Chapter 1086: Marketing Explosion!

In the subsequent tour, it basically became a combination of tour and roadshow, and the audience bought a ticket, not only to watch the performance, but also to interact with Zhou Xing, Liu Tianwang, and Xing Daming.

The roadshow is not a simple meeting, and there are some interactive links, which naturally excite the audience, but the consequence is that for every tour after that, tickets are in short supply, and many scalpers take the opportunity to increase the price.

This is something that can't be avoided, the audience can buy tickets for the laughter factory, and they can also prevent it, but this kind of tour, the laughter factory can't do too much, eat by yourself, and always have to give others some soup.

Of course, this other person is not a scalper, but a local ticket agency, after all, in every city, without local support, a lot of work will not be carried out so smoothly, at least with them, it will be a lot more convenient.

Zhou Xing and they all understand this truth, so they don't care too much, anyway, in the end, the tickets are sold, and those who are willing to accept the price of scalpers are not bad for this money, and they are not willing to accept it, if the scalpers can't sell it, they will naturally reduce the price.

And the tour can't be held every year in the future, only occasionally, it won't have much impact on the reputation of the laughter factory, and Zhou Xing and they didn't pay attention to it.

With the spread of publicity, a series of online and offline promotions, and the Weibo promotion of Zhou Xing, a super V, before the movie was released, "Journey to the West" has reached the point where everyone knows it, at least the name has been heard.

This is the role of popular stars, whether it is Zhou Xing's previous life or here, there are many directors who have to arrange one or two traffic Hua Dan or Xiaosheng even if they deliberately add drama, even if their acting skills are like shit, they will not repent, and they will ignore the audience's wild spray.

Just because they have a large number of fans, as long as the movie is released, they will not hesitate to pay for tickets.

Of course, those celebrities also know this market, so they are not soft when asking for prices, and they have repeatedly broken out sky-high salaries, and they dare to open their mouths at every turn, often tens of millions, or even hundreds of millions.

And here in Zhou Xing, whether it is Zhou Xing or Liu Tianwang, the appeal is naturally needless to say, coupled with Zhou Xing's own national tour and the traffic of the vision network, the influence is far more than one or two popular little fresh meat.

And of course, the attraction of this movie is not only Zhou Xing and Liu Tianwang, but also the couple Zhou Xing and Jura as the protagonists.

Since the relationship between Zhou Xing and Zhou Xing was exposed in the United States, it has always been a topic of interest among Zhou Xing's fans, and even the public, which corresponds to that sentence - a talented man and a woman, a pair made in heaven.

At the beginning, Zhou Xing's sketch "The Return of the Great Sage" was also turned out by fans again after the relationship between the two was exposed, allowing more and more people to see this girl with her own 'fairy spirit', smart figure and exquisite facial features, overwhelming countless goddesses, the key is more low-key than any goddess.

In recent years, after a period of savage hype and scandals, the more low-key the actress, the easier it is to win the favor of the public, on the contrary, the actresses who often hype and post selfies are disliked.

This time, the two collaborated on a movie together, and sprinkled dog food in the movie openly, which also made many people look forward to it.

In addition, it is Xing Daming and Zhou Xing, one is the prestigious Monkey King, and the other is the Monkey King who has only been played once in the sketch, what kind of sparks will the two generations of Monkey King collide in the play?

Can Zhou Xing handle such a classic role well? Especially when he plays in front of Xing Daming, will it be more stressful for the class to get an axe?

Although many viewers are not optimistic, in fact, this psychology also triggers expectations, if it exceeds expectations, everyone will naturally be happy, and if it is messy like shit, there is also a reason to spray.

In terms of marketing, Zhou Xing assigned Peng Hui to contact Zuo Xin, the vice president of Nongfu Spring, and printed the poster of "Journey to the West" on the packaging of Nongfu Spring, with a QR code printed on each package, and you will have a chance to win the lottery by scanning it.

Of course, this activity is not free to do by Nongfu Spring, Xinghui Pictures needs to pay a fee to Nongfu Spring, not to mention that Nongfu Spring Zhou Xing only accounts for 15 shares, even if he is a sole proprietor of the shares, the cost of going still has to go, such as between the laughter factory and the horizon network, such as between Xilian Entertainment and Xinghui Pictures.

This must be counted in the publicity and distribution costs, for the entire publicity and distribution costs, the proportion of this piece is not high, after all, this is also a kind of promotion for Nongfu Spring, a win-win situation for both parties, and such a relationship, the price is naturally not high.

Therefore, when people are buying Nongfu Spring and find that they have changed to a new packaging, especially the familiar avatars of Zhou Xing and Liu Sheng'an printed on it, as well as the four big characters "Journey to the West", they suddenly came to the spirit.

It's so convenient to sweep it, just sweep it, and you can see another bottle, although you can't draw the top prize, but you still get a surprise.

This is just the mentality of ordinary people, like Zhou Xing's fans, after seeing this, they will buy several bottles, or even one or one box, and the chance of winning the lottery is definitely greater if they buy more.

Anyway, mineral water is a fast-moving consumer product, and you won't waste it if you buy too much.

Someone didn't win, naturally someone won, the official release of the laughter factory one-day tour of the quota is 1,000, in three batches of reception, the number of this award is more than other goods to do similar activities, it is more stimulating to stimulate the public's consumption psychology.

In the process of scanning, the user jumped directly into the official public account of Xinghui Pictures, because the QR code is indicated below, and there was also a reminder when jumping, so the public does not have any disgust, after all, this kind of marketing has experienced too much in recent years, and it is a big deal to cancel it after receiving the award.

As a result, the number of followers immediately exploded.

Although some people pay attention to the cancellation, there is always a certain percentage of retention, not to mention that under the stimulation of this marketing, Nongfu Spring's daily sales are tens of millions, even if only one person in a hundred people remains, it can increase by hundreds of thousands a day, and when it is released, this number of attention is absolutely terrifying.

You must know that the official account with the most attention in the country now has less than 20 million fans, and Xinghui Pictures can gather tens of millions of users through this event.

At any time, users are capital, with large-scale users, everything can be successful, and in this regard, the best example is Qianxun, with hundreds of millions of users, what to promote is popular.

Just imagine, when a movie is released and directly pushed to tens of millions of users, how much publicity and distribution costs can be saved?

Not only that, even if every city has a roadshow, it is impossible to cover so many people, and the talk is not as carefully as the users themselves watch, so if you compare it like this, the effect of promotion through the official account will be better.

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Thank you all for your support, tomorrow the update is at 10 am.