Chapter 527 Chongguang Communication's Mobile Phone

As a popular music column broadcast by the famous Central People's Radio Station to more than one billion national audiences, the sensational effect of this issue of "Pop Concert" on Friday is no less than spending tens of millions of advertisements in the country, not to mention that Tong Mu's album contains all the popular title songs in the pop music world in later generations, and was unanimously praised by the host and two guests in the program, which is unprecedented praise since the start of the program!

From the next Saturday, the "Fairy Tale" album was out of stock nationwide!

Because the sales were so hot that the tape factory didn't even have time to fill the tape, many listeners who didn't buy the tape were so anxious that they simply chose to buy the CD version. Then, because I bought a CD, I impulsively bought a CD player! This led to an extraordinary increase in the sales of CD record players for a while, which can be compared with the Luoyang paper price caused by the "Sandu Fu" in history.

Tong Mu's star halo has become extremely dazzling, with the three albums since his debut, there have been three evolutions, from the campus goddess at the beginning, to the new little diva, and now it has become a supernova diva, becoming the most dazzling existence in the domestic music scene. Not only is it not inferior to Faye Wong and Yang Yuying, but it is also more popular than domestic super-first-line male singers Cui Jian, Mao Ning, rock band Tang Dynasty, and Black Panther.

In addition to the previous "how big the heart is, how big the stage" advertisement on CCTV for half a year, Tong Mu has become a well-known super-first-class star in the mainland, and in the hearts of those young people who pursue pop and fashion, her status is not inferior to those superstars of Hong Kong and Taiwan who are beautifully packaged! Mainland pop music lovers are finally proud to see that the domestic music scene has a powerful singer who can be proud of his skills in Asia! This is even more valuable.

In particular, the domestic media are even more proud of Tong Mu, in addition to Kong Jing's public relations achievements, more people are happy from the bottom of their hearts, who does not have a little national pride? There are even many media outlets that often compare Tong Mu with Mariah Carey, Whitney Houston, Selen Dieng and other international super-first-class female singers in the United States.

Whenever Ji Yingying saw the news about Tong Mu in newspapers and magazines, she would smile and show it to Hu Yiting, Hu Yiting laughed at it, although she was happy for Tong Mu, but she didn't take it too seriously.

He knows that in this era, it is very, very difficult for a female singer who sings Chinese in the world music arena to gain international recognition, even in the case of the rise of China in later generations, Chinese culture is still congenitally deficient in export and publicity, and there is no confidence in the three self-confidences. Looking ahead, there is a long way to go.

At this time, Chongguang Communication's domestic mobile phone project has progressed to a critical moment, with the technical solutions and even the conceptual sample design of each R&D team in place, it has finally reached the link where Hu Yiting entered the field and fell the hammer.

Since the core patents of GSM mobile communication technology are in the hands of several multinational giants in Europe and the United States, the Chinese mobile phone market has adopted a license system in recent years, and only brands that have been issued sales licenses can sell the brand's mobile phones in Chinese mainland.

The reason for the use of the license system is mainly due to the consideration of market exchange for technology. The attitude of the state is very clear, if the other brand is willing to set up a factory in China or transfer technology to a Chinese manufacturer, then it is possible to obtain a sales license. The purpose of this move is self-evident, which is to one day enable mainland manufacturers to gain the ability to produce and manufacture mobile phones.

Due to the implementation of the license system, it is destined that the mobile phone brands that can enter the Chinese market in these years must be the international giants who have mastered the core patents of GSM communication technology, so the Chinese mobile phone market in this period, has just evolved from the analog era Motorola to the current Nokia, Motorola, Ericsson three-legged situation.

At present, the three giants have assembly plants in China, and whenever they decide to set up a factory, the butt will flock to a group of small factories that provide them with spare parts, in the early days, these small factories are mostly Taiwanese manufacturers, after 03 years, with the entry of Japanese and Korean manufacturers, competition has intensified, technology has begun to spread, and various domestic electronic parts factories have sprung up, cultivating fertile soil for the rise of China's cottage machine industry in advance.

To get back to the point, to manufacture a GSM mobile phone this year, you need to pay the patent fee equivalent to 8% to 13% of the price of the mobile phone to the GSM technology alliance led by Nokia, Ericsson and Motorola, of which up to 5% of the difference depends on how many spare parts provided by the mobile phone manufacturers are used, if the products of these manufacturers are all used in the five modules of baseband chips, power amplifier chips, radio frequency chips, power management chips, and liquid crystal display control chips, then the patent fee can be as low as 8% If you make it all yourself, the patent fee is as high as 13%.

However, the wool is out of the sheep, because the process width of the mobile phone chip is not high in these years, 0.8 microns, or even 1 micron and 1.5 microns can be used all over the world, so the chip manufacturing cost is almost negligible. If all of them can be made to replace imports, then the profit that can be obtained in it will definitely be much more than the 5%. But the problem is that design also has a cost, and there are only a few companies that have the ability to design mobile phone chips.

It's a pity that none of the domestic manufacturers have been able to get any of these five modules in the past few years......

However, this is not a problem for Hu Yiting at all! Roll up your sleeves and do it!

Compared with the chip design scheme of these five modules, Hu Yiting thinks more about which one to copy from the shape of the mobile phone?

In the 90s and even the first few years after 2000, mobile phones had almost the same straight board design, with an antenna braid inserted in the head. Since Nokia came up with a built-in antenna, the market has begun to cater to the more compact design of the square head. Motorola's market share has finally been declining day after day, citing stronger signals and refusing to let go.

Therefore, Hu Yiting chose the built-in antenna scheme at the beginning, and the R&D team of Chongguang Communication has also successfully verified the design of the built-in antenna in the electromagnetic anechoic chamber after repeated experiments under the technical guidance scheme given by Hu Yiting. This is two years ahead of Nokia's 1999 launch of the world's first built-in antenna mobile phone 3210, once the patent is registered, Hu Yiting is sure to get back a lot of GSM patent fees from the external licensing of this patent. Because the elimination of the ugly antenna braid of the mobile phone is the general trend and inevitable.

As for the mobile phone operating system, Hu Yiting does not need to think about it at all, because the era of smart phones has not yet arrived, and each manufacturer has its own style of operation interface, and the design ideas are all guided by the guiding ideology of being as easy to use as possible, which is not complicated.

Before the advent of the era of smart phones, major manufacturers competed in the design of mobile phone shapes, and many products with strange shapes really emerged, such as a series of Siemens that died...... Although at first glance it looks refreshing, most of them are selling poorly.

In Hu Yiting's view, the mainstream appearance of mobile phones in recent years is nothing more than three major systems, one is a straight board, two is a flip cover, and three is a sliding cover.

If there are other important forms in addition to these three systems, it is the multi-key layout, which is the integration of dense 26-letter keys on mobile phones to cater to the needs of Western users who use pinyin characters, but Chinese users who use hieroglyphic Chinese characters are not interested in this.