Chapter 556: The Chongguang brand is beginning to take shape

Or...... It's just a coincidence. Designer Hirohiroshi Sato said with difficulty.

"Maybe it's an advertisement, I watched an iPod TV commercial, and it was very impactful, and it was stronger than what we asked Seiko Matsuda to shoot, because we didn't use popular stars, but instead put the funds in place. ”

As soon as this statement came out, most of the people in the conference room immediately agreed, and Matsumae Kiyoto, as the manager of the information center, was recognized by everyone.

Ushio grabbed a life-saving straw and immediately agreed with Matsuzen's judgment.

"Otherwise, it is impossible to explain such a big gap, and in major electronic magazines and newspapers, there are no fewer chapters on MD than on iPods. Ushio followed this line of thought.

Matsuzen saw that his judgment was recognized by everyone, so he was inspired and suggested, "Sure enough, in today's era, TV advertising is king, and if you find a gap, you must make up for it immediately." ”

The oxtail nodded heavily with a heavy face: "Contact Dentsu immediately, MD needs a new ad, a work that can compete with an ipod ad!"

Sato breathed a sigh of relief, and said that as long as it wasn't his own design responsibility, it would be fine, but in the end, it was still Dentsu's waste, and they couldn't capture the hearts of consumers after taking so much advertising money.

……………………

With the launch of the iPod nationwide in Japan, the next few days were marked by extraordinary sales figures in various places, including Osaka, Nagasaki, Yokohama, and Sapporo...... Good news is coming from everywhere.

The Chongguang executives led by Hu Yiting did not stay, and took the evening flight back to Beidu the next day, leaving only a natural enemy product that Sony's MD department had to deal with in Japan.

At the same time, the global launch of Chongguang iPod has also been launched, and it has continuously landed in major cities around the world, and sales reports have been reported everywhere.

In major cities in China, experience stores with a unified decoration style have sprung up like mushrooms after a rain, and under the bombardment of TV commercials at any cost, the iPod fever has quietly risen, and customers who have the economic conditions to chase life fashion are competing to buy, and there are many hipsters with iPod headphones on the streets of Beijing for a while.

As the listing date of Chongguang QQ in the United States approached, Ma Huateng and others flew to the United States to participate in the listing celebration of QQ on NASDAQ.

However, Hu Yiting was not interested in this, refused to go to the United States to participate in the stock listing celebration, and stayed in China with peace of mind to continue to concentrate on research and development.

"QQ is better to hand over to Xiaoma, after all, that was his career in his previous life. Hu Yiting thought.

In mid-February, Chongguang mobile phones have completed the initial stockpiling production and began to be introduced to the market, appearing in the major business outlets of China Telecom and China Unicom for customers to choose to use.

As the only domestic mobile phone with independent intellectual property rights, the listing of Chongguang series mobile phones has caused a sensation in the domestic market.

Because several of its electronics factories have obtained production authorization from Chongguang, allowing them to purchase core components from Chongguang to produce their own brand mobile phones, the Ministry of Electronics Industry has also come up with real support means, through executive orders, requiring Telecom and Unicom to come up with actual policies to promote Chongguang mobile phones, so Telecom and Unicom have announced various packages based on Chongguang mobile phones.

On Sunday, after lunch, Li Chun, the host of Zhongguang Literature and Art Frequency, and her boyfriend Xiang Lixin immediately set off to buy mobile phones at a telecommunications business hall near Zhongguancun.

Xiang Lixin is a young lecturer in the composition department of the Central Conservatory of Music, because of the relationship between the program, and the host Li Chun became boyfriend and girlfriend.

The two first took a cursory walk around a nearby building that sold electronic products, and after looking at a few imported goods, they had a bottom on the price in their hearts, and went straight to the telecom business hall next to it.

"Lixin, look, there are heavy light mobile phones here. Li Chun said with a smile.

Xiang Lixin raised his eyes: "It looks really good, it's better than those of Motorola." ”

Li Chun asked the salesman: "Why are these mobile phones not priced?"

The salesman hurriedly explained: "Now doing activities, all domestic mobile phones are exempted from network access fees, but they have to sign a five-year network access agreement, and there is a return of basic monthly rent every month." ”

"It's pretty good. Xiang Lixin said happily.

The salesman was busy greeting the customers who kept coming in front of the counter, and took out a heavy straight plate machine to a customer, and at the same time dealt with Xiang Lixin and Li Chun: "Yes! Special offer! These two models were just listed the day before yesterday, this activity is tailor-made for them, the sale is very good, the price is cheaper than the imported model, and the network access fee of 5000 yuan is exempt, since a relative and friend, I also recommend these two models, I don't know when the event will end, you want to buy it as soon as possible." ”

Li Chun smiled and nodded at the salesman: "Then please take it out and show it to us." ”

Xiang Lixin played with the small Chongguang A01 straight board machine in his hand, and nodded again and again: "Yes, it's exquisite." ”

Li Chun took it and fiddled: "Ah, it's very good, the full Chinese interface is much more convenient than the Ericsson I use now." ”

The salesman hurriedly said: "No! It also presets the Chinese SMS function, and after two years of opening SMS, it will not delay you at all." ”

Li Chun pressed the keyboard for a while, looked at the screen and nodded repeatedly: "It's really good, alas, I just want to buy it later, looking back, it's a big loss." ”

Xiang Lixin smiled: "Then why don't I buy it, let's use it for the two of us?"

Li Chun also laughed: "Don't regret it. ”

Xiang Lixin smiled and said to the salesman: "Comrade, you want this, help me issue a ticket, where can I pay?"

Li Chun smiled: "You are still energetic." ”

Xiang Lixin: "Your Ericsson bought more than 6,000 last year, and paid 5,000 for accessing the network, and I only made 4,800, which is a big profit." ”

The salesman interjected with a smile: "This can't be said like this, of course the taxes on imported goods are expensive, and the price of electronic products has fallen particularly fast, as long as our country can make it itself, the price will plummet immediately, you see that BP machine, when it first came out a few years ago, it sold more than 10,000, it was still a digital machine, and now what about the Chinese machine, which is only two or three thousand." ”

Xiang Lixin smirked: "That's the reason." ”

The salesman smiled: "I still love my wife." ”

Li Chun covered his mouth and smiled: "Who is his wife?"

Xiang Lixin smiled bitterly again, but was urged by Li Chun with a straight face: "Hurry up and pay, I'll buy a water purifier for my mother later." ”

"Good. ”

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The continuous listing of repeaters, USB flash drives, ipods and mobile phones has made Chongguang a hot electronic consumer brand in China for a while, and the market evaluation has skyrocketed for a while, and the brand awareness has exceeded the well-known imagination that has relied on desperate advertising over the years, and the so-called "human beings lose their imagination, what will happen to the world" advertising slogan is no longer important, and people are more familiar with "how big the heart is, how big the stage is".

Chongguang has officially entered thousands of households in China, serving the people and becoming an important part of the quality of life.