Chapter 1709: Capture the market first
In the evening, Yin Jun had already sat down with Colaudi, a senior partner at Goldman Sachs, to eat in a Western restaurant.
"Junshao, you're finally back!" said Claudi, dressed like a dog, with a very exaggerated tone.
"Is the matter done?" Yin Jun said with a happy face.
"Oh, that's what you're talking about?" Not yet!" Colanti sat opposite Yin Jun and said while eating lamb chops, "How can it be so fast? Now there are so many people who want to buy their company, and you tell me not to worry, naturally it will not be our turn." ”
"Then what are you happy about here?" Yin Jun said with a sigh.
"While there hasn't been much progress on that acquisition, there's another thing that's sure to make you happy. "Do you remember the purchase contract between the American Telegraph and Telephone Company and the Kirin Communications Company?"
Yin Jun has a lot of business, and his main focus is still on entertainment and making movies, and Colaudi is afraid that he will forget, so he specially reminded him.
"Yes. Yin Junjaw said, "5 years of cooperation, no less than 1 million units per year, the price of 2,000 US dollars." More than 3 million units in a year, it dropped to $1,500. ”
"You have a good memory. Claudi gave a thumbs up.
Only then did he remember that the young man in front of him was a genius.
Is genius bad memorization?
"I remember they signed the contract in October, and it's almost eight months now. Look at you, the sales in the United States are good?" Yin Jun said with a smile.
"Isn't it good, it's just wonderful!" Claudi slapped his face, "Since March this year, as their communication base and signal receiving tower have been installed more and more, the call effect has become better and better, so the mobile phone has become so popular! In April, 180,000 units were sold, in May it was 250,000 units, and in June, only ten days later, 130,000 units have been sold!!"
He said excitedly while looking at Yin Jun's face.
As a result, when Claudi finished speaking, Yin Jun was still so bland.
"That's it?" Yin Jun asked, looking up.
"Uh......"
Claudi smiled bitterly, "Junshao, I know you're used to big business, but don't underestimate this mobile phone business!
Yin Jun smiled, "Claudi, be steady, just like this, the total sales of hundreds of thousands of mobile phones, you are excited like this, when you sell 5 million or 10 million units a month in the future, you must not faint directly?"
Claudi: "......"
If it weren't for Yin Jun sitting in front of him, he would have slapped him a long time ago - selling 5 million or 10 million mobile phones a month? Big brother, you didn't wake up, did you?
But at the same time, he also knew what Yin Jun was expecting, or how ambitious Yin Jun was.
5 million, 10 million a month!?
Wouldn't it be hundreds of millions of mobile phones a year?
This, is this possible?!
Looking at Claudi's appearance, Yin Jun really didn't laugh at him in his heart.
People living in this era will never know what kind of spectacular scene the sales of mobile phones will be in the future.
In the era of feature phones, Nokia can sell more than 800 million mobile phones a year, accounting for more than 70% of the total sales of mobile phones.
Even in the era of smartphones, Samsung sold more than 300 million units a year, Apple followed closely behind 200 million units, Huawei reached 150 million units in 2017, and OPPO in fourth place had 117 million units.
Isn't it the sales of 10 or 20 million mobile phones a month?
If Yin Jun occupies such a big advantage, it is not enough to sell 10 million units a month in the era of feature phones, it is really a shame to be a traverser.
"I remember that the total sales volume of the American Telegraph and Telephone Company has not yet reached 3 million units, right?" Yin Jun didn't say much to him, and asked directly, "Depends on what you mean, are they going to order more mobile phones next year?"
"Of course!"
Putting away a trace of depression in his heart, Claudi said, "They are ready to increase the order of 2 million units per year in advance from August, until the end of the contract." ”
"That's good. Yin Jun said.
Although the annual order of 3 million mobile phones will not come out, the price will become 1,500 US dollars a piece, but the more shipments, the greater the coverage of Kirin mobile phones, and naturally more consumer likes.
In contrast, the earth-shattering Motorola first mobile phone in the previous life was not so amazing.
Their phone, which costs almost $3,995, has now plummeted to $2,000 a phone, the same as a Kirin phone.
But sales are still not good.
Because Motorola's mobile phone is almost a grade worse than the Kirin mobile phone.
This is also nonsense.
Yin Jun took an evolved version of the mobile phone around 87, which was about 3 years ahead, and it was strange that he did not surpass Motorola.
It's not that Yin Jun deliberately hides his secrets and refuses to come up with a better mobile phone.
The hardware devices that I just thought about, including the baseband plate of the mobile phone, etc., can't get better, so it can only be the current version.
Motorola is also very distressed.
In fact, they don't make a lot of money, and every time they sell a Kirin mobile phone, they have to give them a lot of patent money, but how can this be compared with selling their own mobile phones to make money?
It's not that they haven't thought about selling at a lower price again, but once the price is lower than the Kirin phone, there will be an impression in the hearts of users that "Motorola mobile phones are not as good as Kirin mobile phones", so they can only grit their teeth to insist.
These have nothing to do with Yin Jun.
All he pondered was how to better develop the market.
"Claudi, you go talk to the American Telegraph and Telephone Company. After thinking about it, Yin Jun said simply, "If they can sell 10 million mobile phones in the next year, the price of Kirin mobile phones will be reduced to 1,200 US dollars each, ask them if they would like to give it a try?"
Claudi gasped, "Isn't it too aggressive?"
"I'm not afraid of being radical, I'm afraid that I'm not progressing!" Yin Jun shook his head, "Motorola, Nokia, Ericsson and other companies are constantly catching up, how can they not take advantage of their own lead to cultivate the market in advance?"
Claudi has worked hard for the mobile phone industry.
The previous valuation of Kirin Communications was half of the credit to Claudi.
He had heard Yin Jun describe the grand occasion of people over the age of 16 who had a mobile phone in their hands.
Although this is basically unlikely, for example, poor China and India, they cannot afford it.
However, this did not prevent Colaudi from counting the populations of North America, Western Europe, South America, Japan and South Korea.
Once it is known that the potential consumer group is as high as 2 billion, then this market can not be taken too seriously.
Now it seems that the Kirin phone is indeed better than Motorola's, but that doesn't mean it will always be ahead.
According to Motorola's strong R&D capabilities, as well as companies such as Ericsson and Nokia in Europe, they are also thicker than the Kirin Group, and they may catch up one day.
Yin Jun now wants to promote the progress of the market by cutting prices significantly, and in Claudi's opinion, it is indeed a very good idea.
In the blink of an eye, Colaudi made a decision: "Then I'll talk to them!"
"Don't worry, if you really follow the sales momentum of these few, there will be a leap forward next year that you can't imagine. Yin Jun said, "As long as enough investment is made in the construction of base stations to allow users to get a better experience, it is too easy for mobile phones to become popular." ”
Claudi nodded slowly.
Yin Jun is undoubtedly a genius, as early as a few years ago, he began to lay out this kind of communication tool that seemed to be impossible to use commercially at that time, and then launched it in one fell swoop, knocking down Motorola, the inventor of the mobile phone.
How can such a person ignore what he says?
If you want to say that the investment bankers who know the mobile phone industry best, Claudi is naturally one of them, because all kinds of mobile phone communication and signal transmission patents purchased by Yin Jun were purchased by Claudi, and he knows how much effort Yin Jun has put into it.
At the time, it seemed to be a very wasteful behavior, but now it looks like a golden hen directly!
Yin Jun himself is not worried about the sales of mobile phones at all.
The 80s in the United States was an era of vigorous development, with extremely developed commerce and industry, and the US economy also developed rapidly.
It was not until around the time of the Gulf War that this momentum slowed down abruptly.
A large number of business contacts inevitably require better means of communication, and the telephones, pagers, fax machines, etc., of the past, are not enough.
So at this time, mobile phones are the best to develop.
"In addition, since the United States has opened up the situation, do you say that the markets in Europe and South America are easier to open up?" Yin Jun asked instead.
"Hehe, you think of me as an employee of the Kirin Group!" Colaudi pointed at Yin Jun and smiled, "Shouldn't you be promoting this?"
"We want to, too, but don't have the resources. Yin Jun spread his hands, "Operators in Europe, as well as operators in South America, don't have a deep relationship with us...... You Goldman Sachs are well-connected and naturally know how to get a contract. ”
After a pause, Yin Jun said again, "Don't worry, Claudi, tell those people in charge, whether it's the company or their private side, everything is easy to say!"
Colanti's eyes lit up.
What he likes the most is that Yin Jun is such a simple and generous person, he has always been procrastinating in doing things, and he has always been so resolute.
Since he will not treat those people badly, how can Yin Jun, who is the one who communicates and builds bridges in the middle, be treated badly?
With Yin Jun's generosity, after such a trip, his income can at least reach tens of millions of dollars, right!?
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