In Jiangcheng, in Hanlinxuan Bookstore, posters and logos of "Zhang Chu's Masterpiece of Pure Love of the Year", "Youth Love That Touched Thousands of Readers", and "Everyone Has a Norwegian Forest in Their Heart" are posted everywhere.

Anyone who enters the bookstore will see the advertisement of this new book, and it seems that there is only one new work in the store, and the rest of the works are gone!

For Zhang Chu's fans, Hanlinxuan Bookstore is obviously a holy place in their minds.

You can buy Zhang Chu's works whenever you come, and there will be no out-of-stock conditions, and if you're lucky, there will be a limited edition autograph for release.

Die-hard fans know that this is a bookstore opened by Zhang Chu's father, so many people still drag Zhang Bowen to send a message to Zhang Chu.

"What did that stinky boy say? Don't go home during the winter vacation, it's really hard wings!"

Zhang Bowen pretended to be angry and said, I miss it after not seeing him for a long time.

Chu Lan put her phone aside, and she replied, "He still has to go to Europe and the United States for a walk, and he won't come back until before the Spring Festival." ”

"Since he's going to Europe, he might as well send me the matcha first. It's okay if the person doesn't come back, just the cat comes back. ”

"yes, I forgot about it. There's no way he's going to take a cat on a trip, is he?"

As everyone knows, Zhang Chuzheng has such an idea, it happens that he is very lonely when he travels alone, and by the way, he brings matcha to see the world.

There are a lot of travel bloggers who bring pet dogs, cats or other pets around the world on foreign YouTube or ins, and it seems that the photos taken are quite good.

Zhang Chu also came up with the idea of transforming into a pet travel blogger, and fully used the Instagram account that had been abandoned for hundreds of years!

All the formalities for matcha have been completed, and it can enter the cabin like Zhang Chu.

Most foreign airlines support pet-strong cabins, such as KLM Royal Dutch Airlines, United Airlines, Air Canada, British Airways, Finnair, Air France, etc.

Some local tyrants in the Middle East also carry eagles and falcons on planes, so it is no problem for matcha to travel with Zhang Chu, and the problems that can be solved with money are not called problems!

Zhang Bowen likes the lazy and humane black cat, even if it likes to jump back and forth on the shelves of the bookstore, it is still very likable.

"You call your old classmate to ask about the specific situation, Zhang Chu was playing a game just now, and it is estimated that he will not care about this matter. Chu Lan looked at the lively cashier not far away, and was indeed secretly thinking about the scene of the family traveling.

Zhang Bowen sighed, shook his head and said, "No matter how the rest of the dealers and chain bookstores are organized, my bookstore is up to me anyway." I don't know how many people will be willing to eat those little profits!"

Hanlinxuan Bookstore has received a joint notice from ten publishers, and the content of the notice is very simple, that is, sales rebates!

After the current cost of sales is settled, you can make more money by selling one more book, and the purchase cost will be reduced accordingly, which means that retailers and distributors have more profit margins.

No matter what kind of publicity method is used, selling a book is equivalent to making 1.5 books of money, which can be described as quite a good deal!

According to the ideas of companies such as Times Publishing, it would be better to squeeze Nanhai Publishing out of the publishing market, but that would be almost impossible.

It has been proposed that 10 large publishers put pressure on distributors and retailers to prevent them from selling Nanhai Publishing's work.

But this proposal is equivalent to cutting off the retailer's financial route, Zhang Chu is the writer with the largest amount of goods last year, and a fool will resist him, and he will not make money by putting it away.

Therefore, the current rebate and cost reduction model has more common and extensive operability!

As long as bookstores increase the promotion and promotion of their own books, then they may catch up with "Norwegian Wood" in terms of sales.

Don't underestimate the promotions made by Dangdang or JD Books, they sometimes have a full 200-100 event that can send a few main books to the top of the best-selling list.

At present, in the New Year's Day promotion, these large companies are uncharacteristically adding new books to the promotion, and even let book websites such as Dangdang and JD.com put them in the most conspicuous position on the promotion page.

Usually, this type of event will be filled with old books or unsalable works, and new books will not be attended.

In order to seize market share, in order to have a good sales start, these companies have used a lot of methods, and even the water army has quietly operated, just waiting to give it a fatal blow.

Retailers are also very clever and rarely discount Zhang Chu's works, because if they don't discount them, many people will buy them, so why bother making less money?

This time, the other party is menacing, but I don't know how Nanhai Publishing Company will respond.

Zhang Bowen cares about this matter very much, and he does not want his son's work to be defeated.

So I dialed the phone of my old classmate Zhou Kang and wanted to know more about it.

"Old Zhou, Happy New Year's Day!"

Zhou Kang said weakly: "I'm not happy at all. Your son is the reincarnation of a vampire, and he is still squeezing us in the New Year, so it's too hard to get paid at work!"

"Yes? But it's said that your prize money is very high. What are you doing working overtime? Do you know about the ten publishing companies joining forces to deal with the Nanhai Publishing Company?"

"Of course I know! I shouldn't have agreed to raise the file in the first place. We were all at peace, but now we are competitors. Zhou Kang also felt tired, but unfortunately there is no regret medicine in the world.

If it weren't for this reason, how could he be working overtime in the company?

Zhang Bowen asked curiously: "It looks like you are a pond fish that has been affected, what can you do?"

Zhou Kang said mysteriously: "Do you know the mantra of the Jiuyang Sutra?"

"He is strong, he is strong, the breeze blows the hills, he is horizontal, and the bright moon shines on the river?"

This sentence is probably the most well-known in the Jiuyang Sutra, as long as a person is strong enough to a certain extent, he can minimize the influence of the outside world and achieve the realm of responding to all changes with the same!

"That's our main way of coping. It is impossible to say that others have discounted promotions, and we also discount promotions, so we will definitely not be able to afford it. On top of that, if you don't like to watch certain types of works, you probably wouldn't want to spend even a dollar, right?"

Zhou Kang's strategy is to stay still like a mountain, and I will quietly watch your performance and see what tricks those companies can play.

But Zhang Bowen didn't buy it much, "You will embellish yourself and find a good name for inaction." Something has to be done, right?"

"A must. What I just told you is only the general policy, and there are many specific measures that are small. For example, I have contacted familiar media and asked them to report on the sales of Zhang Chu's works and the content in them. There is no shortage of social news, which is concerned about depression, which has strong practical significance!"

Zhou Kang said eloquently: "There is also the way to save Zhao from Wei Wei, we have contacted several overseas publishing companies, and we will report it one after another tomorrow, so as to brush up on the sense of existence." As for Zhang Chu, although he does not participate in any promotional activities, Chen Muyang's MV and live performances are effective. ”

It's impossible to sit still, it's impossible in this life!

It is indeed inferior to fight for money, but Zhang Chu's personal influence far exceeds that of writers who published books in the same period, which is the biggest reliance.

Rumors of ants killing elephants do exist, but it doesn't seem to be that many of them now.

Zhang Bowen was relieved after seeing that Hanlin Culture Media did have countermeasures, "Anyway, you should take care of it more, Zhang Chu rarely thinks about these things." ”

"Brother, don't worry. We're not going to joke about it!"

Zhou Kang did not relax much after hanging up the phone, and now the situation is not optimistic.

"Norwegian Wood" itself is not a particularly strong kind of sales, and the span of Zhang Chu's transformation is still larger.

The last book was "The Da Vinci Code", which was applauded by readers around the world, and this book has become a work of pure love, which makes it difficult for many new readers to adapt.

Old readers are naturally accustomed to Zhang Chu's whimsical jump writing, and all kinds of different kinds of works have been written all over again, and one more classification is nothing!

"Do these companies really think that they can stop Norwegian Forest from reaching the top in this way? The sales gap generated by the 800,000 pre-sale alone is not something that can be smoothed out in a while. ”

Zhou Kang has such self-confidence, because Zhang Chu has always done this, and he has killed a way and a dawn!

Sure enough!

Even though those companies have taken various measures to promote the promotion with the help of these large online bookstores and retail bookstores, the data released on the second day of the new year shows that they are still left behind by "Norwegian Wood".

In addition to the 800,000 pre-sales, Zhang Chu's pure love masterpiece sold 380,000 physical books and 95,000 e-books on New Year's Day, and the total sales directly exceeded one million!

Although the pre-sale of "The Witch of Arrata 3", which has high hopes and is considered to be the biggest competitor, came to 510,000, only 110,000 physical books and 20,000 e-books were sold on the day of release, and the gap was further widened.

Later, "The Mummy Through Time and Space" did not open pre-sale, so it could only rank eighth with 70,000 copies sold!

A book for children, but with this name, parents are reluctant to let their children read books on the subject of mummies, for fear of scaring them.

"Forgive Those Unpleasant" is a small dark horse, and the sales of channels such as Dangdang, Jingdong and Xinhua Bookstore have surpassed the "My Youth Love Story" promoted by Times Publishing Group!

is also a youthful love, it is unfortunate that they bumped into "Norwegian Wood", and it is estimated that they will continue to buy books only after those readers have finished reading Zhang Chu's book.

For the time being, it seems that Zhang Chu's new book status is very solid, and the impact of the rest of the works is minimal!