Chapter 162: Marketing Ideas
It's noon in a blink of an eye, and the event is coming to an end, and the event was quite successful, but I can't guarantee the actual effect yet.
Before the ribbon-cutting ceremony began, we all stood together in a line, with the new look of the tavern in the background, and then witnessed this historic moment together.
I proposed to bring this good news to Jiang Feng, who was far away in Hubei, so I put my phone aside and made a video call to him, asking him to participate in our ribbon-cutting ceremony.
In the congratulatory message of the host on stage, we lit firecrackers, and in the explosion of firecrackers, we shouted eggplant together in front of the camera.
In the continuous explosion, our dreams seem to blossom at the same time......
Jiang Feng in the video also applauded with us, and I was immersed in this joyful and endless anticipation atmosphere, and I had forgotten some of the unpleasantness that happened before.
Because our tavern was still in its infancy, we didn't make a big deal about the opening event, and after the event, we had a luncheon together.
As the luncheon ended, Liu Qing and I went back to the tavern, because it opened today, and it should be very busy later.
Previously, we also announced at the event that for today's opening, all drinks will be free of charge, and a 50% discount will be given to the membership card.
Su Xia didn't go back to the tavern with me, because of Song Qingyi's incident in the morning, she hadn't lost her anger until now, and she hadn't talked to me.
After returning to the tavern, I discussed with Liu Qing, and she asked me, "It's going to be officially open tonight, should we operate according to the previous way, or change the way we operate?"
I thought for a moment and said, "No, we can't follow the previous way, we have to change the business hours, Jiang Feng didn't have an accurate business hours before, we have to do it seriously, so we must be strict." ”
Liu Qing nodded in agreement with my statement, and asked me again, "Then how do you say to change it?"
After a moment's thought, I said, "Change it to 11 a.m. to 12:30 p.m." ”
"After so long, can we afford it? Especially the fourth and Xiao Chen. ”
"Listen to me," I said, raising my hand, and continued, "We'll have to hire a kitchen handyman, a waiter, and a front desk apprentice depending on the situation." ”
After Liu Qing listened to me very carefully, he nodded and said, "Then what?"
I took out a cigarette and put it to my mouth, and continued: "We are a themed culture tavern, so we must have a unique business philosophy, as for what is a unique business philosophy, I will talk about it later...... The second is the intensity of the publicity, and I'll print the flyer later. Finally, register on Dianping and Meituan, now it is the information age, and many businesses will come out of a casual search on your mobile phone, which is a very good marketing tool. ”
"Well, you're right, only exposure is the best way to promote," Liu Qing paused and asked me again, "What do you mean by your unique business philosophy?"
"This is a tavern, not a bar or a restaurant, of course if you say it's a bar, it's also a bar, and if you say it's a restaurant, it's a hotel...... So that's the most unique thing, and as far as I know, there's no such thing as a business in this area...... Therefore, we have to take advantage of this advantage to carry out business management. ”
Liu Qing nodded suddenly and praised me: "Yes! ”
"Just kidding, brother is a professional. ”
"Don't float, you haven't made it clear what kind of unique business method you are talking about?"
I shook my head and sighed, "Usually you are very smart, why can't you turn your brain." ”
"Besides, I'll beat you......" Liu Qing raised his hand and gestured to hit me.
I subconsciously raised my hand and grabbed her hand, and said, "Don't make trouble! I'm the tavern's military advisor now, and I've broken me, but there's no one to help you run it." ”
"Okay, okay, you go on. ”
I took a puff of my cigarette and said unhurriedly, "Let's decide on the theme of the tavern, what is the theme?"
Liu Qing was like a good student who listened obediently, looked at me seriously, glared at me and said the following.
I was suddenly filled with a sense of superiority, touched my nose and sneered, "Let's just make friends as the theme......"
Before I could finish speaking, Liu Qing interrupted me and said, "This idea doesn't seem new, right? There are too many pubs with the theme of dating now...... Not to mention bars, many bubble tea shops have also learned this set, and there are small notes on the walls, which looks particularly classless!"
"Listen to me, right? Of course I thought of what you said. ”
"Okay, you go on. ”
I straightened out my thoughts and continued: "Since many bars and even bubble tea shops are now making creative themes around dating, doesn't this prove that the current consumer groups have a strong demand for dating...... This is because people in this society are lonely people, and no one wants to make new friends, but ......"
"I know," Liu Qing interrupted me again, she said, "I know what you mean, many people nowadays are reluctant to say love in person, everyone must carry their mobile phones wherever they go, even when they eat and go to the toilet...... But in fact, we all want to meet a new face or two, and in addition to doing what others have done, we can also go to the extreme in technology and make the way of making friends more interesting and lively...... That's what you mean, right?"
Liu Qing is really smart, although I didn't mean that, but it's almost the same.
I nodded, paused for a moment, and then said, "Yes, if we build a dating platform in a tavern and combine it with the Internet, wouldn't it be much more high-end than leaving a small note?"
"That's for sure, it's a good idea to be creative in everything you do now. Liu Qing hesitated for a while and asked. "But how do you do it?"
After pointing around the tavern, I said, "On each table, put a QR code for our tavern, and as long as customers scan this QR code, they can upload their photos and dating needs to the display...... As long as customers are willing, they can even make small videos to show themselves, and others can also like and comment, similar to the current popular 'Douyin' and 'Kuaishou'......"
After a pause, I continued: "Customers can top up in this account, and once they meet someone with eyes, even if they are not in our tavern, they can use the money in this account to invite them to drink...... We can even do some public welfare activities on a regular basis, as long as we are in any corner of the world, we can meet the needs of friends. ”
"Damn!" Liu Qing suddenly said a dirty word, she said excitedly, "What do you have in your head? How did you come up with these ideas? Also, is it difficult to implement what you said?"
"It's definitely difficult, but you can figure out how to solve the technology yourself, and I'll only give you advice. ”
"Where am I going to find such a talent!" Liu Qing said with a look of embarrassment.
I shrugged my shoulders and said I couldn't help myself.
Liu Qing looked at me stunned for a long time, she seemed to be thinking about something, and her brows suddenly furrowed......