Chapter 1109: Precise grasp of the market
In the dark screening room, as Cheng Long's resolute face froze, the movie also began to play subtitles and music.
"Bang Bang ......"
The soft light turned on, and Yin Jun, who had been watching with relish, smiled and clapped his hands, making Zou Wenhuai, He Guanchang, Cai Yongchang and Cheng Long next to him all breathe a sigh of relief.
Although Yin Jun looked interested just now, he didn't express how excited he was.
Even Cheng Long jumped down from the railing on the fifth and sixth floors, smashing the lanterns and glass roofs of a net, such a fierce scene, Yin Jun's eyes didn't blink, which made them a little worried.
They all believe that Yin Jun also knows that Cheng Long never uses a stand-in to make films, so such a dangerous picture was shot by Cheng Long over and over again, and he suffered a lot of injuries for this, just to shock the audience.
But after thinking about it, Yin Jun's two escape scenes in "Life and Death", the first scene of leaving from under the bus on an iron plate, and the second scene of getting out of trouble after the subway rushed to the ground, are all extremely exciting.
Although most of these are made with special effects, in terms of viewing effects, they are really hearty and stimulate people's senses even more.
Compared with the special effects, although Cheng Long is really risking with his life, he feels a little bit worse.
"Jun Shao, this movie ...... It's okay, right?" Cheng Long, who was originally full of confidence, couldn't help but feel a little weak at this time.
"Yes, very good. Yin Jun said with a smile, "Brother Long, you are really skilled, such an action movie, clean and neat, the atmosphere is created very appropriately, and the rapid outbreak after suppression is matched with fierce fights...... This "Police Detective Story" is compared to ...... Compared to "Red Fan Zone", it has to go further!"
Originally, Yin Jun wanted to say that it was even better than the version in his previous life, because Cheng Long absorbed many essences of "Red Fan District" and integrated it to improve himself again, so this "Police Detective Story", which originally opened Cheng Long's "Chen Jiaju" road, has become the second police film of Cheng Long's brand polished after absorbing nutrition.
Speaking of the last fight in the shopping mall, the fist and foot kung fu in it is more stretched and natural than that of the previous life, which allows Cheng Long to play a good role, and also allows people to see what is called "witty kung fu".
It is conceivable that this movie, which is more in line with the tastes of Xiangjiang people, can definitely burst out with very shocking power like in the previous life.
"But I always feel that it's a little worse than "Red Fan Zone". Cheng Long touched his head and said.
"The Story of the Police Inspector" is a story that happened in Xiangjiang, so it should not be compared with "Red Fan Zone", which was filmed in the United States and caters to international tastes. Yin Jun shook his hand and said, "If there is really any difference, that is, "Police Detective Story" does not rely on luxury sports cars and too many large-scale productions to attract people, but simply uses stories suitable for Xiangjiang people to attract people." That's a good thing about the movie in itself!"
Cai Yongchang frowned a little when he listened to it, "Jun Shao, what do you mean is that this movie is too localized and will be popular in Xiangjiang, but not necessarily overseas?"
"I didn't mean to say that. Yin Jun groaned, "But when you make a movie, shouldn't you have a plan in advance for which markets you want to target? Even if it's a Hollywood movie, many of their categories are not popular with us, right? They also need to carefully plan for the global market, so that a movie that can sell well all over the world will come out." β
He Guanchang nodded and said: "When we first started doing it, we still wanted to have a movie that is suitable for the whole world like "Red Fan Zone". But doing it, we also feel that the taste of Xiangjiang is too strong. If it weren't for Jun Shao, we wouldn't have thought of this. β
Zou Wenhuai can see it, "No matter how much, the movie is done well, and people will watch it everywhere." At least Aaron's movies are guaranteed to be blockbusters in all of Asia!"
"Won't Europe and the United States be able to do it this time?" Cheng Long was a little disappointed.
Everyone looked at Yin Jun.
For the grasp of the market, except for Yin Jun, no one can say that he is good.
Although Zou Wenhuai said that he was a good seller in Asia, his eyes still had anticipation.
Not only Yin Jun agrees, but also the distribution channels in Europe, America and even the world that Yin Jun has in his hands, which are what Golden Harvest hopes to get.
Golden Harvest is also connected in the United States, and when Li Xiaolong was making movies before, they met a lot of European and American cinema companies.
But these people are all guys who eat people and don't spit out bones, they only have interests in their eyes, and they don't count any friendships.
In contrast, Yin Jun, who is also from Xiangjiang, must be more reliable, and Yin Jun's character is also well-known, as long as he can agree, then global distribution must not be a problem.
"Europe and the United States can't say no, but this style is not very suitable. Yin Jun said lightly, "You see me doing "Life and Death", I have to ask Fei Xiang, a mixed-race child, and Eddie Murphy to star, only Zhong Chuhong and Zeng Qian are pure Xiangjiang people." This is the result of sacrificing something for the sake of the market.
Brother Long's movie, which is very delicate and popular, will definitely be a big hit in Asia. I think it's good to stabilize the Asian market first. There is no need to talk about Europe and the United States in every play, so it is easy to be like the last "Killer Trench", which not only did not please the European and American audiences, but also offended the local audience. β
Hearing Yin Jun talk about "Killer Trench", the faces of several people sank unconsciously.
invested tens of millions of dollars to build "Killer Trench", but ended up with no return, which can be described as the most painful failure of Golden Harvest in decades.
If Zou Wenhuai hadn't coincidentally encountered the investment opportunity of "Raiders of the Lost Ark" at that time, such a loss alone would have been enough to make Golden Harvest break his muscles and bones.
It is precisely because of the tragic failure of "Killer Trench" that there is a story of 10 million Hong Kong dollars asking Yin Jun to take out the script of "Red Fan District", and then there can be the filming of this "Police Detective Story".
Yin Jun has said everything to this, and they will be fools if they don't understand it anymore.
Cheng Long's drama is basically no drama in Europe and the United States.
But in Asia, it's still very deterrent.
If they have to try it in Europe and the United States, I am afraid the results will not be good.
"If it's just ......the Asian market," He Guanchang sighed, "what is added together, we have a production cost of 15 million! If we want to hype it up in the Asian market, I'm afraid the cost will have to be doubled...... With a cost of 30 million, can we rely on the Asian market to complete the cost recovery and profitability?"
Yin Jun unconsciously smiled again, "Mr. He, you can't help but underestimate yourself too much, right? With the gold-lettered signboard of Golden Harvest and Brother Long himself, can "Police Detective Story" sell 100 million? I think there will be at least 30 million Hong Kong dollars in box office income in Xiangjiang. Then the three markets of Baodao, Japan, and South Korea combined, can at least break 100 million Hong Kong dollars. β
After a pause, he said again: "Otherwise, you will package "Police Investigation Story" to me, and you don't have to pay for the publicity fee, I will give you a price of 40 million, how about it?"
They used 15 million to make it, and Yin Jun gave 40 million, which means that they directly made a profit of about 160%.
The people of Jiahe who were present, including Cheng Long, were not tempted at all.
Because it is obvious that He Guanchang was just talking a clichΓ© just now.
With Cheng Long's prestige through the previous movies and "Red Fan Zone", if he can't even sell 100 million in Asia, it's a joke.
Not to mention that Golden Harvest and Asian cinema operators are all using sharing cooperation, rather than buyout, they have a strong distribution channel, and they can make some more money in this regard.
However, this did not prevent Zou Wenhuai's eyes from lit up, "According to Ah Jun's estimate, Ah Long's drama can also gain a box office of 200 million in Asia?"
"More than enough. Yin Jun said with a straight face, "When the time comes, let Brother Long run around, just like our Kirin Satellite TV tour, interact more with fans and develop their loyalty." Work hard, run through several important markets, so that after a few more times, they will form a strong movie-watching habit on their side, which is definitely very cost-effective. β
Yin Jun's vision is recognized by everyone.
Don't look at the fact that there are already movies that can break the box office of 200 million Hong Kong dollars in Asia, but except for Li Xiaolong more than ten years ago, there are only movies made by Yin Jun himself.
Now Golden Harvest is completely alone in the script, so that the movies starring Cheng Long have a chance to break the box office ceiling of 200 million Hong Kong dollars, which is definitely enough to make the people here of Golden Harvest happy.
"Okay, I'll run!"
This time, without anyone else talking, Cheng Long himself gritted his teeth and agreed.
Cheng Long in his previous life, in fact, ran the market like this at the beginning.
It was not until 2020 that fans in these two countries were staunch supporters of Cheng Long, and they gave Cheng Long the confidence to pay 140 million yuan for a movie.
You know, even Yin Jun didn't expect that Cheng Long, who used to release one movie a year at most, when he was young and at his peak, actually released movies very frequently after 2016, two in 2016, and three in 2017, and the dense work plan has been scheduled until 2020!
At that time, Cheng Long was already 66 years old!
Cheng Long, who thought about it at that time, also knew that this was his last few years of earning money, so the salary of about 140 million yuan made him ruthless directly, so he simply did it all.
Even the 60-year-old Cheng Long has such courage and tenacity, and Cheng Long, who is only in his twenties now, certainly does not feel tired and troublesome for such a thing as running the market and running publicity.
Yin Jun nodded slightly.
Anyone must succeed for a reason.
Even though Cheng Long has a thousand shortcomings, his diligent and conscientious attitude makes people have nothing to say.
An actor like this, if he doesn't make good use of his advantages and let him better contribute to Chinese movies, it is simply Yin Jun's failure!