Chapter 1546: A Changed Vision
Of course, Niu Bijian did not directly agree to Yin Jun, he needed time to consider and weigh the gains and losses before he could finally make a decision.
But as long as he still has the desire to make a comeback, then he will definitely choose Yin Jun's Kirin Group.
Because this is his only chance.
In the previous life, Disney, when Yin Jun crossed, there were a total of six theme parks around the world.
Two are in the United States, one in Europe, one in France, one in Japan, one in Xiangjiang, and one in Shanghai.
Among them, the most profitable is in Japan, but basically the profits are taken by Japan himself.
The benefits of Shanghai and Haihai are also good, because the Chinese side was too weak in the negotiations and gave up too many interests, and it was the Chinese side that suffered huge losses in the past few years, and the US headquarters began to make money from the opening of the park.
Xiangjiang is not bad, mainly because of the high requirements for profit distribution, and the loss is generally on the side of the Xiangjiang operator, but the loss is not large, and it has begun to make small profits in 2020.
The two directly-operated amusement parks in the United States can barely maintain a balance of payments and make a small profit.
The worst thing is this one in France, which is simply a huge loss every year, and the key is that it is operated by Disney itself, and people who want to share the risk can't find it.
The reason for this is that Disney has chosen the wrong place, as well as problems with its business attitude and philosophy.
Which country in Europe do you say has the longest history?
It must be France!
Any country with a long history must be very narcissistic and proud, and it will not tolerate others saying that its national culture is not good.
France is one of the best in it, and the key people still have money and a developed economy, so this is even more so.
Well, to put it simply, xenophobia.
They especially hate the self-esteemed nouveau riche of the United States, and feel that they have no quality at all, and they are not as good as John Bull next door.
Such contempt is also reflected in the various confrontations between the EU and the United States.
Whenever the EU and the United States face each other, France must have a part, and it will certainly be in the vanguard.
For example, in 2018, when the youngest president in French history visited the United States, the Senate directly bombarded the United States and Trump, which made the Americans extremely embarrassed, and then they had to applaud with a smile.
Not even the so-called German Iron Lady could do this, nor could the crazy football manager in Italy, but this well-mannered young man could do it.
Because he is French, he has never been afraid of Americans.
How would it feel for a country like this to have a brutal Disney invasion and want to buy 2,000 hectares of agricultural land for commercial use at a low price?
Coupled with Disney's arrogant attitude, not taking care of the emotions of the French at all, and making the French tired of employment and management, it is no wonder that this Disneyland can be run well.
Then, Disney's success in Japan was due to the fact that they caught up with Japan's economic take-off at the end of the 80s, which really promoted the consumption of wealthy people in Japan.
But it just so happened that Europe experienced a round of economic recession in the 80s.
The factories of the developed countries of Western Europe have been relocated to Asia, where labor costs are cheaper, resulting in a large number of unemployed workers, resulting in a recession in the country's financial economy and a natural decline in consumption power.
Therefore, Disneyland in Paris, France, which opened in 1992, just caught up with this stage of economic decline.
As a result, Disney's ambitious desire to attract people from all over Europe to play has to swallow the bitter fruit of 20 consecutive years of losses.
In 2020, although Disney is so powerful, the amount of loans they have borrowed from French banks for the construction and operation of French Disney has not been paid off - anyway, when they make a profit, they will slowly repay it, and they will feel a little broken and broken.
In fact, for now, the first Disneyland on the European continent should actually belong to France.
Because France has obtained the right to settle the Disney project in 1972, but they have not begun to approve the land purchase for a long time, and have been procrastinating on the grounds that "the people's hostility is too serious", which has long caused strong dissatisfaction with Disney.
Yin Jun has already looked at the economy clause, if Disney takes a unilateral breach of contract, it needs to pay $1 billion in compensation, which is a very high figure.
Because of this, when Japan and Disney negotiated later, the liquidated damages were as low as $800 million.
Although Yin Jun's behavior in Japan frightened the Japanese himself, Paris still went his own way, and he was not worried that Disney would do the same to them.
France and Japan are not of the same grade, and the Americans dare to do this to Japan themselves, but they dare not do this to us -- this is the idea of the arrogant Gallic rooster.
The current $1 billion is indeed a problem for the Kirin Group.
The debt is 6 billion US dollars in the first place, although Japan can still borrow again, and even Koreans are actively wanting to lend to Yin Jun, but Yin Jun is not so interested in increasing the debt ratio.
But Yin Jun, who came from the future, also has some small methods of his own.
For example, when it comes to negotiating a breach of contract, France is also at fault, they have dragged on for too long, and they have seriously delayed the progress so that they have not broken ground yet, which must be responsible.
If Disney insists on fighting a lawsuit with them, such a huge lawsuit may not be able to negotiate a result in three or five years.
With such a buffer time of three or five years, Yin Jun naturally has enough money to terminate the contract.
Besides, this money doesn't have to be from Yin Jun.
If Germany wants to grab this paradise, doesn't it have to pay a little price?
I don't want you to pay $1 billion, you can give me a preferential loan with the lowest interest rate, right?
I'll pay it back with the proceeds from German Disneyland, or I'll let you own some shares, or I'll do that!
Having said so much, it is actually Yin Jun's thinking about Disney's strategy abroad.
This is also the reason why Yin Jun arranged Disney's second overseas park in Germany in this life.
Germany is the only country in Europe that will maintain healthy development in the next 40 years.
Not only because the Chinese market has given them a lot of benefits, but also because of the rigor of the German company, so that they can basically make money all over the world.
Germans are also very wealthy and willing to spend on pleasure – as you can tell from the annual sales of beer and sausages.
Moreover, the terrain of Germany is also very good, it is in the middle of Western Europe, surrounded by rich countries, and it is more convenient to come to Germany.
Convenient transportation is a prerequisite for the development and growth of the park.
The disadvantage of Xiangjiang Disneyland is that Xiangjiang is too small and the traffic is too inconvenient.
If it is placed in our Yuezhou, it will start to make a formal profit in 5 years, and it will earn more and more year by year.
Of course, Yin Jun doesn't have the slightest affection for the Germans, and putting down his chopsticks and scolding his mother is what he refers to this group of bastards.
In Europe, it was the Germans who claimed that they would exterminate the Chinese company.
But the problem is that the most profitable people in China happen to be you Germans!
Well, you hate me so much, I just want to earn your money, consume your people's financial and material resources, and earn your money to help China's domestic development, isn't it fast?
It's not that Yin Jun hasn't considered the United Kingdom, but the United Kingdom is far away from the European continent, and everyone has to take a plane to get there, unlike France and Germany, just drive there, so this part of the cost will definitely reduce Disneyland's income.
Besides, Britain's economy has not been very good, and it has always been at the bottom of the top three powers, Britain, France and Germany, and this must be taken into account.
To do Disney in Germany, Yin Jun is also ready to learn a lesson, don't be stupid to build so big.
A large part of the 2,000-hectare Disneyland in France is wasted, and even the hotel occupancy rate in it has never been higher than 70%.
It's also Disney's brain pumping.
They bought so much land because they wanted to make ancillary real estate in France, including building high-end office buildings and residential complexes around Disneyland...... I can think of all this, it's really a sick head.
But in the end, these plans were put on hold, and so much investment was wasted.
The most successful day Ben Disney was only 201 hectares, and then a little expansion every year, up to 500 hectares, was enough for everything.
For example, the more than 12,000-hectare Disney Ultimate Park in Orlando, as long as the Americans are happy, anyway, there is absolutely no Disney with such an area overseas.
The first phase of Huhai Disney in China is only about 300 hectares, and it is expected to be up to 800 hectares, which is also influenced by the lessons of Disney in France.
Therefore, Yin Jun is ready to buy only 500 hectares of land in Disneyland, Germany, and the first phase of 200 hectares is enough.
If it is made big at the beginning, the Jurassic Park project, the Pirates of the Caribbean project, the Harry Potter project, the Spider-Man project, and the Marvel Heroes theme project will be ...... How should these be arranged?
The reason why Ben Disney can make so much money has a lot to do with the fact that they expand every year and come up with new projects every once in a while.
Don't underestimate the opening of Disneyland, it's actually a very tedious and time-consuming process.
Previously, Yin Jun wanted to recruit Michael Eisner, and half of the reason was that he wanted him to develop this Disneyland project.
Now I have found Niu Bijian, who also has rich experience in the workplace and has real estate experience, to do it, and it should not be bad.
The British did not suffer any losses when they did business with the Germans.
Not to mention that Niu Bijian has worked in Hong Kong for many years, and has been influenced by the cunning business atmosphere of Hong Kong for so many years, he will definitely not suffer a loss against those old-fashioned and underdeveloped Germans.
To build a Disney, you need to invest a lot of money.
On the one hand, Yin Jun is looking forward to taking out a loan in Germany, and on the other hand, he has to prepare some for himself.
Disney invested a full $5 billion in French Disney in the last life, half of which was wasted, and now the area of German Disney prepared by Yin Jun is only 40% of France, basically 2 billion is enough.
And the 2 billion is not invested all at once, it is paid in batches for at least three years of construction time.
If you add in the 40% or so shares that German companies are likely to own, Yin Jun actually only has to give 1.2 billion US dollars.
With the addition of 1 billion liquidated damages, it is only 2.2 billion US dollars.
If it is 3 years later, Kirin mobile phones will not be able to sell well in the world and earn more than 1 billion US dollars a year, Yin Jun will really make a trip by himself.
The mobile phone industry, once it develops by leaps and bounds, will be a great achievement, you only need to look at Nokia and Motorola to know.
These two companies were among the top 10 super-large companies in the world from the 90s to 2010.
Not to mention that it's only the 80s, and Kirin Communications, which has long lagged behind the two major companies, is a big step forward.
The initial monopoly and the continuous leadership of technology will definitely make a lot of money!
It's just $2.2 billion, sprinkled with water!
……
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