Chapter 176: Redesign the LOGO
For any film, there is a limit to its investment.
From the beginning of the establishment of the film, the director has to pull investment and budget everywhere. And this budget doesn't mean that the bigger the better, a movie invests 500 million, but the box office only sells 400 million, isn't it a loss to the country of Java?
The total investment of this film is 200 million, and the special effects budget is about 50 million, which is already the limit that director Ding Yin can squeeze out.
Xu Ninggong, as the second largest investor, of course, also understands how much budget the entire crew has to spend.
Now with the perfect starship entity provided by Ye Qing, you can save a lot of money on special effects.
But how much are these two starships worth in front of them......
To put it mildly, there is nothing worthless in this world. As long as you catch the right person, a piece of rotten wood can be sold for an evil price.
These two spaceships, just from their appearance, know that they are worth a lot. Every detail of it is perfect, to the maximum of one can imagine an interstarship. No matter how discerning moviegoers come, there is no way to say that one is not good.
Not only the appearance, but also the interior of the starship, there are also extraordinary details, from the cockpit to the power room, all of which are processed in strict accordance with the drawings set at the beginning.
Therefore, whether it is Xu Ninggong or director Ding Yin, they all think that the cost of these two spaceships is not less than thirty or forty million.
These two spaceships, to put it mildly, have to be bought without eating or drinking.
The original budget of more than 20 million yuan to complete the effect of the starship seems to be impossible to get without 50 million.
So in the case of tight funds, Xu Ninggong suddenly thought of a good idea to get the best of both worlds.
Let Ye Qing invest in technology, and then whether it is the technological armor on her body or the two shocking starships in front of her.
All marked with the big monster heavy industry LOGO!
Originally, this urban science fiction movie was not ideal for sponsors. Many large corporations immediately shook their heads into rattles when they heard that it was aliens and starships again.
Even if there are directors Ding Yin and Xu Ninggong's fame, they can't resist the public's opinion of domestic films.
It's different now, Xu Ninggong is very confident in this movie. Not to mention the Oscars, the domestic awards will definitely be soft, and they are milestone science fiction films in China.
And these confidences are all given by Ye Qing.
This was Xu Ninggong's idea, and soon director Ding Yin also understood this idea.
This movie is not just a starship, as a hard sci-fi, there are also a lot of sci-fi mechanical shots in it. Pull Ye Qing in as a partner, so why don't you worry about the sci-fi machinery in the back?
"Brother Ye Qing~ Let's go inside and talk. Xu Ning Palace God mysteriously squeezed his eyes at Ye Qing.
Do you want to make a promise?
Ye Qing was thinking wildly in his heart, but as a result, director Ding Yin, who had just raised his feet and had half of his hair gray, also came in with Shenhe.
In the rest room of the crew, Ye Qing sat on the soft leather sofa, a little stunned listening to Xu Ninggong describe her perfect idea.
actually invited Ye Qing to participate in the investment of this film, and in return, this film will give a large number of close-ups of [Behemoth Heavy Industries] advertisements.
The total investment of this movie is 200 million, and now it is only two starships, and Director Ding and Xu Ninggong estimate it in their hearts to be worth 50 million. It is obviously inappropriate to want to exchange advertising for 50 million high-end customized machinery, and a series of machinery behind.
Therefore, in addition to advertising returns, when the movie is released, Ye Qing will also receive box office dividends as an investor.
Of course, there are still some sci-fi machines that need to be used in the back, and Ye Qing has to be responsible for customizing them for free.
This [She from Alien] has great hope of being a box office hit, Ye Qing only spent less than 10 million yuan, and he can give a big advertisement for Monster Heavy Industry for free, and he can also participate in the box office dividends in the later stage.
Ye Qing had no way to refuse this request, and no company could refuse this request.
"This ...... It's a great idea to have the best of both worlds. Ye Qing smiled a little helplessly: "Then order it like this, and I will provide all the mechanical props you need in the future." ”
"However, it turned out that our company's LOGO was too simple, that is, the four carved words of Giant Beast Heavy Industries, and I had to rename it to design a visual effect. ”
"No problem, the more beautiful the better. Hearing that Ye Qing agreed to cooperate, Xu Ninggong wrote "raw rice" on the left face and "cooked rice" on the right face, which together were the joy of "cooked" that could not be hidden.
This kind of plan is also very cost-effective for the crew, not to mention pulling an industrial bull to provide technical support, and there is no need to worry about increasing the high budget, and in the end, the director will not be able to return to the cost.
"I'll let the lawyer negotiate the specific contract. Ye Qing stood up and said to the two new partners: "Since they are all on the same boat, then report all the sci-fi machines that need to be used in the back in one go, and I can let the employees start manufacturing." ”
"No problem, no problem, I'll let people count. Director Ding laughed loudly, thinking that with the addition of Monster Heavy Industries, he would definitely be able to shoot a milestone film this time.
"That's it, I won't bother you with the filming task first. ”
Ye Qing said goodbye to the two of them, and when he returned to Longxi Beach, there was an extra copy in the mailbox, the detailed mechanical props needed in this movie.
It's not too many, but it's all very difficult.
For example, the heroine will help the male protagonist farm and use the expedition vehicle brought in the spaceship to cultivate crops. Use the starship's defense system to shoot silver iodide into the sky to artificially rain on crops.
After Ye Qing read it carefully, he dragged the manuscript paper and pen and began to doodle according to his own ideas.
He painted not an expedition vehicle, but the logo of Monster Heavy Industries, that is, the logo of Monster Heavy Industries.
LOGO is the brand culture of a company. It is also a business card that users quickly pick out from a wide range of products.
Before, the LOGO of Giant Beast Heavy Industry was Chinese characters, which was very common and popular. But now it is necessary to put a big advertisement in the movie, whether it is from the visual aspect or to attract the curiosity of the audience.
Ye Qing needs to design an impressive LOGO.
For example, icons like Apple and Microsoft, even those who have not used their products will recognize at a glance which company it belongs to.
Changing the LOGO is not a problem, just do a good job of applying for the change of information, and let the professional trademark agency be responsible for applying to the Trademark Office.
Many technology companies like to change their logos, and now it's Ye Qing's turn.
Giant beast heavy industry, the icon should naturally be able to reflect - giant beast, heavy industry, the highlight of these two places.
Thinking of this, Ye Qing moved his pen to the manuscript paper, outlining a vague outline. (To be continued.) )