Tong Minliang gently handed the document in his hand to Pang Xuefeng, "Oh, let's take a look." ”

Pang Xuefeng took the document for some reason, only to find that this was not a document, but just a simple piece of paper, if it was a little clearer, it was a notification letter.

Pang Xuefeng walked to the side of the sofa and sat down to look at it, but as he slowly continued to look like this, Pang Xuefeng's face suddenly showed a complicated look of doubt and anger.

"Sister Liang, when did this notice letter arrive, why didn't I hear you talk about it when I was on the phone just now!" After reading it, Pang Xuefeng asked with a puzzled face.

Who knew that Tong Minliang just spread his hands helplessly, and then said, "If this time is counted, it will be about the time when you are on your way to the company." ”

"Who sent this?" Pang Xuefeng continued to ask.

"No one sent it, it was faxed directly from Woyima. Tong Minliang said.

Woyima?

Pang Xuefeng is not a person who holds too much grudges, since the incident between Cheng Yong and Ma Bozhong, to be honest, Pang Xuefeng's impression of Wo Yima has changed a lot.

But when he looked at the notice letter in his hand, Pang Xuefeng heard the three words of Wo Yima, and there was a cold chill in his eyes again, and the source of this chill was the content of this notification letter.

And the cause of the incident was that when Pang Xuefeng had just finished answering Tong Minliang's phone call and rushed to the headquarters of Haoquan Company in the mountains, Tong Minliang unexpectedly received a fax from his assistant.

Tong Minliang originally thought that this was just an ordinary business fax, but what he didn't expect was that this was a notification letter from the head office of the five major supermarkets in Jianglin headed by Wo Yima to the mountain Haoquan Company.

The specific content can be roughly summarized as follows, in view of the Jianglin City Mountain Good Spring Pure Water Co., Ltd., the women's special money supplied to the five major supermarkets in Jianglin City every day is 200 bottles, and the total is only 1,000 bottles, but it has to occupy the high-quality promotional resources in the supermarket (shelves, lots, recommended positions, the labor paid by the receiver and the tally clerk, etc.), and the sales performance is very unsatisfactory, which is seriously inconsistent with the resources invested by the supermarket.

Therefore, the five major supermarkets have now reached an agreement through negotiation to jointly terminate the "supermarket supplier agreement" with Jianglin Mountain Good Spring Pure Water Co., Ltd., since the date of issuance of the notice letter, the five major supermarkets have immediately removed all women's special products, and rectified them within a limited time to see the after-effects.

"Sister Liang, then I don't understand, what do they mean, we didn't cooperate well with the five major supermarkets before, not only our reputation has been done, but also the sales momentum is also good, every day is always a snatch, how can this be said that the sales performance is not good?" After reading the notification letter, Pang Xuefeng really didn't understand it.

However, Tong Minliang said very calmly, "Like you, I really didn't understand what was going on at the beginning, so I called Guo Jingxi, the current manager of the Woyima Center store, directly, but the other party seemed to have calculated that we would do this, so Guo Jingxi did not answer my call directly, but was answered by one of his deputies surnamed Hong." ”

Pang Xuefeng immediately cheered up after hearing it, "Then what did his deputy say?"

As soon as the deputy surnamed Hong was mentioned, a trace of disgust flashed in Tong Minliang's eyes, and it was obvious that the phone call between Tong Minliang and the deputy just now looked unpleasant.

However, Tong Minliang did not complain because of this problem, but immediately followed to the point, "At the beginning, he was there unhurriedly and pretended to be confused with me, but in the end, he slowly revealed the meaning of the five major supermarkets." ”

"Oh, what do you mean?" Pang Xuefeng asked.

Tong Minliang leaned back on the boss's chair and said, "Regarding the quality, effect, reputation, sales, and the resulting sensational effect of our ladies' special models, the five major supermarkets are actually clearly in their eyes, so this deputy surnamed Hong also revealed the plans of the five major supermarkets this time." ”

"That is to allow us to increase the supply volume, and no longer only to the main stores of the five major supermarkets in the city center, but to distribute goods to their stores in Jianglin City at the same time, and each store has at least 500 bottles per day. ”

However, Pang Xuefeng was puzzled when he heard it, "Sister Liang, I don't understand this, our lady's special model is just our first step to test the water for the market, as long as this first shot-shot-fired, there is no need for them to say that we will also increase the supply, who doesn't know how much we sell and make more!"

As he spoke, Pang Xuefeng subconsciously glanced at the notice letter in his hand again, "But what do they mean by this, why don't they tell us directly, but in this way?"

Tong Minliang looked at Pang Xuefeng and smiled, "I've also thought about this problem, I feel that the methods used by the five major supermarkets against us this time are likely to be planned in advance, just to fight first and then pull." ”

Pang Xuefeng was confused when he heard this, and said with a wry smile, "Sister Liang, you also know that I am an authentic 'hands-off shopkeeper', you still have to say something that I can understand." ”

Tong Minliang smiled again and said, "It's easy to explain first, this notice letter in your hand is one of the ways to play, and then pull it, that is, the five major supermarkets have seen the money scene of women's special money, and they not only want to continue to make money from us, but also want to do their best to make more money." ”

"Through this notice to force us to increase the supply is one, and second, I estimate that they also want to take advantage of this incident to sign a "supermarket supplier agreement" with us again, but the most important point, I estimate that they want to increase the rebate rate of their supermarket, which is what ordinary people usually call a commission. ”

"It's not hard to guess from the way they sent the notice this time, if they re-sign the agreement, they should ask for at least double. ”

And the reason why they don't use the way they talk well, but use this domineering posture, is to show their advantages and domineering as the top retail channel in Jianglin City, as a bargaining chip for the next step to renegotiate a new agreement with us. ”

"To put it bluntly, no matter how good our products are, as long as we want to continue to sell our products in Jianglin's market, we must cooperate with them, and as long as we want to continue to cooperate, then we have been given a general by the other party before renegotiating a new agreement. ”

"So it is conceivable that with the absolute advantage of the five major supermarkets in Jianglin's retail channels, if it is really time to renegotiate the agreement with them, then we are not plasticine in the hands of others, and we will be pinched by them what they want to be like?"

After all, Tong Minliang has been in business for so many years, so he knows that capital is born with special qualities, that is, no matter what kind of fancy tricks the other party uses, there is only one ultimate goal, that is, to pursue profits!

After listening to Tong Minliang's explanation, Pang Xuefeng finally understood the purpose of the notice sent by the five major supermarkets this time.

After a long time, it is to show your muscles first, and then you deeply feel the strength of the other party, but you still have to cooperate with him, and finally "voluntarily" sign an unfair agreement with him.

If this is applied to an ordinary person or an ordinary enterprise, it is estimated that it will have an immediate effect.

Because as Tong Minliang just said, in this era, no matter which country or city, the top retail channels are the major well-known supermarkets, because they almost gather nearly 80% of the traffic in a city, and it is very unrealistic to want to bypass them, and it is no wonder that the five major supermarkets dare to do this kind of unilateral tearing up of the agreement.

However, they have calculated everything, but they only ignore Pang Xuefeng.

"Sister Liang, what if we don't agree to their conditions?" Pang Xuefeng said.

I already knew about Pang Xuefeng's shengsheng, so Tong Minliang had already guessed that Pang Xuefeng asked, "If you don't agree, you will face the collective blockade of the five major supermarkets!"

Pang Xuefeng smiled coldly after hearing it, but he didn't get obsessed with this question, "Okay, the second question, there was an agreement between us and the five major supermarkets before, right?"

Tong Min nodded brightly, "That's a must, but because our lady's special model is only put on the market as a test product, so we signed a one-year short-term supply agreement with the supermarket, until the end of July next year, I guess this is also one of the reasons why the five major supermarkets sent a notice letter this time, wanting to force us to re-sign a long-term supply agreement." ”

Pang Xuefeng continued to ask, "Then let's talk about the next one, according to the notice letter, our products have been removed from the shelves from today, so this belongs to the supermarket's unilateral tearing up of the agreement, and it should be a breach of contract in law, right?"

"Well, there are no quality problems with our ladies' special models, and their unauthorized removal from the shelves is indeed a breach of contract. Tong Minliang nodded.

"Then they haven't thought about it, what if we sue them, isn't that a lawsuit?" This is indeed a question that Pang Xuefeng has been pondering since just now.

Tong Minliang thought for a while, "Let's put it this way, if we are just a small business with an average background, to put it mildly, with an internationally renowned large-scale retail group like Woyima, if we want to play to death, it will be as easy as pinching an ant to death." ”

"However, there is a saying that the strong dragon does not suppress the ground-head-snake, so I feel that it is because of the last time you were in the convention and exhibition center, you showed your strong network energy, not to mention small enterprises, which is not easy for ordinary large enterprises to achieve. ”

"So I guess, the reason why Wo Yima is willing to surrender himself and the other four supermarkets to jointly put pressure on us this time is because of this concern, otherwise with the signboard of Wo Yima, we will definitely be asked to sign an exclusive supply agreement, where can it be the turn of the other four!"

"As for the lawsuit you said, I still say that in our country, if an ordinary person or a small enterprise like ours wants to go through legal procedures with a multinational group like Woyima, their team of lawyers has at least a hundred ways to drag the lawsuit that can be concluded in one month into several years, not counting them to find fault with our products for various normative reasons. ”

"What's more, this time it is still five companies together, so they not only have rich experience in this area, but also have no fear. ”

"Because they know that even if we are clear, even if we are not dragged to death by them in the end and finally survive the day when the lawsuit is won, we will win very, very badly!"

Tong Minliang was right, Pang Xuefeng was silent for a long time after listening to it.

However, just when Tong Minliang thought that Pang Xuefeng was also starting to make trouble, Pang Xuefeng suddenly smiled slightly, "Sister Liang, I have an idea. ”