The next day, Tang Juexiao went to the company, and his legs and feet were a little uneasy.

He said that Fu Mengyao was acting, Fu Mengyao said no, he insisted that it was yes, Fu Mengyao insisted on saying no, and finally Tang Juexiao understood why people say that good men don't fight women.

Once a woman can't say a man, she will drag the battle into the field that she is good at, and use her specialties to defeat her opponent.

Now Tang Juexiao began to wonder if those spoiled wives and crazy demons were all ......

With the popularization of smart phones, the Internet and the technology circle have begun to enter a period of rapid development! Sometimes the products of each company are actually the same, and if you want to say what is the essential difference between Meituan and Eleme, not necessarily, then publicity is particularly important.

The power of celebrity advertising is invincible in China, and the invincible government is forced to restrict endorsements for some things in the later period of the government, and then the food and medicine are separated, and there are still a bunch of celebrities who eat lawsuits......

If you want to use the celebrity endorsement strategy, you must control a group of celebrities under your hands.

Celebrities are not necessarily small fresh meat and big beauties, as long as the personality is properly managed, in this era of developed self-media, everyone can become a star and become traffic. No matter what type of popular V, there will be clusters.

Shinetech's traffic delivery is currently slightly inferior to Penguin, but the number of products is far inferior. Tang Juexiao has always taken the "elite route", and what he pursues is not financing and listing, but "impeccable". In the face of the same type of products, Tang Juexiao hopes to be "the strongest", and when customers are faced with a choice, they will feel that other products "have to be thrown away".

With a huge amount of traffic in his hands, the smart machine can strengthen Weibo at this time, Weibo can strengthen the star, and it is of course better to increase his own star than to cheapen others.

Stars can be manufactured, this is the same as manufacturing IP, any IP can be used.

For example, if you want to create an IP for monetization, first of all, this one should be good, and then start to promote it on the recommended position, and when you gather enough popularity and prove that it is indeed possible, then let the rest of its stations jointly promote it across channels.

Next, it is necessary to create IP in depth, take "Breaking the Firmament" as an example, and comic and animate "Breaking the Firmament". Many people don't, and they can attract people to watch "Dou Po" through other types of IP, because comics and anime are slow to come out, and they can even pull this group of people into the world, which is a virtuous circle.

It is also a reason to create programs and stars......

The purpose of creating a program is to export culture, and now it is just the beginning.

To create a star, this means a lot. The show is dead, the show has no will, at most some advertisements are placed in it, and the limit of its power is there. And celebrities are alive, and celebrities can advertise infinitely with the help of Weibo, and even cross-border advertising. Male celebrities can sell sanitary napkins, and female celebrities with a net worth of hundreds of millions can brag about the cosmetics they use for 5 yuan...... As long as the fans believe it, the fan economy will be good.

As for whether the experts believe it or not, it doesn't matter. Even Tang Juexiao can confuse the public, let some people pretend to be experts, and make netizens disgusted with the "expert" group. Anyway, netizens will only look at the word "expert", whether this is the Chinese Academy of Sciences, or the national talent pool, or the chief technician of a certain enterprise, or the civil science of water to oil...... No one cares.

Everything, channels, programs, celebrities, public opinion...... In the case of not breaking the law, Tang Juexiao will try his best to grasp it.

Shengtang Film and Television, Canxing, and Cane Jiang Guardian joined forces to create "The Voice of China".

Shengtang Film and Television acted as a major leader, and the investment accounted for a large proportion, in order to learn how to operate from Canxing and cultivate its own team.

Canxing itself is a production strength, but it is easy to lose money on large productions, and they are more willing to have a financier to pay more money at this stage of accumulating funds.

The Cane Ginger Guardian also provided talent, which was mainly to help with the program "Demining", the policy and standard line are constantly changing, and the Guardian has the most front-line deminers. It's just that so many dramas are harmonized, and the deminers of the guards don't seem to be very qualified.

"The Voice" has been promoted for several months, and it became an instant hit as soon as it was broadcast!

"Just rely on the voice and don't look at people's appearance, don't look at people's brand potential, "The Voice" is really a conscience program!"

"It's good, it's good, it's good! That ×× doesn't look good, but the singing voice is really a must! That's it...... Her life seems to be a bit miserable, I hope she will be successful in the future......"

Although Fu Mengyao has only been here for a short time, her singing skills are really first-class, and she has stage control, she is a natural singer. It's a pity, in the past few years, she has followed Tang Juexiao, and she is basically a housewife, wasting her foundation and cultivation ......"

"Fu Mengyao is now the big boss, the female boss of Shengtang Film and Television, can she use such a hard work as us? In the past, I always heard that she was hacked, won awards in the shady, and married into a wealthy family when she became popular, but she is a wealthy family herself, okay? She has a strong father and a strong boyfriend, and she works so hard for her hobbies...... The road has turned to powder!"

The ratings have gone all the way up, from 3 points at the beginning to nearly 5 points at the end!

Listen only to the voice and not look at the appearance and earning potential, the voice is supreme, and the chair is ...... The selling point of these official propaganda is very incendiary!

In particular, this is a music talent show, and the people who go up really don't have to say anything about singing!

Coupled with the fact that the people who sing are worse than the other, people can't help but want to care about them......

In a studio, a group of people were watching the replay.

Yi Xiaoxing, the beast, scratched his bald head and watched the TV, his facial features wrinkled together: "I'm obviously listening to songs, why do you want to tell me these tragic things?"

Bai Ke wiped his tears and said, "This is too miserable, isn't ......it?" I'm here to listen to the song happily! Why do you want such a contestant to sing "You Are My Eyes"?"

Zi Modan said bitterly: "On such a contestant, can this show succeed in creating stars?"

How can't you?

The people in this group of "Wanxingren" crew only saw that each contestant had no star talent......

This show is actually a mentor!

Fu Mengyao wants to use the show to wash her name, her specially invited celebrity helper Teacher Wang wants to use the show to increase her influence, although Liu Huan has always been very famous, but the song was very popular before, and people have no fan appeal, Yu Chenqing is even less influential, many people know "Love Has to Be" but don't know him.

The weakest is Yang Kun, unless he loves music very much, how many people know him?

Many people say that The Voice didn't win the first season, and they don't even know where the champion went...... They may not be able to guess who they want to praise.

Hot spots, topics, and hot topics are on whom, that is, who you want to support. If you don't want to praise someone, the post-production will cut out the content that can give him a topic, and even cut out all the shots of his appearances.

The highest rating at the end of the first issue was 4.99, even if it was five points, this rating was already a god-level rating at this time, but this is only the first issue.

Weibo is full of hot discussions about the voice, along with the hot discussion of the title sponsor "Shengtang Technology", and the IFI master key put on it......

Robin watched the change in the number of downloads of the ifi master key and scratched his head.

"Mr. Li, there are two people who want to see you. ”

"Who?"

……

【2/2……】