Liu Yifan proposed the mode of reading free genuine online novels, but Brother Chong did not answer immediately, but thought about it, and then shook his head and said, "Xiaofan, you have a big problem here." ”

Seeing that Brother Chong denied himself, Liu Yifan was not surprised, but said with a smile, "Does Brother Chong think that the business model of free genuine reading is not valid?"

Hearing this, Brother Chong nodded and said, "Free reading, of course, can attract users, but there are several problems that cannot be avoided, one is that you have opened up a way to read for free, such as Singularity, these original platforms, in order to maintain their own charging business model, will not distribute the content to you, you don't have good content, users will still go to see piracy, second, you read for free to users, how can you make a profit? Advertising doesn't seem to be able to support the expenditure of copyright, right? Finally, if you advertise a lot of ads in order to make a profit, then the experience is not the same as that of a pirated site?

"Brother Chong's three points can be said to be the bull's-eye," Liu Yifan said, scratching his head and saying with a smile, "If I didn't know Brother Chong, I would have thought that Brother Chong was an industry person in the online novel industry." ”

"Since I have interviewed Lao Wu, I must have talked to Lao Chi and Lao Tong, and even at that time, I had many times of tea with Kong Yi of the Phantom Sword Book League, but I have been with the online novel for a while. ”

"Yes, I met someone who knows how to do it," Liu Yifan touched a cigarette and came out, lit it, then took another bottle of mineral water, took a sip, and said with a smile, "Okay, I'll ask Brother Chong a few questions." ”

"Is this going to be a debate?" Brother Chong looked at Liu Yifan's posture, couldn't help but be happy, and also took a bottle of mineral water out, took a sip and said, "The classmate of the defense, please ask the question." ”

"Actually, my question can also be said, just one, that is, now in 2013, compared with ten years ago, Brother Chong, what do you think is the biggest change in the online novel industry?"

"Change?" Brother Chong couldn't help frowning when he heard this, thought about it, and said, "The content has become rich?......er? Belch...... Really talk about change...... It seems that since 2002, the online novel industry has not changed much. ”

"Brother Chong used to read online novels?"

"I've also seen some, what is the "Legend of Wukong" now, I can't say the master's "Mercenary World", and "Magic Apprentice" or something. ”

"Brother Chong's year...... It's been a long time, so Brother Chong, what do you use to read online novels?"

"It's on the computer. ”

"Brother Chong, do you know what is the medium of online novel reading now?"

"Huh, isn't it a computer?"

"It's a mobile terminal," Liu Yifan said, picked up his mobile phone and shook it towards Brother Chong, and said, "When mobile phones replace computers and become the mainstream tools for reading novels, a series of things will change." ”

"Oh?"

"Brother Chong, you think, if you want to read novels in the past, you must have at least one computer, so is the user base of novels basically concentrated in first- and second-tier cities? When mobile phones can also read novels, the main group of people who read novels now is already in third, fourth, fifth, sixth, seventh, and eighth-tier cities. ”

"That's ......"

"Also, in the past, reading novels on the computer was more restricted? Either read them at work or when I went home, but now? I can read them on my way to and from work, I can read them when I lie in bed late at night, and I can even read them when I squat in the toilet. ”

"Well, that's true. ”

Therefore, the user group and user habits of reading novels have undergone three huge changes because of the viewing terminal, one is that the number of people reading novels has increased greatly, the second is that the basic quality of people reading novels has become lower, and the third is that the time spent by users reading novels has become more and more. ”

"What about these...... And Xiaofan you have to do the business model ......"

"The number of people who read novels has increased and the time has become longer, which means that the advertising value has increased, and the people who read novels have sunk to the third, fourth, fifth and sixth tier cities, which means that the requirements for content have become lower, and users are no longer obsessed with the pursuit of God's works, as long as the plot is good, dare to open their minds, even if the writing is only at the level of high school students, the same people read, and to sum up, summarized in one sentence, as long as you are free, the content is almost, you can also circle users, as long as you can circle users, advertising revenue can keep up, you know, mobile advertising is now much more expensive than PC advertising。 ”

"According to Xiaofan, isn't the pirate site invincible?"

"THERE IS ALSO AN INTERESTING PHENOMENON HERE," LIU YIFAN SAID, WHILE OPENING THE APP STORE ON HIS MOBILE PHONE, AND THEN CONTINUED, "IN THE PAST, ON PC, PIRATED SITES ONLY NEED TO HAVE A DOMAIN NAME, USERS CAN ACCESS, ALMOST NOT VERY REGULATED, BUT NOW, AN APP ON THE APP STORE SHELVES, MUST PASS THE REVIEW, BLATANT PIRACY, AS LONG AS THE APP STORE RECEIVES A LAWYER'S LETTER, IT WILL REMOVE THE PIRATED APP, IN A SENSE, THE MOBILE INTERNET IS VERY EFFECTIVE IN CRACKING DOWN ON PIRACY." ”

"What about pirate sites that also buy copyrights?"

"This is the result of history, almost all of the people who do piracy sites are individuals or small teams, where do they have the funds to buy copyrights for millions of dollars? Even if they have the funds, buy the copyrights, and rely on their circles, how can they receive large-scale advertisements in a serious way?"

"Then ......" Brother Chong thought for a while, and then asked, "What if Singularity, Chinese, and Zongheng are free?"

"Maybe it will be in the future," Liu Yifan thought about the situation of the online literature market in 2018, then shook his head and said, "There is a way that it is difficult to turn around, these companies have formed an ecological environment that includes all aspects of paid reading, including authors, channels, etc., if they want to change, it is to affect the whole body, even if they figure out the truth of the free model, I am afraid that just making this determination will have to be entangled for a long time." ”

"Hmm...... This is to the point," Brother Chong nodded when he heard this, then picked up a cigarette, didn't light it, just put it under his nose and sniffed it, and said, "Then Xiaofan, you are doing it for free while you are doing it, will this conflict with yourself?"

"In fact, paid reading and free reading, there are huge consumer user groups, after reading a book, it may cost a hundred yuan, which is almost impossible for many low-income people, but clean and reassuring reading, and even for their favorite works and authors to reward and encourage, such people, there are more and more, I think it is ......."

When Liu Yifan said this, he paused, but his thoughts returned to his previous life.

In 2018, a group of free genuine reading platforms led by Mi Reading and Lianshang have sprung up, but in just a few months, users have achieved millions of DAU, and finally forced even Singularity to start trying to draw out a part of the content for free reading.

Thinking of this, Liu Yifan took another sip of water, and then continued, "The user base of novel reading is large enough, if it can be divided in an orderly manner from the dimensions of content, user selection, operation, etc., paid and free, it should be symbiotic, and it can achieve 1+1 >." 2 effects. ”

"Hmmm......"

Regarding Liu Yifan's prophetic awareness, Brother Chong first responded, then lowered his head and thought about it, then raised his head again and said, "What you said does make sense, but in this, I'm afraid there are still many twists and turns that are not easy to do." ”

"I just made a judgment on the trend, and in practice, it must not be that simple," Liu Yifan said, took out the lighter, helped Brother Chong light a cigarette, and then said, "So, I'm not here to find Brother Chong?"

"My understanding of online novels, compared to Xiao Fan, is Chen Ma Rotten," Brother Chong said, shook his head, looked at Liu Yifan and said, "Xiao Fan, you don't want to pull me to invest in this project, right?

"What if...... What if I make this business independent in the future?"

"Independent?"

"Well, when the time is right, pull this business out alone. In the initial stage, Yinian invested in shares with funds and resources, accounting for about 85%, and set aside 15% of the equity incentive for the core team, and then, external financing, Yinian slowly reduced to 51% of the consolidation needs, and it is even possible that for the better development of this platform, it will be reduced to less than 51%. ”

"And ...... core team?"

"I'm definitely at the helm. ”

"Xiaofan, when do you plan to become independent?"

"My plan is to run revenue and profit first in the second quarter, mature the distribution platform in the third quarter, and separate this business in the fourth quarter when the distribution platform reaches 3 or 4 million daily online users. ”

"At the end of the year?!half a year...... Just 3 to 4 million users a day?"

"That's what I expected for the time being. ”

"What about valuation?"

"It's hard to say the valuation, it depends on the final financial report. ”

"Well......" Brother Chong was silent for a while when he heard this, and then said, "In the fourth quarter, in just over half a year, if this platform can achieve the scale of 3 or 4 million daily online users, it shouldn't be difficult for Xiaofan to attract investment." ”

"When the time comes, I will definitely help Brother Chong leave a share, and I will also give Brother Chong the best price. ”

When Brother Chong heard this, he couldn't help but say "Huh?", and then looked at Liu Yifan, who was full of smiles, and was also happy, and said, "There is no pie falling from the sky today, let's say, what kind of pit did you dig for me?"

"Brother Chong, when we met for the first time, I remember you telling me that you are not familiar with the mobile Internet and operating self-media accounts. ”

"Yes, I'm an old media person, and even if I know something, it's all outdated, and I can't compare with you young people. ”

"Brother Chong, you are too modest, if I hadn't made full preparations for those questions just now, I wouldn't have been able to ask you to come to the stage. ”

"Okay, okay, I still have a few pounds and a few taels, let's say, what the hell are you doing. ”

"Brother Chong, you are not familiar with the mobile Internet, self-media accounts or anything, but your juniors can play very slippery. ”

"Junior?"

"Yes, now the operation of magazines and newspapers has been greatly impacted by the Internet, and many powerful editors-in-chief of young traditional media have run their own self-media accounts, and many of them have done very well, casually making an account with 30,000 or 50,000 fans, just like playing. ”

"Isn't it......" Brother Chong couldn't help but open his mouth in surprise when he heard this, and after a while, he scratched his head again and said, "I went to do the business of mining machines and mining a few years ago, but I really didn't know that our media circle has changed so much, but ...... My iron buddies seem to be still staying in the traditional media, I didn't hear what self-media accounts they do, otherwise, the last time you told me about the self-media account, where would I be so surprised. ”

"Brother Chong, the people who can be iron with you are basically the Dinghai Shenshen Needle of the newspaper or magazine company, where do you need to sharpen your head to engage in a self-media account," Liu Yifan said, couldn't help but shake his head with a wry smile, and said, "Now the people who are jumping on the mobile terminal are all the disciples of your generation." ”

"I'll go~~" Brother Chong couldn't help touching his head when he heard this, but suddenly he shook his head with a smile and said, "This is really the back waves of the rivers and lakes pushing the front waves, and the front waves were shot dead on the beach." ”

"Where is it, Brother Chong has never heard of it? The rivers and lakes of content media, the older you are, the more waves you have. ”

“…………”