large number of troll accounts to cover people's eyes and create the illusion of natural purchases.

Next, a time period will be selected to arrange for the water army account to purchase books in an orderly manner.

At the end of the whole process, the institution will also arrange for staff to use the book purchase ID to evaluate the book and maintain the reputation of the book.

In order to make the "buy list" appear natural, in the section of book evaluation, institutions will even consciously arrange "appropriate" negative reviews in the middle of a bunch of positive reviews.

The whole process generally lasts one to two weeks, and people are scheduled to buy at different times each day. In the past, there was a more direct way to spend money on the search engine of the book sales website to make the book rank high, but this was not "natural"!]

"It's over......"

Xiang Jun only had this thought in his head, why was his work found to be selling fraudulently? Why wasn't it the Nanhai Publishing Company? Who was this insider?

More than half of publishing companies now choose to buy charts as one of the ways to build bestsellers.

Most of the pages of online stores rely on sales, and publishers buy charts in order to increase the exposure of their books, and these lists have a very strong guiding effect on readers.

It's just that this method is not suitable for all books, spending money to smash the list, and in the end there are actually a lot of books that sell poorly, and the most important thing is the quality of the book itself!

For a long time, this phenomenon of buying lists was an industry insider, but now it has been directly made public by the People's Daily, and the emperor's new clothes have revealed their true colors.

Of course, Xiang Jun knows that his publishing house can't stand up to censorship, and the increase in sales yesterday is not all due to discounts, so let's just say that the accounts of the 100 Douban reading reviews can't be explained!

"Xiaoling, you can help me call Sun Sihong over. ”

It is time to plan ahead and hopefully there will be a chance of redress.

Such a big thing was actually found out through the People's Daily, which is obviously a bit abnormal!

In the past, there have been cases where publishers have been found to have bought the list, but basically it is just a verbal warning or a penalty.

Although this kind of behavior disrupts the market order, it is still a waste of their money, and it only involves unfair competition.

Sun Sihong had also seen this editorial published on Weibo at this time, and she began to be scared after seeing Xiang Jun now, if she found herself, wouldn't her reputation in the publishing industry be over!

Although everyone tacitly did this, no one was willing to protect her once it was exposed.

"To the general ... The People's Daily..."

"Now is not the time to shirk responsibility, you hurry over and cancel those Douban accounts, and clean up any traces that may be left. Don't admit that it's our account, and quickly hand over the part of the account that should buy the physical book online to the company, and then assign it to the relatives of the company's employees, just say that the company assigns the sales task to each employee, although it seems a little impersonal, but it is estimated that it will turn a blind eye and let us pass. ”

Xiang Jun leaned back in his chair, he couldn't fall down easily now, and he had to brace himself to deal with the review of the General Administration of Press and Publication, and see if he could turn a big thing into a small one.

If you get caught and become typical, it's really troublesome.

Sun Sihong hurriedly stabilized her mind, "I'll do it right away, fortunately, the proportion of books we buy is not large, otherwise it would be miserable." ”

Now she really regrets that she shouldn't have gone to Douban to read a bad review of her publishing house's works, although it attracted the sympathy and support of some netizens, but it exposed such a big handle!

It is completely in the hands of the General Administration of Press and Publication, 100 accounts are actually not much, but that is also called buying lists.

What's more, they are not just operating on Douban Reading, yesterday in order to let "Listen to the Sound of the Wind" re-enter the Dangdang book sales list, they directly purchased thousands of books with different accounts.

Dangdang.com will definitely not take the initiative to expose this situation, because they are the ones who make money, which is equivalent to selling an extra thousand books.

……

In the Nanhai Publishing Company, Mao Lei has changed his attitude towards Li Zetao and has become respectful.

"Mr. Li, this strategy of yours has really worked, and now the Shonan Publishing House is estimated to be busy, and there is no time to care about sales and water army!"

Li Zetao smiled, "You have to keep a low profile, this is only the stage, it's not time to celebrate." ”

Mao Lei nodded and asked curiously: "Mr. Li, how do you know that it is Xiangnan who is rectifying us?

"I didn't know it was Shonan Press, I just thought the timing was a bit clever. Maybe it's their own trick, or maybe it's a third party who wants us to fight each other, but what I know for sure is that they must have hired a water army on the Internet. Few of so many publishing houses have clean butts, not to mention that so many one-star reviews must have been deliberately brushed by someone, no matter who brushed it, anyway, it has increased the sales of "Listening to the Sound of the Wind". Grab this book first and knock it hard, knock the mountain and shake the tiger to know no!"

Li Zetao spent a lot of money to ask college classmates to write this editorial, don't think that if you have a friendship with your classmates, you can help write it for free, this is just giving him a channel for trading.

The other party wants to use Internet public opinion to smear the overlord Farewell Concubine from the bottom up, so Li Zetao simply did the opposite, using the influence of the official and official media to suppress people from the top down!

No, it was not the overlord Farewell Concubine who was criticized by name, but its competitors.

Nanhai Publishing Company did not pay a price, lifted the table, and exposed the dark side of the industry, if it was found to be a whistleblower, then the entire industry would probably have to target it.

Now Li Zetao only hopes that this secret will not be discovered, and it is not easy to be an enemy of the entire industry, even if they now have Zhang Chu's nuclear weapons!