Chapter 969: Take a Good Car with Zhou Xing! (Second Update)
Zhou Xing sent them to the hotel to settle down before leaving, and the next day, he took them to the set, explained to them, helped them into the play, stayed there for a while, and only left after seeing that they all had feelings.
Today is the 10th, it is the day when the vision network publicly convened the advertisement of "Wulin Gaiden", this invitation was sent out on the morning of the 7th, and 21 advertisers received letters of intent on the same day.
Originally, this result was already very gratifying, but on the 8th, because "It's Better to Dance" surged up again, and the results increased a lot in the 8th and 9th days.
As of 12 noon today, Horizon has received 43 letters of intent from advertisers, which is not far behind the advertising of big-name video sites such as Youkan.com.
It can be seen that the development of the horizon network has been recognized by them, and they believe that advertising here can be promoted, rather than meaningless.
And last night, the 19th and 20th episodes of "Wulin Gaiden" broadcast by the three satellite TVs were still far ahead of Shonan Satellite TV, and the average rating of the 20th episode reached 3.94.
Jiangnan Satellite TV also has 3.21, compared with before, the increase has slowed down significantly, and the gap with Shonan Satellite TV is widening, but this data was never expected before the broadcast, so I was naturally happy.
Donghai Satellite TV is the lowest, with an average rating of 2.53 for episode 20, despite this, it is also a leap compared to the past.
Actually, this is not the highest average rating of a single episode of "Wulin Gaiden" now.
Because yesterday was Tuesday, a weekday, and last Saturday night was the highest record so far.
On that day, on January 6th, although only one episode was broadcast, that is, the 15th episode "Lei Lao Wu sneaked into the county yamen, and the shopkeeper Tong got into the tip of the horns".
But that day was Saturday, because it was a New Year's Day holiday, so I still worked on Saturday, and only on Sunday was off, so naturally, people relaxed on Saturday night, and more people had time to watch TV for entertainment.
And in this episode, the average rating of Shonan Satellite TV directly broke 4, reaching 4.09, Jiangnan Satellite TV 3.31, Donghai Satellite TV 2.59, which are also higher than the twentieth episode.
Therefore, it is foreseeable that by this Friday and Saturday, the ratings will definitely increase again.
Of course, according to the average ratings of the first twenty episodes, Shonan Satellite TV is now only about 2.7, and Jiangnan Satellite TV and Donghai Satellite TV are even lower.
But according to this trend, Shonan Satellite TV will break 3 in the future, which is already a sure thing, and there will be at least 3.1 or more, even if it is the lowest Donghai Satellite TV, it can at least reach 2.3.
At this point in time, it must be the most advantageous to attract investment, the general trend has been achieved, and there is no worry about not being able to shoot at a high price, so that the three David TV have to admire Zhou Xing's calmness and feel even more envious.
Although they are also carrying out a second investment, they can only think of ways in other advertising spaces, and the title must not be moved, and can only be increased in the two advertising spaces of special and sponsorship.
Even so, the TV station can only compress other time to supplement, and cannot damage the duration and number of broadcasts of special and sponsored advertisements that have been filmed before.
However, although they are envious, if they do it again, these TV stations still don't have the confidence to learn from Zhou Xing to do this.
Although it seems to be bold now, I didn't know that this drama would be popular at that time, let alone the things that Zhou Xing tossed out one after another, which increased the attention even more.
"Because of this, there are many hindsights, and there are few people who seize the opportunity, otherwise success would not be so difficult, otherwise there is this prophet and foresight, wouldn't anyone be successful?"
A deputy director of Donghai Satellite TV regretted seeing Su Wen, director of the copyright department, and said so.
"And now it has greatly exceeded our expectations, and it has also greatly promoted the investment of the next Golden Theater, and we can meet it. ”
Hearing this, Su Wen didn't say anything more.
Even though he earns less now, he is still successful after all, and this show already has the strength to break 2 in average ratings, which can be regarded as his great contribution to Donghai Satellite TV, what is there not to be satisfied with?
"Also, blame me for being too greedy. Su Wen said with a smile.
……
On the other hand, because of the great success of the broadcast of "Wulin Gaiden", the advertisers who made the three satellite TVs get on the bus in advance can't help but be happy.
You must know that if you follow the previous ratings, even if their advertising fee is doubled, it is not much, and now they have directly picked up a big bargain!
How can you not be happy?
Especially the family portrait blended oil, which spent 9 million yuan to sponsor the broadcast of Jiangnan Satellite TV before, except for Zhou Xing who said that they were the same as Bai Pickup, everyone outside said that their brains were caught by the door - spending so much money to invest in a drama with such a big risk.
Although it is not much compared to those advertisements that cost tens of millions of dollars, the advertising cost of 9 million is also a lot.
You want to say that you want to add some money to get a title, or a special contract, but you still voted for the lowest-level sponsorship broadcast, which has the meaning of wool?
But now, a slap in the face!
Spend the least money and get the most profit, you must know that in the first half of 2017, Shonan Satellite TV's idol IP drama "The Love You Want" had an average rating of 2.42, and the sponsorship of that drama launched two advertising spaces, the lowest one was 21 million.
As of now, the average ratings of the first 20 episodes of Jiangnan Satellite TV's "Wulin Gaiden" are 2.3, and there are 60 episodes behind, and there is no suspense at all if it exceeds 2.42.
It is equivalent to saying that the same ratings are even higher, and the family portrait blending oil only costs less than half of the money, which is indeed like what Zhou Xing said - the same as picking it up in vain!
However, people are always good at forgetting, and the cynicism of the past is now gone, and they are all praising the family portrait company for their vision, and the worst thing is to praise them for their good luck, and no one says that they were kicked in the head by a donkey.
Because after this advertisement, the sales of Quanjiafu's blended oil in major cities immediately rose sharply, and the data was clearly visible.
And the marketing director of Quanjiafu, who went to bid at the beginning, was also mentioned to the position of vice president because of this credit.
The leakage of the family photo is just an episode, after all, they only saved more than 10 million, and the most talked about by outside advertisers is Nongfu Spring!
The three satellite TV's "Wulin Gaiden", Nongfu Spring all voted for advertising, and Donghai Satellite TV even voted for the title, and the other two were also special and sponsored, with a total of 73 million.
The advertising fee of Shonan Satellite TV's "The Love You Want", the title fee of that drama has reached a sky-high price - 80 million, the lowest special contract is 42 million, and the lowest sponsorship broadcast is 21 million.
In other words, if the cost of that drama is followed, Nongfu Spring needs to pay at least more than 140 million to get three advertising spaces with this level of ratings.
Although like the family photo, Nongfu Spring has saved half of the cost, but this half, but 70 million, how much mineral water does Nongfu Spring have to sell to earn back?
What makes the outside world even more envious than this is that Nongfu Spring took the good car of Zhou Xing, and only now has it made great strides...... No, it should be a fly-like development!
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The second update arrives, and the next chapter is at 6 p.m., thank you for your support.