It is difficult to distinguish between truth and falsehood, and it is difficult to distinguish between truth and falsehood on April Fool's Day.

However, Nanhai Publishing Company is rubbing this hot spot, and only during this festival is the eyeball effect is the highest!

Anyway, the pre-sale of the book is not a one-shot sale, but it takes several weeks to slowly promote and sell, and today is the rendering made by the artists who stayed up all night.

Although they had already begun to make preparations, no one in the editorial department expected that Zhang Chu would take out the full text of "Sou Shen Ji" at the end of March, which caught them off guard.

A national event like April Fool's Day must not be missed, hence the scene on the Internet.

Many people are worried that the link on Weibo is to go to an unfamiliar website, in case a picture of a panda burning incense pops up, it is estimated that it will be scared!

Fortunately, there are more and more people who spontaneously promote it on the Internet, and some people even directly posted payment records to prove that this is not a scam.

Since it is his own work, Zhang Chu also appropriately helped promote it in his work, and after he finished updating the chapter of the day on the origin Chinese website, he sent a short single chapter.

[Dear readers and friends, Happy April Fool's Day.

Just now, many people are asking me if the publication of all six episodes of "Sou Shen Ji" is true.

I am very clear to tell you the good news, Nanhai Publishing Company has made a plan, and I have handed over all the manuscripts to the other party, and the pre-sale is fully open.

Participate in the pre-sale event of "Sou Shen Ji" now, and you will be given away random character posters.

Of course, this article will also be serialized on the origin Chinese network, friends who don't like to read physical books can directly catch up on the update!]

The rest of the authors of the origin Chinese network also played the joke of April Fool's Day on this day, and even some great god authors opened a single chapter saying that they wanted to take a hundred more breaths.

The tone is so big that people can see through the essence at a glance, how can the guy who updates with fate break out so much, and even updating 6,000 words a day can be regarded as an explosion!

The readers of online literature are more active than the readers of physical books, especially in the base camp of the Internet.

They didn't believe that Zhang Chu dared to tell lies on such a big issue, and then looked at the purchase tutorial at the top of the book review area, many people were moved.

"I believe you once, if I am deceived, then I will not buy your physical book. ”

"The test is effective, but it's a little expensive!"

"Mom, how many manuscripts do you have, and you actually published six episodes in one go!"

"I'll give it a go, it turns out that "Sou Shen Ji" is only about half serialized, and with such a slow update speed, it seems that I have to go to buy a physical book. Everyone, wait, I'll give you a spoiler when the time comes. Hahaha"

"It's terrifying, financial resources are limited, and it's better to subscribe silently after going to visit and coming back. ”

"The order has been placed, please update it quickly. Physical books are just bought to collect and pretend, and I still like to read online articles!"

In the book review area, readers are particularly active, and many people usually don't use Weibo at all, but only after seeing Zhang Chu's single chapter did they know that there was such a thing as a physical book.

……

"How much are you selling now?"

In the office, Gu Xinxue and the others did not take a holiday, their workload was very heavy, and the release of "Sou Shen Ji" this time was not one book, but a full six!

At present, only the official website of Nanhai Publishing Company is conducting online pre-sale activities, so the sales are very good and can be seen directly in the background.

Gu Xinxue came to the distribution department from the editorial department in order to grasp the first-hand data.

"At present, more than 7,000 people have placed orders, and the number of page views is very high!" Li Kai said with some excitement, fortunately they asked the technical department to open two more sets of website servers, otherwise it would really collapse.

"Alas, what's going on with these people! Just look at it and don't buy it, hurry up and place an order." Gu Xinxue was a little anxious, the publicity position was so strong, and the number of pre-sales was a little unsatisfactory.

Li Kai snorted and laughed, and said jokingly: "Brother Gu, don't be too anxious, it's only been a long time, and more than 7,000 people have placed orders." If you look at that price, if I were to buy it, I would definitely hesitate!"

"That's right, more than 100 yuan is quite expensive, and this is still a discounted price. ”

The pre-sale of "Sou Shen Ji" is the whole collection together, and it is not a single copy, it belongs to the kind of overall cover and box that is well matched.

If it is sold separately, it will not be available until it is fully available.

If you don't make money at this time, when will you wait?

Gu Xinxue is concerned about chaos, a set of books close to one hundred and fifty yuan will not be too strong in terms of sales, because everyone will always be more scruples about spending money.

The books for about 20 yuan were just two meals, and everyone bought them with a little patience.

But for a book that costs more than 100 yuan, it's different, especially for people who are nervous about money, and they have to hesitate for a long time.

If you buy a copy every month, you don't have to worry about your life being affected, and it's a lot of money no matter how you look at it.

"I hope to sell 20,000 copies within 24 hours, otherwise it will be a shame!"

Li Kai shook his head and said: "There are more than 7,000 copies in 4 hours, and now it is still during work, and there will definitely be more people who place orders in the evening." And how can the statistical knowledge we see online and offline pre-sales also provide a little bit. ”

In the past, publishing companies almost always carried out pre-sales of new books through online channels, and readers could wait for home delivery after placing orders online.

But this time, Nanhai Publishing did something different!

Not only can readers pre-order new books online, but they can also pre-order new books at special physical bookstores that partner with publishers, and they can also receive pre-sale gifts.

Hanlinxuan, Zhongshuge, Sisyphus, Yanjiyou, One-Way Street, Fangsuo, Pioneer, Life, Reading, New Knowledge Joint Bookstore, Between the Lines and other characteristic physical bookstores with national influence and radiation have all joined the pre-sale camp.

Sisyphean Bookstore has also specially designed more than 120 chain stores across the country to open pre-sales of new books and give customized gifts.

This new marketing method made Nanhai Publishing Company a little apprehensive, and I didn't know if it could create their own sales miracle!

As early as February this year, the staff of the publicity and planning department had already begun to build momentum for Zhang Chu's new book online, but there were thousands of replies to any discussion involving "Sou Shen Ji".

Today's official Weibo release of the pre-sale pictures and retweet lottery activities have more than 60 million views, although the statistics of Weibo are a lot, but the popularity can be imagined!

Coupled with Zhang Chu's opening of a single chapter on his Weibo and the origin Chinese network, the popularity of this online pre-sale has almost reached its peak.

The next time it will cause a topic can only be the content of the book, and Sou Shen Ji does not seem to have a topic that forms a social discussion like "Ghost Blowing the Lamp", but it is only circulated among book lovers.

Gu Xinxue's practice of transferring the marketing of the pre-sale period from the online world to the physical channel has not been tested in practice, and now everything is crossing the river by feeling the stones.

In fact, only best-selling authors like Zhang Chu have the capital to launch pre-sales on the Internet and in reality at the same time, and ordinary authors can't sell them at all.

"If only I sold one. ”

Gu Xinxue sighed, he now loves and hates the origin point Chinese network, although this website helped to start the fame of "Sou Shen Ji", but also published all the content of the first volume.

If it is sold alone, maybe this physical book will sell the worst, because you can see the free version on the Internet, and you will start to subscribe to it later!

"Wait, this wave is very strong, more than 3,000 copies were pre-sold in just half an hour. Why did it suddenly rise so much?" Li Kai was very puzzled, this should not be data fraud.

Gu Xinxue looked at the time on his phone, "Look at the time when Zhang Chu's single chapter was released, after the release, it was probably the curve where the pre-sales volume soared." ”

Sure enough, Zhang Chu's appeal is extraordinary, there are a lot of people who read online articles, as long as one tenth or even one percent or one thousandth of people buy physical books, it is a very terrifying number!

Pre-sale work is not only to shape the brand influence of the author, but also to expand the sales of the book, and can also carry out advance distribution and reader information data extraction.

Although the book will not be available until mid-April, readers who pre-order through physical bookstores and online pre-sales will be delivered a few days in advance!

This kind of online-offline linkage is only suitable for top bestsellers, ordinary works simply cannot be emulated, and it is also a huge challenge for publishing companies.

Fortunately, Nanhai Publishing Company is very strong, otherwise it would be difficult to achieve this effect.

……

Jiangcheng Delong Plaza, no matter when, whether it is windy, rainy or sunny, this square is always crowded, and the passenger flow is very large.

Hanlinxuan Bookstore is located next to the largest exit of the Delong Square subway station, and there are many people queuing up at the shopping guide desk to fill out the information, all of them are young people.

The hurried pedestrians on the sidewalk couldn't help but look at the long queue, wondering what was going on!

Could it be that there is a writer who is doing a book signing?

With a little curiosity and not much hurry, many people stopped to watch.

Zhang Bowen, the boss, also had to come out of the office, and he was helping to distribute the book purchase vouchers at the shopping guide desk, so that the readers who had paid the money could come and pick up the books with this shopping receipt or ID card.

The long line seemed to twist and turn outside the bookstore, and occasionally a person who wanted to ask about something walked up to the shopping guide desk, and was greeted with angry glances by countless people.

It is even more impossible to cut in line, young people are relatively thin-skinned, and if they are late, they can only stand at the back of the line and bow their heads to play with their mobile phones!

"Boss, book Soshen Ji here in your Hanlin Xuan, can you get Zhang Chu to sign on it?"

The young man who took out WeChat and was making a payment joked that he was a die-hard reader of Zhang Chu, and of course he understood the relationship between this bookstore and his idol.

Zhang Bowen was also very easy-going, "Young man, don't think too beautifully, so many people have come to participate in the pre-sale, should I let Zhang Chu come back by plane to sign it?"

"This can be had!"

"The proposal is good, hahaha, if you come back for the weekend to sign autographs, I will definitely support it!"

"Boss, you should get us some benefits, I spent so much in your bookstore. ”