Liu Yifan's conversation with Shu Xiaodao was not long, and the content was not much, but Zhang Sichun, who was listening, was extremely shocked.

Before the book came, Liu Yifan focused on explaining to himself that at this special stage, the three major strategies for cooperation with self-media accounts are fast, accurate, and ruthless.

For the selection of self-media accounts, it is not only necessary to look at the number of fans of the self-media account, but also to see the actual user activity every day, the content quality of each post, the amount of retweets and restores of users, and the ratio of various aspects, which is accurate.

Pull together the backbone, establish an agency structure, and let the development of the next self-media account cooperation be carried out in a network-like concurrent structure, which is fast.

And once the object to be cooperated with is finalized, whether it is a self-media account or an agent, you must be willing to give up money, be willing to make profits, shorten the cooperation time as much as possible, and speed up the progress of cooperation, which is ruthless.

For these three points, before talking to Shu Xiaodao, Zhang Sichun understood the meaning.

But that's just what it means.

And when Liu Yifan talked to Shu Xiaodao about this round, Zhang Sichun had a deep understanding like an empowerment.

It is 200,000 per month, and a thought is equal to the price of 2.4 million, which is convincing for Shuxiaodao, who has not seen much income and is struggling to support the operation, but behind this bid is great confidence in his business model.

With the foundation of 200,000 yuan, and then throw out further shares, it must be that in the first three months, the cooperation of the book trail is absolutely obedient, then, this provides a great room for play and fault tolerance for the exploration of the form of advertising in the future, and also relieves a lot of pressure on the planning team of the next thought, and even, in order to increase the income, I am afraid that the team of the book trail will help plan a lot of advertising creativity.

Throwing out the agency system of getting 10% of the downline's turnover, in addition to turning the book trail into a BD (business development) of a thought, the binding of interests will also make the bookstore unconsciously, shoulder the responsibility of advertising and marketing to the subordinates, after all, the better the downline does, the more the agent will earn.

In the end, the non-exclusivity of the agent was lightly pointed, which naturally tightened the winding up of the book trail, and riveted enough energy to develop the downline, with the drive of this interest and the spur of the system, I am afraid that it will be difficult to slow down the book trail later.

With so much consideration and so many layouts, Liu Yifan just used a dozen sentences to complete it easily, and the other party accepted it without resistance.

On the other hand, behind this skill and self-confidence, how much effort and hard work has Liu Yifan put in?

Looking at Liu Yifan, who was leisurely rushing to tea, and then looked at his brother's tea set, Zhang Sichun's trust, dependence, and even worship for his brother since he was a child, and in the rising heat of the teacup, it seems that gradually, and Liu Yifan began to overlap.

…………

With such a tough and domineering condition as the foundation, the negotiation with Shu Xiaodao went on quickly.

There is no disagreement on the core points, and the other side details are easy to say, so before a pot of tea is finished, the big framework of cooperation is basically finalized.

Liu Yifan also arranged a meeting later, and Shu Xiaodao was also eager to bring this cooperation back to discuss with the team, so after unifying the big framework, the two were too lazy to be polite, and finally the three of them touched a cup with tea instead of wine, and after one bite of it, they set a time for the next meal and ended the meeting.

After sending away the book trail and turning back to the office, Liu Yifan saw Zhang Sichun's somewhat unrealized appearance, so he smiled and said, "What, what doubts do you have about what you just talked about?"

"I don't have any doubts, I just feel ...... This year's cooperation of millions of dollars is also being talked about too quickly. ”

"Isn't it like talking about business, you buy, I sell, one is willing to fight, the other is willing to suffer, is it not possible to talk about business and worship the ancestors?" Liu Yifan said and smiled, and said, "But you may have to worry about the details later, R&D, products, planning team, library docking, I still have a lot of things over there." ”

"However, the 200,000 yuan a month is broken, whether you can earn it back or not, you have to give it out, so you don't worry about it at all?"

"What are you worried about? I have calculated that the daily active users of the poisonous tongue movie should be about 300,000, and the way we package advertising into content in the early stage, the click-through rate can basically be 25% and 30%, as long as there is no problem with the book, according to our previous conversion rate, the daily income is about 60,000, give him 200,000 a month, we don't lose at all. ”

"But, it looks like they're going to be sifted through our books soon, so what?"

"Different users will like different books, sift them through, not as fast as you think, and besides, what do you think they will do when they make money?"

"You mean...... Will they find a way to expand their user base?"

That's what it means, the latter model is to guarantee the bottom plus share, the more users there are, the more income they will have, not to mention, there is an agency system there, they can also expand their income plate through the development of downline. ”

“…………”

"What's the matter?"

"I'm thinking, this set...... How the hell did you figure it out?"

"Uh......" Liu Yifan scratched his head a little weakly, and suddenly laughed a few times with an exaggerated "haha", and then said, "Didn't I tell you before, this son is a genius, a genius came." ”

“…………”

…………

explained some of the details and some ideas later, and after handing over the matter to Zhang Sichun, Liu Yifan hurried to the human resources department to find Sister Zhu.

In Liu Yifan's plan, in addition to the head of research and development is completed through the line of the senior brother, the rest of the head of copywriting planning and the head of the product need to be completed through social recruitment.

Last Thursday, after confirming the interview questions with Sister Zhu, human resources had already opened the recruitment to the public, and last night, Sister Zhu sent a message to herself, saying that there were some good candidates.

When he arrived at the human resources office, Liu Yifan saw a pile of interview forms on Sister Zhu's desk, and Sister Zhu was holding one of them and entering information into the computer.

"Sister Zhu, thank you for your hard work," Liu Yifan said hello as he walked over, "I heard that there are some good candidates?"

"Yes," Sister Zhu said as she took off her glasses, rubbed them, and then said with a smile, "Early this morning, I showed some interesting interview answers to my colleagues, and everyone was so happy that their stomachs hurt." ”

"Oh, let me see?"

"Well, it's these three, one is called Li Cenzhao, the other is called Gao Yuan, the face is marketing planning, and the other is called Xiong Zhen, the face is the product manager, you look at their interview answer sheets. ”

As she spoke, Sister Zhu took out three documents from the other end of the table and handed them over.

Liu Yifan's interview questions are divided into two categories, in addition to the unified requirements to fill in the basic information such as past work experience and education level, there are also three additional interview questions for marketing planning, and two questions for product managers.

The three questions for marketing planning are:

1. Please use the most unconventional icons to distinguish between men's and women's toilets;

2. Please use the most titled party method to introduce a book (TV series) (movie) you have read (within 20 words);

3. Please talk serious nonsense. (The subject matter is not limited, and the number of words is controlled within 140 words);

Lee's answer is:

1. Draw a planed drawing of a half-peeled banana and an orange dripping with water;

2. Please enjoy: The story of a woman and seven men...... (Eight Immortals Across the Sea)

3. What is an airplane cup? Have you seen the initial D? In the film, Takumi Fujiwara's father put a cup full of water in the car in order to make Takumi drive fast and steady, and said that not a drop of water can be spilled. In the same way, a good pilot will put a similar cup on the plane when practicing, in order to be able to fly the plane steadily and well. Let's call it the airplane cup.

And Gao Yuan's answer is even more interesting.

1. I wrote the word "Bu" on one side and the word "5" on the other;

2. Shocked! Three men actually did such a thing in the woods!

In the third question, Gao Yuan directly recorded a video with his mobile phone.

Sister Zhu smiled on WeChat and forwarded the video, Liu Yifan put on the headphones, clicked on the video, and then saw a chubby foot wearing flip-flops, and then a rich Northeast dialect commentary sounded in the headphones.

"The design of flip-flops is quite unscientific. Wearing flip-flops can cause great damage to your feet. Because the big toe is relatively large, and it is still ranked first, the other four toes will definitely not be convinced, you click again, put the big toe alone, and enjoy independent treatment, then the other four toes must unite to reject it. A foot board without cohesion is definitely not going to drop~~!"

Accompanied by the commentary of the tone and frustration, the five toes of the foot in the video also cooperated with various poses, and at the end of the sentence "Yes, it will definitely not work~~!", the five toes "exhaled", stretched them out with all their might, and then shook it twice, which immediately made Liu Yifan can't help laughing, and laughs out loud with a "poof".

When Liu Yifan took off the headphones, Sister Zhu asked with a smile, "These two, aren't they amazing?"

"Yes, I'm ashamed of this brain. ”

As he spoke, Liu Yifan shook his head and took out the interview materials of the product manager.

The two questions for product managers are:

1. Please express the same thing in two different ways to make it seem that the user has diametrically opposed meanings.

2. Make a list of what you think is a great product design and explain why it's great.

Xiong Zhen's answer is very simple and to the point:

1. 1/2 cup of water. Expression 1, there is still half a glass of water, 2, there is only half a glass of water;

2. Remote control. Reduce the user,Stand up,Walk over,Twist the channel,Walk back,Sit down5 actions,According to the law of the Internet,Each additional step will bring 15% user loss,Then the remote control makes the user's preference for the TV because of the selection of channels,Increased by nearly 150%.

Looking at this simple and concise answer, Liu Yifan frowned, and then quickly looked at their basic information, raised the three resumes in his hand, and said to Sister Zhu, "It's just these three people! ”

…………