Until Shirley Lansing returned to the United States, Yin Jun and her did not talk about another important chess piece of the North American branch of Kirin Group, which can also be said to be an important layout method.

That is the Kirin North American cinema line under the management of Wu Siyuan.

As a strong player in the future mainland cinema chain, Wu Siyuan really has a set of original development.

According to Yin Jun's instructions, Wu Siyuan did not expand his 100 movie theaters, but maintained the scale.

However, in terms of specific management, Wu Siyuan has cultivated three times the number of people under normal circumstances.

Although this is a great waste of resources for Kirin North American Cinemas, once they are ready to expand, these people can come in handy immediately, so that they will not have to wait for talents to be able to expand.

Such a waste of time is something that Yin Jun will never allow, and Wu Siyuan certainly knows this.

Before Wu Siyuan went to the United States, Yin Jun chose some models suitable for this era according to the rules of the theaters where he went to the movies in his previous life and handed them to him.

With these, he impressed the unconvinced foreigners as soon as he went up, and from time to time he made some fine-tuning and reforms, which prompted the attendance rate of Kirin North American cinemas to get higher and higher, and the praise was getting higher and higher, which made his subordinates all admire him.

Whether at home or abroad, as long as you can bring honor and benefits to the people below, you are good bosses.

From a small company to a large country, this is the case.

When the Führer was on a German rampage, how much did the arrogant generals and marshals support him?

In the voting in May this year, Kirin North America Cinema Line is the best cinema line selected by fans, and there is no one.

The rugged service attitude of the American Guoyan is much weaker than that of the people of Xiangjiang.

But as consumers, fans of course hope that they can get better service and enjoy what is called "customer is God" treatment.

To be honest, in fact, in the ordinary industry abroad, there are very few customers who are God's concept, and only Japan and myself will do this from top to bottom.

So suddenly I met such a good movie theater line, everyone liked it and was willing to come here to watch the movie.

The consumption of American people to watch movies is very high, not only can they sell movie tickets, almost everyone will enter the theater with a glass of Coke and popcorn, and then those blockbusters or something, as well as souvenirs are sold on the spot, some people look at it and like it, and buy one directly and wear it into the cinema to support their favorite characters.

If you do it right, these little things add up to more profit than movie tickets.

On the other hand, if you look at the cinema chain from the perspective of the film company, if you want a film company to succeed, you must have a good relationship with the cinema chain.

Due to legal restrictions, although the seven major Hollywood film companies do not have their own theaters, their parent companies do.

For example, Time Warner Group has a large-scale cinema chain with no less than 1,000 stores.

The same is true for Universal Group, although the number of their own cinema chain is not too large, but there are many cinemas that can join.

In the future, Paramount's owner, Lei Shidong, is now the owner of the largest theater chain on the east coast of the United States, and is still actively extending to the southeast.

There is such a popular cinema chain under the Kirin Group, it is impossible for Shirley Lansing not to know about it, and it is impossible not to plan it.

But she never said it, because when she was in the United States, Yin Jun told her that Kirin North American theaters were far from playing a role.

When it becomes the No. 1 theater chain in the United States, it will be able to give more feedback to Disney and United Arts Films.

Even Kirin North America Cinema will have its own set of enforcement rules, and Yin Jun does not intend to let it be assigned by the jurisdiction of the film division.

Future experience proves that the larger the group, the more it should operate separately and not be lumped together.

It's not that we are the same company, so you can use my resources for free, and I can also ask you to do things for nothing, and even provide funds for each other.

Mencius has a saying, "If you don't follow the rules, you can't make a circle."

If there is no perfect and standardized system, then such a chaotic operation, small enterprises are a little better, and large companies will definitely be doomed.

Specifically, it is on the side of the North American branch.

Disney and United Arts Movies are two different categories.

Disney mainly captures the market for family carnivals, live-action animated films, and feature films.

United Arts films are dramas, commercial blockbusters, horror genres, etc., as long as they make money, they want to do it.

The combination of such two companies is already very powerful, and becoming the number one in Hollywood is just around the corner.

If the Kirin North American theater chain is handed over to them, they will completely become a one-stop monopoly from production, distribution to release, and it is completely a self-sufficient posture, which can easily make them proud and complacent, which will affect the progress of the two major companies.

Anyway, I have super production and distribution skills, and the movie theater is our family, so what am I doing so hard? I can make money by doing it casually!

This kind of thinking is very scary.

Therefore, Yin Jun has long been prepared to let the film company and the theater chain operate separately.

Even if we're a group, if your movie isn't good enough, I can't give you too many schedules.

On the other hand, the two major film companies can also actively strive for better release conditions, including sharing and prime time arrangements.

In this way, the two sides are in a cooperative relationship, and they do not have to rely on each other to survive, the natural efficiency will be improved, and the enthusiasm for self-management will be improved, so as to go hand in hand with development.

In fact, Yin Jun didn't plan to make much money from the theater.

In the previous life, even in 2020, I didn't hear of any theaters that made a lot of money, but they sold them to Huaguo Capital one after another.

Think about it, if the theater chain makes money, how can it sell it to you Chinese?

Why didn't you see them sell companies like Disney and Marvel Studios to the Chinese?

However, from another point of view, the cinema chain is a very important part of an entertainment company.

Why is Wanda Pictures so tough, and directly makes Huayi, the boss of Huaguo's film company, speechless, so that big directors like Feng Luoya directly beg for mercy with a half-joking Weibo?

Isn't it because they control Wanda Cinema, the largest cinema chain in the country?

Ali Pictures and Penguin Pictures, with such a good company behind them, are stronger than Wanda, with an investment of tens of billions a year, have they ever done Wanda Pictures?

Nor did it!

Or because they haven't found the root of making movies in China, that is, strong distribution and cinema strength, which is more solid than unreliable film companies.

The same is true in the United States.

A strong cinema chain can not only support its own film company, but also suppress other film companies, and strive for more benefits for itself in distribution.

For example, if there are thousands of Kirin theaters in North America and three to five thousand screens, and then "The Speed of Life and Death" is released, do you dare to come up and carry it hard?

Once Warner Pictures used "Superman 2" to snipe "Life and Death", then they were in danger of losing Kirin's North American theaters from then on.

Thousands of screens waved goodbye to them like this, and it was absolutely unbearable.

As long as no one snipes at a blockbuster like "Life and Death", its box office in North America starts at least $200 million, not more than 100 million.

The North American market has always been the world's vane.

Films that do well in the North American market do not necessarily do well overseas.

But films that do not achieve good results in the North American market will definitely not have a big box office gain overseas.

As long as the Kirin Group's films are successful in North America, then the overseas distribution share will occupy a great advantage, at least the box office can increase by about 20%.

Don't underestimate 20%, it's a lot of accumulation.

Whether a film company develops well or is average may be determined by the 20% box office.

Of course, it's not enough to have a theater chain in North America.

Asia has always been one of Yin Jun's fundamentals, and its importance can be completely on a par with that of the United States.

In the land of Xiangjiang in the previous life, why could there be hundreds of film companies, and most of them could still live a nourishing life in their heyday?

Isn't it because they are kings and hegemons in Asia?

To put it mildly, before Hollywood crushed the world, what else could people all over Asia watch besides watching Xiangjiang movies?

Even in 2020, there are many people who buy Xiangjiang movie accounts.

It is also Xiangjiang Film's own death, otherwise even if half of your company maintains normal shooting, instead of holding the purpose of cheating money, the result will be completely different.

Xiangjiang's comedies, martial arts, ghosts, black X movies, police movies, etc., can completely coexist with Hollywood movies.

Because these film categories have always been the strength of our Chinese films.

It's just that they themselves are not serious, and they succeed in making it up in half a month or a month, and come out to cheat money.

For the sake of big stars, fans can be fooled once or twice, but if they are fooled every time, how can they choose to believe you?

If you eat unintentionally, you can't eat again and again, right?

After Yin Jun traveled back to Xiangjiang 42 years ago, he has been regulating this matter.

The Shaw Brothers have been killed by Yin Jun.

Jiahe and Xinyicheng, which are serious about making movies, have been developing, and Yongsheng has also started its own journey.

Hung Jinbao's Baohe, Wu Siyuan's Siyuan, Zhang Ce's Changhe, McDonald's Studio...... These sub-tier companies are also doing it in a decent way.

The remaining small companies, companies fishing in troubled waters, have been squeezed by so many large companies and suppressed by so many wonderful movies, and there is no room for survival at all, let alone selling to other cities.

Now Yin Jun has mastered the Shaw Brothers Cinema Line again.

is not only Shaw Brothers' cinema line in Xiangjiang, but their overseas Nanyang cinema line was also taken down by Yin Jun at a cost of 200 million Hong Kong dollars.

There are 12 Shaw Nanyang Cinemas in Malaysia, 3 in Singapore, and 6 in the Philippines, because the land property rights are all owned by Shaw Yifu, so the price is a little more expensive.

However, because they have been in business in Nanyang for a long time, and the staff are already familiar with them, they have deep connections and a group effect, so even if the price is more expensive, it is more affordable.

With them as a basis, Yin Jun will not blindly expand the number of theaters, the next two or three months will play movies normally, and then November and December are the off-season for traditional movies, at that time, the cinema will be renovated, and transformed into the same style as the Kirin Cinema Line in Xiangjiang, which can be regarded as updating the equipment and environment.

The power of Bangkok Bank in Thailand, Yin Jun has already known through 7-11.

Therefore, the opening of no less than 20 cinemas in several major cities in Thailand has become a task that needs to be completed next year.

Although the political situation in Thailand is often unstable, it basically does not have much impact on the lives of the people at the bottom, and there is no need to worry too much about losing all your money at any time.

This is the case in Thailand, and the same is true for Yin Jun in South Korea, which is also preparing for the scale of 20 stores, probably operating in several major cities such as Seoul and Busan.

The Japanese book is a little more complicated, because Tokuma Bookstore has the top five Daiei cinema chains in Japan, and the relationship between Yin Jun and the old man Tokuma Yasuai is very good, so he is not ready to establish a new cinema chain in Japan, but chooses to take a stake in the Daiei cinema line.

Kirin Group and Tokuma Bookstore have negotiated for Kirin Group to invest HK$300 million in cash and acquire a 30% stake in the company.

Although this does not fully guarantee the interests of Kirin Cinemas, with the continuous growth of Kirin Film Company, coupled with the increasing dependence of Tokuma Bookstore on "Kirin Weekly", even if Tokuma Yasuai is gone, they dare not make a mistake.

Yin Jun prepared for the whole process of laying the groundwork and construction of the theater for 3 years.

Three years later, once these cinema chains are established, Kylin Films will truly become a giant in Asia.

In the future, even if a Hollywood blockbuster comes to Asia, you have to look at Yin Jun's face to do things.

Otherwise, Kirin Cinemas will not agree to release it, and no matter how good the film is, it will not be able to sweep the whole of Asia.

In the previous life, this is the case in China after 2016, no matter how good your movie is, my theater will not schedule the film for you, everything is in vain.

This forces Hollywood films to make concessions to Huaguo, such as Da Bingbing and Xiaoice Bing going to Hollywood blockbusters to play soy sauce, Jiang Wen and Ji Zidan playing the main supporting roles respectively, are all manifestations of these concessions.

To put it bluntly, you still have to have enough resources and be strong enough to gain respect and get enough benefits.

All the rest of the friendships, in front of Hollywood, are useless!