LEI JUN GENTLY PICKED UP THE IPHONE, AND AFTER LIGHTING UP THE PHONE SCREEN, MORE THAN A DOZEN ICONS FLASHED OUT, AND WITH THE OPERATION OF HIS FINGERS ON THESE ICONS, THE LUSTER IN LEI JUN'S EYES BECAME EVEN BRIGHTER.

At this time, the domestic mobile phone market was under the control of several mobile phone manufacturers and operators. Nokia has conquered the city with an average of 40 mobile phones a year, including Samsung, Motorola, BlackBerry, and countless copycat phones in China that are extremely loud and suitable for square dancing.

But whether it is Nokia or a copycat mobile phone, their use and effect are the same, multi-level operation menus, nine-square grid input keyboard, slow WAP browser, pitifully small color screen, blurred screen resolution, these factors combine to make mobile phone Internet access an extremely difficult, and very poor experience.

AND ALL OF THIS HAS BECOME AN OLD YELLOW CALENDAR IN FRONT OF THE BRAND NEW IPHONE.

ARM11 processor, 128MB running memory, minimum 8GB storage space, 3.5-inch ten-point touch, 320×480 pixel TFT full-color screen, metal body, except for the battery is not durable enough, all hardware data and user experience, completely kill other mobile phones on the market.

THE MOST UNIQUE IDEA OF THE IPHONE IS NOT ONLY IN THE HARDWARE, BUT ALSO IN THE SOFTWARE.

This is called APP (Application), which is the abbreviation of application software in the IOS system. You see, as long as you click on the APP, you can immediately enter a new usage scenario, and each scene corresponds to a function. ”

Ren Pingsheng sat next to Lei Jun and demonstrated the operation logic of the APP for him hand in hand.

"If you need to check the map, you just need to click on this APP to enter the map immediately, and if you need to check which store has a discount, just open an APP ......"

ALTHOUGH THERE ARE STILL VERY FEW APPS ON THE ORIGINAL IPHONE, AND THE APPSTORE HAS NOT BEEN OFFICIALLY LAUNCHED, FROM REN PINGSHENG'S EXPLANATION OF THE PRINCIPLE OF THE APP, LEI JUN HAS REALIZED THE LEADING POSITION OF THE IPHONE APP.

Compared to the built-in features of other traditional mobile phones, apps are like highways that directly guide users to where they want to go, unlike traditional public transportation, which needs to arrive at a hub first, and then the station assigns vehicles to take users to where they want to go.

And these hub sites are the advantages of the traditional Internet giant BAT, and they are also the moat through which they can maintain their monopoly position.

Once converted to the mobile Internet era, BAT's hub stations will be vulnerable in the face of highways. The moats they have carefully built will also be successfully crossed by those who come after them.

AND ALL THIS CAN BE ACHIEVED BECAUSE OF THE IPHONE LAUNCHED BY JOBS IN 2007.

OF COURSE, THE IPHONE HAS NOT YET REACHED THE LEADING POSITION THAT LATER GENERATIONS WILL HAVE, BUT THOSE WITH GREAT DISCERNING EYES CAN SEE WHAT KIND OF REVOLUTION IT CAN BRING TO THE INTERNET.

Of course, Ren Pingsheng is that person, and Lei Jun is naturally another.

So Lei Jun quickly raised a targeted question:

"IPHONE IS INDEED GREAT, MORE THAN ONE ERA AHEAD OF OTHER MOBILE PHONES, BUT ITS PRICE IS TOO HIGH, AND IT IS PRODUCED BY FOREIGN COMPANIES, IT IS DIFFICULT FOR SUCH AN EXPENSIVE MOBILE PHONE TO BE POPULARIZED IN CHINA, AND THE MASSES DO NOT HAVE ENOUGH ECONOMIC ABILITY TO EXPERIENCE IT, RELYING ON IPHONE ALONE, IT IS UNREALISTIC TO PROMOTE THE PROCESS OF THE MOBILE INTERNET ERA." ”

Everything in Ren Ping's life was already in his chest, he walked to Lei Jun's side and said side by side with him:

"IPHONE CAN'T REACH THE MASSES, IT'S NOT A DIFFICULTY, IT'S AN OPPORTUNITY. ”

Lei Jun turned to look at Ren Pingsheng, and said suspiciously:

"Opportunity?"

Ren Pingsheng smiled slightly:

"Think about it, when Steve Jobs launched the first generation of personal computer MAC, he was also known for its leading technology and expensive price, but who was the winner in the PC market in the end?"

Lei Jun's eyes flashed, and Ren Pingsheng continued:

"Apple's closed system determines that it will always be the king of a niche market, but at the same time, it also means that Apple has ceded a larger, more user-like market to others. ”

"Among these others, there are Microsoft, there is HP, there is Dell, there is Lian....... Each of them is a well-known industry giant, and by deeply cultivating the mass market that Apple has abandoned, they have achieved no less than Apple. ”

Listening to these great names read out of Ren Pingsheng's mouth one by one, Lei Jun couldn't suppress his excitement, he grabbed Ren Pingsheng's shoulders and said quickly:

"We don't want to be Jobs, we don't have to create Apple, we just need to be one of the others, and we can have a place in the mobile Internet era in the future. ”

Ren Pingsheng held Lei Jun's still trembling hand with his backhand, and said word for word:

"We want to make mobile phones, to make mobile phones for the public that Apple ignores, and to be the founder and pioneer of the mobile Internet. ”

"Make mobile phones, make mobile phone ...... for the public"

Lei Jun said something in his mouth, he was excited for a while, and hesitated for a while, like a novice in the entrepreneurial world.

"Mobile phones are hardware devices, but what I learned before was software programming, I have been working hard in the software industry for so many years, and the friends I have made are all in the software circle, and I don't know anything to make mobile phones, can I do it?"

Ren Pingsheng doesn't think it's strange at all, because this is a stage that every entrepreneur will go through, just like wandering on the edge of purgatory, which may be swallowed up by the fire of desire at any time, and may be submerged by the ashes of despair at any time.

Although Lei Jun has been famous for a long time at a young age, he has been working for others for the past sixteen years, and this is the first time he has actually started a business, so his current mood and state are no different from all new entrepreneurs.

At this time, Ren Pingsheng was needed to guide Lei Jun.

"Do you know HTC?"

“HTC？”

Seeing Lei Jun's puzzled expression, Ren Pingsheng immediately changed his statement.

"I'm talking about Dopod, and HTC is the parent company of Dopod. ”

This time Lei Jun understood, he nodded and said:

"Dopod has been quite famous in recent years, although the market share is not as good as those big foreign brands, but many friends have told me that their hardware design is very level. ”

Ren Pingsheng nodded and said:

"Dopod, or HTC, is a mobile phone manufacturer in Taiwan that started as an OEM, and they were only responsible for the production of products, product design and branding are someone else's, which is a very common practice in Taiwan. “

"Because the reason why Taiwan was able to rise in the 70s and become one of the four Asian tigers is mainly to rely on OEM to undertake the electronic equipment production capacity transferred from Europe and the United States. ”

"This kind of non-development of its own brand, completely based on OEM manufacturing-based route, although it restricts the development and growth of Taiwan's local enterprises, but also allows them to accumulate a wealth of production chain, supply chain management, it can be said that every Apple, HP and other international brands of electronic products, there is the shadow of Taiwan's OEM enterprises. ”

Lei Jun followed the train of thought of his predecessor this time, and he said:

"I understand, just like Foxconn, they can undertake the production of Apple, and they can also undertake orders from other manufacturers, as long as we focus on the design of mobile phones, the rest of the production can be handed over to these OEMs. ”

Ren Pingsheng nodded and said:

That's right, that's how HTC developed, they first did OEM, then OEM, and finally started to create their own brand. We already have this successful precedent, as long as we focus on good branding and design, it is natural that someone will produce mobile phones for us. ”

Lei Jun let out a long sigh of relief as if he had suddenly opened up, but he quickly asked another question.

"What about the operating system of the mobile phone? Apple can't open the IOS system to the outside world. ”

This is not a problem for Ren Pingsheng, and he quickly gave a solution.

In November 2007, Google formed the Open Handset Coalition with 84 hardware manufacturers, software developers and telecom operators, and they launched an open smartphone operating system with 80% of the same or similar features as IOS, called Android. ”

After Lei Jun listened to Ren Pingsheng's words, he looked at Ren Pingsheng for a long time with very complicated eyes, and finally, patted Ren Pingsheng's shoulder and said with emotion:

"Xiao Ren, you know much more about these things than I do, you can do it yourself, why do you want to find me. ”

Ren Pingsheng certainly has his thoughts.

First of all, he knew that Lei Jun was involved in the research and development of Android mobile phones in his previous life, and launched a rice mobile phone and rejuvenated his career.

Secondly, Lei Jun is well-known in the domestic IT circle, and his popularity and network circle are not comparable to Ren Pingsheng, and the difficulty of Lei Jun cutting into the hardware field is far lower than Ren Pingsheng's own work;

In the end, Ren Pingsheng has a firm grasp of Lei Jun's character and character, and believes that he can launch his ideal mobile phone hardware within the track he expected, so that the mobile Internet era will come ahead of schedule.

Based on the above points, Ren Pingsheng believes that there is no more suitable partner than Lei Jun at present.

Of course, Ren Pingsheng wouldn't tell Lei Jun what he really thought in his heart like this, he just shook Lei Jun's hand heavily and said very sincerely:

"My current career focus is on Weibo, and on social networks, to make Weibo more people use, it is inseparable from the popularization of smartphones and the mobile Internet as a foundation. In the future era of mobile Internet, you are responsible for the hardware, I am responsible for the APP application, we are both soft and hard, and the world is invincible. ”

Lei Jun had no doubt at this time, he shook Ren Pingsheng's hand heavily, and said loudly:

"That's right, in the future, I'll leave the mobile phone to me. ”

Ren Pingsheng looked at Lei Jun, a person who has always been modest and cautious, and rarely showed a heroic and domineering side, and he was indescribably happy in his heart and on his face.

Ren Pingsheng is happy for himself and for Lei Jun.

I am happy for myself because my career territory will enter a new field, and this time I have such a heavyweight partner as Lei Jun.

I am happy for Lei Jun, and I also see that this veteran of the IT industry, who is also a teacher and friend, has finally found a field suitable for him to play, and can create a legendary epic that belongs to him.

Today's conversation between Ren and Lei has also laid the strategic pattern of the Internet in the next ten years.

In addition to the BAT triumvirate, a new Internet giant is about to rise.