Chapter 661 From best-selling to long-term sales
After Ye Shumei discussed these film and television dramas and game adaptations with Zhang Chu, she introduced the topic to Zhang Chu's next work.
"The Da Vinci Code is so commercially successful right now that no matter what you write next, there will be people who will compare the two books side by side, and it will be very stressful for your new book. ”
"It's inevitable, if I care so much about sales, I won't run to write a copy of "Wanli Fifteen Years" after the release of "Ghost Blowing Lantern: Exquisite Ancient City", anyway, let's just look down!"
Zhang Chu now has a feeling of doing whatever he wants, writing whatever he wants, and is not confined to the subject matter and form.
Now this work has reached the altar and has become an iconic work among bestsellers, and it is also the peak of Zhang Chu's book sales and influence.
As long as the sales of follow-up works can't be surpassed, then there will definitely be media and netizens who sing about Zhang Chu, thinking that the decline in works and writing ability is serious!
As a result, many authors will strive for excellence, and works that could be published in the past will become extra cautious in this situation, and they will face more critical eyes and more vicious reviews.
According to the writing curve, many people will begin to slide to the bottom after ushering in the peak, and very few can climb the peak again, and even fewer people like Zhang Chu who have almost no bottom!
Ye Shumei said worriedly: "If you want to write a new book this time, try to be as well prepared as possible." For the same subject matter, others will say that you eat the old book, and if you have different themes, you have to consider the reader's acceptance, which is really difficult to do. ”
In the past, Zhang Chu's writing speed was very fast, which was a huge advantage.
But now Ye Shumei wants to persuade Zhang Chu to slow down, precipitate the quality of the work, and wait for the popularity of the Da Vinci code to drop a little before releasing it.
Others are eager to increase the heat, but this one has to consider the matter of reducing fever, which is really an infinite headache!
Zhang Chu said: "It's too early to say this, my new book has no signs at all, but there is only one simple idea, that is, to write a work that can sell for a long time, rather than sell well in a short period of time." ”
Some works are influenced by time and aesthetics, and this generation of readers may like them very much, but the next generation of readers will find them very ordinary.
He has a lot of bestsellers, but only a few that can be called long-selling books.
When it was first on the earth, the wild fox under the tree's "Sou Shen Ji" was stunning when it first came out in the early 21st century, and it was highly sought after by readers.
But more than ten years later, among new readers, very few know about this work, and even if they do, they may not like it.
Many of them have similar situations, and now I always feel unbearable when I look at the Internet in previous years, but I obviously watched it with relish at the beginning!
This is the limitation of bestsellers, which are too influenced by the times, and in just ten years, they have gone from bestsellers to nostalgic works of old bookworms.
Another type of work is long-selling books, and "Ghost Blows the Lamp" is half an example.
Not only was it popular at the beginning, but now it has been talked about by readers for many years, and its sales have been steadily increasing!
Occasionally, if a related movie or TV series is broadcast, sales will increase significantly.
In fact, among these works written by Zhang Chu, "The Fifteenth Year of Wanli" is the real long-selling book.
Don't look at it and don't sell much every day, but it can be sold for decades, hundreds of years, and the rest of the works can't reach this level.
Netizens often brush up news on the Internet, kneeling down and begging major publishing houses to let those out-of-print books be reprinted and distributed, and the market demand for this type of work is very large!
After all, a good book should last forever.
Long-selling books are a rare business opportunity and reputation for both the publisher and the author himself, which is equivalent to buying a long-term meal ticket.
Excellent works can withstand the waves of time, and finally stand on the threshold of long-term sales.
Most of the most conspicuous places in bookstores are eye-catching works, such as various autobiographies of celebrities or books of sad autumn moons, which in turn are adapted from movies and TV dramas, some works that reveal the shady scenes of officialdom and personal privacy, as well as works by various Internet promoters and mass media.
Regardless of the contents, these works are easy to sell anyway, but they sell well for a while, but after a while they become cold or even unpopular.
From a best-selling to a slow-selling!
Compared to bestsellers, bestsellers are the treasure of books.
A book struggles to become a bestseller from the boundless sea of books, and only 20% or less of the bestsellers can eventually gain a foothold in the highly competitive book market, and will not be abandoned by time and readers, so it is even more valuable!
"It's easy to sell well for a while, but it's a challenge to sell for a long time. Ye Shumei used to do this business, and of course she knows how difficult it is to have a long-selling book.
As long as a writer can write a long-selling book, then he will have no worries about food and clothing for the rest of his life, and do whatever he wants.
Zhang Chu wants to take the classics on the earth, so as to achieve the goal of long-term sales!
The key to creating a long-selling book is content.
No matter how novel the topic is, if there is no content to support it, it will be short-lived after all.
"It's because it's so rare that I want to try it. That's a footprint!"
Zhang Chu's plan for a new book is like this, to write the kind of work that can be passed down for ten or a hundred years.
"Then you can write it, we will not do any kind of reminder, give you enough time, space, and freedom to complete. ”
Of course, Ye Shumei couldn't go to the boss for trouble, what she wanted was to talk to the publishing house later, so that Gu Xinxue and Blair didn't ask about the new book.
……
Refusing Xu Xiaofeng's request to drive over, Zhang Chu drove back to the community by himself, saving the assistant from crossing half of the city to go home at that time.
At this time, Matcha was obediently rolling on the balcony and basking in the sun, but a few grass seeds on its body exposed its camouflage!
There's no such thing at home, so it's definitely sneaking down again.
Zhang Chu picked it up from the ground, hugged it in his arms, picked up the things on it and threw it in the trash, and said jokingly: "Matcha, don't bring a nest of small matcha back outside at that time." ”
The somewhat obese black cat was waving its teeth and claws, meowing and meowing.
It's too much to bask in the sun and have your dreams disturbed!
The bones in his body contracted, and Matcha jumped directly from Zhang Chu's arms, and then quickly ran to his nest on the ground, curled up in a ball, and then Meimei closed her eyes and lay down to sleep.
originally wanted to take the opportunity to play with matcha, but now Zhang Chu doesn't want to disturb this guy's sleep anymore, lest he be retaliated against in the middle of the night.
Sometimes the wayward matcha in the dark night, when the matcha was alone and couldn't find a playmate, it used to crack to wake up Zhang Chu, and once lay on him to make him breathless.
After being locked out, he scratched the door with his paws, and the sound was extremely sour!
The final result was that Zhang Chu no longer dared to close the bedroom door!
He went to the study, ordered a takeout for himself, and then sat down in a chair thinking about what the new book was about.
Nowadays, people are not keen on Confucius's "Analects", nor are they keen on "Romance of the Three Kingdoms" and "Dream of Red Mansions", but are keen on reading, experiencing, and telling these works.
But what really sells for a long time is not the interpretation of the Three Kingdoms and the joke of the Red Mansion, but the books themselves.
He wanted his work to be sold in bookstores for a long time, or circulated to library readers, or even become a work that was circulated by a family for generations!
"It's really hard to choose a topic. ”
Zhang Chu patted his head, anyway, there must be a way before the car reaches the mountain, this time he wants to challenge himself.
Now the readers on the Internet are very lively, and most of them have read it over and over again, so the discussion is very active.
It's a little regrettable that the movies and TV series adapted from Zhang Chu's works are still in production, and only the second season of "Sherlock" is announcing the trailer and announcing that it will be broadcast on Christmas Eve.
But the content of this season was not written and released by Zhang Chu, Zhang Chu just provided the script, and he had no intention of doing so at all!
The story of Juan Fu and Watson in modern London has attracted the attention of many readers, who are expecting Zhang Chu to write the story in advance with words, and some people have even launched petitions on the Internet, but there are not many responders.
For the vast majority of viewers, it's good to have a TV series to watch, which is more intuitive.
Only true readers will want to see Sherlock!
Zhang Chu is not ready to hire the rest of the people to write it in reverse according to the script of the TV series, which is not necessary, and it is easy to destroy the IP of Shenxia.
Not to mention the summer rain lotus on the shore of Daming Lake, even the Sherlock on the Atlantic coast has long been forgotten by Zhang Chu.
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