1255 Learn to spend money

Yin Jun now has two big industries in the mainland.

The first is Kirin Electronics in Lin'an.

It encompasses two major businesses, one is the Kirin Recorder Factory and the other is the Kirin Record Factory.

The Kirin tape recorder factory now makes a monthly profit of about 150 million yuan, which is the most of all industries in the mainland.

And the Kirin record factory is much inferior, it only has 8 million, which is less than 10 million yuan.

Although Kirin Record Factory releases up to 9 million music tapes and blank tapes every month, the price is set very low because of Yin Jun's promotion-oriented strategy, so the profit of its single tape is not high.

Basically, Huo Jianning ignored this part.

Yin Jun's second industry in the mainland is naturally Kirin Food Company in Huajing.

So far, it has only one project, the Kirin Food Factory, which specializes in the production of Kirin brand braised beef noodles.

The sales of braised beef noodles are even more, and now they are 50 million packs per month, and this number will increase to 75 million packs next month, which is very amazing.

But its profit is still not much, and now it is only 30 million yuan a month.

And that's with a profit margin of up to 61%!

50 million packs, earning 30 million a month, it seems a bit of a headache.

But in the food industry, especially the instant noodle industry, it is not surprising.

Originally, the food industry is a low-profit and high-risk industry, that is, it occupies the first item of food, clothing, housing and transportation, so it is generally more obvious that its speed and popularity are more obvious.

Therefore, it can be seen from here that the added value will be high if it is still a high-tech commodity.

Kirin cassette recorders are nothing, and Apple's products in the future are the same as grabbing money.

Now calculated, Yin Jun's business in the mainland has a net profit of 188 million yuan in the last month.

It is a lot when converted into Hong Kong dollars, but the problem is that Yin Jun has already promised Xiao Lao and Yun Lao that not a penny of funds will flow out of the mainland within ten years, and they will all develop in the mainland.

So this money, converted into nothing, is useless - you can't use it outside anyway.

Basically, this kind of profit is much more profitable in today's China than in a group of Japanese businessmen who have come to China to do business.

But as we all know, the process of currency circulation is actually a process of continuous depreciation.

Even if the book value does not depreciate, its actual purchasing power depreciates.

This is true even in countries like the United States and Japan, where prices have stabilized to an astonishing extent.

Not to mention that you are in this country of rapid development and rapid change.

From now until 2020, with the rapid development of China's economy, various high value-added industries such as real estate will continue to rise, causing various prices to soar all the way, and the depreciation of the currency is simply painful.

In particular, those rural uncles and aunts who have no education and only know how to deposit their money in credit cooperatives only find out after decades that they can only find that the money that could have built a house can now not even build a thatched house, which is a sad thing.

Therefore, the amount of RMB 200 million that is recorded in Yin Jun's hands every month must be used as quickly as possible to ensure that their value will not be reduced.

Yin Jun also has additional investments.

For example, the western restaurant at the entrance of Dong'anmen Avenue has already been renovated and will soon open for trial operation.

But such a Western restaurant, even if it is 100, it will not cost much money.

The key is that in addition to the three major cities of Beijing, Shanghai and Guangzhou, where else can support such an expensive and high-end Western restaurant in China?

Therefore, the idea of getting rich by opening a chain of Western restaurants is absolutely unrealistic.

Another example is a slip of house that Yin Jun bought in Shichahai, and the teenager converted them into cafes and bars, which began to open in May this year, and the business started from scratch, and it was actually very good.

Originally, in the beginning, only some embassy and consulate staff and foreigners in Beijing came to sit down.

But these cafes and bars have been specially designed by Xiangjiang's design masters, and they have incorporated the fashion elements of Yin Jun's gift for the next 20 years, which are not inferior to big cities like New York and London in terms of charm and fashion, so gradually it has become famous, and more foreigners have chosen to rest here.

Every morning, some family members come here to sit, at noon it is replaced by a business reception, in the afternoon is a pleasant afternoon tea, and in the evening the mask is put away, everyone drinks and sings happily.

After 1840, the Chinese people had a very admiring mentality of foreigners, and felt that everything in foreign countries was good.

This kind of thought, even in 2020, still has a lot of remnants.

At a time when we have just reformed, opened up, and opened up, and everyone is interested in all kinds of novelties and prosperous material life in foreign countries, they are naturally highly sought-after for things that foreigners like.

Since Shichahai Cafe and Bar foreigners like it so much, then it must be good and interesting.

So some wealthy Chinese people also began to try to get inside.

When they found out that there was no exclusion of Chinese people, and that they were treated the same, they were naturally very happy, and they didn't care whether the things were expensive or not, anyway, they ordered food and drink, and they just played there.

Then, they also used to bring some female companions or business partners.

There is no doubt that such a scene is very shocking.

Where can ordinary people meet a few foreigners in this era?

Even the people of Huajing can only see a few on the street occasionally, and then a large number of people go to surround the foreigners, don't say anything, just watch and laugh there.

Fortunately, those foreigners who came to China were bold, otherwise they would have to be scared out of their illness -- who are these people? Are they all insane?

You sit in cafes and bars, and most of the places you can see are blonde foreigners, and all of a sudden you have a sense of fashion and luxury.

In such an intoxicating environment, after a few more visits, women are easily captured by men.

It's the same when talking about business, you see that people can treat here, then there must be a grade and face, such a capable person, what strength are you afraid of him?

So a deal was negotiated here.

Of course, there are still very few such rich Chinese people, and not many come here.

Except for them, the rest of the people are not in a position to come in and consume and have fun.

After all, there is a large blackboard at the door, on which the prices of the store are written in Chinese.

As long as ordinary people look at it, they will shake their heads and leave, and they don't even have the courage to go in and have a look.

They think that this café and bar called "Qilin" is too dark-eyed, a bottle of beer can be sold for 10 yuan, a cup of coffee actually costs 15 yuan, and snacks and other things cost 23 or 31 yuan, and they don't know how much black money they will make.

Hearing such a comment, the manager in charge of taking care of it almost wanted to cry.

Do you know that most of the raw materials and even finished products of these things are imported from foreign countries?

Do you know how dark the official exchange rate of China is now?

Do you know how much money it cost our boss to buy and renovate here?

Do you know how much it costs to hire the people we hire?

Saying it scares you to death!

So, we're not making any money at all! We're still losing money, and God knows when we'll be profitable!

……

After talking for a long time, the western restaurant has not yet opened, and the café and bar are still losing money, which is obviously not a good investment.

There are 120 acres of land in Sanlitun, but Yin Jun will not be in a hurry to develop it for a while.

So, what business is Yin Jun going to invest in?

In fact, Yin Jun thought about it, he still wanted to do real estate.

It's just that the real estate that Yin Jun wants to do is not the kind that repairs houses and sells them to the people, he is going to build a comprehensive commercial plaza.

It's like Wanda Plaza, the richest man in the king.

Such a comprehensive commercial plaza can best drive the economy and consumption capacity of a region, which can be called the biggest contributor to Wanda's achievement of business miracles and pushing Wang Shoufu to the position of the richest man.

What Yin Jun values is not how much money it can make, but such a commercial plaza happens to be the best carrier for carrying a cinema line.

Right.

You read that right.

It's a cinema.

Wanda did the cinema line, but it was an unintentional move, and there was no way to open the Wanda cinema line so as not to be vacant.

Unexpectedly, they unintentionally intervened in the willows, and in the end, they made a world's first theater.

But Yin Jun is different.

He wants to open a commercial plaza, which happens to be the opposite of Wanda, and his first factor is to make a cinema chain.

The rest of the commercial plaza has any commercial facilities, including playgrounds, shopping malls, supermarkets, clothing stores, restaurants, etc., all around the cinema service.

These comprehensive leisure and entertainment facilities are just the right thing to attract people to come here for a whole day.

After playing, everyone usually goes to the cinema to watch a movie when they see a suitable movie in the evening.

This is also an important reason why Wanda Cinemas can do so quickly and well all at once.

If it weren't for the attraction of these commercial facilities, they would have built movie theaters in the wilderness like the Americans, and they would have died without knowing how to die.

Yin Jun will not overestimate the spending power of people in this era, as well as the enthusiasm for movies and the contradiction of wallets.

So he used the best strategy to attract fans to the cinema from the beginning.

Commercial Plaza is one of the best ways to do this.

And how to do it and how to start it, this is not something that can be achieved in a day or two.

After all, there is no such model in China now, even if Yin Jun comes to do it, I am afraid that there will be no less resistance.

But fortunately, there is a good opportunity to help Yin Jun achieve his wish!