These days, if you want to sell goods, you really have to have some means.

In fact, this matter has a lot to do with Wu Qiang.

Wu Qiang has built Leshi into a media company through and through.

Yes, it is true that it also produces film and television dramas, but in the final analysis, it is still a media with peace of mind.

A very comprehensive and conscientious media in today's world.

In this way, of course, the media can help sell goods, and many companies naturally cooperate with Wu Qiang's Leshi, and everyone benefits.

However, some companies like to be smart.

The hook company can be said to be very powerful.

From the beginning, this company was the shoes of the copycat Japanese Axx, and later they used various means until they repressed the right person, that is, Michael Jordan.

The god of basketball, Wu Qiang also recognizes it, as long as he has seen Jordan play, he will not have any hope for who will surpass Jordan in the future.

Let's put it this way, in the face of four strong men, even the non-basketball action of pulling and dragging, Jordan can put the ball in.

Compared to today's NBA, isn't that really blushing?

The hook is built on Jordan, but this company still has a lot of small means.

In fact, the matter of throwing shoes in the UAE is only the tip of the iceberg.

People who know a little bit about the history of our country's CBA will definitely not have any good feelings about the hook brand.

What's going on with this brand

The hook has money and no money

Definitely rich, the richest sports brand in the world.

But what the hook is doing for our national basketball career

Sponsorship is only sponsorship of the national team, and sponsorship at the national level.

What about the league

In spite of.

Even, signing stars is only signing the top stars.

At this point, in fact, from a business point of view, Wu Qiang is a little admired, and he is really a chicken thief.

It's very simple, because from a business point of view, even if it's a CBA league, the main stars in this league are my hook people, and the fans of these stars know that their idols wear my hook shoes, and that's it.

league matches

Why should I spend so much money?

That's right, only a few stars are signed, and the cost is much lower.

Moreover, he is very generous to the stars and has a big hand.

But what about the league

Isn't it clear that you only need to understand a little bit of the laws of sports?

If a country doesn't have a good league, how can there be a high-level team

The league is the foundation, and the foundation is unstable, how can it be good above.

But the hook doesn't care about that.

In the early years, the hook was roughly.

But how much did the CBA quote at that time

A certain stepped on 20 million sponsorship and directly engaged in CBA for 8 years.

20 million, although it started more than ten years ago, but 20 million is a hanging hair in the hook.

You know, this is the entire league, and these 20 million are almost everything.

In this way, the hooks are all hairless.

Just sign those stars, that's enough.

And, every year, a certain step is not

Wow, every year the stars under the hook have to make some trouble, talk about sneakers, say this is not good, that is not good.

A certain step couldn't eat anymore and ran away.

CBA wants to develop, so, what to do

There was a brand that wanted to develop a wave of basketball business at that time, and this was Li Ning.

How much Li Ning gave

400 million a year.

It's that the 20 million that a certain step on ran away, and it was replaced by 400 million.

With these 400 million, the quality of the CBA's games in recent years, as well as the level of this league, have gone up.

It's no longer like it used to be, as if it was a league run by a third world country.

Moreover, a large part of the 400 million is actually the player's salary.

It's true, it's clearly written in the contract.

The players' income has increased, and they are more enthusiastic about training and games, so our league will naturally look better.

Moreover, the team can also boldly invite foreign aid, at least one calculation, and find that if you give two million US dollars, you can still draw.

But the hook is not lonely.

In fact, for several years, there have been small movements, such as before, every time the league started, some of its players sent scarves and said that the shoes were not good.

The most interesting thing Wu Qiang has seen is Zhou QQ, because he was a signed player of Li Ning before, and he was signed later.

After signing the hook, it was said that the sneaker didn't fit well.

It's too real...

I've been wearing it for the past few years, so why don't you say it

Just looking at these things, it's like one drama after another.

This time, the UAE threw shoes, which is a big drama and a highlight.

At that time, the attention was extremely high, and it was directly on the hot search.

So what is the result now

Wu Qiang tested Nuzhao Riyue, and he asked with a smile, "Is Li Ning not giving money over there?"

Nuzhao Riyue smiled and shook her head, "No, no, really not." ”

Wu Qiang also shook his head, "Okay, even if you don't, then, can Li Ning still give 400 million this time?"

400 million, people really paid 400 million real money.

Although Li Ning did make a lot of money in the basketball business by sponsoring the CBA through the entire package, the 400 million yuan was still very generous.

There is a comparison, the Super League is 100 million, and the hook is taken out, but it was ten years.

Nuzhao Riyue said with a smile: "Indeed, 400 million is gone, and the incident of throwing shoes has a great impact, but 300 million is there." ”

Three hundred million

Wu Qiang laughed when he heard it.

Is it really 300 million

Wu Qiang has a Hong Kong sentence, the United Arab Emirates was hacked on the Internet very, very miserably, and that tragedy can be made up smoothly, what, two points and one board, too much.

However, Wu Qiang has definitely never hacked the UAE, and as a fan, he really hasn't done this.

But on the issue of throwing shoes, Wu Qiang will never be able to look past it.

Where is this throwing shoes, this is a slap in the face, and this is still smashing other people's jobs.

You UAE is strong, you have strength, you signed the hook, but what about other role players, they rely on Li Ning's 400 million sponsorship to increase wages.

Besides, the salary of the United Arab Emirates is 20 million, and a large part of it is also from sponsors.

This one is thrown

"It's just 200 million," Wu Qiang smiled, "Chairman Nuzhao, I also have a news channel." ”

When the female Zhao Riyue heard this, she scratched her head, "You said yes." ”

Yes, it becomes 200 million.

Don't say 200 million, even if Li Ning pays 100 million, no one will compete with him for the packaged sponsorship of the CBA League.

The CBA's current influence, and all aspects, is still not enough, especially in business.

But don't look at how the Super League is, in fact, the Super League is also losing money.

It's just that everyone knows in their hearts that the football of the Chinese Super League will be lost if it is lost, and it may be fished back from other places, and the profit will be even greater.

Wu Qiang didn't speak for a while.

Nuzhao Riyue couldn't help it, "I came to Mr. Wu this time, but I actually listened to other people's suggestions. ”

As soon as these words came out, Wu Qiang said with a smile: "It's Zhang Yong." ”

The female Zhao Sun and Moon were startled, "You actually know"

Wu Qiang made an analysis, "Come to think of it, Mr. Chairman, you should have talked to the Taobao department, they have a lot of money, and the entire business scope is wider. And I, Wu Qiang, am much weaker in comparison. On the one hand, on the other hand, Zhang Yong is a very simple person, and he should be able to see that there are some things that have to be united with me in order to deal with someone more powerful. ”

This is very mysterious, but Nuzhao Riyue is a smart person.

"Mr. Wu Qiang, I judge that you should be interested, in fact, I can bring another 200 million sponsorships from other places, such as some of my sponsors in the past, which is still good. ”

Nuzhao Sun and Moon actually said this, and what Wu Qiang said next was even more interesting.

"Mr. President, you hate hooks too."

This is very strange, but the female Zhao Riyue laughed even more embarrassed, just like the emoji.

"You even know that"

What's wrong

When Nuzhao Riyue was still dying, he was originally going to sign a sponsorship contract with Hook, but Hook played him a trick, and because of this, he signed a contract with Reebok.

That's why the female angel Sun and Moon are so influential, but the hook actually took measures against this superstar.

The two of them laughed out loud when they said this.

so

This should be the end of it.

But Wu Qiang said a strange thing, "At the national team level, can you just pull out the hook?"

Nuzhao Riyue shook her head, "I can't do it, because this brand is actually inextricably linked with the NBA, and if our national team wants to improve its level, or if it wants to do some exchanges internationally, we really have to go through some channels of this brand." ”

Wu Qiang nodded, he knew that this was true, as if Curry played so well, and the VP was given to the first brother.

In fact, as long as you know basketball, you will understand, if you follow the algorithm of the first brother FVP that year, then, 1996 is the first championship after the comeback of Jordan of the Bulls, and the FVP should be given to Rodman, it is because of him that he won, and the shooting percentage in the Bulls Finals that year was nearly 5 percentage points lower than the opponent.

Wu Qiang knows that he should get to the point.

"Mr. President, my plan is like this, we will also pay 2 billion to win the CBA's ten-year cooperation contract, and then the media will be handed over to us to do it, we will do broadcasting and many aspects of operation, which is also going to combine basketball culture and do a variety show. Furthermore, the echelon foundation must be placed in the northeast, and I mean, it must stick to the previous institutional foundation. Plus, I'm going to divest the NBA. ”

The front is very good, after listening to it, Nuzhao Riyue admired Wu Qiang's courage very much, this is talking about a business of 20 billion.

But here's the back.

That's a shock.

Wu Qiang's Leshi is no longer cooperating with the NBA

"When you say that, I'm under a lot of pressure. The female Zhao Riyue seemed to have made a joke, but this was really what he was talking about.

But Wu Qiang said this, "In fact, it has been seen in recent years, the NBA is getting worse and worse, and the latest news I got from there is that I may have to cooperate with gambling companies in the United States." The price of broadcast rights is getting higher and higher, but the quality of this game is getting worse and worse, which is absolutely against my Wu Qiang philosophy. So, I've had the intention to do that for a long time, and the CBA, I'm bullish, the momentum is right. ”

The big fat face of the female Zhao Riyue who said this was a little red, and the blood in her body was rolling, and she couldn't help but say: "Why, you are more confident than me?"

Wu Qiang said with a smile: "Because, what we do is to respect the law of the development of things, in short, what we do is right, then, if we don't succeed, it's a strange thing." ”

After saying that, the two laughed again.

Since then, Leshi has opened a new model of combining sports and entertainment...

ps: Thank you for your support, what, wait a minute, there will be new benefits, cough cough In addition, this chapter is all true and honest.