Chapter 103 Writer Packaging (Asking for Tickets and Collections)

In Gu Xinxue's view, Zhang Chu is too young to understand anything, and now is the time when he needs publicity and packaging the most.

In these years, the agency is not just for stars, and potential writers like him also need a brokerage company to package it from all sides.

In this era of information explosion, a writer needs to go through the careful packaging and marketing of the publisher to become a bestseller.

The reason why some people write books, although they are very ordinary, have become the representatives of writers in everyone's mouth, is simply because they know how to market.

Not only the writers themselves, but also some publishing institutions and book publishers have regarded packaging and hyping writers as a marketing strategy.

For example, invite celebrities and well-known writers to make recommendations, including writing testimonials, writing prefaces, writing reviews, or inviting celebrities to sign new authors and so on!

If Zhang Chu's "Detective Sherlock" hadn't been for his own success on the Internet, Nanhai Publishing Company would definitely invite its great god authors to help recommend it by name.

Increasing exposure is a very important thing, and the aroma of wine is also afraid of deep alleys, and many works can stage a good show of salted fish turning over after some hype.

Nowadays, writers are very commercialized, and there is no shortage of professional promoters in the literary world and in the field of book promotion, they don't care about the quality of this writer's works, they only care about whether they can attract the attention of readers and netizens.

For example, how many of the verbal wars created by some writers are deliberate?

Just like the little poem in front of Zhang Chu's eyes, so many people are rushing out to pick thorns, is it really worried about the future of Chinese poetry?

Apparently not.

It's just to catch this hot spot and let the public know their name, and the purpose is not pure.

After being packaged, writers frequently participate in performances and catwalks in commercial activities, and are keen on work promotion meetings, where is there time to calm down and create?

Goethe once said that to become a writer is to have a noble personality, a noble way of thinking, creativity, a unique character, extraordinary talents, pure and powerful contemplation, and a cultural and spiritual environment in which to live.

Of course, this should only be a requirement for a classic, traditional writer, and there are very few people who can reach this level.

Even if it is Zhang Chu, he has never advertised himself as a writer, even if he is so thick-skinned, he only dares to say that he is a text porter.

Zhang Chu didn't mind having a brokerage company, but he didn't want to be completely controlled by a brokerage company or a publishing company and become a puppet to make money for them.

Priorities must be clear!

……

Nanhai Publishing House, after Gu Xinxue got Zhang Chu's words, he immediately gave the answer to his colleagues in charge of the suspense literature summit.

"Xiaomei, the authors of the meeting on my side have already given a reply, except for a few people who can't leave, the rest of them agree to go to the scene. In addition, Zhang Chu only agreed to hold a release meeting for "Psychological Crime", and the rest of the activities about him should be canceled. ”

This year's Chinese Suspense Literature Summit was held at the "Scholarly China" large-scale book fair, led by the Chinese Writers Association and the Suspense Writers Association, with the participation of a number of publishing institutions.

As a giant of domestic suspense publishing, Nanhai Publishing Company is of course one of the organizers, and quite a few influential suspense and reasoning writers in China have been signed by Nanhai Publishing Company.

There is a saying that readers who read books and do not pick publishing houses are mountain cannons, this sentence may hit too widely, but there is some truth in it.

We usually buy cars, electrical appliances, clothes, shoes, bags and so on, but we are very numb to the publishing house, and generally buy books directly by looking at the name of the work and the name of the writer, and rarely make a choice between the two publishing houses.

It's not difficult to read books, but if you want to collect books, you have to look at publishers.

There are also certain differences in the quality of translation content, cover design, and typesetting between different publishing houses.

In the world of suspense mystery novels, Nanhai Publishing Company is a standout, while Nova Publishing is ambitious, it is the fastest-expanding mystery novel publishing company in recent times, and its main Midnight Library contains a very wide collection of suspense mystery works from various countries, genres, and styles.

In addition, Jilin Publishing Group is also the backbone of domestic suspense reasoning, and it has two main reasoning libraries under its name, namely the classical reasoning library and the Qiyao library.

The most regrettable thing is the mass publishing house, which used to be the most influential publishing house in the domestic reasoning circle, not to mention "The Complete Works of Sherlock Holmes", this publishing house has produced a series of award-winning works in Europe and the United States, resulting in many publishing houses not getting the copyright at all.

In addition, there are many influential companies participating in the conference, such as People's Literature Publishing House, SH People's Wall Plate Society, Yilin Publishing House, Phoenix Publishing Group and so on.

Since it is a suspense literature summit, it means that only top characters are qualified to enter it, but now Zhang Chuyi is also a newcomer, without any background and connections, all relying on the sales and reputation of the two novels.

"Alas, Zhang Chu is really a waste of opportunity. This is the most high-end party in the industry, and others are eager to participate in a few more activities, but he is good, he doesn't even want the event. ”

Sun Xiaomei patted her forehead, and she said to Gu Xinxue: "Forget it, I'll give him a call and see if I can convince him." ”

"You're going to have to do it. Gu Xinxue became the shopkeeper.

None of them are from charities, and the reason why they want Zhang Chu to participate in so many activities is nothing more than to expand the influence of these books and help the company sell tens of thousands of more copies.

If you can really sell the film and television rights or the rest of the copyrights, the influence is not half a star, and the sales volume will have to increase at least several times.

After that, Sun Xiaomei found Zhang Chu's phone and dialed it, but before the beep rang twice, a young voice came from the other end of the phone.

"Hello, is it Zhang Chu? I am Sun Xiaomei, a staff member of Nanhai Publishing Company, who is in charge of the relevant matters of this year's Chinese Suspense Literature Summit. ”

"Yes, it's me. ”

Zhang Chu also thought that Sun Xiaomei was here to verify her identity, and by the way, she discussed the issue of pick-up or accommodation.

Sun Xiaomei said in an orderly manner: "Here's the thing, I just learned from my colleague editor Gu Xinxue that you don't want to hold activities related to "Sherlock", including book signings, right? If you think about it, there are a lot of film and television companies, and there are also a lot of foreign publishers. ”

"You also know that "Sherlock" is now in the midst of a copyright dispute, not to mention how can domestic film and television companies shoot Sherlock Holmes-related movies and TV series? ”

Zhang Chu complained a little and said, this soil is not suitable for the film and television of "Detective Sherlock", and it is almost the same to pin his hopes on "Psychological Crime - City Lights"!