Chapter Seventy-Three: Those Who Get Dick Silk Win the World

Liu Yifan's words about belief are actually aimed at the core issue, that is, the team.

If this team does not have firm beliefs and persistent spirit, it will rely on such a group of rich second generations who have not experienced wind and rain, then, let alone starting a business together to make the future Douyin, even if the goose factory is handed over to them, I am afraid that it will not take a year or two to play and collapse.

Of course, Liu Yifan didn't expect that with one or two sentences today, he would be able to make everyone's blood surging all the way like in film and television dramas, after all, it is art, not life.

Start and plant a seed in everyone's heart, with the continuous brainwashing, cultivation and sharpening in the future, maybe there will still be people who give up, maybe there will still be people who will leave, but as long as there are still two or three of them who can stick to it and form a core with the same goal as themselves, then Douyin will definitely be able to be made.

No way, the logic is so simple, who has allowed themselves to see the future.

Thinking of this, and looking at the people who were in deep thought because of his words, Liu Yifan clapped his hands, focused everyone's eyes on himself, and then clicked the word "user" on the whiteboard with a pen, and said, "Our belief starts with these two words." ”

"Since the advent of smartphones, people's lives have changed dramatically in just a few years. ”

In the past, if you want to be entertained, you either go to the cinema, or go to the living room or study at home, or take transportation to another place, but now? You can pass the time for entertainment, you can lie in bed, you can sit in the car, you can stand on the side of the road, and you can even squat in the toilet, this is the biggest change brought about by smartphones. ”

"The scene of entertainment has changed with the mobile phone, so a series of things are changing, for example, everyone's entertainment is moving towards time fragmentation, such as everyone's operation has changed from mouse and keyboard to finger clicking, and for example," Liu Yifan said, looked at Jin Ruihan, and said, "The video on Youku Tudou is very exciting, but I'll just ask a simple question, 16:9 video size, is it uncomfortable to watch on your mobile phone?" Either I think it's too small, or, I have to turn the phone sideways to watch, and after watching it, I have to put it back vertically, this viewing experience is more acceptable to users than the video itself is shot vertically?"

"Therefore, technology has brought about changes in hardware, and changes in hardware have brought about changes in user habits. ”

Saying that, Liu Yifan drew a branch from the circle of the word "user", wrote down the words "usage habits", and then turned around and continued, "On the other hand, the development of the economy makes everyone's food and clothing no longer a problem, so the pursuit of spiritual enjoyment is the second important change in the user group." ”

"In the past, everyone liked to listen to celebrities sing, but now, those who feel some strength are willing to sing by themselves," Liu Yifan said, took out his mobile phone, and signaled the singing bar app to everyone, and continued, "The sound quality on the singing bar is very poor compared with KTV, 95% users, compared with professional singers, can be said to be unbearable, but singing is in about a year, to achieve tens of millions of DAU, every day there are countless people pulling their own duck throat to record songs, and countless people will listen to those miserable howls, why?"

"Because users need to pursue spiritual personalization and down-to-earth resonance. Saying that, Liu Yifan wrote the words "spiritual entertainment" on the whiteboard again, and then continued, "When users are accustomed to the fragmented entertainment methods of mobile phones, when users are eager to express themselves, when users are tired of being tall on the screen, and when users can record their lives in another way, our short videos will be favored by ordinary people, or to put it bluntly, called Dick Silk users." ”

"A lot of dicks can't afford a computer, but they have at least a mobile phone, many dicks may not have a thrilling experience, but they at least have their own lives, many dicks may not be able to become winners in life for a lifetime, but, we can give them a chance, so that they can become the director of their own lives, become the protagonist in the eyes of others, this is the short video sharing platform we want to build in the future!"

"Our short video sharing platform is built for Diaosi, so our platform will become a habit and even an indispensable part of Diaosi's life. ”

"In this way, we have won the users of Dick Silk, and there is a saying on the Internet, called, those who get Dick Silk will win the world!"

After speaking, Liu Yifan drew a five-pointed star on the word "user" with a whiteboard marker, and then said, "Now, you should understand how many people and how great this seemingly simple idea will change in the future." ”

As soon as Liu Yifan's voice fell, the entire conference room fell silent again.

After a while, Peng Youqi looked at everyone, then raised his hand, and after getting Liu Yifan's nod, he said, "I can understand what Mr. Liu meant, and I have no objection, so ...... What should we do? Could it be that what we thought before was the same as what you said...... Is there a conflict with this vision?"

"There is no conflict, I just didn't think of the idea......," Liu Yifan said, paused, and said, "Everyone, what I want to say is that if you want to make this thing great, then what we want to do is not a product that we like, but a product that users like." ”

"This ......" Peng Youqi scratched his head and said, "Mr. Liu didn't say it just now, our product, users will like it very much......"

"What I just said is the principle of your creativity, it is the trend, but next, what we have to consider is the details of the product," Liu Yifan said, Liu Yifan extinguished the cigarette butt, habitually put his hands into his trouser pockets, paced back and forth for two steps, and said, "Have you ever thought about the memory of ordinary users' mobile phones?

"What should I do if the user can't edit the video? What if the user won't grade the video?"

"Users don't know where to download music, what should I do?"

"Even, most users have no ideas, no ideas, and don't know what to shoot, so what should they do?"

"There are many problems like this, in general, our products should be ......" said, Liu Yifan stretched out his hand, compared a number of three with one hand, and a number of seven with the other, and said, "To put it bluntly, I hope our products can be done, three-year-old children look interesting, and seventy-year-old old ladies can also be used, only in this way can it be regarded as success!"

"And I want to ask, before that, ...... you Have you considered this?" Speaking of this, Liu Yifan glanced around before he added, "Unfortunately, with the ability of everyone here, I think it is still a little far from my request. And my other worry is that everyone is frizzy and launches a product, the user experience is not good, and it can't be promoted, but the core of the idea is copied by other mature teams, which is the most pity. ”

After Liu Yifan finished speaking, he took out another cigarette and lit it, and then leaned against the wall of the conference room, waiting for everyone's speech.

However, for the third time in the conference room, there was silence.

Everyone in the team looked at each other, still speechless, even the most active Jin Ruihan and Peng Youqi, after exchanging glances a few times, found that they could not refute Liu Yifan's words at all, so they could only bow their heads in frustration.

After being silent for a while, Brother Chong stood up, looked at everyone, and then said, "That Xiaofan, what do you mean ......?"

"Brother Chong, have you noticed that there is a very interesting point here. ”

"Huh?"

"This project is a great idea, this team is also very young and energetic, and in terms of financing, even without Brother Chong's participation, I believe that with everyone's strength, the initial start-up capital of 100 to 2 million can still be obtained, and the product is ......" said, Liu Yifan pointed to himself, and then continued, " What to do in the future, the idea is very clear, and even, in the future product promotion, Yinian's self-media account matrix will help to complete the first wave of user harvesting, Brother Chong, have you encountered such a high-quality project before?"

"You say that...... Really. ”

"Since this project is so high-quality, why do you want me to join this team, Brother Chong?"

"You mean to ...... The team itself ......"

"Yes! At present, we have everything, only we owe Dongfeng, and this Dongfeng is the strength of the team itself," Liu Yifan said, took another deep breath, then glanced at Jin Ruihan, and finally looked at Brother Chong, and said, "Everyone is still studying, very young and immature, so, I have an idea, we don't need to rush to start this project now, and the first thing to do is to temper the team first, um...... Half a year at most, maybe only three or four months, and when the team has a certain ability, we will come up with a detailed business plan, Brother Chong, what do you think?"

When Brother Chong heard this, he recalled that in the office just now, Liu Yifan mentioned his own set of methods, and he understood, so he nodded, but looked at Jin Ruihan and said, "What do you think?"

When Jin Ruihan heard this, he couldn't help but look at everyone, and after exchanging a round of eyes, he saw that no one was going to come out and say something, and he understood that everyone meant to let themselves act as a sole agent, so he asked, "Then what do you think about tempering the team, Mr. Liu?"

"It's very simple, you can come up with this idea and ask so many questions, then, everyone's qualifications are not bad, the only thing that is bad is the experience of work and actual combat, and there is a lack of spirit to fight a tough battle," Liu Yifan said, clasping his hands around his chest, rubbing the bridge of his nose again, and then continued, "I want to pull you to a thought, follow me, do a project, and fight a tough battle." ”

"Xiaofan, do you mean ......" Brother Chong seemed to completely understand Liu Yifan's thoughts at this time, and couldn't help but be pleasantly surprised, "Let them participate in the project of your online novel platform first?"

"Well, that's the plan. ”

"That's good," Brother Chong said, slapping his palm with a "snap", and then looked at Jin Ruihan and said, "From the perspective of uncle and capital, I sincerely recommend that you follow Mr. Liu to exercise for a period of time, the so-called sharpening of knives without mistakenly chopping firewood, this is a good opportunity." ”

"Online novel platform?!" Jin Ruihan was also a little surprised when he heard this, looked at everyone again, and then said, "What does this have to do with the short video sharing platform we made?"

"From the perspective of the project, the marketing part will be somewhat related in the future, but from the perspective of training people......" Liu Yifan thought for a while and said, "Do you want to change an industry with your first job in life?"

…………