Volume 1 Extensive Grain Chapter 11 Meeting with Brother Chong
In 2013, the high-speed rail from Beijing to Shanghai was completed, and the journey took about five and a half hours.
Liu Yifan got on the train at half past two, made a PPT on the high-speed rail, and arrived in Shanghai on time at eight o'clock in the evening.
When he arrived in Shanghai, Liu Yifan went to find Ou Jiao, got an expedited printed business card, and after a little greeting, he found an economic business hotel far away from the city to stay, and when everything was in order, it was already eleven o'clock in the evening.
After entering the room, Liu Yifan couldn't take a break, and took out the PPT that had not yet been completed on the road, and started fighting at night.
…………
Early the next morning, Liu Yifan came to the office of E-bit Magazine.
E-bit is in the K11 building on Huaihai Middle Road.
After getting out of the taxi, Liu Yifan looked at the richly decorated and towering K11, looked at the time again, took a deep breath, adjusted his suit, and walked in.
K11 is a modern commercial building combining shopping mall and commercial office, which belongs to the most famous and successful real estate of Hong Kong Zheng Group in Shanghai.
The 1st to 4th floors of the K11 building are all shops and restaurants, and even high-end supermarkets, in addition to these, the property also has a lot of space for high-end cultural exhibitions of various themes, and the 5th to 8th floors are parking garages, and the top is full of commercial leases.
Liu Yifan, because of the experience of his previous life, knows that the office in K11 is not cheap.
In 2017, in order to win customer orders from international brands, Huang Peng strongly requested to rent a nearly 300-square-meter site in K11.
K11's 300 square meters, the rent plus property management is almost more than 300,000 a month, plus employee parking spaces, broadband and other miscellaneous things, a year is a hard to eat up nearly 4.5 million profits.
Liu Yifan didn't think it was strange that E-bit chose such a precious place to start a business.
First, Brother Chong has strong capital, and secondly, the magazine has strong media attributes, and the target users are high-end frontier people, so they need this kind of golden substrate with a cultural and artistic atmosphere, but for a marketing plan company like Yinian, Liu Yifan purely thinks that Huang Peng is a loser!
All the way, Liu Yifan came to the 24th floor, got out of the elevator, looked at the signs, and soon found the office space of E-bit.
The front desk of E-bit is also decorated with simple atmosphere, except for some green plants and some magazines, tables and chairs, computers, and the curtain wall are pure white, which also highlights the pure black LOGO of E-bit on the curtain wall.
"It seems that Brother Chong is really proud of the name E bit......"
Liu Yifan looked at it, and he couldn't cry or laugh in his heart, but he also grasped some of Brother Chong's psychology, thought about it, and walked straight to the front desk.
"Excuse me, is Brother Chong stinging?"
Hearing the question, the little girl at the front desk who was busy sorting out the express raised her head, and saw that Liu Yifan's face was a little unfamiliar but the dress was exquisite and commercial, so she nodded politely, and then replied with the unique softness of the Shanghai girl, "May I ask who you are?
The sister at the front desk said that Mr. Ding is Brother Chong.
It's just that Brother Chong is the name of the insider, and the front desk doesn't dare to call it that, so when I heard Liu Yifan come up, he asked Brother Chong, which was very polite.
Liu Yifan smiled and said, "I didn't have an appointment, I originally wanted to come to Brother Chong to discuss the issue of E-bit magazine, if Brother Chong is not there, then I can find your editor-in-chief, or the person in charge of the marketing department, this is my business card." ”
In this life, Liu Yifan did not have Brother Chong's contact information, nor did he have anyone who could get on the line, so he had the intention of not meeting Brother Chong this time from the beginning.
But Liu Yifan believes that at this stage, the promotion and distribution of the magazine is the top priority of Brother Chong, as long as he has a wonderful magazine publicity plan, no matter who he sees now, he will always meet Brother Chong in the end.
After the little girl at the front desk took Liu Yifan's business card, she looked at the title on the business card, and heard Liu Yifan mention the issue of magazines, so she didn't hesitate, nodded, and said, "Otherwise, Mr. Liu, you can sit in the conference room for a while, and I'll ask for instructions?" There are mineral water and magazines in the conference room, please wait for a few minutes." ”
…………
When Liu Yifan arrived at E-bit, Brother Chong was thinking about sending a list of customers for the magazine.
As soon as I considered the list of more than a dozen or so, I heard a knock on the office door, and after shouting "please come in", I found that it was the company's front desk that came in.
Because the magazine was originally established, there were not many employees in the company, and the front desk also took care of a lot of administrative work, so Brother Chong looked at the time and asked, "Isn't today's meeting time set in half an hour?"
"It's not a meeting, Mr. Ding, there is a Mr. Liu of Yinian Company at the front desk, saying that he wants to find you. ”
Brother Chong couldn't help but be stunned when he heard this, and said, "Which one is the company?"
"Here is his business card," the little girl said, gently put Liu Yifan's business card in front of Brother Chong, and continued, "Mr. Liu said that I wanted to talk to the company about the distribution of E-bit magazine, and I saw that the editor-in-chief was greatly absent, so I came to you directly." ”
Brother Chong heard about the issue of the magazine, and immediately picked up Liu Yifan's business card, looked at it carefully, looked at the time again, and said, "Then I'll go over immediately." ”
…………
Liu Yifan sat in the conference room for a while, and then a middle-aged man in his forties, with a loyal face and a very strong spirit, came in.
"Brother Chong, hello!" Liu Yifan saw the man's appearance, and also evoked some memories of his previous life, so he quickly got up and stretched out his hand.
"Fortunately, I will be lucky!" Brother Chong also stretched out his hand with a smile on his face, looked at Liu Yifan and said politely, "Mr. Liu is very young and promising." ”
"Where is it, Brother Chong, you are too polite......"
While speaking, Liu Yifan, who was holding Brother Chong's hand, paused, and was a little sluggish before continuing, "Brother Chong is a famous name in the circle, and I hope that Brother Chong can give me more advice when I come to visit this time." ”
"You're welcome, this is my business card," said Brother Chong, who also let go of his hand, took out a business card and handed it to Liu Yifan, and then said, "Come, let's sit down and talk." ”
"Okay. ”
Liu Yifan took Brother Chong's business card with both hands and sat down, but his mood was a little uneasy.
At the moment when he shook hands with Brother Chong just now, Liu Yifan's left hand felt a burning sensation and tingling again, even stronger than the last time he shook hands with Zhang Sichun, but as soon as Brother Chong's hand left, the stinging sensation disappeared without a trace.
It's just that with the experience of the last time, and the important business meeting with others for the first time, Liu Yifan can only endure it.
Brother Chong didn't know about Liu Yifan's abnormality, and after sitting down, he said to Liu Yifan, "I heard that Mr. Liu came this time to talk about the issue of E-bit, so I don't know what Mr. Liu thinks?"
Brother Chong's words suddenly pulled Liu Yifan out of his thoughts, came back to his senses, and said, "That's right, we are a marketing planning company in the Internet industry that is doing well in Beijing, with an annual turnover of nearly 100 million, and nearly 300 customers who have been contacted and served. ”
Brother Chong was stunned when he heard this, and when he heard that the other party did not regard himself as a customer to propose a marketing plan, but to cooperate to develop the market, he couldn't help but be a little more interested, and said, "I don't know what kind of cooperation method Mr. Liu wants?"
"Let's not talk about our ideas, I heard that Brother Chong's magazine was launched, not only with wonderful content, but also with the wonderful idea of giving away Bitcoin, and my boss and I admired Brother Chong's concept and atmosphere. ”
"I've won awards," he said, Brother Chong touched the top of his head and said with a smile, "It's not good to be creative, as long as your friends ...... Belch...... Readers like it. ”
Liu Yifan looked at Brother Chong's complacent, modest appearance on his lips, and couldn't help but feel a little funny, but said, "Speaking of which, we have been doing Internet marketing, in the past, it was basically a pure sales relationship with customers, and when the customer had a budget, we went to compare the draft, and when it came to the off-season, we would do some personal relationships, so that even if it was hard, it would never be able to do it at the top." ”
Liu Yifan said this, Brother Chong also understood, so he nodded and said, "It's true that doing sales is like this." ”
"So, we recently wanted to try a new service. In the form of a fixed journal, introduce some interesting content to provide customers with some valuable views and information, so that customers, especially the customer's senior management, will not simply regard us as a blind money-making sales, but will also trust us more. ”
Hearing this, Brother Chong immediately understood Liu Yifan's logic, but he couldn't help but be a little worried, "Then most of your customers are Internet people, will they be interested in blockchain or our magazine?"
"This is the key point I want to discuss with Brother Chong next," Liu Yifan finished speaking, extinguished the cigarette butt, and said, "Actually, Brother Chong's E-bit is not wrong to choose the general direction of the content of blockchain, after all, blockchain is a new technology and concept, and everyone has an interest in understanding and learning, but the content of Brother Chong's magazine is still a little biased in the face of the Internet executives and elites." ”
"Oh?" Brother Chong heard this, and suddenly came to his senses, took out a pack of cigarettes from his body, took out one, threw it to Liu Yifan, and took out one himself, took a puff, and said, "Mr. Liu, I might as well say it directly, what I need most at the moment is opinions." ”
"It's not a big problem," Liu Yifan was not polite, took the cigarette, lit it, and took a hard puff, and continued, "It's just that because of the cooperation between the two of us, the customer base faced by the magazine has undergone some changes, so the content in Brother Chong's magazine needs to be adjusted for the high-level and elite of the Internet." ”
"I can understand this, the current blockchain circle and your Internet circle, the intersection is not large. ”
"It's valuable if the intersection is not big," Liu Yifan flicked the cigarette ash, thought about the arguments of Brother Chong in his previous life, and said, "If some high-level and elites of the Internet can also become insiders of the blockchain, this is the greatest value for Brother Chong." ”
"That's right!" Brother Chong couldn't help patting his thigh when he heard this, and said excitedly, "Let more people, especially valuable people, get in touch with the blockchain and join the blockchain because of this magazine, this is the original intention of me to start E-bit!"
Seeing that Brother Chong was a little excited, Liu Yifan shook his head, paused for a moment, and then said, "However, Brother Chong has not thought about it, the current Internet elite is not so friendly to blockchain." ”
"Oh, what about this...... Sounds a bit sophisticated?"
"Blockchain is now starting to become popular in Europe and the United States, but many people on the domestic Internet do not know about blockchain, and even if they know a little, they will mistakenly think that blockchain is also a Ponzi scheme because of the crazy rise and fall of Bitcoin, so they are very resistant to blockchain. ”
What Liu Yifan said refers to the period from 2011 to 2012, because of malicious speculation and manipulation of Bitcoin, which led to the price of Bitcoin halved, and because Bitcoin is the first digital currency of the blockchain, many people also equate Bitcoin with blockchain technology and misunderstand the blockchain as a Ponzi scheme.
"Liu is always a knowledgeable person, Bitcoin and blockchain are two different things. Brother Chong nodded when he heard this, and said, "Mr. Liu, you go on......"
"Therefore, we think that the content of the magazine may as well talk more about the combination of blockchain technology and the current Internet business, such as copyright transactions, such as finance, etc., so that it involves industry changes, and I believe that those high-level elites in the Internet industry should be very interested. As he spoke, Liu Yifan took a bottle of mineral water from the conference table, took a sip, and continued, "It is the content of those celebrity biographies, bitcoin market predictions, industry summits and other retreats in the currency circle that make outsiders feel that they are promoting bitcoin or speculation, but it has a negative effect, and it should be done as little as possible." ”
"I understand what you mean, I'm a layman on the Internet, if you don't say it, I really haven't thought about it......" After listening to this, Brother Chong couldn't help but nodded, thought about it for a while, and then said, " Mr. Liu does have a unique vision, the content of our first issue is really like you said, biased towards some blockchain industry news and biographies, I didn't expect to do so, it will also cause readers' disgust, fortunately we haven't gone down to the factory to print, now it's too late to adjust the content, but, there will be a lot of delays in time, this, I need to discuss with my content team. ”
Brother Chong said here, but Liu Yifan over there broke out in a slight cold sweat, his heart was so dangerous, he relied on the memory of his previous life to talk smoothly, but he forgot that E bit has not been officially published at this time, fortunately, Brother Chong just summed up his prediction into a unique vision.
Thinking of this, Liu Yifan hurriedly said, "Brother Chong doesn't need to change the original plan, the content you set now is still very accurate for users in the currency circle, and it should work well, in fact, has Brother Chong ever thought about operating a self-media public account about blockchain with Yinian?"
"We media public account?!"
…………