Text Text_Chapter 404 Ambition must be achieved
"Have any of you ever drunk this lady's special drink from the Good Springs in the Mountains?" Hua Xuelian looked around at everyone present, and then suddenly asked.
But who knew that this time it really stopped all these people here, everyone look at me, I look at you, and they all smiled speechlessly.
Have you ever drunk it?
No!
Not really!
As the top person in charge of their respective supermarkets, there are too many things to deal with every day, and due to the special life of their own profession, they have to face thousands of product types every day.
However, although they have not tasted the women's model of the mountain spring in person, it cannot be said that they are all very impressed with this new product.
Why? Isn't it because of Pang Xuefeng's huge new product launch promotion meeting at the Jianglin City Convention and Exhibition Center? It's a luxury car, a VIP gold card, and an advertising banner pulled out by paragliders flying in the sky from time to time.
In their eyes, the reason why the women's special model of the mountain spring can be an instant hit, and the price of the extremely high price of nine yuan eighty-one bottles can be quickly accepted by people, depends on the Jianglin Convention and Exhibition Center, which is not a gold-lettered signboard that no one can go to, coupled with the on-site gift package that spares no expense, which has formed a phenomenal marketing case and firmly attracted the attention of consumers.
In the final analysis, there is a deep-rooted misunderstanding in the hearts of all of you, that is, what is the quality of the product? As long as the above gimmicks are beaten out, the image of your product will immediately be high, and after that, if you just take a bottle of ordinary sugar water to sell, the sales volume will definitely not be bad.
As for the propaganda slogans such as what new products emerge in an endless stream, how many vitamins are rich in, what firmly locks in water, and what helps your gastrointestinal peristalsis to help digestion, that is just to fool ordinary people, and the people are fooled, and your products will naturally be sold.
And those so-called all kinds of lofty propaganda slogans, the common people can't understand, but they who have been dealing with all kinds of businesses all year round can not understand? Those things are actually just playing a concept card, in order to make ordinary consumers dizzy, in order to use this method to concoct one fresh consumption growth point after another!
In fact, if you talk about it, there is nothing wrong with everyone here thinking so, because for the vast majority of businesses, they do use such a classic but ever-changing routine.
But they all ignore one point, that is, there are always people who will make some moves that do not follow the routine, and there are always people who want to really make a product, and Pang Xuefeng is such a kind of person!
And coincidentally, Hua Xuelian is also such an unusual outlier.
When Hua Xuelian was just preparing to enter the pure water industry from the cold drink factory she had taken over, Hua Xuelian began to research similar products on the market.
But what others don't use is that Hua Xuelian has just started out, with a small scale and few personnel, and it is impossible to send people to the market to collect first-hand information like other large enterprises, so everything can only be done by herself.
The people who started the business with Hua Xuelian in the early years still remember very clearly that Hua Xuelian was just in her twenties at that time.
Just when girls of the same age are dressed up in fancy ways, either trying to find a relationship to squeeze into the public institution, or waiting for the day when they can meet their Prince Charming, preferably with a rich family background, so that they can ascend to the sky in one step and no longer worry about eating and drinking for the rest of their lives, Hua Xuelian carries a large one-shoulder satchel on her back and haunts major supermarkets every day.
What is this for?
Buy water!
Buy a variety of pure water!
Therefore, in Hua Xuelian's small and poor office, there were the most things, not sofas or desks, but pure water bottles from different manufacturers, different styles, different periods, different tastes, and different prices, and a piece of paper was pasted with adhesive tape on the top of each bottle, which densely recorded the taste, origin, price, customer feedback and other information of the bottle of pure water.
It is by virtue of this motivation that Hua Xuelian finally developed the pure water of Snow Lotus with its own exclusive production process, thus gaining a foothold in the fiercely competitive market and winning a place!
Therefore, the success of Snow Lotus Group, a behemoth in the pure water industry, is no accident, and it is completely based on Hua Xuelian's self-made work step by step!
It is precisely in response to that sentence that behind every successful person, there is an embarrassing past!
"Mr. Hua, I'm sorry, I really don't understand, have you ever drunk the products of the good spring in the mountains, and is there anything related to Mr. Wu's problem?"
This time it was a man of the same age as Hua Xuelian, estimated to be in his early thirties, from the time he entered the private room, he was wearing a Bluetooth headset on his ears from beginning to end, this person is the general manager of Oriental Hualien Supermarket, Shen Zhicheng, a person who is usually particularly interested in various electronic products.
"Yes, Mr. Hua, I don't understand it a little, is there any inevitable connection between this?" As soon as he heard that Shen Zhicheng had already asked this, Liu Kunlun, the general manager of Yichu Lotus Supermarket, also said the doubts in his heart.
Seeing that several people were so concerned about this issue, Hua Xuelian couldn't help but sneer slightly in her heart, but when she saw that the cup on the table had been poured with tea, she immediately said to the waiter outside the door, "Waiter." ”
A waitress heard this and pushed the door open and walked in, "Hello, what do you need?"
"Please give you another set of drinking glasses. Hua Xuelian said lightly.
"Okay, wait a minute!" After finishing speaking, the waiter took out several sets of water cups from the low cabinet in the corner and placed them in front of everyone present.
After the waiter left, everyone was surprised to find that Hua Xuelian actually took a bottle of ladies from the assistant's hand again.
After Hua Xuelian opened it, she poured some into the water cups in front of everyone, and then said, "This bottle of women's special model was sent to the company headquarters after I asked Manager Sun to buy it on the first day of its listing, I bought a total of ten bottles, but it is useless to say more, everyone, let's take a sip and taste it first!"
Now that the words have been said and done, drink it, everyone has already drunk Hua Xuelian, can it still be poisonous?
So everyone picked up the water cup in front of them and drank it in one gulp, but after drinking it, a kind of "Huh?" appeared on everyone's faces. expressions.
"Guys, how do you feel?" Hua Xuelian asked.
Guo Jingxi, the general manager of Woyima, put down the water cup after drinking it first, and then smashed his mouth, and said with a feeling of unfinished, "Then I'll talk about it first." ”
Hua Xuelian glanced at him, didn't speak, and waited for his next words.
"First of all, let's talk about this ladies' model, it tastes good, although it doesn't seem to be much different from the kind of pure water commonly found on the market when you drink it. ”
But as soon as Guo Jingxi said this, before he finished speaking, Lin Shan, who Jiang Lin happily bought, immediately said, "But after drinking it, if you take a closer look, there is a kind of ...... Seems...... Pure natural sweetness!"
Saying that, Lin Shan also looked around everyone, and then continued, "Everyone here is also in charge of various supermarkets, to be honest, although our work is only engaged in management and not production, but we deal with this circle all day long, in fact, we also understand that the 'sweet' taste in the pure water on the market is actually the result of a series of processes. ”
As she spoke, Lin Shan looked at Hua Xuelian, "Mr. Hua, what I said is right, right?"
Hua Xuelian nodded without hesitation after hearing this, "Yes, it is indeed what you said." ”
After getting Hua Xuelian's affirmation, Lin Shan's face was immediately filled with a little pride, and then continued, "Although I don't want to admit it, but after drinking this lady's special model, I didn't drink a little bit of the 'made' taste, on the contrary, it was all a ...... Nature's breath. ”
"Also, I don't know if it's my delusion, a few days ago because of the smog here we have been quite serious, my throat always felt uncomfortable, but after drinking it just now, my throat always wanted to cough dry before seemed to be much better. ”
After Lin Shan finished speaking, Wu Zhanxian of Yonghui Supermarket also said, "I agree with Mr. Lin's statement, indeed, before drinking it just now, I really didn't have any big expectations, forgive me for telling the truth, isn't it just a bottle of pure water!"
"But after drinking it, I really experienced the feeling that Mr. Lin said, I have to say...... I was a bit of a ...... I underestimated this lady's special model of the mountain spring. ”
Although the remaining Liu Kunlun of Yichu Lotus Supermarket and Shen Zhicheng of Oriental Hualien Supermarket did not express their position, it can be seen from their expressions that they basically acquiesced to the statements of the other three people.
At this time, seeing everyone's reaction, Hua Xuelian smiled slightly in her heart.
Then he finally said, "Actually, I feel the same as everyone else, and in the first time after I drank it, I not only let our company's internal inspection department check it, but also got the water sample composition analysis report from our inspection and quarantine department in Zhoushan Province through a friend." ”
When everyone heard this, although they didn't say anything, they immediately looked at Hua Xuelian curiously.
Hua Xuelian said, "The analysis report shows that this lady's special model does have a wealth of trace elements, everyone should pay attention, what I am talking about here is not an advertising word, and the content of the analysis report of the real authoritative organization, and not only has a variety of life, but also incredibly reached a delicate balance." ”
When he heard this, Guo Jingxi from Woyima Supermarket finally couldn't hold back his curiosity and said, "Then what do you mean?"
"What I mean by this is that with the current quality of water samples for women, our company will not be able to reach this level at least in five years!" When Hua Xuelian said this, she also looked at this bottle of women's special model with a little complicated eyes for the first time.
If someone else said this, it would not be convincing in the slightest, but this came out of Hua Xuelian's mouth.
So for a moment, everyone present was silent!
"So back to Mr. Wu's previous question, the reason why I used the trick of price increase is that I just want to make a fuss about the price of water, but I don't want to see its reputation in quality criticized. ”
"Because, I want to get the company of Good Springs in the Mountains!"