Recently, when he returned to Xiangjiang, Yin Jun had a lot of things to do and a lot of socializing.

But even at the busiest level, the teenager didn't forget his game company.

Nakata Tomoyoshi and a group of programmers did not disappoint Yin Jun, from December 81 after Nintendo's programming language patent authorization, after a year and a half, after five unsuccessful versions, finally in March, came out with a mature Gameboy game console.

In fact, Yin Jun told them about the most mature version of Gameboy early on.

Whether it is the exterior design, or the arrangement and layout of the function buttons, or some features that must be paid attention to, Nakata Tomotsu knew it from the beginning.

And because of this, they basically belong to pushing the whole design backwards.

Rao is like this, dozens of engineers also worked hard for more than a year to finally design and manufacture the Gameboy.

After two months of rigorous testing and continuous improvement, the ten engineering machines finally passed the test and got to the Japanese game console factory, and began mold manufacturing and formal processing.

Thanks to Yin Jun's blessing, Gameboy can install three games: "Contra", "Super Mario Bros.", and "Xiangjiang Cube" as soon as it comes out.

Through several years of continuous development, electronic chips and memory have been able to meet the needs of so many games to be stored in the Gameboy.

Then the upper straight section also leaves a place where the cassette can be inserted.

This socket doesn't blend with other companies' game cartridges, it's a separate format.

In other words, whether it is Nintendo or Sega, the game cartridge cannot be inserted into the Gameboy, only the cassette of Kirin Games.

However, Kylin Games' cassette is not just its own.

The last time through the cooperation between Super Mario Bros. and Contra, Kirin Games has obtained the authorization of handheld versions of many games from Nintendo, Sega, Namco, Konami and other companies.

Of course, if it is made into a handheld cassette, more than half of the profits will be taken by the original game production company, but in the case of Kirin Games, it is absolutely not a loss.

Because if Kylin Games is going to make arcade machines or home game consoles, these game companies will not be able to license them at all, and everyone's games are exclusive and will not give the enemy a chance to grow.

That is, the handheld part, they have not yet entered, and they have asked for Kirin Games before, so they will give authorization.

Kirin Games earns a little less, but this is also to expand its camp, so that more gamers can buy the Gameboy as a game console, increasing the viscosity of the Gameboy.

Otherwise, it's all those games, and fans will get bored quickly.

At this time, if other companies also develop handhelds, they will definitely switch to handhelds with more games to play.

Yin Jun tried the Gameboy as soon as he came back, compared to the Gameboy in his impression, this original Gameboy except for the running speed, but also a little pause, the rest are not much worse.

If you just talk about "Xiangjiang Cube", it is even smoother, and it feels the same as on arcades and game consoles.

You must know that in his previous life, Yin Jun played the third and fourth generation products, which were far more advanced than the first generation of products in the 80s.

Before, Yin Jun was still wondering, he told them the core concept of Gameboy design, appearance, function buttons, etc., with the level that they have already produced three games in a row, and have obtained patented technologies from companies such as Nintendo, Sega, and Namco, why is the research and development speed so slow?

Fortunately, Yin Jun knows that in research and development, the most taboo is the pressure and urging from above.

This kind of research and development must not be rushed.

It takes the utmost patience and the utmost support to succeed.

In the world's famous scientific electronics laboratory, a lot of manpower, material and financial resources have been spent, but in the end they cannot succeed in the project, I don't know how many.

So Yin Jun never urged.

Now ushered in the birth of the Gameboy, and its performance has completely surpassed the second generation of the Gameboy.

According to Yin Jun's requirements, it only uses 4 batteries, but the battery life has reached 8 hours, which is very cost-effective.

Then it has a RAM of 16KB, which is twice as large as the 8K of the first generation of home consoles.

The graphics card is also 16KB, with a resolution of 160x44, but instead of using a color screen, I still chose a black and white screen, because in this era, the black and white screen is more mature and more adaptable to the smoothness of the game.

The first-generation color screen palm game console launched by Sega in the previous life was not as easy to clean as the black and white screen of the Gameboy because of the color line and resolution, so it failed in the end.

When holding it, Yin Jun felt that all the previous wait was worth it.

"From now on, we're ready to advertise. "Le Yiling, who has also watched and played Gameboy, is leading the affairs of Gameboy this time.

has been the CEO of Kirin Group for two or three years, and Le Yiling's vision and vision are no longer ordinary people.

In the eyes of Leyiling, the Gameboy, a small and convenient palm game console, has more room to play than arcade machines and home game consoles.

Young people, and even adults, can carry one with them and play around when they are bored.

Especially in Europe, the United States, Japan and South Korea, young people have the habit of playing games, and there is also this culture - just look at how popular arcades and video game consoles are.

Kylin Games is the most admired subsidiary of Leyiling.

Don't look at the "Kirin Weekly" project of Kirin Culture, which makes a lot of money, but they also consume the same amount of resources.

There are tens of thousands of workers in the toy factory and the Kirin printing factory alone, and there are so many artists, animators, and editors, all of which cost a lot of money.

Kirin Games is different.

They had only thirty or forty men at first, and now they don't exceed a hundred.

With just such a small person, the three games "Xiangjiang Cube", "Super Mario Bros. and Contra" have brought more than $1 billion in net profits to Kirin Group!

That's pure profit!

In terms of per capita value creation, they are the first in Kirin Group!

Leyiling likes such a short, concise, and lucrative subsidiary.

Now that they have done a good job of the Gameboy depicted by Yin Jun, they will soon be able to enter the mass production stage, and Le Yiling is of course very interested in planning.

"Ah Jun, you say, how many sales can the Gameboy have?" Le Yiling asked, "I heard you mention before, at least it can sell more than 100 million units?"

"Pretty much. ”

"If you can sell 10 million units a year, that's great. Le Yiling said with satisfaction.

Yin Jun is embarrassed to say, in fact, the entire Gameboy series has sold more than 250 million units.

To be able to say 100 million units is just one of the most conservative figures.

"There are now two factories in Japan and Ben, one is 32 US dollars per unit from Sanli Electronics Company, and the other is 35 US dollars per unit from the Panasonic factory. Le Yiling continued, "We have confirmed that the quality of the two factories is almost the same, and Panasonic only wins in their brand ability and value. ”

"Let's choose Panasonic. Yin Jun said, "I know that the electronics factory here in Panasonic specializes in producing game consoles for Nintendo." They have a lot of experience and can quickly build productivity when expanding production...... Sanli's production capacity is still a little too tight. ”

"Good. ”

Le Yiling said, "Then how much should we price?"

The first generation of the Gameboy was priced at around 12,500 yen, or around $80 at the exchange rate at the time.

Of course, they sell a little bit higher in the U.S. and Europe, almost $100.

But that was in 1989, when the video game market wasn't as hot as it was in the early '80s!

In today's day and age, arcade machines are all about making money and making crazy money.

The sales of arcade machines and home game consoles by an Arita company are equivalent to the entire turnover of the seven giants of Hollywood.

Therefore, the handheld Gameboy, which appeared 6 years in advance, should be a little more expensive.

"Sister, what do you think of the global flat price of $120?" Yin Jun said the price he had already thought of, "The rest of the game cards will be sold cheaper for us, $20 a game." ”

"The price of the Gameboy is right. "But isn't the game cartridge cheaper?"

"It's not cheap, it's just a game. Yin Jun said, "If we release more games in the future, it will add up to a lot of income." If it's too expensive, it's not conducive to promotion. ”

Le Yiling has always admired Yin Jun's judgment.

Seeing that Yin Jun had a consideration, she didn't dwell on this issue too much.

If the Gameboy is $120, the sales of 10 million units a year will bring in $1.2 billion in sales, excluding all the expenses of manufacturing, patents, publicity, transportation, taxes and so on, and the profit margin is almost 58%, that is, $700 million.

Even if it sells less than 10 million units, only 5 million units, it will be 350 million US dollars.

With the addition of a game cartridge, on average, every five people buy a game, and the sales of a single game cartridge will exceed 20 million.

If there are ten game cartridges sold at the same time, then it is $200 million in sales, and the net profit will reach at least $60 million.

A business with a guaranteed profit of at least $400 million a year is really good!

Suddenly, Le Yiling felt that Yin Jun's persistence in making movies and TV stations was a complete waste of his talent.

How much money can you make in a movie?

It's nothing more than one or two hundred million dollars, and not every one of them is like that.

Usually it is not bad to earn tens of millions of Hong Kong dollars.

Now a gameboy's profit is at least $4 billion for 10 years, what a huge profit figure is this?

And if Yin Jun develops a few more electronic products like Gameboy, won't Kirin Group have to make money?

……

(Happy Dragon Boat Festival, everyone!!Eat more zongzi, make more good luck!!^_^)

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