Youkan Video completed the contract on Monday, and after the bidding advertisement on Tuesday, it began to carry out all-round promotion at the fastest speed. Pen, fun, and www.biquge.info

After all, a lot of money was spent this time, of course, Youkan will not take it lightly, in order to achieve the effect, they include but are not limited to their own platforms, as well as Weibo, mainstream websites, online media advertorials, hard advertising, and even offline promotion in major cities, such as buses, taxis, street billboards, and some local station advertising.

On the whole, from Tuesday to Thursday, it was officially broadcast, and in just two days, more than 20 million were burned by Youkan.

That is, for the sake of comedians, they have already spent 140 million.

As a result, inside and outside the industry, including public opinion, they are envious, jealous, hateful, and amazed by Youkan.

"Spending so much money, if you don't know that your ultimate goal is to improve resources and accumulate users, I really want to say that you are brain-dead!"

"Yes, you will definitely lose money this time, but who makes the family rich, lose money and make money, but otherwise, how to squeeze out other competitors?"

"The biggest winners are Zhou Xing and Jiangnan Satellite TV, this time it has doubled, plus the more than 100 million of Youkan, the total income is 650 million, it's really profitable......"

"Thinking about it now, almost no one said that this show would work before it was broadcast, although it was filmed for nearly 190 million in the end, but it obviously fell too much with the blockbuster program, but who would have thought that people would be popular half the sky as soon as it was broadcast, and they would make money and earn soft hands. ”

"This copyright belongs to Zhou Xing, judging by the report, the production team is also Zhou Xing's, that is, it uses the platform of Jiangnan Satellite TV, if you calculate it in this way, Zhou Xing and they don't want to take the lion's share, how much money do they have to make, Zhou Xing has made a fortune now......"

"Hehe, you're too naïve, do you think Jiangnan Satellite TV is so kind and willing to give the big head to Zhou Xing? I feel like it's against the sky to be able to give half of it, even though they are only responsible for broadcasting and venues, to say that making money is easy, Jiangnan Satellite TV is the biggest winner......"

"Could it be that these advertisers and Youkan are all fools, spending so much money, don't even be able to recover the cost when the time comes. ”

"Save it, don't think it hurts, eat a meal of ten yuan, a billion heart, how can people lose money and care about your birds......"

No matter what is discussed on the Internet and in society, they all think that Youkan must have lost money, and now it has added 20 million yuan in promotion, which is simply not taking money as money.

And within Youkan, no one criticized this, but took it for granted.

For popular programs like "Comedy League", as well as some popular dramas, the popular practice of video websites is now to have a 60-second ad at the beginning of the film, and a few rounds of 10-second ads in the middle of the program, and recharge members are free of ads.

Although the monthly membership fee is only about 10 yuan and 15 yuan, compared with the majority of netizens, the proportion of members is still very low, and more people don't care so much about the ads in front of them, anyway, it is only a few tens of seconds at most a minute.

In general, the opening 60 seconds will be split into a minimum of four and a maximum of six video ads, divided into 15-second and 10-second segments.

Now domestic video advertising is basically divided into three kinds, the first is a monthly or annual subscription, that is, how much is a month or a year, and it is placed on the whole platform within the time limit, except for those special programs, the titles of other programs and episodes all have its video ads.

The second is directional delivery, specifying the title of a program or a TV series, and the cooperation will end after the program is broadcast, which is generally a popular series and program, after all, there are a large number of audiences, and of course the business will not miss it.

The last one is short-term full-platform delivery, generally three or five days to a week, and the longest is not more than half a month, which is suitable for pre-release promotion of movies, pre-promotion promotion of a large brand, etc.

The above is the advertisement during the video playback, in addition, the profit model of the video website also includes the hard and wide rating page, the recommended position, and the video website APP boot advertisement, etc.

The premiere of "Comedy League" on the whole network naturally belongs to the category of special programs, not in the monthly and other modes, for which Youkan has specially formulated a detailed advertising plan.

The opening 60-second ad is split into 2+3 mode, that is, 2 15-second ads and 3 10-second ads, and because of the length of the program, three rounds of ads are inserted in the middle, each round is 10 seconds.

In addition, similar to the title, there is also a patch advertisement throughout the program, that is, the advertiser's logo and a slogan of no more than ten words are put in the lower right corner of the screen.

Finally, there is an in-roll ad, which is a pop-up ad when the program is paused.

In other words, in the comedian program broadcast by Youkan this time, there are 1 patch title advertisement, 2 15-second advertisements, 6 10-second advertisements, and 1 suspended patch advertisement, a total of 10 advertising slots.

But contrary to the public's analysis, I thought that Youkan would lose money with 120 million to win this show, but the final result showed that they still made money, and even greatly exceeded Youkan's own expectations, bringing surprises!

It wasn't until the list of advertisers came out that the industry couldn't help but understand that these advertisers were all those companies that participated in the supplementary bidding on Jiangnan Satellite TV at the beginning, and they didn't succeed in the end, and now they are here to pick up the bargain.

There are two 15-second commercials at the beginning of the film, one for 13 million and one for 13.5 million, and three 10-second commercials for 8.5 million and two for 8 million.

The three rounds of 10-second advertisements inserted in the film were 6 million, 6.5 million, and 8.5 million respectively, and the reason why the last one was higher was because this advertising position was naturally different before Zhou Xing's performance.

As for the suspension of the roll advertisement, it was 6.5 million.

The most expensive is naturally the title of the patch advertisement, which was sold at a high price of 17.5 million!

In other words, the sum of these ten advertisements has brought 96 million revenue to Youkan, close to 100 million, which also set a new high for a single program advertisement of Youkan Video!

In addition, counting the membership recharge that came because of this show, plus the accumulated users, the purchase price of 120 million must be a sure profit, and the only expense is the promotion fee of more than 20 million!

The most surprising thing for the public is the name that appears three times in succession in the announced list - Nongfu Spring!

Title patch: Nongfu Spring!

Pause patch: Nongfu Spring!

Advertisements are inserted, and it is especially Nongfu Spring!

This made the public speechless: Nongfu Spring, you are not only a little sweet, you are also a little idle......

――――――――

The second more arrives, the three watches that can't be touched every day, but the recommended votes are a bit pitiful, all the beauties and handsome guys are good, move your fortune hand to vote, thank you!