Liu Yifan is not a person who likes to fight grievances, and even in his previous life, in 2015, Xie Tengfei left the company, and Liu Yifan did not have a deep friendship with Xie Tengfei, who was two levels behind.

However, Liu Yifan hates Huang Peng very much.

Two lives as human beings, both equally annoying.

Because, Liu Yifan has a lot of feelings for "one thought" and for Zhang Xuanming, the founder who brought him out.

In the previous life, after Zhang Xuanming was missing, Yinian was destroyed in the hands of Huang Peng.

Therefore, at this moment, seeing Huang Peng's arrogance of throwing the pot and slapping his face, Liu Yifan really couldn't help it.

Anyway, I had already planned to leave the Bodhi skewers as soon as they were sold, so I might as well use the knowledge of my previous life to take the opportunity to knock Huang Peng well, and by the way, I also gave a lesson to the young Zhang Sichun, as for how much Zhang Sichun can learn and change, that is her own creation.

Since he was ready to slap Huang Peng's face, Liu Yifan didn't have any worries at this moment, and even his mentality suddenly returned to the style of his vice president in his previous life, and after shouting that sentence, he didn't bother to pay attention to everyone's surprised eyes, got up, walked straight to the front of the conference room, picked up the laser pointer on the table, nodded at Huang Peng, and said expressionlessly, "Please Mr. Huang open the folder just now." ”

Liu Yifan's actions and momentum shocked everyone at once.

Zhang Sichun was a little puzzled and curious.

Xie Tengfei was a little puzzled and worried.

Huang Peng was completely blindfolded, and subconsciously cooperated with Liu Yifan to open the folder, until a few colleagues sizzled behind him, and then he reacted. ”

Liu Yifan didn't answer Huang Peng's words, but picked up the laser pointer in his hand, pointed to the screenshot picture files, and said directly, "The name of each picture is named after the customer company, so we might as well take a look at which companies they are." ”

As he spoke, Liu Yifan pointed it with a laser pointer and began to read it out, "Baima Tea, Yunnan Baiyao, Hongxing Erke, these three are what Mr. Huang said just now, and then there are, Luzhou Laojiao, Renhe Pharmaceutical, BMW, Gillette ......"

Liu Yifan read all the pictures in the folder in one breath, then paused, nodded and said, "There are more than 30 in total, there are really a lot, and they are basically well-known brands. ”

"Then you still need to say it?" Although Huang Peng was a little strange about Liu Yifan's behavior, he couldn't help but nod when he heard Liu Yifan's content in his favor, glanced at Xie Tengfei and Zhang Sichun again, and continued, "The brothers in our sales department have never dropped the chain. ”

"The sales colleagues are really working hard," Liu Yifan looked in the direction of the colleagues in the sales department, and then turned to Huang Peng and said, "However, I remember that Mr. Huang said just now that it is hard work, and it can't be eaten." ”

"What do you mean?!" Huang Peng's face suddenly collapsed when he heard this, and his voice became a little louder, and said, "Our sales department can't take your turn to point fingers, right?"

"It's undeniable that my colleagues in sales work hard, but ...... Liu Yifan ignored Huang Peng, just looked at Zhang Sichun and said, "If the sales ideas are wrong, I don't know whose responsibility it is?"

"What kind of thing are you!" Hearing Liu Yifan's words, Huang Pengke couldn't bear it, slapped the table and stood up, pointing at Liu Yifan and drinking, "Who do you think you are?

"Which department is important to me now, or is it more important to find out the problem?" Liu Yifan looked at Huang Peng, who was a little angry, and asked without being salty.

"You ......" Huang Peng heard this, and suddenly choked there, after thinking about it, it was not easy to answer directly, so he couldn't help but snort coldly, and said gloomily, "Then I want to listen to your high opinions with the brothers in the sales department." ”

"Belinda," Liu Yifan looked over, and found that Zhang Sichun was looking at him in surprise and confusion, so he nodded and said, "Although many colleagues present are not clear about the twists and turns in sales, we all know that data, no matter which department or industry, data can't deceive people after all." ”

Liu Yifan's words are the most concise and clear truth in his previous life, and they are also the most profound experience of his successful struggle from a small copywriter to a vice president.

So as soon as Liu Yifan's words came out, many people present couldn't help but nod in agreement, and even Huang Peng didn't have to refute, but sat down slowly.

To say that the most touching person present is Zhang Sichun, who has the title of master's degree in finance and temporarily took the position for the sake of his brother.

"Yes, data, this is not the field I am most familiar with," Zhang Sichun heard Liu Yifan's words, his eyes lit up, and his thoughts suddenly opened, and then he thought, "In the past, I just thought that I didn't understand sales and business, so I couldn't make effective decisions about everything, how could I not think that management could use the data I am best at as an entry point? But the data ...... Any questions?"

Looking at Zhang Sichun's slightly realized and somewhat puzzled eyes, Liu Yifan secretly wiped his sweat for the details just now.

"Belinda" is Zhang Sichun's English name, in his previous life, Liu Yifan was not used to calling Zhang Sichun as Mr. Zhang, so he has always been referred to by his English name, but at this moment, Liu Yifan called the CEO's name as a small copywriter, which is somewhat weird, not to mention, even in the previous life, it seems that before Liu Yifan shouted Belinda, few people in the company really knew Zhang Sichun's English name.

Liu Yifan looked around with a little weakness, and found that everyone should be attracted by his words, including Zhang Sichun, who didn't seem to pay much attention to the English title, and couldn't help but secretly call it lucky, so he continued to start his own topic.

"I just logged in to the backstage of the planning department, and looked, the planning department completed a total of 287 proposals in the second quarter, but the real number of proposal customers is 128," said, Liu Yifan looked at Huang Peng, and said, "I believe that this data is also counted by Mr. Huang." ”

Looking at the eyes that everyone looked at in unison, Huang Peng, who had really never done statistics, couldn't help but feel weak for a while, but he didn't know how to answer, so he could only cough his throat deliberately, pretending to make a gesture of high proportion, and said, "Go on." ”

"Among the 128 customers, there are old customers and new customers, I just looked at it, this quarter our number of new customers should be 42, and the number of problem customers shown in Mr. Huang's folder just now is 35, so that is to say, in this quarter, our newly expanded customers, the failure rate has reached 85%!"

"As you can see, most of our customers don't accept the plan we made," Huang Peng shrugged his shoulders and said, "What can we do to sell?"

"Mr. Huang said that the customer does not accept the proposal, I want to use the proposal rework rate to reflect, after all, the customer is not satisfied, the more rework, I don't know if Huang always agrees with this truth. ”

That makes sense. ”

"Okay, then I'll talk about another set of data," Liu Yifan said, then habitually put his hand into his trouser pocket, paced back and forth with his head down, and then raised his head and said, "Of the 159 rework, only 37 times belong to old customers, then, in the face of 42 new customers, we have reworked 122 times, and the proposal rework rate of each of our new customers is close to 3 times, and in the face of old customers, the rework rate is less than 0.5, a difference of 6 times, this data, don't you think it's a little strange?"

"It's not surprising that the failure rate of new customer development is high, but should there be a fixed value for the failure rate of new customer proposals?"

"It's not too high, it's ridiculously high!" Liu Yifan pulled out his hand, shook it at Zhang Sichun, and continued, "If you can't see the problem compared with the new customers and the old customers, then we might as well compare it with the previous quarters, I want to think about it...... Well, from the third quarter of last year to now, I remember ......"

Speaking of this, Liu Yifan closed his eyes, recalled carefully for a while, and said, "I just mentioned that the rework rate of new customers in this quarter is 3, but the rework rate of new customers in the first three quarters is ...... 1.1, 1.2 and 1.05!"

When Liu Yifan said the last three numbers heavily, a suppressed noise suddenly sounded in the originally quiet conference room, and Huang Peng's face became gloomy and ugly.

"How did you come up with the idea of using this method to deduce data?!" Zhang Sichun looked at Liu Yifan and couldn't help blinking curiously, but thinking that this was a quarterly meeting, he changed the question again and said, "Let's not talk about this first, then, ......what do you mean?"

Zhang Sichun casually curious about the source of the data, but Liu Yifan couldn't help but think of his previous life.

That was before Zhang Xuanming was ready to appoint himself as vice president, in order to make himself grow better, Zhang Xuanming squeezed out nearly a week, half forced and half with himself to review the company's data in every period from start-up to growth. After a week, Liu Yifan was forced to develop a new obsessive-compulsive disorder, and almost everywhere he went, he could find the existence of data.

Recalling that time, Liu Yifan felt a little sad in his heart, and couldn't help but say, "It's the same to expand new customers, the difference is nearly 3 times, if Mr. Zhang is here, how can the rework rate and proposal failure rate of new customers be so outrageous?"

"You ......" Huang Peng heard Liu Yifan's involuntary sigh, couldn't sit still anymore, and suddenly stood up again, shouting, "What does this data have to do with Mr. Zhang?!" What do you mean?!"

"I'm going to ask what you mean!" Liu Yifan seemed to be still immersed in the emotions just now, and yelled back at Huang Peng, and then said loudly, "Since the beginning of Mr. Zhang's establishment, Yinian Company has been mainly engaged in marketing projects for Internet companies, from Mr. Zhang himself to the later personnel reserves, are all familiar with and understand the Internet industry elites, but let me ask Mr. Huang, the new customers we have expanded this quarter are as high as 85% The above are all traditional offline brands, we don't know these customers, and even lack of awareness of the customer's industry, how can we do a good proposal?!How can the rework rate of customer proposals be ridiculously low?!"

"You ......!!" Huang Peng couldn't help but be stunned when he heard this, thought about it, then snorted coldly, sat down again, crossed Erlang's legs, and said mockingly, "So, it's wrong to expand new customers for offline brands? Now that more and more offline brands have begun to pay attention to Internet marketing, are we indifferent to this huge potential market? Ridiculous! I don't know what I do if I list a few data!"

"Expand new customers, then let's talk about these new customers of Mr. Huang!" Liu Yifan was also angered by Huang Peng, and couldn't help knocking on the table with his hand, saying, "Offline traditional brands, since 2010, have indeed begun to try Internet marketing, to now, many fast-moving consumer goods, tourism and other types of customers, such as Snow Beer, Pulse, Tourism Bureau, airlines, in their business ecology, either the consumer group is the young users of the Internet, or their own marketing, The payment link has been well integrated with the Internet, and they are in line with our company's offline brand customers, but Mr. Huang, what are the customers you just listed? Tea, wine, non-OTC drugs? These customers are hard to say in the future, but at least now their business and the Internet are very poorly combined, that is, they have to weigh for a long time before putting a patch on the video platform, and they look at the budget in their hands, but they are basically prepared for traditional TV stations and newspapers, and the budget left for Internet marketing accounts for less than 10% No matter how hard we work, how can we get a decent list from such a customer? This war is in the wrong direction, no matter how hard we work, what good results can we have!?"

Speaking of which, Liu Yifan was also a little angry, so he simply threw the laser pointer in his hand directly onto Huang Peng's desktop with a "snap".

"You!" Huang Peng was very angry by Liu Yifan's pen throw, but what Liu Yifan said, not only showed an accurate understanding of sales and the market, but also hit the crux of the problem at once, but he couldn't find any rebuttal at all of a sudden, so he had to point at Liu Yifan and said, "Okay, you can!

"If Mr. Huang wants, I can also try!" Liu Yifan sneered as he spoke, but he couldn't help but scold wildly in his heart, "You are a bastard, shouting all day long to expand new customers, sharpening your head to engage in those offline brands that are far away from the Internet, you and I don't know about Mr. Zhang? These sales cases far away from the Internet are very convenient for data fraud, so it is convenient for you to eat more rebates with the other party's market launch, damn, in the end, I stepped on a big thunder on this rebate, and almost the company was planted ......into it."

"Okay," Zhang Sichun saw that Huang Peng and Liu Yifan were a little excited, and couldn't help but stand up, and said with a smile, "This colleague's point of view of things is indeed worth thinking about, but Mr. Huang's efforts to expand new customers, on a large level, are also for the company's ......."

"Belinda," Liu Yifan, who was emotionally up, did not sell the bill, and interrupted Zhang Sichun with a wave of his hand, "After all, sales is still a small road, on a large level, before Mr. Zhang fell ill, he discussed with me a strategy of the company, that is, to give up the traditional channel resource sales model as soon as possible and transform into the increasingly vigorous self-media marketing...... Ah!...... !"

Suddenly, Liu Yifan let out a miserable howl, and his passionate speech came to an abrupt end, and after a while, he slapped his head again, gasped in horror, and hurriedly rushed away.

There are a room full of hundreds of people, looking at each other.