500, on CCTV standard king (2)
The price of the bid king in 1996 was 66.66 million yuan of Qinchi Liquor, and in 1997, Qinchi once again raised 320 million yuan to win the bid king, from 66.66 million to 320 million, it can be expected that the competition for the bid king in 1997 was fierce, and it can also be inferred how hot Qinchi's sales were in 1996.
The effect of the title of "CCTV Standard King" on unfamous enterprises is appalling, but what makes people reflect is that after Qinchi Liquor won the bid in 1997, it fell into the incident of "blending alcohol" and has been in a slump since then.
Even in 1998, Ji Changkong, the boss of Qinchi Liquor, was blocked out of the hall of the Media Center because he did not have a pass.
CCTV has crossed the river and demolished the bridge, and Qinchi Liquor can only be like the lost sky-high fireworks in the festival, after the sudden rise of thousands of lights, it is inevitable that it will fall to the ground suddenly and disappear forever.
Now, Hu Zhibiao wants to compete for the CCTV standard king, and Xiong Baizhou supports it.
At present, it is the period when the planned economy is in line with the market economy, the marketing channels are diverse, and the role of the laurel of the bid king on the enterprise is obvious to all, and the bidding itself is not wrong, and this behavior is very consistent with Hu Zhibiao's business ideas.
After all, few people are willing to be like Xiong Baizhou, gather engineers in a down-to-earth manner, put product and quality first, and focus on service and experience, and Xiong Baizhou also caused an uproar when he won the Yinxin Building, because the move is in line with the current restless market atmosphere.
Xiong Baizhou is a very mature businessman, and his understanding of the market is many times more than Hu Zhibiao, and the three pillar enterprises under his name have different needs for 320 million bidders.
Zhou Mei Electric Appliances will definitely be able to get it next year, but it is not necessary, just like there are not many large state-owned enterprises with sales of more than 5 billion in China, but they often do not compete for this position, because there is a "market saturation" phenomenon in popularity;
Aisheng Electronics can also come up with this money next year, but it has more important things to do, and the research institute and the wafer factory are all money-spent transactions, but they can free up their hands the year after tomorrow.
If Xiong Baizhou and Su Hanjin don't make a big move, the market trusts EMS more, even if there is a move, 320 million can't be taken out.
However, although Xiong Baizhou himself "does not be a god", he is ready to "create a god" with his own hands.
Hu Zhibiao looked at Xiong Baizhou and suddenly stopped talking, he was a little apprehensive, and couldn't help asking: "Since Boss Xiong wants to help me, this year's bid king will be more than 60 million, and next year it will be at least about 150 million." ”
"Mr. Hu thinks, what should Zhou Mei Electric do?" Xiong Baizhou asked unhurriedly.
Hu Zhibiao opened his mouth, but he was very hesitant, and finally took the tea and drank it.
Guan Cairang also said: "Mr. Hu has any opinions, but it doesn't hurt to say it, since you have walked into Zhoumei Building, you must have a case in your heart." ”
Xiong Baizhou observed Hu Zhibiao, this person has the city and courage, but he is less patient in doing things, and his personality has a paranoid side.
In this era, it is easy to succeed, but the more mature the market is, the more patient it is, the accumulation is not enough, and the market will not let him stir up in it with only a momentum and determination.
From this point of view, the times still create heroes, and the character of heroes does not conform to the characteristics of the times, and they can't seize the opportunity when they are given, and they may not get up if they catch it, and they will decline if they get up.
"Now Aiduo's sales channels are controlled by Zhoumei Electric. Hu Zhibiao considered the language, trying to express his meaning while not offending Zhou Meidian.
"If Boss Xiong can loosen this opening and allow Aiduo to contact other sales channels, it may be possible to come up with 150 million by this time next year. ”
Hu Zhibiao was very nervous after speaking, hoping to hear the answer he was looking forward to.
However, Xiong Baizhou refused: "Aiduo and Zhou Mei signed a contract, and the matter in black and white cannot be opened, otherwise the reputation and credibility of Zhou Mei Electric will decline." ”
"But if we don't say it, who will know?" Hu Zhibiao frowned, and said a little anxiously: "But if you don't do this, according to the current profit scale, I won't be able to get so much money next year." ”
"The circle of the household appliance chain industry, which seems to be developing separately, actually pays attention to each other, although Suning, Gome, Dazhong, Yongcheng and Zhoumei Electric are 108,000 miles away, but our every move is seen by them, which is not only to study and research, but also to find loopholes. Xiong Baizhou explained why he couldn't let go of this opening.
"Once the credibility of Zhoumei's contract is gone, they are like sharks that smell blood. Xiong Baizhou smiled: "I am responsible for Zhou Mei Electric." ”
Hu Zhibiao was silent, Aiduo has never been the boss in the industry, this is a problem that only the leader needs to consider.
"What is Boss Xiong going to do with this money?"
Hu Zhibiao simply pushed the question to Xiong Baizhou, as long as he was not satisfied with the answer, he was ready to cooperate with Suning and others.
But Xiong Baizhou seemed to know Hu Zhibiao's thoughts, and said lightly: "Although the contract cannot be violated, we can use the name of Zhoumei Electric to contact those channel providers and wholesale Aiduo VCD to them." ”
"And you don't need to worry about it during this period, you just need to do a good job of production. ”
Xiong Baizhou seems to have opened up another line of thought, on the basis of not violating the contract, the purpose can also be achieved, but the channel continues to be firmly grasped by Zhou Mei Electric.
However, for Hu Zhibiao, this road is already the best choice allowed by the rules of law.
"Zhou Mei is willing to help me like this?"
Xiong Baizhou nodded calmly and continued: "I know that Mr. Hu is not very satisfied, and there is such a compensation. ”
"Yuecheng Panyu is preparing to set up a happy technology industrial park in the near future, mainly for electronic enterprises in eastern Guangdong, and I happen to know the secretary-general of the industrial park entry review qualification committee, which can allow Aiduo to move into the industrial park in Yuecheng for incubation. ”
"This improves the specifications a lot, and it can reduce the production chain, improve efficiency, and reduce transportation costs. ”
Guan Cai didn't expect Xiong Baizhou to take Hu Zhibiao so seriously, and actually released the industrial park for him to enter.
Hu Zhibiao is not stupid, Zhongshan also has an industrial park, but it is a large electronics industry town, where can it compare with the support of a provincial capital city like Yuecheng.
If Aiduo is in the industrial park in Yuecheng, Hu Zhibiao doesn't even need the help of Zhou Mei Electric, and he can use this platform to achieve asset accumulation.
"Is Boss Xiong joking?" Hu Zhibiao wanted to confirm.
"Mr. Hu can move in this month. ”
When Hu Zhibiao heard this, he immediately decided to throw away the idea of violating the contract, and the top priority was to relocate Aiduo VCD into the industrial park in Yuecheng.
Xiong Baizhou flapped his wings slightly, and history began to turn.
Aiduo moved into Yuecheng from Zhongshan, although Hu Zhibiao's desire for CCTV bidding, but in real history, Hu Zhibiao was the 210 million bidder in 1998, and now Xiong Baizhou decided to put a little pressure on him and encourage Hu Zhibiao to compete for the 320 million bidder in 1997, so that the DVD player industry entered the boom in advance.
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After Hu Zhibiao simply left and went back to prepare, Guan Cairang shook his head: "The big boss loves this kind of person too much, and actually let Aiduo settle in the industrial park." ”
Xiong Baizhou smiled: "The industrial park can indeed give Hu Zhibiao a lot of help, but think about it on the other hand, CCTV Biaowang can also help the industrial park improve its popularity." ”
"In addition, if the enterprises in the industrial park won the CCTV bid in 1997, and if the enterprises in the industrial park won the bid in 1998, what effect would it bring to the industrial park for two consecutive years?"
Guan Cairang was stunned for a moment, and only after chewing carefully did he react: "The big boss decided to let Lao Tao compete?"
"This is just an expectation, do business always think long-term, at that time for Aisheng CCTV standard king may just be an indifferent thing, I mainly want to have such an effect on the industrial park. ”
"Lao Tzu's mind is that since 1997, all the CCTV standard kings have stayed in the industrial park!"
This is the first time Wang Hollyhock has seen Xiong Baizhou's magnificent side, different from the usual cordial and gentle, this time is another aspect of Xiong Baizhou's command of these huge enterprises.
Guan Cairang has long seen Xiong Baizhou's wrists, but this time the big boss wants to use CCTV Biaowang as a hype tool, but the target is the entire Yuecheng Industrial Park.
It's just that the pattern is so big that no one can compare.
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