For Zhang Chu, what can relax his brain a little in the middle of the boring final review should be to watch all kinds of news and data of his works on the Internet.

He didn't let Zhou Kang release the data at every moment, lest WeChat would keep reminding him all day long, which would be torture for patients with mild obsessive-compulsive disorder.

As soon as there is a message reminder, I want to eliminate the numbers on it,APP has an update prompt and never let it stay overnight with the old version,Some people's mobile phones have all kinds of application messages hanging in the upper left corner,Zhang Chu's mobile phone can't be seen at all!

"It looks like sales are definitely good. ”

Zhang Chu said to himself, just now his mother Chu Lan took a photo of customers queuing up to pay in the new store, although many of them are not readers of "Ghost Blowing the Lantern".

Since it is your own bookstore, you must focus on promoting your own books.

All of his published works have been placed on the most eye-catching and conspicuous bookshelf, from "Sherlock" to "City Lights of Sin", "Journey to the West Diary", "Life of Pi", and now there is also a copy of "Ghost Blowing Lantern: The Essence of the Ancient City"!

In the photo, there are a lot of people around this bookshelf, and the heat is quite high.

Reporters and editors of various news media did not have a holiday on New Year's Day, after all, there is a lot of content to report during the festival, and the hot book market is of course also the focus.

[Zhang Chu's new book "Ghost Blowing the Lantern" is on the market, and the reporter visited many bookstores in Shanghai such as Modu Book City and Popular Bookstore and found that it is difficult to find "Ghost Blowing the Lamp" on the shelves. Many store clerks have mentioned that the one that just went on sale today has been sold out, and the New Year's Day holiday has also exacerbated the sales trend of the imbalance between supply and demand of this book to a certain extent.

The person in charge of the department of Modu Book City said that the new batch of "Ghost Blowing the Lantern" is already in the process of transferring.

The clerk of the Jing'an branch of Xinhua Bookstore revealed that the number of books that can be obtained from the purchase channel is quite limited, and even if there is no corresponding advertising board, it is quickly sold out.

In addition, the heads of Xinhua Bookstore's Wuning Road Branch and Guanghui Henglong Plaza Branch also said that they do not have a good understanding of the popularity of this book, and the inventory can last until two days after tomorrow at most!

Despite this, a group of quick readers have read it one after another, and there are interesting comments or spoilers on major book e-commerce platforms and Douban.

The hot broadcast and the topic have further heated up the spread of the book, causing many readers who have not yet bought the book to be more interested in reading!

["Ghost Blowing Lantern: The Essence of the Ancient City" was launched on New Year's Day and sold well, and it was on the list of new books in 30 major bookstores in Beijing, Shanghai, Shenzhen, and Chengdu. Published by the Changjiang Literature and Art Publishing House, "Ghost Blows the Lantern" is the first work in China to tell the story of the life of tomb robbers.

According to the "open book" monitoring data, which is known as the vane of book retailing, "Ghost Blows the Lantern" ranks first in the 2018 category and is expected to become the annual sales champion.

In Yanjing, "Ghost Blows the Lantern" is very popular with readers of all ages, and has been on the book list of Wangfujing Book Center, Xidan Book Center, and Zhongguancun Book Building, and has sold 1,200 copies in 12 hours in three stores.

In the magic city, the book is also popular, and it topped the new book list of the Fuzhou Road store and Wujiaochang store in the magic city book city, selling more than 1,000 copies in half a day.

In Guangcheng, the book has sold more than 1,000 copies in a single store in Guangcheng Book Center, topping the list of all book categories.

In Rongcheng, "Ghost Blowing the Lantern" quickly topped the list of new books in Rongcheng Shopping Center, Rongcheng Southwest Book City, Rongcheng Tianfu Book City, and Chunxi Road Fangsuo Bookstore.

As early as before dawn today, "Ghost Blowing the Lantern: The Essence of the Ancient City" has already occupied the first place in the new book list such as Jingdong Mall, Dangdang.com, and Amazon Mall.

It is reported that the first printing of 800,000 copies of the book has been out of stock in less than a day after it was put into the national market, and the Changjiang Literature and Art Publishing House has urgently reprinted it to meet the order needs of book distributors. 】

These news can appear quickly, one is the reporter's keen sense, and it is also related to the publisher's fueling the fire, after all, which well-known author's new book is not allowed to sell hot in these years?

It has not been reported by a few newspapers or online media, so the publishing house is simply a decoration!

A careful study of these news shows that most of them have a good cooperative relationship with the Yangtze River Literature and Art Publishing House, and even most of the bookstores interviewed by the news are also on the side of the magic capital.

Zhang Chu is not stupid and sweet, he also knows the importance of publicity, anyway, these data are all laid out, and they can be queried casually, even if it is a bit exaggerated to sell out.

Not exaggerating, how can consumers come to buy it?

"Ghost Blowing the Lantern" has not only won praise from many publishers in the internal trial stage, but also has been strongly recommended by various cross-border outstanding people.

Fortunately, in order to pursue more readers, they did not adopt a limited edition model, and did not do any limited pre-sales, any first limited collector's edition, and hardcover edition.

It is difficult to have real book reviews so early, most of the book reviews are written by the publishers themselves, and only the works that are really popular will have book reviewers take the initiative to write reviews!

This is the unspoken rule of the publishing industry, Zhang Chu didn't think about breaking this, this is not something he can deal with alone.

The book reviewer talks wildly, and occasionally deliberately says some shortcomings, which seems fair on the surface, but in fact the bias is quite obvious!

The advantages are exaggerated, and even if the inconsequential shortcomings are exposed, the reader does not care.

I have to say that this traditional way is indeed very effective, and many netizens know that there is "Ghost Blowing the Lamp", but they will not act rashly before the comments come out, they are inclined to rational consumers.

But in the news, this bookstore is sold out, and that bookstore is about to run out of stock, not only winning the championship in Yanjing, Jiangcheng, and Modu bookstores, but also seems to be in full bloom in the entire mainland market.

The sales are so good, it should be pretty good, right?

Everyone is buying, if I go late, will it be out of stock?

Believe in the public's vision, it should not be wrong!

With this in mind, more and more neutral and wavering readers began to have the idea of consumption, and this is the purpose of Changjiang Literature and Art Publishing House.

Although the news inside is a bit exaggerated, it is indeed true that it was reprinted on the first day of listing, and the larger the bookstore, the more you can feel the amazing potential of "Ghost Blowing the Lantern", even if you still have a little inventory on hand, it is better to find a supplier to allocate some of it.

Especially those bookstores that had a small amount of stock at the beginning regretted not being at the beginning, and consumers came to inquire one by one, but in the end they could only be disappointed!